Table of Contents

16 Best Social Proof Tools in 2024 (Free and Paid)

In this modern era where online consumers seek validation before making purchasing decisions, utilizing the best Social Proof Tools is essential as they provide authentic endorsements and testimonials, significantly enhancing trust and boosting conversion rates in the digital landscape.

When did you last buy a new product without asking for reviews from a friend?

Did you ever buy something because all your friends were buying it?

We all did it; we never buy new things or subscribe to a new service without validating them; we all validate our purchases with social proof.

Yeah, social proof is used in everyday life. But what is it exactly? Let’s see

What is social proof?

In Layman’s terms, Social proof is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation.

In simple terms, people look to others before making any decision. If someone you know made a decision, you’re more likely to make that decision too. That’s social proof.

Social proof comes in many forms, like several likes, reviews, ratings, endorsements, or highlighting other people’s behavior.

“Trust is the biggest hurdle. And trust largely comes from social proof.”    -Seth Godin

You know who this guy is, right? Don’t buy my words, but when this guy says social proof works in marketing, you must believe it.

It’s not just him; big companies like Amazon, Netflix, and Wix are using this concept to lower barriers in customers’ minds while buying online.

I hope that until now you have made up your mind to consider social proof in your next marketing campaign.

But you’ll need some tools to start using social proof on your website. Well, I will get there in a minute, but before, you must consider some features and social proof types to help you get the desired results.

Here are some of the proven notification types that drive customer actions.

1. Live Visitor Counter

Live visitor Counter
Live visitor Counter

Show a live number of visitors to your website. It helps in building the trust and credibility of your website.

2. Recent Conversions popup

Recent Conversation popup
Recent Conversation popup

Show the number of people signing up for your service. You can also show the conversion count in specific time durations.

3. Recent sales popups

Recent Sales popup
Recent Sales popup

Show sales data along with the buyer’s name and product details. You can show this notification on the cart page to make visitors take action faster.

4. YouTube Video Subscribers popup

Youtube Video Subscriber Popup
Youtube Video Subscriber Popup

Promote videos and show views, likes, and comments on your website. You can even add a CTA to get more people to subscribe to your YouTube channel

5. Embed Reviews on Website

Embed Reviews on Website
Embed Reviews on Website

Over 92% of people read reviews before buying a product. Show reviews from real people on a product page to increase sales.

6. Urgency Call To Action widgets

Urgency call to Action Widgets
Urgency call to Action Widgets

Limited stock notifications help in creating urgency. Show livestock details along with live notifications and convert more customers.

Different notification types work differently under different scenarios.

Related: 70+ real examples of social proof

Now that you know what type of notifications you can use, you will need some pro features to make the most out of it.

Evaluating a social proof tool? Here’s what to look for in terms of features.

1. Social Proof Design templates

It is always good to have options. Choosing a notification design that suits your website is really necessary. You don’t want to compromise the look & feel of the website. Always consider buying a social proof tool that has design options available.

2. Widgets

Widgets can help you show pop-up videos and social media followers, make announcements, etc. Widgets can be a great way to show announcements.

3. Ways to show social proof notifications

If you prefer not to display notifications in a specific style, it’s essential to have alternative options. Not all website designs are compatible with pop-up notifications. Notifications can be presented as a feed, a pop-up, or embedded within the text. This feature becomes especially crucial if you have an app.

4. Universal Pixel

You don’t want to install pixels on every site that you want to show social proof notifications. Your tool should be able to use one pixel for multiple websites.

5. AB testing

We never know which copy is working and which isn’t. It is better to test multiple copies and then choose the best one. In-built AB testing features can help you reap more benefits with social proof.

6. Intelligent Targeting

Targeting the right audience at the right time is important for converting customers. The tool you use must be able to intelligently target an audience in a specific geographical location with applied time and display rules.

7. Reporting

You should analyze and improve your strategies regularly. To improvise, you need a detailed analysis of customer behavior. Your tool should be able to provide detailed real-time analysis.

8. Multi-language support

No matter where you live, you can connect better with people in their regional language. Many social proof notification tools like WiserNotify, and Nudgify are offering multi-language support for notifications.

10. GDPR compliance

You don’t want to compromise your website visitor’s data. Privacy should be the first priority of any website. Always choose a tool that complies with the General Data Protection Regulations(GDPR)

12. Customer Support

Customer support is a must-have for any software service. You should look for tools that offer live chat support or seamless customer support from a real person (not a bot)

Checkout 16 Best Social Proof Software Tools for Your Online Business

1. WiserNotify

Wisernotify Social proof Tools
Wisernotify Social proof Tool

WiserNotify is one of the best social proof tools that help online businesses and e-commerce stores increase conversions. The software displays social proof notifications such as recent sales, product reviews, and user behavior based on real-time data. 10,000+ online businesses trust it.

