Ways to Increase Conversion Rate Shopify

Krunal Vaghasiya

Apr 7, 2023 • 14 min read

It goes without saying that more traffic brings more sales for your Shopify store. But, not every store is optimized for customers.

Your store needs to be optimized by getting into customers' shoes. It's important to focus on turning your current traffic into customers. At every funnel, it's an opportunity for you to influence customers and improve your conversion rate.

Conversion rate is a key metric for any eCommerce business. It measures the percentage of visitors to your Shopify store that takes a desired action, such as purchasing or signing up for a newsletter.

Understanding and optimizing your conversion rate can have a huge impact on the success of your business. By understanding how the conversion rate works and what influences it, you can make informed decisions to improve it and increase sales.

In this article, we will discuss different ways to improve your Shopify conversion rate and how it can help to generate more sales for your eCommerce store. Let's get started.

Explanation of Shopify Conversion Rate Optimization

Shopify Conversion Rate Optimization refers to improving the percentage of website visitors who take a desired action on a Shopify store, such as purchasing.

This can be achieved through various strategies, such as improving website design and layout, optimizing product pages, and implementing effective marketing tactics. The ultimate goal is to increase the number of conversions and drive more sales for the business.

The average conversion rate for a Shopify store is currently just under 1.3%. If your eCommerce store has a conversion rate below 0.2%, your store might be in the bottom 20% of all the online stores on Shopify.

Importance of Increasing Conversion Rates for Shopify Stores

Improving conversion rates for Shopify stores can lead to increased sales and revenue. By optimizing your store's conversion rate, you can turn more of your website visitors into paying customers.

Conversion rate helps you grasp the big picture of the revenue, constantly track your marketing strategies' efficiency, and help you find the best strategy that works for your eCommerce business.

It helps you to know which products are best-sellers, which need more promotions, which products need to be omitted, and which marketing strategy needs improvement.

This can be achieved through various strategies, such as improving website design, product descriptions, and checkout, which can enhance the user experience and increase customer satisfaction.

In addition, Shopify says 3.3% or more is good. It will put you among the top 20% of all Shopify store owners, but many factors affect your Shopify conversion rate. Everything from shop design products and marketing strategies greatly affects conversion rate. That we'll discuss later on.

Benefits of Shopify Conversion Optimization

A higher conversion rate means more online shoppers coming to your store and increased sales. It can help you understand user behavior for your products, encourage potential customers to shop at your store, know your existing customers, and improve search engine ranking.

Shopify conversion optimization can bring several benefits to your business, including the following:

Increased sales: Optimizing your Shopify store can increase the likelihood of visitors purchasing, leading to increased sales.
Improved user experience: A well-optimized Shopify store can provide a more seamless and intuitive user experience for your customers, leading to increased customer satisfaction and loyalty.
Higher conversion rates: Conversion optimization can help improve your store's conversion rates, meaning more visitors will take the desired action (e.g., making a purchase) on your site.
A better understanding of customer behavior: By analyzing user behavior and engagement on your Shopify store, you can gain valuable insights into what works and what doesn't, helping you make informed decisions about your marketing and sales strategies.

Shopify conversion optimization can help you improve your online business and drive more revenue.

Definition of Conversion Rate Optimization

Before we dive into the Ways to Increase conversions for your Shopify site, let's understand some basics and how they affect the conversion rate optimization of your eCommerce businesses.

Key Metrics for Measuring Conversion Rates

Metrics can help you measure and increase conversions on your eCommerce sites. Here are the key metrics to keep an eye on-

Click-Through Rate: The CTR is a great way to measure the effectiveness of your marketing, like ads or landing pages. It shows the percentage of people who clicked a specific link, such as CTA.
Cart Abandonment Rate: The percentage of visitors who add items to their cart and don't complete the purchase.
Bounce Rate: The bounce rate shows the percentage of visitors leaving the site after viewing only one page or taking any actions. A higher bounce rate means your eCommerce site fails to engage and influence the target audience.
Return on Investment (ROI): ROI helps you to check out the profit you gained back from the investment of your marketing campaign.
Average Order Value (AOV): The average amount of money customers spend per transaction.

These are important metrics to check while running online marketing campaigns for your eCommerce sites.

