Customer reviews are crucial to help build trust and highlight the positive customer experience with your brand.
But collecting customer reviews can feel like a daunting task—unless you ask the right questions.
The truth is that your happy customers are usually willing to share their experiences, and they just need a gentle nudge and a clear path to do so.
That’s where well-crafted review collection email templates come in. A thoughtful email can make all the difference between a customer ignoring the request or clicking through to leave a glowing review.
Whether you’re looking to boost Google reviews, gather text and video testimonials, or improve your brand’s reputation, a great template saves time and increases responses.
In this blog, we’ll share 10 of the most effective review request emails you can copy, customize, and send with confidence.
These templates are designed to help you turn satisfied customers into advocates effortlessly.
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Why Asking for Reviews Through Email Actually Works
Email might seem old-school, but when it comes to collecting reviews, it’s still one of the most effective and personal communication channels out there.
In fact, 70% of consumers will leave a review for a business when asked. Sending a review request shortly after a positive interaction taps into fresh enthusiasm, making it feel like a natural part of the customer journey.
Moreover, sending follow-up emails saw a 50% increase in customer engagement. Emails also allow you to link directly to Google reviews, Trustpilot, or a testimonial form, making it easy for customers to leave feedback in just a few clicks.
When done right, review request emails blend convenience, timing, and trust, which is exactly why they work so well.
Different Types of Review Collection Email Templates
Review collection emails are essential tools for gathering customer feedback and building social proof. Here are several effective template styles you can adapt for your business:
Post-Purchase Review Request
- Sent shortly after a product or service is delivered, this email asks for feedback while the experience is still fresh.
Customer Satisfaction Follow-Up
- Ideal after support interactions or service completion, this email checks in and encourages happy customers to share a review.
Repeat Customer Request
- Loyal customers are more likely to leave thoughtful, detailed reviews, especially when you thank them for their continued support.
Incentivized Review Request
- Offers a small reward (discount, gift, or giveaway entry) in exchange for a review. Just be sure to stay compliant with platform policies.
Review + Referral Combo
- A smart way to ask for a review and a referral in the same message is great for turning satisfied customers into brand advocates.
10 Real-World Review Collection Email Templates
Check out these review request email template examples to inspire your own:
1. The Post-Purchase Review Request
Subject line: How is your experience with our new [Product Name]?
Hi [First Name],
Thank you for ordering [product name] from [business name]! Now that you’ve had some time to enjoy it, we’d love to hear your thoughts.
Your feedback not only helps us improve, but it also helps other customers like you make informed decisions.
[Leave a review]
Thanks again for choosing us.
[Your Name]
[Your Business Name]
2. After Customer Support Team Interaction
Subject line: How was our customer support?
Dear [Customer’s Name],
I hope this message finds you well.
At [Company Name], we are dedicated to continuously enhancing our products and services to meet the needs of our valued customers better.
That’s why we are reaching out today to ask for your feedback. We would greatly appreciate it if you could take a moment to complete a brief survey and share your thoughts and experiences.
Please rest assured that your feedback will remain confidential and will only be used internally to improve our services.
[Insert Survey Link] Thank you for your time and for providing us with your candid insights. Best regards,
[Your Name]
[Your Position]
[Your Company Name]
3. Google Review Request
Subject line: Mind leaving us a quick Google review?
Hi [First Name],
If you had a positive experience with [Your Business Name], we’d want you to share it on Google. Just a minute of your time helps others find and trust us, too.
[Google review link]
Thanks for your support!
[Your Name]
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
4. After Repeat Purchase
Subject line: You came back, and we’d love your feedback!
Hi [First Name],
We noticed you placed another order (yay!), and we’d love to hear what brought you back. Sharing your thoughts helps others find the exact value you did.
Link: [Write a review]
We appreciate you more than you know!
[Your Name]
5. Feedback for Improvement
Subject line: Help us get better – your feedback matters
Hi [customer name],
We’re always looking to improve, and there’s no better way to grow than by asking our customers for feedback.
If you have a moment, we’d love to hear your honest feedback on our [product/service name]. Whether it’s something you love or something we could improvise, your feedback is incredibly valuable to us.
[Link to share the feedback]
Thanks for being part of our journey. We value your time, feedback, and support.
Warm regards,
[Your Name],
[Your Business Name],
[Email Signature]
6. Second Reminder Email for Non-Responders
Subject line: We would still appreciate your opinion on [Product Name].
Hi [customer name],
We noticed you haven’t had a chance to review our [product], and we just wanted to send a friendly reminder. Your feedback is incredibly valuable to us and future customers.
Would you please provide feedback?
[Quick review link]
We understand life gets busy, and we appreciate any time you can spare.
Thank you.
[Your Name]
[Brand Name]
7. Incentivized Review Request
Subject line: A small thank you for your feedback
Hi [First Name],
We sincerely value your opinion and would appreciate your comments. If you leave a review, we’d love to send you a token of appreciation [freebie/ discount code/ etc.] as a small thank you.
[Review Link]
Thanks for helping us grow!
[Your Name]
[Your Brand Name]
8. Post-Course or Program Feedback Request
Subject line: How did [Course/Program Name] work for you?