With its advanced features, WiserNotify allows you to display real-time visitor data and purchase data to boost customer confidence and increase revenue.

You can also show customer reviews from popular platforms like Facebook and Google, making building trust with your audience easy.

The tool offers a range of beautiful and customizable notifications like sales pop-ups, review notifications, live visitor counts, and free widgets like announcements, timers, WhatsApp chat, video pop-ups, and many more.

WiserNotify is the best social proof tool that offers a range of advanced pro features for businesses looking to take their online presence to the next level.

These include A/B testing to optimize your social proof notifications for maximum impact, an inbuilt e-mail collector to help you grow your email list, intelligent targeting using display rules to reach your desired audience, and goal setting to track your progress and achieve your business objectives with this best social proof software.

Whether you’re a small business just starting out or a large enterprise looking to expand your online reach, It has all the features you need to succeed.

It offers a lifetime free plan where you can access all the features; the free plan is limited to 1,000 visitors only.

Its paid plan starts from $13.33/month for 10,000 visitors. It’s risk-free and comes with a 14-day money-back guarantee.

The best thing about WiserNotify is that it offers direct native integration with 200+ marketing software, including popular website builders, email marketing platforms, landing page builders, and review platforms.

Adding Social Proof to Your Website

Interested in understanding how to integrate social proof into various types of websites or website builders? Dive into this comprehensive guide on how to add social proof to different types of websites and elevate your online presence.

Here are the plugin and app links:

WiserNotify is not just for individual businesses; it’s also a great social proof marketing tool for agencies who are looking for a white-label product to offer social proof marketing solutions to their clients.

With its powerful features, agencies can benefit from WiserNotify’s ability to build trust and instant credibility using social proof notifications and fear of missing out.

One of the key benefits of WiserNotify for agencies is the ability to create sub-users and team members, making it easy for them to collaborate and manage multiple client accounts.

This makes it possible for agencies to offer a complete and professional service to their clients, and it also helps to streamline the workflow, making it easier to manage multiple projects at once.

WiserNotify CTA Image
Finding Best Social Proof Tool For Your Business?

Try WiserNotify and build your website’s trust and credibility.

2. Nudgify



Nudgify creates a sense of urgency and popularity around a product or service, increasing conversions. Nudgify’s social proof tool or software integrates easily with any website, and the customizable notifications can be tailored to the brand’s style and messaging.

Users can also track the effectiveness of their social proof campaigns with the tool’s detailed analytics. Businesses can use Nudgify to leverage the power of social proof to drive sales and expand their online presence.

It lets you use Nudgify for only 7 days. After that, it will cost you $9/month for 10,000 monthly visitors.

Related: Best Social Proof Apps for Shopify




Fomo claims to be the first and best social-proof software or social-proof tool. It offers various templates and display rules to suit your website requirements.

It’s straightforward to customize notifications on FOMO. It can be done without any coding. FOMO offers a 14-day free trial period and a different range of plans to meet your visitor quota requirements. Its most popular plan is around $39/month for 50,000 visitors.

4. ProveSource



ProveSource is also easy to set up and powerful social proof tool. It lets you customize notification icons, title colors, links, texts, and many other things.

Provesource automatically collects data like clicks, hovers, impressions, engagement rate, etc. You can connect it with Google Analytics to get a deeper analysis.

It shows off a verification badge on notifications. A badge indicates that ProveSource verifies notifications and are not generated manually.

ProveSource’s free plan is limited; paid plans start from $21/month.

Must Check: ProveSource Alternative

5. Proof



Proof Pulse is one of the best social proof tools. Proof lets you customize notifications and add custom notification messages like any other social proof tool, but it has one unique feature.

It offers a social proof campaign like Hot streaks, live sales, etc. The biggest downside here is the price. Proof Pulse Paid plan starts at $29/month, which is limited to only 1000 visitors. After that, the price jumps to $79/month.

6. Provely



Provely is a powerful social proof software that shows real-time customer activity on a website to boost conversions. It is flexible and adaptable to the needs of any business, thanks to its three distinct campaign types: current activity, activity from a rotating set of dates, and historical

Must Check: Provely Social Proof Alternative

Provely requires no more than a single line of code to get up and running. You can display notifications on any page, including product detail pages, product listing pages, and checkout pages.

This social proof tool allows businesses to design their own unique popup notifications or select from a variety of premade designs. Website branding can also be reflected in the color scheme chosen. With annual pricing for a single site license starting at $97, Provely is an affordable option.

7. Evidence



Evidence is the best social proof app with a simple interface and can be set up quickly. It provides a pleasant experience for customers and has multiple integrations, such as a website chat box and mobile optimization.

