Let’s face it: most lists of CRO tools are filled with fluff. You need solutions that deliver real, measurable results.
That’s why we’ve handpicked 52 conversion rate optimization tools that have been battle-tested and proven to drive conversions.
Whether you’re struggling with cart abandonment, want to build trust with the power of social proof, or need to revamp your user experience, this guide has the solutions you’ve been searching for.
It’s time to stop guessing and start converting.
Social Proof Tools for CRO
Let’s be honest, people are sheep. We love to follow the crowd. That’s where social proof tools come in. They leverage the power of social influence to boost conversions and trust.
1. Wisernotify
Wisernotify isn’t just about social proof; it’s a full-fledged behavioral science toolkit for your website.
It uses “nudges” – subtle prompts and messages – to influence user behavior. Think of it as a gentle way to guide visitors toward your desired action.
Best Feature: Social Proof Templates & Ab Testing
Wisernotify comes packed with pre-built social proof templates & Ab testing that you can easily customize to fit your brand and goals. This makes it super easy to get started, even if you’re not a behavioral scientist.
Use Cases:
Reducing cart abandonment with urgency messages (e.g., “Only 2 left in stock!”).
Encouraging social sharing with popularity cues (e.g., “1000+ people have shared this article”).
Boosting trust with social proof notifications (e.g., “John from New York just bought this product”).
Impact:
Wisernotify can help you increase conversions by 18% on average, tapping into the power of social proof and behavioral science.
By using subtle nudges, you can gently guide visitors toward your desired action without being too pushy.
Pricing:
- Free Trial: 7 Days
- Starter Plan: Starts at $16/month
- Standard Plan: Starts at $26/month
- Premium Plan: Starts at $40/month
- Agency Standard Plan: Starts at $85/month
2. ProveSource
ProveSource is another social proof tool that focuses on displaying real-time customer activity. It offers a variety of notification types, including recent sales, page views, and testimonials.
Best Feature: Geolocation Targeting
This feature lets you show notifications based on the visitor’s location. This can be used to personalize the experience and show relevant testimonials or social proof.
Use Cases:
Showing testimonials from customers in the same region as the visitor.
Displaying recent purchases from people in the same city or country.
Highlighting events or promotions that are relevant to the visitor’s location.
Impact:
ProveSource can help you increase conversions by 14%, showing personalized social proof that resonates with your visitors.
Pricing:
- Free Plan: Limited to 1000 visitors/month
- Starter: $24/month
- Growth: $45/month
- Monster: $91/month
Find more Social proof tools, the best combination of your needs and budget.
Testing Tools For CRO
Let’s dive into the tools, including various analytics tools, that help you figure out what actually works on your website.
3. Intellimize
If you’re looking for a CRO tool that does the heavy lifting for you, Intellimize is the way to go. It uses AI to continuously test and optimize your website in real-time.
You set the goals, and it does the rest.
Best Feature: Predictive Personalization
This is where Intellimize really shines. It uses machine learning to predict which website elements will resonate with each visitor, creating a truly unique experience that maximizes conversions.
Use Cases:
Personalizing website content for different visitor segments.
Dynamically adjusting CTAs based on user behavior.
Optimizing entire website journeys for maximum impact.
Impact:
Intellimize has helped businesses achieve some seriously impressive results, like a 60% increase in sales.
Pricing:
- Not Available on the site.
- No free version is available.
4. ConvertFlow
This one’s a powerhouse for creating and testing all kinds of on-site elements. Popups, quizzes, surveys, you name it.
If you want to create a super personalized experience for each visitor, ConvertFlow has got you covered.
Best Feature: Visual Builder
Drag-and-drop? Yep. No coding needed, folks. Build your popups, forms, and even entire landing pages without touching a single line of code. This is a major time-saver.
Use Cases:
Generating leads with interactive content.
Running targeted campaigns for different customer segments.
Creating personalized experiences for returning visitors.
Impact:
ConvertFlow has helped businesses increase conversions by as much as 166% (yes, you read that right!). It’s all about delivering the right message at the right time.
