Speed is something you can’t overlook when it comes to running a successful eCommerce store. Nowadays, people have less attention span and can leave your store just by opening a tab. You might be thinking that you do not have high traffic, but it doesn’t matter because even if you have low traffic, the slow site performance of your website can make people leave your store before completing their purchase. It can highly affect your Shopify speed optimization.
Here are the top tips to boost and speed up your Shopify store speed.
Evaluating Your Shopify Store’s Speed
Tools to measure Shopify site speed optimization
If you’re looking to improve the speed of your Shopify store, the first step is to identify its current performance. There are a few tools that can help you do this.
The first is the Google PageSpeed Insight tool. This tool gives you a score between 0 and 100, indicating how well your site performs on mobile. The higher the score, the better your site performs. It will improve your website and Shopify store pages.
Another tool called Pingdom also gives you a score and provides suggestions for improving your site’s speed. You can use this tool to identify which pages are taking too long to load and then make changes to those pages so they load faster.
Webpage test T measures how quickly web pages load from different locations around the globe. This is useful if you’re looking for ways to reduce latency by moving hosting services closer to your customers’ locations.
Chrome Dev Tools lets you see what content is taking up most of your page’s load time as well as find out which scripts are slowing things down—which will help you determine where optimization efforts should be focused. It will improve your website performance.
Analyzing and interpreting the data
The reason for Speeding up your Shopify stores is to analyze and interpret the data. You need to have a good view of what’s going on in your store.
First, you should look at the number of visitors on your site so you can get an idea of how many people are coming in and out of your store. You can use Google Analytics or another analytics platform to track your traffic.
Second, you should check out the average load time for each page. This will give you an idea of how long it takes for each page to load for customers. You can check this by using Google Pagespeed Insights or another speed testing tool like Pingdom or GTMetrix.
Thirdly, try running some A/B tests with different designs or features if possible. This will help you see which ones work best so that you can make changes accordingly!
Benchmarking your store’s speed against competitors
Once you’ve analyzed your website’s performance, you can benchmark it against competitors’ websites (and even your own). A good way to do this is by using Google Pagespeed Insights. It allows you to compare two different URLs side-by-side and see how each site stacks up against one another in terms of loading speed and bandwidth usage.
Key Factors Slowing Down Your Shopify Store
Shopify themes and their impact on speed
The theme is the first thing you need to consider when improving the load speed of your Shopify store. A responsive theme with high-quality images and large files will slow down your site and load speed. Thus completely impacting the overall store speed. so choose a theme carefully.
Image optimization and compression
Adding high-quality Images is very important for all kinds of Shopify store owners, but they can also consume a lot of space on your website, which may affect its loading time. Therefore, you should use an image compression tool to compress images and image files before uploading them to your site. Unoptimized images affect your overall website.
Apps and their Impact on Site Speed
Your site speed will be directly affected by the apps you have installed. The more apps you have on your store, the higher chance they will increase your site’s load time. You should evaluate whether or not those applications are worth keeping if they are slowing down your site. A good Shopify speed score improves Shopify store speed.
Quality Shopify server and hosting
You need to ensure that your Shopify server has enough resources to handle all the traffic from your store. If it does not, this could result in longer loading times for visitors. Hosting also plays an important role because if it is slow, it could also lead to slower loading times.
Practical Steps to Boost Shopify Speed
Performance evaluation is the first step in Shopify speed optimization and getting your store speed up to par for desktop & mobile devices. This will help you identify any issues with the current setup of your store and improve your store performance as it has a user-friendly operating system. It’s also an opportunity to get a baseline of your current performance so you can see how far you’ve come once you’ve completed all the optimizations in this guide.
Encourage customers to leave reviews after they’ve purchased so that you can engage with them and improve your website’s SEO ranking. You can also add social sharing buttons on product pages and encourage customers to share their purchases on social media platforms like Facebook or Twitter.
Compressed your store images
Images are important for your online store, but they can also be a drag on your website’s performance. If you’re using Shopify, compress your store’s and product images as much as possible. This can help reduce each image’s file size and make it easier for search engines to crawl and index them. You can use an app like Optimizilla to compress all your images simultaneously.
The more third-party apps you have installed on your site, the slower it is going to load. You want to keep your shop as minimal as possible so that it loads quickly and easily for customers.
You can do this by using a plugin called “Minify App” which will combine all of these scripts into one much smaller script size and weight. This will help speed up your site and make it easier for customers to navigate through.
Use A Lightweight and simple Shopify theme
Lightweight themes are the best option for Shopify speed optimization. The theme load faster, and they don’t have many heavy features that will slow down your website. You can also find responsive themes that adapt to your device as they use Shopify theme inspector. This means the theme will look great on any device and be easy to navigate. If you choose a theme with too many bells and whistles, it could take longer for your pages to load on mobile devices.
Select Proper Fonts
When you create your store, there is a lot of system font to choose from. However, choosing the right font can help your store load faster and improve customer experience.
So, what makes a good font? It must be clean, readable, and fast to load. If you’re looking for a font that is readable and fast, we recommend Open Sans or Roboto—these are both Google fonts optimized for speed.