Factors Affecting Shopify Conversion Rates

When it comes to online stores, many factors affect the Conversion rate. Here is the list below-

Website Design: Website design is a major thing that attracts visitors and improves user experience. If the website layout is not user-friendly and responsive, it might also increase bounce and decrease conversion rates.
User Experience: Your website should be easy to navigate and provide a seamless experience for users. This includes having clear calls to action, easy-to-read fonts, and a visually appealing layout.
Shipping Options: Offering free shipping or discounts on bulk purchases to incentivize customers to add more items to their cart and complete their purchases.
Product Pricing: The competition has increased significantly, and the price tag is crucial in optimizing your Shopify conversion rate. Unreasonably higher or lower prices can easily repel customers from your store.
Marketing Strategy: Effective marketing strategies can attract customers and improve your Shopify conversion rate. You can promote your website on multiple channels, like Search engines, paid ads, social media platforms, and email marketing, to skyrocket your conversion rate.
Checkout Process: The checkout page should be as smooth and effortless as possible, so customers can quickly make payments, boosting sales. You need to include various payment options so that customers can have secured and speedy payment access.

Tools to Optimize Shopify Conversion Rates

Several tools can help optimize Shopify conversion rates, including:

Shopify's built-in analytics and reports
A/B testing tools
Heatmapping tools
Email marketing tools
Social proof tools
Cart abandonment recovery tools
Upsell and cross-sell tools

These tools can help identify and address areas of improvement in your online store, ultimately leading to increased conversions and sales.

Improving Shopify Conversion Rates

Improving Shopify Conversion rate can be tedious and overwhelming if you don't use strategies correctly. Let's dive into various ways that can help to improve the conversion rate of your Shopify store.

The Ways You Can Increase Shopify Conversion Rate

There are many ways to improve Shopify's Conversion rate, but remember it's a long-term commitment. It's not something you do once and reap the benefits. To see constant results, you need to improve and monitor metrics consistently. Let's dive in.

Organize the Components of Your Webpages

Optimizing your website can help you attract the right audience and increase traffic to boost conversions on your eCommerce websites. Here are some ways to organize the components of your web pages-

Home Page

Your home page creates the first impression on your visitors and engages them. It includes all the important details that convenience your customers to purchase. Make sure your home page -

Simple and attractive,
Show customer testimonials and reviews,
Highlight your best-selling products,
Include popups banners, signup buttons, or sales offers to improve conversion rate.

Product Search Page

Your product search page should convenience your customers to make a purchase and result in a higher conversion rate; here are some tips to add-

Make sure your search bar is easy to find and use.
Use clear and concise product titles and descriptions.
Provide high-quality product images and videos.
Include customer reviews and ratings.
Use filters to help customers narrow down their search results.
Offer related products and upsell options.

Product Page

The product page is where your customers browse the products and decide whether to buy. Here are a few tips to improve your product pages-

Use high-quality product images and videos to showcase your product.
Write clear and concise product descriptions that highlight the benefits and features.
Include customer reviews and ratings to build trust and credibility.
Make the buying process simple and easy with clear calls to action.
Provide delivery time and offer free shipping to attract clients.
Test and analyze your page regularly to identify areas for improvement.

Pricing Page

The pricing price includes all the details about the pricing of your various products and comparing them with your competitors. Here are a few tips to improve your pricing page-

Keep it simple and easy to understand,
Highlight the most important features and benefits,
Use clear and concise language,
Offer a clear call to action,
Use social proof such as customer testimonials or case studies,
Consider offering different pricing tiers and options.

Checkout Page

Cart abandonment is one of the problems eCommerce businesses face and can be a major problem for customers to abandon. Here are a few tips to improve your checkout page-

Provide multiple payment options,
Add an auto-fill feature to simplify the process,
Offer guest checkout option,
Clearly show refund and shipping policy.

Know Your Target Audiences

Identifying your customers is the first step for any eCommerce business to get a good Shopify conversion rate. Understanding your target audience helps you tailor the right message according to their needs and interests.

For example, you can send personalized offers on their specified products, discount codes, or the remainder of restock for their product. Understanding your audience can also help you identify gaps in the market that you can fill with your content.

In addition, you can select the right channels to promote your content and reach them. So, research your target audience and create effective & engaging content to encourage customers to purchase.

Make your Website Mobile Responsive

In today's digital age, having a mobile responsive website is not just a nice-to-have; it's a must-have. With most website traffic coming from mobile devices, ensuring your website is optimized for mobile viewing is important.

A responsive and mobile-friendly website can ensure that the website adapts to different screen sizes and resolutions. In addition, high-quality images can slow down your website. Using Shopify apps that optimize and compress large files can improve load time, making your website faster and easier to navigate.

A responsive website can help to reduce cart abandonment and increase conversion rates.

Have Proper Calls-to-Action

Adding a proper and actionable call-to-action (CTA) further is important to enhance your website's or marketing strategy's effectiveness. Customers don't love to go through lengthy and complex shopping processes; adding a clear CTA can easily make them take action.

Make your CTA visible and easy to find on your website, so customers can understand what action to take next, whether to sign up for the newsletter or visit a landing page to know more.