Pricing:
- Starter: $22/month
- Pro: $75/month
- Advanced: $225/month
Personalization Tools For CRO
Personalized experiences are proven to boost engagement and conversions. These tools help you tailor your website content to individual visitors.
Additionally, web analytics tools are crucial for gaining insights into traffic sources, user interactions, and page performance, which are essential for effective personalization.
5. Personizely
Personizely is a powerful personalization platform that allows you to deliver tailored experiences to your website visitors based on their behavior, demographics, and interests.
It’s easy to use and offers a wide range of personalization options, including dynamic content, product recommendations, and popups.
Best Feature: AI-Powered Personalization
Personizely leverages AI to analyze user behavior and deliver personalized experiences that are more likely to resonate with each individual.
This can lead to higher engagement, conversions, and customer satisfaction.
Use Cases:
Personalizing website content for different visitor segments.
Showing targeted product recommendations based on browsing history.
Displaying dynamic popups with personalized offers.
Impact:
Personizely can help you increase conversions by 25%, delivering personalized experiences that cater to the individual needs and preferences of your website visitors.
Pricing:
- Essential Plan: Starts at $39/month
- Premium Plan: Starts at $59/month
- Business Plan: Starts at $389/month
Also See: Top 20 Conversion Rate Optimization Agencies
6. RightMessage
If you’re looking to take your email marketing to the next level, RightMessage is the tool for you. It lets you create personalized email campaigns based on each subscriber’s interests, behavior, and demographic data.
Best Feature: Dynamic Content Blocks
This is where the magic happens. You can create different content blocks for different segments of your email list.
So, instead of sending the same generic email to everyone, you can tailor the message to each individual subscriber.
Use Cases:
Sending personalized welcome emails to new subscribers.
Segmenting your list based on purchase history and sending targeted product recommendations.
Re-engaging inactive subscribers with personalized content.
Impact:
RightMessage users have seen a 19% increase in engagement rates. That’s the power of personalization!
Pricing:
- CTA Plan: 79$/month
- Personalized Plan: Starts at $179/month
Heat-Mapping Tools For CRO
These tools give you the deep insights you need to understand how people interact with your website.
A popular web analytics tool like Google Analytics can also play a crucial role in heat mapping by providing valuable data on user behavior and site performance.
7. Microsoft Clarity
This one’s a freebie straight from Microsoft, and it’s surprisingly powerful. It gives you heatmaps, session recordings, and even insights into rage clicks (those frantic, repeated clicks that show frustration).
Best Feature: Session Filtering
You can filter session recordings by all sorts of criteria (device, location, new vs. returning visitor, etc.). This helps you pinpoint exactly where different types of users are getting stuck.
Use Cases:
Spotting design flaws or confusing navigation elements.
Identifying where people abandon forms or drop off in the checkout process.
Analyzing how mobile users interact with your site.
Impact:
By visually seeing how people use your site, you can identify and fix issues that are killing your conversions.
Pricing:
Completely free!
8. Mouseflow
Mouseflow is a bit different from Hotjar and Crazy Egg. It focuses on session recordings, giving you a front-row seat to how people interact with your website.
You can watch entire user sessions, see where people click, and even see what they type into forms.
Best Feature: Form Analytics
This feature lets you see how people interact with your forms. You can see which fields they hesitate on, which ones they skip, and where they abandon the form altogether. This can help you optimize your forms to increase completion rates.
Use Cases:
Identifying friction points in your checkout process.
Improving lead generation forms to capture more leads.
Understanding how people navigate through your website.
Impact:
By watching real user sessions, you can uncover issues that you wouldn’t be able to find with other types of analytics. This can lead to major improvements in your website’s usability and conversion rate optimization.
Pricing:
- Starter Plan: Starts at $31/month
- Growth Plan: Starts at $109/month
- Business Plan: Starts at $129/month
Feedback Tools For CRO
These tools give you the “voice of the customer” to understand why site visitors behave the way they do.
