How to Create a Recent Sales Notification (11 Steps, 2026)

A sales notification is a small popup that shows real recent purchases on your website, like "Emma in Austin just bought the Linen Shirt." It tells new visitors that real people are buying.

You can set one up with WiserNotify in 11 steps, in about 10 minutes, by connecting the store or payment tool that records your sales.

What Is a Sales Notification?

It's a small box that pops up in a corner of your page. It shows who bought, what they bought, where they are, and how long ago.

It isn't a push notification. Push messages go to someone's phone or browser after they leave. A sales notification only shows on your site, to the people browsing it right now.

You can use it to show:

• Product sales
• Course enrollments
• Membership signups
• Event or travel bookings
• Ticket sales

Recent Sales vs. Sales Counter

WiserNotify has two types of sales notification. You set both up the same way.

Type	What it shows	Best for
Recent sales	Buyer name, location, product, photo, and time	Stores with steady daily orders
Sales counter	Total sales in a set time, like "56 people bought this today"	Busy products and launches

How to Create a Recent Sales Notification

You only paste one piece of code, then the rest happens in your dashboard. Start a 7-day free trial, then follow the steps or watch the walkthrough.

Step 1: Create Your Account

Go to WiserNotify sales popups and create your account with your email, Google, Wix, or Shopify login.

Step 2: Install the Pixel

1. Open the Install Pixel page and click Copy code.
2. Paste it into the <head> of your website.
3. Click Verify pixel installation.

Step 3: Click Add Notification

In your social proof notification list, click Add notification in the top right.

Step 4: Pick Recent Sales

On the Select social proof type notifications page, click Add under Recent Sales. Pick Sales Counter instead if you'd rather show totals.

Step 5: Name It and Add Your Site

1. Give the notification a name you'll remember.
2. Enter the website address where it should show, then click Add website. You can add more than one.
3. Click Create & customize.

Step 6: Customize the Design

1. Click Template to switch designs, then edit the message in Text editor using placeholders like {Name}, {Location}, and {Product}.
2. Add a Buy Now button in Click actions.
3. Set the position and animation for mobile and desktop.
4. Match your colors and shape in Style, then preview it on mobile and desktop.

Step 7: Set Timing and Data Rules

1. In Timing control, set the first delay and how long each popup stays.
2. In Data control, choose how many recent sales to show and skip ones a visitor has seen.
3. Add a Verified by WiserNotify label if you want one.
4. Click Save, then Continue.

Step 8: Choose Where It Shows

1. Show the notification on all pages, or pick pages with URL conditions.
2. Add other websites if you run the same notification on more than one site.

Step 9: Target the Right Visitors

Under Advanced targeting, show it only to new or returning visitors, or target by country, UTM, referrer site, or cookie.

Step 10: Connect Your Sales Data

1. Open the Data source tab.
2. Pick where your orders live from 250+ integrations, such as Shopify, WooCommerce, or Stripe.
3. Add filters if you want to hide certain products or orders.

Step 11: Publish and Turn It On

1. Click Publish.
2. Choose Turn on when asked.
3. Open your site in a new incognito tab to see it live.

Where Your Sales Data Comes From

The notification is only as good as its data. Here are three common setups and the data source each one uses.

Shopify Store: Shopify Integration

Add your Shopify store URL in WiserNotify's Shopify integration. New orders flow in on their own, with the product name and photo. See sales popups on Shopify for the full setup.

SaaS or Course Seller: Stripe

Paste your Stripe secret key into WiserNotify's Stripe integration. Payments and subscriptions show as sales, and the last 30 entries load right away so the notification isn't empty on day one.

Custom Site: Webhook

If your checkout isn't on a supported platform, create a custom webhook in WiserNotify. Send a test order to the webhook URL, then map the fields like name, product, and city.

Sales Notification Not Showing?

• Pixel missing: verify the pixel on the Install Pixel page.
• No sales data yet: make sure the data source is connected and has recent orders.
• Wrong data source selected: check the integration is ticked in the Data source tab.
• Notification off: switch it on in your notifications list.
• Cached view: open your site in a private window.

Still stuck? Use the live chat in your WiserNotify dashboard. For ideas on what to show next, see these social proof examples.

Wrap Up

A sales notification shows new visitors that real people buy from you. Connect your store once, and every new order can become social proof.

Start with recent sales on your best-selling product page, then try the sales counter during your next launch.