Running a Shopify store without clear signals of activity can make your site feel empty—even if you’re making sales.
Visitors need reassurance that your store is trustworthy and popular. This is where a sales popup comes in handy.
Sales popups show real-time notifications when someone buys a product, signs up, or interacts with your store. They build trust and create urgency.
Wisernotify is one of the top tools to add these popups seamlessly on Shopify. In this blog, you’ll learn why they matter, how to install them, and how to use them effectively.
Here’s a quick guide video for adding a sales pop-up on Shopify. The process is simple and takes just a minute.
Why Add a Sales Notification Pop-up on Shopify?
Shopify is a leading ecommerce platform, but that doesn’t guarantee conversions. Sales popups help with the final push:
Builds trust: Seeing others purchase from your store validates its legitimacy.
Creates urgency: Popups trigger FOMO and encourage quicker decisions.
Highlights bestsellers: Let visitors know which products are trending in real time.
Encourages signups: Use popups to show recent email subscribers or loyalty program joins.
Boosts conversions: Social proof helps visitors feel confident to complete a purchase.
Examples:
- “Anna just bought the Hydrating Serum from New York” makes your store feel active and trustworthy.
- “Lucas just signed up for the Spring Promo Newsletter” shows engagement beyond purchases.
Data from TrustPulse suggests that social proof can increase conversions by 15%. In competitive ecommerce, this small edge can be a game-changer.
How to Add Sales Pop-up on Shopify
Now, let’s see how you can add a sales popup to your website or store.
First, sign up for WiserNotify. They offer a 7-day free trial on all plans and a 14-day money-back guarantee, so you have enough time to try everything.
Once you’ve signed up, you’ll land on the WiserNotify dashboard.
To show sales popup notifications, you first need to install the WiserNotify pixel on your website.
Here’s a short video that shows how to install the pixel. It’s a simple process and takes about 1–2 minutes:
After setting up the pixel, go to:
Notifications → Social Proof → Add Notification.
There you’ll find the sales popup notification widget.
Click Add, and customize it as per your needs.
If you run an eCommerce store and want to show a sales popup directly on product pages, you can use the inline sales popup widget.
You’ll just need to place one line of code where you want the popup to appear.
And that’s just the beginning. WiserNotify is a full-featured tool that helps you build trust and create urgency through social proof and FOMO notifications, designed to improve your conversion rates.
3 Best Sales Pop-up Examples
Now, let’s look at some of the best sales popup examples to see how brands are using them.
1. Location-Based Purchase Alert
This type of popup shows real-time customer activity directly on the product page.
It tells visitors someone from a real place just made a purchase, making your store feel active and trustworthy.
It’s subtle, blends in with the product section, and fits naturally within the buyer flow, ideal for food, beauty, or lifestyle products where social proof matters.
Why it works:
It adds instant credibility. When people see others from nearby places buying, they’re more likely to trust the product and make a quick decision.
2. Slide-In Sales Notification
This is a floating sales popup that slides into the screen without interrupting the shopping experience.
It shows recent sales of any product and works well across all store pages.
You can customize it with product names, buyer initials, and timestamps to keep it fresh and believable.
Why it works:
It taps into FOMO (Fear of Missing Out). When shoppers see someone else just bought, they feel encouraged to do the same, especially when paired with a CTA like “Buy Now.”
3. Product Page Counter Badge
This is a static label placed right on the product grid or image. It uses volume-based proof to show that the item is popular and in demand.
It’s bold, attention-grabbing, and works well in fashion, home, or discount-based stores.
Why it works:
It pushes urgency without extra movement or popups. Shoppers browsing the category page immediately spot which products are trending or limited in stock.
Sales Pop-up Tips for Shopify
Sales popups work best when they’re well-timed and well-placed. Here’s how to make the most of them on Shopify:
1. Reflect your store’s brand
Your popup design should feel like a natural extension of your Shopify store.
Wisernotify offers full customization so you can adjust fonts, button styles, and color schemes to align with your brand identity.
This reduces visual friction and builds a seamless experience for your visitors. Consistent branding also helps strengthen trust, as it shows professionalism and attention to detail.
2. Use specific product details
The more specific and personalized your popup content, the better it performs.
Include customer names, cities, and exact product names. A message like “Sophia from Seattle just bought the Coconut Lip Balm” is much more effective than “Someone made a purchase.”
It feels authentic and builds emotional connection, which helps reduce purchase hesitation.
3. Set smart triggers
Don’t rush to show a popup as soon as someone lands on your site. Instead, delay the first popup for at least 10–20 seconds or trigger it based on scroll behavior.
This ensures that users are already engaged with your content when the popup appears, making them more receptive to the message.
Wisernotify allows you to create intelligent triggers tailored to different pages and actions.
4. Focus on key conversion pages
Popups are most impactful when they appear on high-intent pages like the homepage, product pages, and checkout.
These are points where users are considering a purchase, so reinforcing that decision with social proof can tip the scale.
Avoid placing popups on thank-you pages, as this can feel redundant or distracting post-conversion.
5. Optimize for mobile
A large portion of Shopify traffic comes from mobile users, so your popups must be responsive.
Make sure the content is readable, the close button is easily tappable, and that the popup doesn’t block vital site elements like Add to Cart buttons.
Wisernotify’s mobile preview feature can help you fine-tune placement and style for smaller screens.
Sales Popup Mistakes to Avoid on Shopify
Misusing popups can reduce their effectiveness. Here are Shopify-specific mistakes to steer clear of:
1. Overloading users with popups
Overuse of sales popups can create a negative experience and overwhelm your visitors.
If users see too many messages in a short period, they might perceive your site as desperate or unprofessional.
A good rule of thumb is to limit popups to one every 30 seconds with a maximum of three per session. This gives your audience breathing room and keeps them engaged without pressure.
2. Ignoring site speed
Popups, especially those loaded with images or complex scripts, can impact your Shopify store’s performance.
A slow-loading site leads to higher bounce rates and poor SEO rankings. While Wisernotify is optimized for speed, always monitor your page load times after implementation.
Use tools like Google PageSpeed Insights to identify and resolve issues related to popup loading.
3. Displaying on irrelevant pages
Not every page on your Shopify site needs a popup.
Showing them on blog articles, privacy policy pages, or contact forms can be distracting. Keep your popup strategy aligned with high-conversion goals.
Focus on product pages, promotional landing pages, and cart/checkout steps where purchase decisions are made.
This focused placement keeps your messaging impactful and less intrusive.
4. Using generic messages
Generic popups like “Someone just bought a product” lack the authenticity needed to build trust.
Shoppers can sense when a message feels fabricated or too vague. Include real customer details (with consent) and actual product names.
Specific messages resonate more and create a sense of community around your brand, making potential buyers feel part of something real.
5. Not reviewing performance data
Analytics are essential to understanding how your popups are performing.
Use Wisernotify’s analytics dashboard and Shopify’s built-in tools to monitor impressions, click-through rates, and conversion metrics.
Identify which popups are driving sales and which are being ignored.
Regular reviews help you optimize design, timing, and content for ongoing improvement and better ROI.
Wrap-Up
Adding a sales popup to your Shopify store helps boost trust and conversions with minimal effort.
Wisernotify makes it easy to create stylish, responsive notifications that show your store is active and reliable.
Want more people to trust your store and buy? Add Wisernotify popups to your Shopify store today and start converting more visitors.