Additionally, research tools, including analytics tools, CRO analyzers, and user behavior research tools, help gather qualitative data to improve website performance and user experience.
9. Qualaroo
Qualaroo lets you ask targeted questions to your website visitors. You can trigger surveys based on specific actions (like abandoning a cart) or demographic data.
It’s a great way to get qualitative feedback that goes beyond the numbers.
Best Feature: Sentiment Analysis
This AI-powered feature analyzes the language used in survey responses to gauge sentiment. This can help you understand the emotions behind customer actions.
Use Cases:
Gathering feedback on product pages.
Understanding why people abandon their carts.
Identifying customer pain points and objections.
Impact:
Qualaroo’s insights can help you make data-driven decisions that improve the overall customer experience and boost conversions.
Pricing:
- Omnichannel Plan: Starts at $39/month
- Email Survey Plan: Starts at $19/month
- (Custom enterprise plans available)
10. Survicate
Survicate is another fantastic survey tool, offering a wide range of survey types (NPS, CSAT, etc.) and integrations with popular platforms like HubSpot and Salesforce.
Best Feature: Survey Templates
Survicate offers a library of pre-built survey templates that you can customize to fit your needs. This makes it easy to get started even if you’re not a survey expert.
Use Cases:
Measuring customer satisfaction (CSAT)
Gathering feedback on new products or features
Conducting market research
Impact:
Survicate’s surveys can help you collect valuable customer insights that you can use to improve your products, services, and marketing efforts.
Pricing:
- Free Plan: Limited to 25 responses/month
- Business Plan: Starts at $99/month
- Scale Plan: Starts at $299/month
Lead Capture Tools For CRO
These are your workhorses for turning website visitors into actual leads you can nurture.
11. OptinMonster
OptinMonster is a classic in the lead generation world, and for good reason. It’s a versatile platform for creating popups, slide-ins, floating bars, and other attention-grabbing lead capture forms.
It also integrates with just about every email marketing platform under the sun.
Best Feature: Exit-Intent Technology
This is a biggie for e-commerce. Exit-intent technology detects when a visitor is about to leave your site and triggers a popup or slide-in, giving you one last chance to grab their email address or offer a discount.
Use Cases:
Building your email list with targeted opt-in forms.
Reducing cart abandonment with special offers.
Promoting content upgrades and lead magnets.
Impact:
OptinMonster claims to help users increase their email list by an average of 600%.
While your results may vary, the ability to target different visitor segments and track the performance of your forms can significantly boost your lead generation efforts.
Pricing:
- Basic: $9/month
- Plus: $19/month
- Pro: $29/month
- Growth: $49/month
12. Leadpages
Leadpages is like your all-in-one lead generation toolkit. It offers a wide range of templates for landing pages, popups, alert bars, and more.
Plus, it comes with built-in A/B testing and analytics so you can track your results.
Best Feature: Landing Page Templates
Leadpages has a massive library of professionally designed landing page templates that you can easily customize to fit your brand.
This makes it super easy to create high-converting landing pages even if you don’t have any design skills.
Use Cases:
Creating high-converting landing pages for paid advertising campaigns.
Launching new products or services.
Promoting webinars or events.
Impact:
Leadpages users have reported conversion rate increases of up to 20-30%. By creating landing pages that are specifically designed to capture leads, you can dramatically improve your conversion rates and grow your business.
Pricing:
- Standard: $49/month
- Pro: $99/month
Experimentation Tools For CRO
You can’t improve what you don’t measure, and these tools help you test your CRO hypotheses.
13. VWO Testing
VWO is a more advanced A/B testing and experimentation platform. It offers more sophisticated features like multivariate testing, behavioral targeting, and personalization.
Best Feature: Multivariate Testing
Multivariate testing lets you test multiple variations of multiple elements on your website simultaneously.
This can help you identify the perfect combination of changes that will maximize your conversions.
Use Cases:
Testing different combinations of headlines, images, and CTAs on your landing pages.
