You’ve built your Shopify store, added beautiful product pages, and fine-tuned your checkout process—but without strong social proof, customers may still hesitate to buy. That’s where Amazon reviews come in.
Embedding Amazon reviews into your Shopify store adds instant credibility. These reviews signal trust, validate your products, and reduce buyer hesitation. With Wisernotify, integrating Amazon reviews into Shopify is fast and no-code.
Why Add Amazon Reviews on Shopify?
Shopify is built for conversions, but customers still rely on social proof. Amazon reviews are recognizable, trusted, and incredibly effective.
Boost Trust and Credibility: When shoppers see reviews from a well-known platform like Amazon, it instantly elevates your product’s reputation and reduces perceived risk.
Improve Product Page Engagement: Amazon reviews add valuable user-generated content to your product pages, keeping users engaged longer.
Increase Conversions and Reduce Returns: According to Spiegel Research Center, displaying reviews can increase conversions by 270%. Honest feedback also helps shoppers make informed decisions, leading to fewer returns.
Ideal for Amazon-Synced Sellers: If your Shopify products are also sold on Amazon, pulling in those existing reviews helps bridge the gap and reassure customers.
How to Add Amazon Reviews on Shopify
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Shopify
After generating your Wisernotify Amazon review widget, use these Shopify-specific steps:
1. Log in to your Shopify admin dashboard.
2. Navigate to Online Store > Pages or Online Store > Themes > Customize.
3. Choose the page or product where you want to display reviews.
4. If editing a page, click Add section, then choose Custom Liquid or Custom HTML.
5. Paste the Wisernotify embed code into the box.
6. Click Save, then preview your site to ensure the reviews are displaying correctly.
7. You can also add reviews directly into product descriptions using the HTML editor in Products > Product details.
Best Practices for Showcasing Amazon Reviews on Shopify
Place Reviews Strategically
- Product pages: Place reviews under descriptions or next to CTAs.
- Home page: Add a review section to build credibility on first impression.
- Collection pages: Use Wisernotify’s widget as a banner or sidebar to reinforce trust.
Align Widget Design with Store Theme
- Use fonts and colors that match your Shopify brand.
- Adjust padding and spacing to match Shopify’s default layout.
- Avoid design clashes that could reduce trust.
Highlight Specific Use Cases
- Show reviews that match common customer questions or highlight key benefits. This improves relevance and strengthens purchase intent.
Use Carousels for Cleaner Layouts
- Wisernotify’s carousel display fits well on Shopify’s responsive layouts. Use this to avoid bulky, scroll-heavy content.
Pair Reviews With Offers
- Place Amazon reviews near discount banners or shipping info. This reinforces the value proposition while building trust.
Common Mistakes to Avoid When Adding Amazon Reviews to Shopify
Embedding Reviews in the Wrong Sections
Avoid putting reviews only in the footer or far down on the page. Make sure they’re visible near key buying elements like pricing or the “Add to Cart” button.
Using Generic Reviews Unrelated to the Product
Only embed Amazon reviews that are relevant to the product shown. Generic or off-topic reviews confuse customers and lower trust.
Clashing Visual Styles
If the Wisernotify widget looks out of place, it can harm rather than help. Customize your widget so it feels native to your Shopify theme.
Forgetting Mobile Optimization
Most Shopify traffic is mobile. Use Wisernotify’s responsive options and test your pages on multiple screen sizes.
Overloading Pages with Multiple Widgets
Too many reviews or widgets on one page can slow down your site and overwhelm shoppers. Stick to a single, curated review block per page.
Wrap-Up
Adding Amazon reviews to your Shopify store builds instant trust, reassures buyers, and can dramatically increase conversion rates. Wisernotify makes the process simple and seamless—so there’s no reason not to put your best reviews front and center.
Whether you sell physical products, digital goods, or Amazon-synced items, real reviews help you stand out in a crowded marketplace.
