Social proof isn’t one-size-fits-all. The right social proof tool for your business depends on your unique goals, audience, and budget.
In this guide, we’ve taken a personalized approach, analyzing 11 of the best social proof tools to help you pinpoint the perfect match.
Whether you’re a solopreneur, ecommerce or an enterprise-level organization, we’ll guide you toward the social proof tools that will Increase your brand’s credibility, boost conversions, and foster lasting customer relationships.
Here’s a quick summary of the tools discussed to save you time:
1. WiserNotify: Versatile tool offering best support, A/B testing, 50+ designs, robust analytics and advanced targeting for personlize user experience for maximum conversion impact.
2. Nudgify: Enhances conversions by fostering urgency, with analytics to track success.
3. FOMO: Customizable social-proof tool with diverse templates and no coding required.
4. ProveSource: Easy to use with customizable notifications, enhanced by Google Analytics integration.
5. Proof: Features unique campaigns like Hot streaks, with a premium pricing model.
6. Provely: Displays real-time activity with three campaign types, quick to set up with a single line of code.
7. Evidence: Simple setup, multi-language support, and numerous integrations, though design options can be limited.
8. TrustPulse: Shows real-time site activity, integrates with email tools, and supports A/B testing.
9. WPFomify: WordPress plugin with real-time data, strong integrations, and mobile-friendly design.
10. NotificationX: Displays real-time notifications for WordPress, with a variety of notification types and an easy setup.
11. NextSale: Effective for small to medium businesses, promoting sales and building email/SMS subscriber lists.
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But before we dive into each tool, let’s examine the types of social proof notifications that drive customer actions.
1. Live Visitor Counter
Show a live number of visitors to your website. It helps in building the trust and credibility of your website.
2. Recent Conversions popup
Show the number of people signing up for your service. You can also show the conversion count in specific time durations.
3. Recent sales popups
Show sales data along with the buyer’s name and product details. To encourage visitors to take action faster, you can show this notification on the cart page.
If you are looking for more recent sales popup apps?
Check them out: 20 Sales Popup Apps Compared to Help You Choose Right for Store
4. YouTube Video Subscribers popup
Promote videos and show views, likes, and comments on your website. You can even add a CTA to get more people to subscribe to your YouTube channel
5. Embed Reviews on Website
Over 92% of people read reviews before buying a product. To increase sales, show reviews from real people on a product page.
6. Urgency CTA/Countdown widgets
Limited stock notifications help in creating urgency. Show livestock details along with live notifications and convert more customers.
Different notification types work differently under different scenarios.
Now that you know what type of notifications you can use.
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Check out the 11 Best Social Proof Marketing Tools for Your Online Business in 2024
1. WiserNotify
Wisernotify is the best social proof tool for businesses of all sizes because of the numerous benefits it offers.
It builds trust with your visitors, improving loyalty and the value of your brand.
They provide all types of notifications, including built-in A/B testing, 50+ design templates, and advanced audience targeting to personalize the experience for user.
Plus, they offer a 14-day money-back guarantee, so you have no risk in trying it firsthand.
Best Features:
- Display real-time visitor and purchase data to boost customer confidence and increase revenue.
- Show customer reviews from Facebook and Google to build trust with your audience.
- Use A/B testing to optimize social proof notifications for maximum impact.
- Grow your email list with an inbuilt email collector.
- Reach your desired audience with intelligent targeting using display rules.
- Track progress and achieve business objectives with goal setting.
- Agencies can create sub-users and team members for efficient collaboration and project management.
- Integration with 200+ marketing software,
Wisernotify can help you increase conversions by 18% on average, tapping into the power of social proof and FOMO.
Here are the real results from our clients:
Read the full case study here: Schmicko Case Study. And Lv8- Marketing agency report
How we’ve used Wisernotify to drive success on our own site:
See Wisernotify in action! Click below for a guided tour.
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Pricing:
Wisernotify offers a 7-day free trial, and its paid plans start at $16 per month for 10,000 visitors, with a 14-day money-back guarantee.
Finding Best Social Proof Tool For Your Business?
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2. Nudgify
Nudgify creates a sense of urgency and popularity around a product or service, increasing conversions.
Nudgify’s social proof tool or software integrates easily with any website, and the customizable notifications can be tailored to the brand’s style and messaging.
Best Features:
- Users can also track the effectiveness of their social proof campaigns with the tool’s detailed analytics.
Pricing:
It lets you use Nudgify for only 7 days. After that, it will cost you $9/month for 3,000 monthly visitors.
Related: Best Social Proof Apps for Shopify
3. FOMO
Fomo claims to be the first and best social-proof software or social-proof tool. It offers various templates and display rules to suit your website requirements.
Best Features:
- It’s straightforward to customize notifications on FOMO.
- It can be done without any coding.
Pricing:
Its starter plan costs around $25 per month and includes 8,000 notifications.
Related: Top 10 FOMO Tools To Fire Your Sales & Conversions
4. ProveSource
ProveSource is also easy to set up and powerful social proof software. It lets you customize notification icons, title colors, links, texts, and more.
Best Features:
- Provesource automatically collects data like clicks, hovers, impressions, engagement rate, etc.
- You can connect it with Google Analytics to get a deeper analysis.
- It shows off a verification badge on notifications.
Pricing:
ProveSource’s free plan is limited; paid plans start from $24/month.
Interested in understanding how to integrate social proof into various types of websites or website builders?
Dive into this comprehensive guide on how to add social proof to different types of websites.
5. Proof
Proof is one of the best social proof tools. Proof lets you customize notifications and add custom notification messages like any other social proof tool, but it has one unique feature.