Experimenting with different product page layouts and designs.
Optimizing your checkout flow to reduce cart abandonment.
Impact:
VWO has helped businesses of all sizes achieve significant improvements in their conversion rates. It’s a powerful tool for those who are serious about CRO and want to take their experimentation to the next level.
Pricing:
- Starts at $154/month
- (Custom enterprise plans available)
14. AB Tasty
AB Tasty is another robust experimentation platform that offers a wide range of features, including A/B testing, multivariate testing, personalization, and server-side experimentation.
Best Feature: Server-Side Experimentation
Server-side experimentation lets you test changes to your website without having to modify your code. This makes it easier and faster to run experiments, especially for complex websites.
Use Cases:
Testing different checkout flows and pricing models.
Experimenting with different product recommendation algorithms.
Personalizing the website experience for different customer segments.
Impact:
AB Tasty has helped businesses achieve significant improvements in their conversion rates and revenue. It’s a great option for businesses that want to take their CRO to the next level.
Pricing:
- Custom pricing based on your needs
Specialized CRO Tools
These tools offer unique features for optimizing specific aspects of your website or campaigns.
15. Zoho PageSense
Zoho PageSense is a versatile tool for website personalization and optimization. It is packed with features at a competitive price point and offers everything from A/B testing and heatmaps to session recording and form analytics.
Best Feature: Funnel Analysis
This feature helps you visualize your entire conversion funnel, identifying exactly where visitors are dropping off. With this knowledge, you can focus your conversion optimization efforts on the areas that need the most attention.
Use Cases:
Optimizing the checkout process to reduce cart abandonment.
Identifying and fixing friction points in the lead generation funnel.
Analyzing user behavior to improve website navigation and usability.
Impact:
By understanding your funnel inside and out, you can make targeted improvements that will directly impact your bottom line. Zoho PageSense’s insights can lead to increased conversions, higher engagement, and improved customer satisfaction.
Pricing:
- Standard Plan: Starts at $29/month
- Professional Plan: Starts at $79/month
- Enterprise Plan: Custom pricing
16. FigPii
FigPii is a powerful visual feedback tool that lets you gather qualitative feedback from your website visitors.
It’s incredibly easy to use and offers a variety of feedback options, including polls, surveys, and annotated screenshots.
Best Feature: Annotated Screenshots
This feature allows users to take screenshots of your website and add comments, annotations, and suggestions directly on the image.
This gives you valuable insights into how people perceive your website and what they think can be improved.
Use Cases:
Gathering feedback on website design and layout.
Identifying confusing elements or navigation issues.
Understanding user preferences and pain points.
Impact:
FigPii’s visual feedback can help you uncover usability issues and areas for improvement that you might not have discovered otherwise.
By acting on this feedback, you can enhance the user experience and ultimately increase conversions.
Pricing:
- Free Plan: Limited features and number of responses
- Small Plan: Starts at $149/month
- Medium Plan: Starts at $299/month
- (Custom enterprise plans available)
Mobile Optimization CRO Tools
These tools help you make the most of the mobile-first browsing habits of many users.
17. Taplytics
Taplytics is a mobile-first experimentation and personalization platform. It lets you easily create and test different variations of your mobile app or website to see which ones perform best.
Best Feature: No-Code Visual Editor
You don’t need to be a developer to use Taplytics. Its visual editor lets you make changes to your app or website without writing a single line of code.
Use Cases:
Testing different app layouts and designs to improve user experience.
Experimenting with different push notification messages and timing.
Personalizing the mobile experience for different user segments.
Impact:
Taplytics can help you increase app engagement, conversions, and retention rates by optimizing the mobile experience.
Pricing:
You need to contact them for pricing details.
18. Leanplum
Leanplum is a mobile engagement platform that helps you connect with your users and drive them to take action.
It offers a variety of tools for push notifications, in-app messaging, A/B testing, and personalization.
Best Feature: Push Notification Personalization
Leanplum lets you send highly targeted push notifications based on user behavior, demographics, and preferences. This can dramatically improve the effectiveness of your push campaigns.