The inclusion of support for multiple languages also makes it a viable option for companies with a worldwide reach. There are a few cons that need to be addressed. Some users may feel, however, that additional design options and integrations are necessary to utilize the tool fully.

Some customers may also have trouble with integrations, and others may feel that product updates could be communicated better. Despite these limitations, users can try out Evidence before making a long-term commitment with a free 14-day trial. The pricing for the starter plan is $40 for 5,000 visits.

8. OptinMonster



By increasing trust and creating a sense of urgency, OptinMonster’s social proof software solution features help businesses turn more visitors into buyers.

Indicating to site visitors in real-time when a new subscriber or buyer signs up for your email list or makes a purchase is one way to encourage more people to take action and increase your site’s conversion rates.

Custom success messages can reinforce the benefits of taking a certain action and show visitors that others are seeing success with your business. OptinMonster gives you the ability to show the right message to the right person at the right time, in addition to social proof notification.

To make sure the right people see your social proof messages, you can narrowly focus on them by selecting their page, device, or location. Easy to set up and modify to fit your site’s aesthetic, OptinMonster’s social proof features are a great addition.

OptinMonster’s social proof tool can help you increase conversions, build trust with your audience, and drive sales. Its low starting price of $9 per month makes it an affordable solution for businesses of all sizes.

9. TrustPulse



TrustPulse social proof tool works by showing visitors real-time notifications of recent activity on your website and landing pages, such as when someone subscribes to your email list or makes a purchase.

This creates a sense of urgency, fear of missing out, and social proof, which can motivate site visitors to take action and help increase your site’s conversion rate.

With TrustPulse, integrating notifications into your site’s appearance is a breeze, and the platform is highly adaptable to your specific needs. Adding new customers to your mailing list and launching targeted campaigns is simple because it syncs with widely used email marketing software.

TrustPulse’s ability to conduct A/B tests is a powerful feature that lets you see which notifications and messages resonate most with your target audience. You can monitor your campaign’s success in real-time with TrustPulse and adjust your strategy accordingly.

It doesn’t matter if your goal is to boost conversions, establish credibility, or push product sales; TrustPulse has the resources you need to achieve them. It’s the best option for companies that want to use social proof to reach their objectives because of its reasonable cost and robust set of features.

It starts with $5/month for 2 sites and 2500 site views with limited feature access.

10. Smash Balloon


The Smash Balloon plugin allows you to showcase user-generated content, testimonials, and reviews from real people on social media platforms, creating a sense of credibility and trust with your target audience.

With 5 different plugins to choose from, including Instagram Feed, Twitter Feed, YouTube Feed, Facebook Feed, and Social Wall, Smash Balloon provides businesses with a comprehensive solution to display social proof on their website.

You can display likes, comments, shares, and followers in your social media feeds, boosting social proof even further.

Smash Balloon is responsive, SEO-friendly, and super simple to set up, allowing you to display social media quickly feeds on your website. The plugin is also flexible and customizable, allowing you to match your social proof notifications to your website’s design.

With its affordable pricing options, starting at $49 per year per plugin or the All Access Bundle for $299 per year, Smash Balloon is an affordable solution for businesses of all sizes. This is the best social proof tool.

11. LetConvert



LetConvert is a social proof tool that shows your visitors the conversions that have taken place on your site by showcasing the most recent user activity, a live visitor count, and Power Trails.

LetConvert’s social proof notifications can be crafted to blend in with the rest of your site’s appearance with a wide variety of fonts, colors, and animations. Users’ details and activities throughout your site can be tracked thanks to the customer cards included in the software.

LetConvert’s base price is $5.99/month for 10,000 visitors. Starting at $11.99 per week when billed monthly, a growth plan is required to access premium features like Power Trails and user reviews.

12. Repuso


Repuso is a highly effective social proof tool that keeps an eye out for online reviews and testimonials on your various social media platforms and provides widgets to collect reviews from site visitors.

Once you have gathered just enough reviews, you can sort them in your dashboard and select the ones you wish to display on your site.

You can show off your positive feedback in a number of different ways on a Repuso site, such as with a review grid, in-line reviews, floating badges, or a slider of customer photos.

Repuso’s pricing structure kicks off with a free, though somewhat restricted, tier. The Professional Plan, at $12 per month when paid annually, gives you access to all features without branding.

13. WPFomify


WPfomify is a powerful social proof plugin for WordPress that is easy to set up and includes powerful integrations that work with the best WordPress plugins and email marketing services.

With WPfomify, you can integrate real-time data, subscriber activity, and customer reviews into your site while maintaining a consistent look and feel.