Best Features:
- It offers a social proof campaign like Hot streaks, live sales, etc.
- The biggest downside here is the price.
Pricing:
Proof Pulse Paid plan starts at $29/month, but it is limited to 1000 visitors. After that, the price jumps to $79/month.
6. Provely
Provely is a powerful social proof software that shows real-time customer activity on a website to boost conversions. It is flexible and adaptable to the needs of any business, thanks to its three distinct campaign types: current activity, activity from a rotating set of dates, and historical activity.
Best Features:
- Provely requires no more than a single line of code to get up and running.
- You can display notifications on any page, including checkout pages.
- This social proof tool allows businesses to design their own unique popup notifications or select from a variety of premade designs.
Pricing:
Provely has limited free plan and it’s pricing start from 19$/month for 10,000 visitors.
7. Evidence
Evidence is the best social proof app. It has a simple interface and can be set up quickly. However, there are a few cons that need to be addressed. Some users may feel that additional design options and integrations are necessary to utilize the tool fully.
Some customers may also have trouble with integrations, and others may feel that product updates could be communicated better.
Best Features:
- The inclusion of support for multiple languages also makes it a viable option for companies with a worldwide reach.
- It provides a pleasant experience for customers and has multiple integrations, such as a website chat box and mobile optimization.
Pricing:
You can try out Evidence with a free 14-day trial before making a long-term commitment. The starter plan costs $40 for 5,000 visits.
8. TrustPulse
TrustPulse social proof tool works by showing visitors real-time notifications of recent activity on your website and landing pages, such as when someone subscribes to your email list or makes a purchase.
This creates a sense of urgency, fear of missing out, and social proof, which can motivate site visitors to take action and help increase your site’s conversion rate.
Best Features:
- Easily integrate TrustPulse notifications into your site’s appearance.
- Sync with popular email marketing software to add new customers and launch targeted campaigns.
- Conduct A/B tests to see which notifications and messages resonate most.
- Monitor campaign success in real-time and adjust your strategy accordingly.
Pricing
It starts with $5/month for 1 sites and 1500 site views with limited feature access.
9. WPFomify
WPfomify is a powerful social proof plugin for WordPress that is easy to set up and includes powerful integrations that work with the best WordPress plugins and email marketing services.
Best Features:
- With WPfomify, you can integrate real-time data, subscriber activity, and customer reviews into your site while maintaining a consistent look and feel.
- In addition, it is fully responsive, so your social proof will appear beautifully on any device.
Pricing:
WPfomify’s annual fees range from $99 for a single-site license to $299 for an unlimited-site license. Unlimited sites and a lifetime license can be purchased for $399.
10. NotificationX
NotificationX is a powerful social proof tool for WordPress that helps you increase conversions and build trust with your audience. With its simple setup process, you can easily display real-time notifications of sales, blog comments, email subscriptions, and more.
This helps visitors see that other people are buying, commenting, and engaging with your site, encouraging them to do the same.
Best Features:
- NotificationX offers 6 notification types, including sales alerts, WordPress reviews, and notification bars.
- The responsive design ensures notifications look great on any device.
Pricing:
It offers a one-year licensing plan for $39.
11. NextSale
NextSale is a powerful marketing tool that helps businesses boost conversions through the implementation of social proof strategies. It’s a great social proof tool for small and medium-sized businesses to promote sales and special deals with this helpful tool.
Best Features:
- NextSale allows marketers to build their email and SMS subscriber bases by using pop-ups and top bars to advertise specials and request contact information.
Pricing:
NextSale has drawbacks. Because only the highest-paying customers receive priority service, it may not be the best option for corporations. NextSale pricing starts at $29/month for one website and 30,000 visitors.
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What are the Best Social Proof Tools?
Here’s what to consider when selecting the right tool:
Key Features to Evaluate
Social Proof Design Templates: Prioritize tools that offer a variety of templates to integrate social proof notifications into your website’s aesthetic seamlessly.
Versatile Widgets: Look for tools that provide widgets for showcasing pop-up videos, social media followers, announcements, and more.
Flexible Notification Display: Ensure the tool offers multiple display options (e.g., feed, pop-up, embedded) to suit different website designs and even mobile apps.
Universal Pixel: Simplify implementation with a tool that utilizes a single pixel for tracking social proof across multiple websites.
A/B Testing: Optimize your social proof messaging by choosing a tool with built-in A/B testing capabilities.
Intelligent Targeting: Target specific audiences based on location, time, and behavior for maximum impact.
Robust Reporting: Gain insights into customer behavior with real-time reporting features.
Multi-Language Support: Connect with a broader audience by selecting a multi-language notification tool.
GDPR Compliance: Prioritize user privacy by choosing a tool that adheres to General Data Protection Regulations.
Excellent Customer Support: Seek tools that offer responsive live chat or personalized support from real people.
Top Social Proof Tool Recommendation: WiserNotify
WiserNotify stands out as a top recommendation due to its comprehensive feature set, which covers all of the above. From customizable notifications and advanced targeting to A/B testing and integration with over 200+ tools, it provides everything you need to maximize the impact of social proof on your website.
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Highlight real-time activities like reviews, sales & sign-ups.
Wrap up
The right social proof tool can be the game-changer your business needs. Whether you’re looking to boost conversions or build trust, the tools we’ve explored offer a range of powerful solutions.
Remember, the most effective approach is often a combination of different tactics.
Experiment, analyze your results, and fine-tune your strategy to find the perfect mix that resonates with your audience and drives your desired results.
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