Use Cases:
Sending personalized offers and promotions to increase sales.
Re-engaging inactive users with targeted messages.
Onboarding new users and guiding them through your app.
Impact:
Leanplum can help you boost app engagement, conversions, and retention rates by delivering the right message to the right user at the right time.
Pricing:
- Free Trial: Available
- Custom pricing based on your needs
Server-Side Testing CRO Tools
These tools give you the power to experiment and tailor experiences on a deeper level, often without slowing down your site.
19. Kameleoon
Kameleoon is a full-stack experimentation and personalization platform, which means it works both on your website’s front-end and back-end.
This gives you more flexibility to test and personalize complex experiences.
Best Feature: Hybrid Experimentation
Kameleoon allows for both client-side and server-side testing, meaning you can experiment with changes that require deeper code-level adjustments without sacrificing page speed.
Use Cases:
Testing complex pricing structures or product configurations.
Personalizing search results based on user data.
Running experiments on dynamic content that changes based on user behavior.
Impact:
Kameleoon enables you to tackle more ambitious CRO projects, unlocking a wider range of optimization possibilities and potentially leading to greater gains in conversion rates and revenue.
Pricing:
- Custom pricing based on your needs
20. Dynamic Yield
Dynamic Yield is another heavyweight in the personalization space. It’s an AI-powered platform that helps you deliver personalized experiences across your website, emails, and mobile apps.
Best Feature: Predictive Targeting
Dynamic Yield uses machine learning to predict which content and offers will resonate most with each individual user.
This can result in highly targeted experiences that drive higher engagement and conversions.
Use Cases:
Personalizing product recommendations based on browsing and purchase history.
Tailoring email content to individual preferences.
Creating dynamic landing pages that adapt to each visitor’s needs.
Impact:
Dynamic Yield has been shown to increase revenue by up to 15%. While it’s a more expensive option, the potential ROI makes it a worthwhile investment for businesses serious about personalization.
Pricing:
- Custom pricing based on your needs
AI-Powered CRO Tools
These tools represent the cutting edge of CRO, harnessing the power of AI to automate optimization and deliver more personalized experiences.
21. Mutiny
Mutiny is an AI-powered CRO platform designed for B2B companies. It uses machine learning to analyze your website data and identify opportunities for improvement.
It then automatically generates personalized experiences for different visitor segments.
Best Feature: No-Code Website Personalization
Mutiny’s visual editor makes it easy to create personalized experiences without writing a single line of code. This is a major advantage for businesses that don’t have in-house developers.
Use Cases:
Personalizing website messaging and CTAs based on visitor data.
Creating dynamic landing pages for different customer segments.
Running A/B tests to identify the most effective personalization strategies.
Impact:
Mutiny can help you increase leads, conversions, and revenue by delivering personalized experiences that resonate with your target audience.
Pricing:
- Custom pricing based on your needs
22. Pathmonk: AI-Powered CRO Tool
Pathmonk is a powerful AI-powered conversion optimization tool designed to help businesses of all sizes increase their website conversion rates.
It uses advanced machine learning algorithms to analyze user behavior and identify areas for improvement.
Best Feature: AI-Powered Insights
Pathmonk’s AI-powered insights are what set it apart from other CRO tools. These insights provide you with actionable data that you can use to improve your website’s performance.
Use Cases:
Increase website conversion rates
Improve lead generation
Boost sales
Increase ROI
Impact:
Pathmonk can help businesses of all sizes achieve significant results. For example, one Pathmonk customer saw a 20% increase in conversion rates within 3 months.
Pricing:
Pathmonk offers a free trial, so you can try it out before you buy it. Paid plans start at $220 per month.
Form Optimization Tools For CRO
Forms are often the make-or-break point for lead generation and conversions. These tools help you streamline forms for maximum results.
23. Typeform
Typeform is known for its beautiful, conversational forms that are a far cry from the boring, traditional forms that scare people away.