Instead of a slider, add a Hero Image.
Sliders are an interesting idea, but they’re not exactly the most effective way to display your products. You see, they take up a lot of space and look like they’re trying to make you click on them.
Instead, try replacing your slider with a hero image that’s more focused on one particular product or category. This will let you show off more products at once without making it seem like you’re trying to push people into clicking through.
Change GIF images With Static Images.
GIFs are great for grabbing attention with your product photos, but they can be a bit of a drag on your Shopify store’s speed. They’re made up of multiple images, which means they take longer to load and can cause your pages to load slowly. So if you want to boost your store’s speed, try replacing your GIFs with static images instead!
Reduce the HTTP Requests
The number of HTTP requests your website makes can be one of the biggest causes of slow page load times.
A redirect is a page that tells your browser to go to another page. A broken link is a link that points to a missing file. Both of these can slow down your Shopify store speed, so you should minimize both of them. How?
First, ensure that you don’t have unnecessary redirects in place—you want to avoid unnecessarily redirecting users around your site. Second, make sure that all of your broken links are functional. Don’t let any broken links exist on your website!
Use Google Tag Manager for All Your Tracking Code
If you’re using Google Analytics, you’ll need to add the tracking code to all pages of your Shopify store. The problem is, if you do it manually, it’s a huge time-suck and a hassle—and if you forget one page, your analytics will be off.
Instead of doing that yourself and risking missing something, use Google Tag Manager instead. It’s an easy way to manage all your tracking codes in one place, automatically adding them whenever you create a new page or edit an old one.
Contact a Professional for Help
If you’re looking to optimize your Shopify store or your eCommerce website, it’s worth hiring an expert. You can use the tips shared in this guide to get started, but it may take weeks or months to tweak everything. And that’s not including the time it takes to find out what works and what doesn’t! Contact experts today if you want to save time and get results faster.
Advanced Speed Optimization Techniques
Using a Content Delivery Network (CDN) to improve Shopify website speed optimization
If you want to optimize and improve Shopify store speed, then you need to use a Content Delivery Network (CDN). What is a CDN? It’s a network of servers that host the files on your website. This means that if someone visits your site from an area where the server isn’t located, it will automatically route them to a node that is closest to their location.
This helps improve load times because it reduces the distance between the user and your site. You can use this CDN service with any other hosting provider as well.
Lazy loading and its effect on Shopify mobile speed optimization
Lazy loading is a technique that allows you to load your images only when they are visible to the user. Lazy loading helps you to improve your website’s speed by reducing the number of HTTP requests needed to render your page.
The main benefit of lazy load images is that it reduces the amount of data that needs to be loaded in the browser. The less data you have to load, the faster your page will load.
Mobile Accelerated Pages and its Impact on Shopify Store Speed Optimization
Installing the AMP plugin, you can create your own AMP page for your Shopify store page. You can also use the free hosted version or buy an enterprise license if you want to edit it yourself.
Taking advantage of browser caching
In your Shopify’s General Settings, you can enable browser caching for your site to help speed up your website. It is one of the best online store features. This means that your site will load faster because it doesn’t have to download all of the data from the server each time a page is viewed.
Instead, it will just download static files and use them whenever someone visits your page. You can also configure how far back in time you want to cache content by adjusting the expiry date under Caching Configuration.
Optimizing Key Pages for Enhanced Shopify Performance
In the realm of eCommerce, certain pages hold paramount importance in guiding the user journey and ensuring conversions. For Shopify stores, three such critical pages are the Product Detail Page (PDP), Product Listing Page (PLP), and the Checkout page.
Let’s delve into the optimization strategies for each:
- Product Detail Page (PDP): The PDP is the spotlight for individual products. To ensure users get the best experience:
- Use high-quality, compressed images to showcase the product.
- Ensure the page is mobile-responsive, as many users shop via mobile devices.
- Limit the use of heavy scripts or plugins that might slow down the page.
- Consider using tabs or accordions for extensive product details, ensuring faster initial load times.
- Product Listing Page (PLP): This is the browsing hub where users explore product ranges.
- Implement lazy loading, ensuring images load as users scroll, enhancing initial page load speed.
- Ensure filters and sorting options are optimized for swift responses.
- Use clear, compressed thumbnail images for products.
- Consider pagination to limit the number of products displayed at once, ensuring quicker load times.
- Checkout Page: The final and most crucial step in the purchasing process.
- Streamline the checkout process, reducing unnecessary steps or barriers.
- Ensure swift and secure payment gateway integrations.
- Display security badges prominently, assuring users of their data safety without compromising on speed.
- Keep the design minimalistic and focused, using compressed visuals where necessary.
Remember, it’s important to be mindful of some of the key speed elements discussed above and the other areas of Shopify sites we haven’t covered.
Ultimately, optimizing for speed is more about being considerate of all the different aspects surrounding a site; without balance and context, execution can do more harm than good. As with most things in life, a well-rounded approach will almost always yield the greatest results.