In addition, it is fully responsive, so your social proof will appear beautifully on any device. WPfomify’s annual fees range from $99 for a single-site license to $299 for an unlimited-site license. Unlimited sites and a lifetime license can be purchased for $399. Use this social proof tool today.

14. Yotpo


Yotpo is an all-inclusive eCommerce marketing platform that uses social-proof marketing techniques to boost conversion rates. With Yotpo, companies can collect customer reviews, ratings, and Q&A, all of which can be used to increase trust in the products.

As an added bonus, the platform offers visual marketing content and referral programs to help businesses increase revenue and foster meaningful connections with their client base.

Yotpo simplifies the process of collecting testimonials and using that information to enhance advertising campaigns with its user-friendly dashboard and data-driven tools.

Businesses can sign up for a demo to learn more about the premium features of this social proof tool in addition to using the free account, which has some limitations.

15. NotificationX


NotificationX is a powerful social proof tool for WordPress that helps you increase conversions and build trust with your audience. With its simple setup process, you can easily display real-time notifications of sales, blog comments, email subscriptions, and more.

This helps visitors see that other people are buying, commenting, and engaging with your site, encouraging them to do the same. NotificationX offers 6 different notification types to choose from, so you can find the perfect one to fit your needs.

Whether you want to show sales alerts, WordPress reviews, or simply a notification bar, this plugin has you covered. And with responsive design, your notifications will look great on any device.

Pricing is affordable, with a limited free plan available and paid plans starting at just $49/month when billed annually. You can also opt for a lifetime license starting at $39 for a single site.

16. NextSale



NextSale is a powerful marketing tool that helps businesses boost conversions through the implementation of social proof strategies. It’s a great social proof tool for small and medium-sized businesses to promote sales and special deals with this helpful tool.

NextSale allows marketers to build their email and SMS subscriber bases with the help of pop-ups and top bars advertising specials and requesting contact information.

NextSale’s ability to boost conversions with social proof pop-ups and streak notifications is a major selling point. NextSale helps generate more sales by fostering a sense of urgency and scarcity through the public display of current sales and customer feedback on products.

Due to its flexibility and compatibility with other systems, this tool is an excellent option for companies that want to get the most out of their online store.

However, NextSale does not come without its drawbacks. Because only the highest-paying customers receive priority service, it may not be the best option for corporations. NextSale pricing starts at $39/month for one website and 20000 visitors.

So, these are the social proof tools you can use to show social proof and implement social proof marketing techniques in your marketing campaigns. Till now, you must have understood how your customers can help you sell more.

You have an abundance of social proof available on your site; you have to use it the right way to build trust and generate more sales.

Which is the best Social Proof Tool?

Out of all the social proof tools you have seen here, we recommend you go for the WiserNotify Social Proof Tool. WiserNotify is undoubtedly the best social proof tool or social proof app available in the market.

The only reason here is that WiserNotify lets you use all the features in the free plan, which is free for a lifetime. Getting a first-hand experience of all the features is always better before upgrading to the paid plans.

No matter what tool you use, adding social proof to your website will surely help you get more conversions. It is time to use social proof to get ahead of your competition.


Right now,  social proof has become a potent tool that helps firms build their online credibility and boost conversions. Businesses can successfully establish trust with their target audience and induce potential customers to act by utilizing the appropriate social proof techniques. In order to increase conversions, we looked at some of the top social proof tools in this post.

The finest social proof tools are ones that complement your marketing objectives, target market, and business goals. Businesses can greatly increase their online conversions by combining customer evaluations, user-generated content, social media notifications, influencer connections, and trust badges. Effective use of these technologies will, over time, not only boost sales but also build customer loyalty and brand reputation.


Social proof tools present evidence of satisfied clients, influencing new clients to believe in and select your company and eventually increase conversion rates.

Customer reviews and testimonials are undoubtedly very persuasive, but user-generated content, real-time notifications, influencer relationships, and trust badges are other types of social proof that can potentially significantly affect conversion rates.

Through technologies that show real-time user activity, endorsements, and user-generated material on Facebook, Twitter, Instagram, and LinkedIn, among other social media platforms, social proof can be used efficiently.

Working together with well-known people who support your brand can help you reach a wider audience and use their authority and reputation to influence potential buyers. The advice and endorsements of influencers can have a big impact on consumer choices.

Here are some of the best social proof tools which I collected with my research, please I suggest you do research before choosing anyone. WiserNotify ,Nudgify ,FOMO ,ProveSource ,Proof Provely ,Evidence ,OptinMonster ,TrustPulse ,Smash Balloon ,LetConvert ,Repuso ,WPFomify ,Yotpo ,NotificationX ,NextSale.

Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

Skip Doubts

Build trust instantly.

Social Media icon