Add them to different pages, popups, landing pages, ads, and on the right pages. Experiment with different CTAs to see which one improves conversions on your Shopify.

Provide Rapid Assistance to Customers

Improving customer service is crucial for any business that wants to succeed. Being available when your customer needs assistance with the product, ordering process, shipping, or refunds is the key to increasing your Shopify conversion.

Utilize your website's live chatbots to provide customers instant support or use social media to connect with customers and address their concerns. In addition, you can tailor your services to meet individual customers by including personalized recommendations, special offers, or providing follow-ups after a purchase.

Further, train your employees with the essential training to handle customer inquiries and complaints professionally and efficiently. Listen to your customer problem and address them carefully to improve customer service.

Implementing these strategies can enhance customer service and build loyal customer relationships with your potential customer.

Social proof is a powerful tool that can help you build trust with potential customers. By showcasing positive customer reviews and ratings, you can demonstrate that others value your product or service and can be trusted.

Here are a few ways to use Social proof effectively:

Add customer reviews: Most buyers make a purchase decision after checking the reviews posted by existing customers. You can add them near your product pages, or the Social Proof app enables you to display them automatically.
Show recent sales: Showcasing the number of customers who have recently purchased a product creates urgency among the customers. You can display it using popup notifications showing live notifications about the purchase.
Share User-generated Content: Most customers are active on Social platforms, which helps drive traffic to your website. Sharing posts or resharing your customers' posts that mention your brand can be a big win marketing strategy.
Add Trust badges: Increase customer trust using badges that build confidence among your visitors. Trust badges from third-party sites can be a powerful way to increase credibility.
Use third-party review sites: Displaying reviews from sites like Yelp or TripAdvisor to showcase your positive reviews. This can help you reach a wider audience and build credibility with potential customers researching your business.

By leveraging social proof, you can build trust with potential customers and increase the likelihood of converting them into loyal customers.

Decrease Your Website Load Time

Regarding website design and functionality, page loading speed is crucial to user experience. If your website takes too long to load, visitors are likelier to leave before viewing your content, resulting in a high bounce rate.

Site speed is online shoppers' top priority, increasing mobile conversions by up to 27%. Keeping your page loading speed low will reduce the number of people leaving the site without buying and increase opportunities to bring more visitors and sales.

Here are some ways to optimize your website's loading speed:

Compress images and videos to reduce the file size
Utilize browser caching to speed up page loading for returning visitors
Use a content delivery network (CDN) to reduce server response time
Choose a reliable hosting provider with the fast server speed

Optimizing your website's loading speed can significantly improve user experience and reduce bounce rates, leading to higher engagement and conversions.

Add Conversion-focused Popups

You got only a few seconds to grab visitors' attention and create the first impression to influence their decision to stay. Popups act like an attention-grabbing tactic that helps customers to make a purchase, sign up for newsletters, provide discount codes, or offer free shipping that influences their decision to take action.

The easiest way is using Social Proof popup apps like WiserNotify, which can help you create stunning popups without coding. These popups can help you create an opt-in form, exit intent, cart recovery, newsletter signup, and more to grab visitors' attention.

In addition, you can increase your Shopify conversion by offering coupon codes, discounts, shipping offers, and more using popups that influence them to purchase. Popups can help increase visitor interaction, create urgency, and encourage users to take action.

Try to Decrease Cart Abandonment

Cart abandonment occurs when customers add items to their shopping cart on your Shopify website but leave without completing the purchase. Shopping cart abandonment is a common problem for eCommerce store owners. There might be many common problems like difficult checkout processes, high shipping costs, or wishful thinking.

Here are some ways to reduce cart abandonment in Shopify stores-

Streamline the checkout process: Make sure your checkout process is easy to navigate and doesn't require too many steps. Consider adding a progress bar so customers can see how far along they are in the process.
Offer multiple payment options: Some customers may prefer to pay with a specific payment method. By offering multiple options, you can increase the chances of customers completing their purchases.
Provide clear shipping information: Customers want to know when to expect to receive their products and how much shipping will cost. Provide this information upfront so customers aren't surprised by unexpected fees.
Use retargeting ads: If customers abandon their cart, consider using them to remind them of the items they left behind. This can encourage them to return to your site and complete their purchase.
Use Popups and notifications with custom offers to remind about cart abandonment before they leave the website.

Continuously track and analyze your website metrics

By regularly tracking and analyzing your website metrics, you can gain valuable insights into your website's performance, identify improvement areas, and make data-driven decisions to optimize your site and drive better results.