It uses a unique one-question-at-a-time format that’s proven to increase completion rates.
Best Feature: Logic Jumps
This feature lets you create forms that adapt to the user’s responses. You can skip irrelevant questions or show specific questions based on previous answers, making the experience more personalized and engaging.
Use Cases:
Creating engaging lead generation forms.
Gathering feedback with interactive surveys.
Quizzes to educate and entertain your audience.
Impact:
Typeform’s interactive and visually appealing forms can significantly improve completion rates and help you gather more leads.
Pricing:
- Free Plan: Limited features and responses
- Basic Plan: Starts at $29/month
- Plus Plan: Starts at $59/month
- Business Plan: Starts at $99/month
24. Paperform
Paperform is a flexible form builder that lets you create anything from simple contact forms to complex product configurators.
It offers a wide range of features, including conditional logic, payment integrations, and custom branding.
Best Feature: Conditional Logic
This feature lets you create forms that adapt to the user’s responses. You can show or hide fields based on previous answers, making the form experience more personalized and efficient.
Use Cases:
Creating multi-step forms that guide users through a complex process.
Collecting detailed information from leads or customers.
Building product configurators that allow customers to customize their orders.
Impact:
Paperform’s flexibility and customization options can help you create forms that are tailored to your specific needs. This can lead to higher completion rates, more qualified leads, and improved customer satisfaction.
Pricing:
- Essentials Plan: $29/month
- Pro Plan: $59/month
- Business Plan: $129/month
Customer Feedback Tools For CRO
Your customers hold a wealth of insights. These tools help you tap into their thoughts and opinions to drive CRO.
25. SurveyMonky
SurveyMonky is a user feedback platform designed to help you understand what your customers want and need.
It offers a variety of feedback collection methods, including surveys, polls, and feedback buttons.
Best Feature: Targeted Feedback
SurveyMonky allows you to target feedback requests to specific user segments based on their behavior, demographics, or other criteria.
This ensures you’re getting relevant feedback from the people who matter most.
Use Cases:
Collecting feedback on website usability and design.
Identifying customer pain points and areas for improvement.
Measuring customer satisfaction with specific features or products.
Impact:
SurveyMonky’s targeted feedback can help you uncover valuable insights that you can use to optimize your website, improve customer experience, and boost conversions.
Pricing:
- Individual Plan: $39/month
- Team Plan: $25/month
- Enterprise Plan: Custom pricing
26. Mopinion
Mopinion is a feedback analytics platform that helps you collect, analyze, and act on customer feedback across multiple channels.
It offers a variety of feedback collection methods, including surveys, feedback forms, and visual feedback tools.
Best Feature: Text Analytics
Mopinion’s text analytics engine automatically analyzes open-ended feedback to identify key themes and sentiment. This can save you time and effort in analyzing customer feedback and uncovering valuable insights.
Use Cases:
Analyzing customer feedback to identify common trends and issues.
Measuring customer satisfaction and sentiment over time.
Identifying opportunities for product or service improvement.
Impact:
Mopinion can help you gain a deeper understanding of your customers and their needs. This can lead to better decision-making, improved customer experience, and increased conversions.
Pricing:
- Growth Plan: $329/month
- Enterprise Plan: Custom pricing
CRO Platforms and Suites
These platforms offer a comprehensive suite of tools, ideal for those who want an all-in-one solution for their CRO needs.
27. HubSpot
HubSpot isn’t just a CRM platform. It’s also a powerhouse for CRO. It offers a suite of tools for A/B testing, personalization, email marketing, live chat, and more.
Plus, it integrates seamlessly with the rest of the HubSpot platform, giving you a 360-degree view of your customer journey.
Best Feature: Marketing Hub
This is where the CRO magic happens. HubSpot’s Marketing Hub includes tools for creating landing pages, popups, forms, and email campaigns. It also offers A/B testing, personalization, and analytics to help you optimize your results.
Use Cases:
Building high-converting landing pages and websites.
Running targeted email campaigns.
Generating more leads and sales.