Hi [First Name],
You’ve completed [Course/Program Name] – amazing work! Now, we’d love to hear your thoughts. What did you love? What could be better? Your input helps us improve and guide future learners.
[Leave your feedback]
Thanks for being part of this journey!
[Your Coach/Instructor Name]
9. Focusing on Helping Others
Subject line: Help others make the right choice – Share your review of [Your Company Name]
Hi [Customer Name],
Your experience with [Your Company Name] can assist other customers like yourself in making informed selections.
Would you like to share your thoughts by leaving a review?
[Link to Review Platform]
Thank you for helping our community!
Best,
[Your Company Name]
10. Add Urgency to Your Review Request
Subject line: Quick! We need your feedback today!
Hi [Customer Name],
We hope you enjoy your new [product/service]. We appreciate your feedback and would like to hear about your experiences.
Can you take 2 min to leave a review? Your important comments will allow us to develop and better serve you.
[Leave a review page link]
We’re counting on you – thanks for your time!
Best,
[Your Name]
[Designation] [Company Name]
How to Write & Send Review Collection Email Templates
Writing effective review request emails can significantly boost your customer feedback collection. Here’s a comprehensive guide to creating and sending these important communications:
1. Clear Subject Line
The subject line is your first and sometimes only chance to capture the reader’s interest. Keep it clear, concise, and relevant to their recent experience.
Avoid vague lines like “We’d love your feedback” and opt for something specific and personalized like “How did we do on your recent order, [Name]?” That extra personal touch makes it feel like a genuine message, not another marketing blast.
Your goal is to spark curiosity and show that you’re not just seeking a favor. You’re continuing a conversation based on their real interaction with your brand.
2. Start With a Personalized Greeting
Generic review requests often go ignored, but a personal touch can go a long way.
Use the customer’s name, mention what they purchased, and tailor the message to reflect their journey with your brand. Even a small personal note like “We loved working with you!” adds warmth.
Consider including a small incentive, like a discount or loyalty points, to thank them for their time. You can also share how their review helps others in the same situation. Personalization shows that you see them as more than just a transaction, making them more likely to respond.
3. Keep Your Message Short and Purposeful
Customers value brevity.
Keep your review request email brief while remaining friendly and respectful. Begin with gratitude, reference their specific purchase or experience, and ask for the review clearly without overwhelming them with excessive text.
Utilize short paragraphs or bullet points to enhance readability, eliminate fluff, and get straight to the point.
A message that can be read in under a minute is much more likely to be completed and responded to. Make it easy to skim and impactful to stand out in a crowded inbox.
4. Give Clear, Simple Instructions
Ensure your customers know exactly what to do next.
Provide a clear link to your chosen review platform, whether it’s Google, Trustpilot, or a testimonial form, and mention that the process only takes a minute. The fewer clicks required, the better.
Embedding a review form directly within the email is even more effective. Avoid vague prompts like “Let us know what you think,” and choose direct language such as “Click here to leave your review.”
By offering clear, actionable steps, you make it easier for customers to respond, resulting in significantly improved response rates.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
5. Be Warm, Polite, and Genuine
Tone really matters!
When you ask for a review, consider it a friendly nudge rather than a demand. It’s wonderful to sincerely thank your customers for their business and invite them to share their thoughts openly and flexibly.
Using phrases like “We’d absolutely love to hear your thoughts” or “Your feedback truly means so much to us” shows that you value their opinion.
A kind tone goes a long way in building trust and making customers feel appreciated. This human and respectful approach encourages more thoughtful responses and fosters deeper loyalty over time!
6. Add a Professional Email Signature
Conclude your message with a comprehensive, professional signature featuring your name, title, company, and contact information.
This demonstrates transparency and assures the customer that the inquiry is from a genuine person rather than an automated system.
Adding your business email and logo enhances credibility and fosters trust. It’s a discreet yet impactful method to personalize the interaction, making customers more at ease when providing their honest opinions.
A professional signature conveys that you value their feedback and that their input genuinely matters to your business.
How to Take Action for Effective Review Collection Management
Collecting reviews is just half the job; managing them effectively is crucial to making a real impact. Here’s a breakdown of key steps:
Proactively ask for reviews post-positive interaction, making it easy with direct links. This captures timely feedback.
Consistently monitor all review platforms and respond thoughtfully and promptly to every review. Engagement shows you value customer opinions.
Analyze feedback to identify improvement areas and highlight positive comments publicly. This drives business growth and trust.
Train your team on the importance of reviews and maintain ethical collection practices. A customer-centric approach fosters genuine feedback.
Continuously evaluate and adapt your strategy to optimize review collection and management. This ensures ongoing effectiveness.
Conclusion
A well-written feedback request email can do more than just gather opinions; it can elevate your customer engagement, enhance your reputation, and provide valuable insights to help your business grow.
The templates shared in this blog are designed to make your review collection process smoother, smarter, and more effective.
By reaching out thoughtfully, your customer service team shows that you care and opens the door to more positive reviews and constructive feedback.
Whether you’re trying to collect valuable feedback or strengthen your presence through online reviews, these emails serve as the perfect starting point.
Remember, every review is a conversation, a chance to learn, improve, and connect. Start sending, listening, and building lasting relationships, one email at a time.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