Here are a few ways to track and analyze your website metrics effectively:

Use Google Analytics or another website analytics tool to track your website's traffic, user behavior, and other important metrics.
Set up goals and conversion tracking to measure your website's performance regarding key actions such as sales, sign-ups, or downloads.
Monitor your website's load time and page speed, as these factors can impact user experience and search engine rankings.
Analyze your website's bounce rate and exit pages to identify which pages are causing visitors to leave your site and make changes as necessary.
Pay attention to your website's rankings and use search engine optimization (SEO) techniques to improve your visibility and attract more traffic.

Shopify Store Conversion Optimization Best Practices

Ensure Mobile Optimization

Mobile optimization is becoming increasingly important as more and more people use their mobile devices for browsing the internet. Here are some tips to ensure mobile optimization-

Use a responsive website design and theme,
Optimize images and videos for faster loading,
Keep content simple and clear with SEO keywords optimized,
Use large font sizes,
Minimize the use of popups and other elements.

Optimize Website Speed

Website speed is key in enhancing user experience and improving search engine ranking. Ensure every web page is optimized and optimized to improve visitor interaction. Here are some tips to improve website speed-

Use Compress images,
Minimize HTTP requests,
Use CDN to improve load speed,
Enable browser caching,
Minimize JavaScript and CSS.

Navigating a website can be a frustrating experience for users if it is not designed with simplicity in mind. Here are some ways to simplify navigation:

Use clear and concise labels for menu items and buttons
Limit the number of menu items to the most important pages
Provide a search bar for users to find what they are looking for quickly
Use breadcrumbs to show users where they are in the website hierarchy
Ensure that the navigation is consistent across all pages of the website

Use A/B Testing

A/B testing, or split testing, is a powerful methodology commonly used in marketing and web design. It involves testing two webpage or marketing message versions to determine which performs better.

Ensure you do A/B testing of your website, popups, checkout pages, and other webpages to improve conversion rate, understand your audience, and make data-driven decisions. If you improve the effectiveness of your website, A/B testing is a valuable tool to test it.

Focus on Customer Service

Customers are the backbone of any business, and providing excellent customer service is key to their satisfaction and loyalty.

Ensure you train your employees, use technologies like chatbots to provide quick responses, have personalized conversations with customers, offer reward programs to appreciate their loyalty, and keep gathering feedback to identify improvement areas.

Customer service can bring many results, from attracting new customers using word-to-mouth and reviews to retaining old ones.

Common Mistakes to Avoid in Shopify Conversion Optimization

Ignoring Data and Analytics
Overcomplicating Website Design
Poor Product Presentation
Lack of Trust Elements
Not Offering Multiple Payment Options

Conclusion

Increasing the conversion rate on the Shopify store might seem difficult, but with the proper strategy, you can improve it.

There are numerous things to improve the conversion rate, but there's no clear formula or an overnight way for any product and brand. The surest way is to monitor your customer's behavior, figure out where customers might feel stuck, and influence them by using various methods.

Of course, it takes time and constant optimization until you hit the right spot. So, if you want to see an increase in conversion rate, start with small changes and test them with improvement.

FAQ's

How do I increase my Shopify conversion rate?

Several ways to increase your Shopify conversion rate include optimizing your website's design and user experience, offering incentives, improving your product descriptions, and simplifying your checkout process.

You can also consider implementing customer reviews and social proof and running targeted advertising campaigns to drive traffic to your site. In this article, we have added some great ways that can help to improve the conversion rate.

What is a good conversion rate for Shopify?

The average conversion rate for Shopify stores is around 1-2%. However, a good conversion rate varies depending on the industry, product, and target audience. It's important to regularly analyze and optimize your conversion rate to improve your online sales.

How do I fix the low conversion rate on Shopify?

There are several ways to improve your conversion rate on Shopify, such as optimizing your product listings, simplifying the checkout process, offering discounts or promotions, and improving the overall user experience of your website.

You can also consider running targeted advertising campaigns or email marketing to reach potential customers. It's important to analyze your website's analytics to understand where customers drop off in the sales funnel and adjust accordingly.

How do I get a higher conversion?

Here are a few tips to increase conversion:

Optimize your website's user experience
Use clear and compelling call-to-actions
Offer social proof, such as customer reviews or endorsements
Use targeted and personalized messaging
Simplify the checkout process
Use retargeting ads to remind potential customers of your product or service.

What to do if the conversion rate is low?

If the conversion rate is low, you can do a few things to improve it. First, make sure your website or landing page is user-friendly and easy to navigate. Next, consider optimizing your call-to-action buttons and improving your website's loading speed.

Additionally, you may want to experiment with different marketing channels or adjust your targeting strategy to reach a more relevant audience. Finally, analyzing your data and making data-driven decisions can help you identify areas for improvement and make the necessary changes to increase your conversion rate.