Table of Contents

Shopify SEO Optimization Guide: Tips to Optimize Your Shopify Store

Are you struggling to rank your Shopify store and want to turn your business into a money-making machine? Do you have a store and looking for ways to boost sales and make more money? Are you sick of getting frustrated by Google updates, broken links and stuck organic traffic? Check out this SEO guide for Shopify to learn about the most effective SEO strategies for ranking higher in search results, boosting conversions and turning your Shopify store into a cash flow machine.

This article will cover the basics of Shopify SEO guide and provide a 14-point checklist that will help you optimize web page and your store for search engines.

What is Shopify SEO?

Shopify SEO is a set of tactics you can use to increase the visibility of your Shopify store in search engines, and ultimately convert more visitors to Shopify stores into customers. Shopify is the most popular e-commerce platform in the world. More than 4.5 million online store are built with Shopify.

Shopify SEO is not just about optimizing your page title, product descriptions and site’s content. It’s also about creating links to your ecommerce store that have value for the reader so that they’ll be inclined to click on them (and visit your website).

Why is Shopify SEO so important?

Shopify data shows that the top 10% of their 4.5+ million online stores have an average conversion rate of 4.7%, with the highest conversion rate seen on the Shopify site being 8%.

The top 20% of Shopify’s 4.5+ million online stores have a conversion rate of more than 3.2%.

To improvise and optimize your Shopify ecommerce store well, Shopify SEO is essential to your online business. It’s a no-brainer that you need to have a website if you’re hoping to succeed in the world of eCommerce, but it can be difficult to understand why Shopify SEO is so important.

The truth is that the internet is a very competitive marketplace, and it’s getting more competitive every day. If you don’t have an online presence, you’re missing out on potential customers who could be buying from your competitors instead. To compete with other companies and make sure your brand gets noticed by the right people, you need an SEO strategy in place.

Essentials to improve your Shopify SEO

Shopify SEO is an important aspect to optimize your shopify store, but it can be difficult to know where to start. Here are the essentials for improving your Shopify SEO:

  • Optimize Your Shopify Site Structure

Start by optimizing your site structure. This means making sure that your homepage is optimized for search engines and that the rest of your pages reflect that. Make sure that all of your content is relevant to the keywords you’re trying to rank for, and make sure that you’re using a site map or sitemap to show duplicate content and help Google crawl through all of it. You can also use things like 301 redirects if you’ve ever changed URLs or moved pages around.

  • Improve the User Experience

Next, focus on improving the user experience on your site. Think about ways that you can make customers more likely to stay on your page longer, so they’ll spend more time there and get exposed to more ads while they’re browsing through products. Use things like video or animation if possible because they tend to keep users engaged longer than plain text alone would do!

  • Research the Right Target Keywords

Next up: Keyword research! Try looking at industry-specific blogs or forums google search for where people talk about what they want in products like yours. You can also schema markup to improve your search results.

  • Optimize your Shopify Products Pages

The first thing you need to do is optimize your product pages. You can do this by using the right target keyword in their meta titles and product descriptions by doing a proper keyword research, as well as including all relevant product images. You should always make sure to add proper meta descriptions and meta tags. You should also add as many product reviews as possible, as these will help boost your ranking in the search results and search engine results.

  • Build Links to Your Store

Next, you need to build links to your store. creating backlinks or internal links on other websites comes into play. You can do this by creating a blog post about your business and sharing it with other bloggers who are interested in similar topics. They might end up linking back to one of category pages, the collections pages or your posts on their site!

  • Rank Higher with Content Marketing

content marketing is essential for ranking high on Google’s search engine results page (SERP). You should create engaging blog posts collection pages that contain useful informational pages and commentary about different low-volume to your niche. These will help attract potential customers who may not know much about what you offer yet but want to learn more about it!

  • Use the best tools

The best Shopify SEO apps and tools will help you improve your website’s organic search engine rankings like google analytics, Yoast SEO, Smart SEO and many more. They can help you find the best keywords, target keywords, optimize your content for search engines, and monitor your progress. It will also help you to solve your SEO issues.

Ways to improve your Shopify SEO strategy.

The better your Shopify SEO strategy is, the more likely it is that people will find your shopify store when they go to Shopify apps if they’re looking for a product like yours. This makes it easier for them to buy from you instead of a competitor who might sell similar products at a cheaper price or with better customer service—which means more sales for you!

Here are the top ways to make your SEO success.

Step 1: Technical SEO

Set your preferred domain

You should set your preferred domain in the General Settings section of your Shopify admin panel. This will ensure that when people visit your shopify store, they’ll see the domain you want them to see. You can also use search engine Listing preview to get more information about the domain and the product pages to the viewers.

Optimize Your Online Store’s Structure for your product pages and blog posts

Website SEO is also highly crucial part. When creating product pages or blog posts, remember to keep them structured properly so that search engines can easily crawl and index them. Make sure each page has an H1 tag that describes its content like product descriptions and include relevant target keyword throughout the page. Also, make sure each page links back to other relevant content on your shopify store.

Submit your sitemap to Google and resolve site errors.

If you haven’t already submitted a sitemap to Google Search Console (formerly Google Webmaster Tools), do so today! And while you’re there, check if any of the SEO issues or errors listed are preventing crawlers from accessing all of the content on your shopify store (Example – Duplicate content)

Optimize your product images to improve the Speed of Your Website

Finally, optimize your product images in your shopify store to improve the speed of your website because if it takes too long for people to load, they’ll leave quickly and this will also improve your search volume and search ranking.

