How to Add Reviews to Unbounce in 5 Minutes
Krunal Vaghasiya|May 16, 2025
Unbounce is a landing page powerhouse known for fast-loading, conversion-focused pages. However, it lacks built-in features for showcasing social proof like customer reviews.
For high-performing campaigns, that missing trust element can reduce sign-ups and sales.
Enter WiserReviews. It lets you collect and display text, video, and star-rated reviews on any Unbounce page using clean, embeddable widgets. This social proof boosts conversions and fits perfectly into Unbounce’s dynamic layouts.
In this blog, Learn how to add WiserReviews to Unbounce, display testimonials strategically, and avoid common implementation pitfalls to maximize impact.
Why Add Reviews on Unbounce?
Boost Trust and Credibility on Landing Pages: Visitors often hesitate when faced with an unfamiliar offer. Reviews immediately signal that others have benefited, easing uncertainty and increasing conversion likelihood.
Reinforce Offers Without Distracting: With WiserReviews, you can add minimal yet powerful review carousels, badges, or short testimonial cards that complement your CTA rather than distract from it.
Support A/B Testing with Modular Widgets: Unbounce thrives on A/B testing. Use WiserReviews’ flexible embed codes to test placement, content, and styles of reviews to optimize your conversion rates.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews is made for landing pages. Its lightweight widgets load fast, adapt responsively to Unbounce’s builder, and support schema markup for added SEO value.
You can embed sliders, floating badges, or static testimonials tailored to each campaign.
It also automates review collection based on events (like post-purchase or signup), supports tags for segmentation, and matches the look of your landing page without slowing it down.
How to Add Reviews on Unbounce
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on Unbounce
1. Go to your Unbounce dashboard and open the desired landing page.
2. Drag a “Custom HTML” block into your layout.
3. Paste the WiserReviews code inside the block and adjust placement.
4. Save and preview to confirm it renders correctly.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on Unbounce
Learn where and how to place reviews so they support your product. A small change in placement can make a big difference.
1. Place Reviews Close to Your Primary CTA
Unbounce pages are designed to funnel users toward a single goal.
Placing testimonials directly above or below your CTA can significantly boost confidence at the decision point. It keeps the user focused while reinforcing credibility right before conversion.
2. Tailor Widgets by Campaign Using Tags
Create review widgets tailored for different audience segments by tagging testimonials in WiserReviews.
This ensures each campaign page showcases reviews specific to the user journey, making the social proof feel custom and relevant.
3. Use Clean, Responsive Layouts
Stick with minimalist formats like carousels, floating bars, or compact grid views to ensure fast loading and visual alignment with your design.
These styles blend seamlessly with Unbounce’s layout logic, especially on mobile screens.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to Unbounce
Here are the top mistakes people make with reviews on Unbounce.
Avoid these to keep your site looking clean and trustworthy.
1. Placing Reviews Too Far Below the Fold
Reviews buried at the bottom of a landing page may never be seen.
Always include at least one highly visible review near your main CTA or offer summary to capture attention while user interest is highest.
2. Not Customizing Widgets for A/B Variants
If you’re testing different headlines or CTA placements, make sure your testimonial display adapts accordingly.
Avoid reusing the same review layout across all variants review design should support the variant’s unique copy or offer.
3. Using Cluttered or Overloaded Widgets
Overloading a landing page with too many testimonials can dilute their effectiveness.
Limit each widget to a few high-impact reviews. Use WiserReviews filters to display testimonials by sentiment, tags, or recency for optimal performance.
Types of Reviews You Can Add on Unbounce
How to Add Google Reviews to Unbounce
How to Add Testimonials to Unbounce
How to Add Facebook Reviews to Unbounce
How to Add Capterra Reviews to Unbounce
How to Add Amazon Reviews to Unbounce
Wrap-Up
Adding reviews on Unbounce strengthens your landing pages by turning visitors’ uncertainty into trust.
WiserReviews delivers this power through fast-loading, campaign-ready testimonial widgets.
Want more conversions without changing your headline? Embed WiserReviews on your Unbounce page and let your happy customers drive the message home.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra