How to Add Yelp Reviews to Shopify (2026)

You can show Yelp reviews on Shopify two ways. Install the WiserNotify app from the Shopify App Store, or paste its script into your theme.liquid file.

Either way you connect your Yelp business once, and new reviews appear on your store without further edits.

Yelp reviews carry weight with shoppers because they come from a third party. A live connection keeps that proof current, instead of a review you pasted once and forgot.

The steps below use the theme.liquid route, which works on any Shopify theme.

Shopify App or Theme Code?

Both routes end in the same place. The only difference is how the WiserNotify script reaches your store. Once it is there, Yelp reviews do three useful things for a store:

• Outside proof: Yelp reviews come from a third party, so shoppers read them as independent.
• Fresh content: the connection checks Yelp daily, so the page never shows a stale quote.
• Local trust: stores with a shop, a studio or a service area gain most, since Yelp is where nearby customers look.

Pick the route that fits how you work:

• Shopify app: install WiserNotify from the Shopify App Store. The app adds the script for you, so you skip the theme code and continue at Step 6.
• Theme code: paste the pixel into theme.liquid yourself. It takes four short steps and works on any theme.

After that, you connect Yelp with your business ID and choose what shows. The review notification is a small popup that shows one Yelp review at a time.

How to Add Yelp Reviews to Shopify

The video shows how the review notification is built. The steps after it cover the Shopify and Yelp parts.

Step 1: Copy Your Pixel Code

1. Sign up for WiserNotify and start the 7-day free trial, or log in if you already have an account.
2. Open the Install Pixel page.
3. Click Copy code.

Step 2: Open the Shopify Code Editor

1. Log in to your Shopify admin.
2. Go to Online Store, then Themes.
3. Click Actions on your live theme and choose Edit code.

Step 3: Open theme.liquid

1. Find the Layout folder in the left sidebar.
2. Click theme.liquid to open it.

Step 4: Paste the Pixel and Save

1. Scroll to the bottom of the file.
2. Paste your pixel code right before the closing body tag.
3. Click Save in the top right corner.

Step 5: Verify the Install

1. Open your Shopify store once, so the pixel loads.
2. Go back to the Install Pixel page in WiserNotify.
3. Click Verify pixel installation.
4. Wait for the green message that the pixel code was detected.

Step 6: Get Your Yelp Business ID

1. In WiserNotify, go to Integrations and open Yelp.
2. Click Integrate.
3. Open your business page on Yelp.
4. Copy the ID at the end of the page address.

Step 7: Connect Yelp to WiserNotify

1. Paste the business ID.
2. Type a remark, such as Yelp.
3. Click Create.

WiserNotify pulls your last 3 reviews, then checks for new ones every day.

Step 8: Create the Review Notification

1. Open Social Proof, click Add notification and pick Review.
2. Enter a name and your Shopify store address, then click Create and Customize.
3. In the Design tab, set the text, position and style.
4. In the Data source tab, select your Yelp connection.

Our guide to creating review notifications covers the design options in more detail.

Step 9: Set Display and Publish

1. In the Display tab, keep all pages, or set a URL rule such as your homepage or a product page.
2. Open Advanced targeting options if you want to target by country, UTM, new or returning visitors or referrer.
3. Set how long the notification waits before it appears.
4. Click Save, then Publish.

Step 10: Check It Live

1. Open your Shopify store in a private window.
2. Wait a few seconds for the Yelp review to appear.

Where to Show Yelp Reviews on Your Store

• Homepage: new visitors see outside proof before they browse.
• Product pages: a Yelp review answers doubt at the point of buying, especially for local or service-led brands.
• About page: reviews from real customers back up your story.
• Contact or booking page: proof next to the form helps visitors who are close to reaching out.

If you also collect Google reviews, see how to add Google reviews to Shopify so both sit on your store.

Yelp Reviews Not Showing on Shopify?

• Theme switched or updated: the pixel lives in theme.liquid, so a new or updated theme can remove it. Paste the pixel into the new theme.liquid.
• Pixel in the wrong spot: it belongs right before the closing body tag.
• Pixel not detected: open your store once, then click Verify pixel installation again.
• No data source: in the notification’s Data source tab, select your Yelp connection.
• Wrong business ID: copy the ID from the end of your Yelp page address, with nothing extra.
• Display rule too narrow: a URL rule that does not match your page keeps the notification away. Switch to all pages to test.
• Old copy of the page: check your store in a private window after every change.

Need a hand? The Yelp connection guide covers the integration, and live chat can look at your setup.

Common Mistakes to Avoid

• Showing one old review: connect Yelp so new reviews appear on their own.
• Putting the notification on every page: pick pages where a shopper is deciding, not the checkout.
• Skipping phones: check the notification on a small screen before you publish.
• Forgetting the data source: a notification with no Yelp source stays empty.
• Losing the pixel to a theme change: re-paste it whenever you switch themes.

Wrap Up

Yelp reviews help shoppers trust you before they buy. Connect your Yelp business once, and new reviews reach your Shopify store on their own.

Set your display pages, publish, and check the result in a private window.

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