Step 2: Keyword research

Do Research About the Right Target Keywords (Must include long-tail and low-volume

Keyword research is a critical part of a successful Shopify SEO strategy. It allows you to understand what people are searching for, and it helps you create pages that are targeted toward your audience’s needs.

To start, you need to do keyword research. The best way to do this is by using Google Keyword Planner which allows you to see the search volume and cost per click for different keywords. You should also consider low-volume keyword ideas and related keywords as they can have a high potential for organic traffic in your shopify store.

Map your keywords with existing URLs

You should also map keywords with existing page URL or URLs to ensure that in your Shopify store is easy for Google or any other search engines to crawl and index properly which will allow you to fix broken links and SEO issues.

Step 3: On-Page SEO

Write Engaging Page Titles and Meta Descriptions

The first thing that people see when they search for something is the page titles. The second thing they see is the meta description, meta tags and meta titles. Website SEO also plays a major role in it. Both are visible in Google and both will help convince searchers that your product is the one they’re looking for, so make sure yours are engaging!

Add unique product descriptions.

One of the top SEO tips is to make sure each product has its unique description—no copy-pasting from other pages! Product titles and descriptions is a way of showing how your product stays unique from your competitors. This helps searchers know exactly what they’re getting into before they buy, which makes them more likely to convert into customers.

Optimize your image alt text and file names.

The images on your shopify store is one of the most important factors in how search engines index and rank you. This is because Google has more processing power than any other search engine, so it can better understand what your images contain.

There are many SEO tools like google image search and you can use any one of them. To optimize your images for SEO, you need to ensure that the alt text and file name match the content of each image. This will help the search engines understand what’s going on in the picture, which will help improve ranking.

Add schema markup for rich snippet eligibility

Search engine rankings play a primary role to improve your organic traffic, thats where Schema Markup comes into picture. Schema markups are little snippets of code that help Google understand what your content is about. They can help you in ranking factor in search results and get more clicks from Google’s rich snippets.

Always look for search intent and optimize your content accordingly

Always make sure to use a proper keyword research tool like Yoast SEO, Google Analytics and many more to your online store. You want to make sure that your content answers the question that someone would ask when looking up a specific topic or product on Google or Bing by using long-tail keywords that include the intent behind why they searched (ex: I want to find a pair of red shoes).

Step 4: Content marketing


It important to have a proper content marketing strategy to improve your search results. Blogging is a great way to attract customers who are looking for information about your products or services. It’s also a great way to establish yourself as an expert in your industry. And as a bonus, blogging can help drive traffic back to your online store and increase its ranking on search engines like Google!

Add Product video reviews

A video review of your product will not only boost its visibility on search engines like Google, but it can also help you get more sales by showing potential customers what they can expect from your product or service.

Active link building or internal links is the process of acquiring links from other websites that are relevant to your business. These could be links from related blogs or even forums and discussion boards where you can share your expertise and get a link back in return. This is a great way to build up a presence on the web pages, but it’s important to remember that this sort of link-building can take time and effort.

Passive link building is when other sites link to your online store without any input on your part—for example, if you have a blog and someone else writes an article that includes a link to your site in it. This is an easy way to build up an online presence, but it doesn’t happen overnight.


So, that’s a wrap!

We hope you’ve learned everything you need to know about Shopify SEO from the above SEO guide (Search engine Optimization) to make a successful SEO and Shopify store rank.

If you want to ensure that your eCommerce store or Shopify website gets found by your target audience, then you need to implement SEO, so your Shopify sites need to be mobile optimized as well.. It will help increase your site traffic and sales conversion rates by improving your search result.

SEO is not difficult to learn, but it does take time and effort. The good news is that many resources available on the internet can help you learn this skill. This checklist can be used to optimize your Shopify store for more search engine optimization. Make sure to complete the above SEO checklist for your Shopify stores to be successful. We hope it helps you reach your goals and meet your business objectives!


You can improve your Shopify SEO in many ways, but the most important thing is to make sure that you have a consistent voice and tone across all of the duplicate content on your pages. You should also make sure that you’re doing proper keyword research that is using relevant keywords to your own website, and keep in mind that customers will be looking for these terms when they search for products like yours.

Yes! SEO works for Shopify. All you have to do is make sure that your website is optimized for search engines and then do some basic marketing to let people know about it.

Yes! Shopify tags help SEO.

Tags are the words you use to describe a product on your online store, and they can help with SEO because they drive the content and keywords that are used to describe the product on search engines. The more tags you use, the better your chances of appearing in search result.

The best SEO apps for Shopify depends on what you want to do with it. That’s why we came up with many blog posts, you can check them out and clarify your doubts.

Shopify SEO costs vary depending on the number of keywords you want to optimize for and the amount of traffic your store gets. If you have a small store that’s just starting, we recommend getting in touch with us for a free quote.

To do SEO for products on Shopify, you’ll need to head into the product’s store settings. From there, go to the ‘General’ tab and scroll down until you see the ‘SEO’ section. Click on that, and you’ll be able to add meta descriptions, tags, keywords and descriptions for your products.

Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

Skip Doubts

Build trust instantly.

Social Media icon