Impact:
HubSpot has helped businesses of all sizes achieve significant growth through their CRO efforts. It’s a comprehensive platform that can help you attract, engage, and delight your customers at every stage of their journey.
Pricing:
- Free Tools: Available
- Starter Plan: Starts at $20/month
- Professional Plan: Starts at $20/month
- Enterprise Plan: Starts at $890/month
28. Optimizely
Optimizely is an enterprise-level experimentation platform for testing marketing hypotheses. It offers a wide range of features, including A/B testing, multivariate testing, personalization, and feature flags.
Best Feature: Experimentation Roadmap
Optimizely’s Experimentation Roadmap helps you plan and prioritize your experiments. This ensures you’re always testing the right things and focusing on the changes that will have the biggest impact.
Use Cases:
Testing different website layouts and designs.
Experimenting with different product offerings and pricing models.
Personalizing the user experience for different customer segments.
Impact:
Optimizely has helped businesses of all sizes achieve significant improvements in their conversion rates and revenue. It’s a powerful tool for those who are serious about CRO and want to take their experimentation to the next level.
Pricing:
- Custom pricing based on your needs
User Experience Tools For CRO
Your website’s user experience (UX) is crucial for keeping visitors engaged and guiding them towards the best conversion rate optimization ever. Let’s dive into some top-notch UX tools that can make a real difference.
29. UserTesting
UserTesting is your direct line to real people using your website. This platform connects you with testers who provide video feedback from real users as they navigate your site.
It’s like watching over their shoulder as they browse, offering invaluable insights into their experience.
Best Feature: Targeted User Panel
UserTesting has a massive panel of testers from diverse demographics, interests, and tech savviness levels. You can easily select the right people to test your website, ensuring you get feedback that’s relevant to your target audience.
Use Cases:
Uncovering usability issues and frustrations on your website.
Testing new website designs or features before launch.
Gathering feedback on specific tasks or user flows.
Impact:
By seeing how real people interact with your website, you can identify and fix problems that are driving visitors away. This can lead to improved engagement, higher conversion rates, and a better overall user experience.
Pricing:
- Custom pricing based on your needs
30. Optimizely Web Experimentation
We’ve already talked about Optimizely as an experimentation platform, but its Web Experimentation module deserves a special shoutout.
It allows you to run A/B tests, multivariate tests, and personalization campaigns on your website to optimize the user experience.
Best Feature: Visual Editor
Optimizely’s visual editor makes it easy to create and launch experiments without writing any code.
You can simply drag and drop elements to create different variations of your website and test them against each other.
Use Cases:
Testing different website layouts and designs.
Experimenting with different headlines, CTAs, and images.
Personalizing the website experience based on user behavior.
Impact:
Optimizely Web Experimentation can help you identify the changes that will have the biggest impact on your website’s performance. By constantly testing and iterating, you can continuously improve the user experience and drive more conversions.
Pricing:
- Custom pricing based on your needs
Cart Abandonment Tools For CRO
These specialized tools help you win back potential customers who’ve left items in their shopping carts.
31. Moosend
Moosend is an email marketing platform with a robust suite of cart abandonment recovery features.
It allows you to create automated email sequences that remind customers of their forgotten carts, offer incentives, and drive them back to complete their purchase.
Best Feature: Personalized Product Recommendations
Moosend can automatically include personalized product recommendations in your cart abandonment emails, showcasing items that the customer is likely to be interested in.
This can significantly increase the chances of recovering the sale.
Use Cases:
Reducing cart abandonment rates by sending automated reminder emails.
Offering personalized discounts or incentives to entice customers to return.
Tracking the performance of your cart abandonment campaigns.
Impact:
Moosend can help you recover lost sales and increase revenue by re-engaging customers who have abandoned their carts.
Pricing:
- Free Trial: 30 days
- Pro Plan: Starts at $5.74/month
- Enterprise Plan: Custom pricing
32. Recart
Recart is a Facebook Messenger marketing platform that specializes in cart abandonment recovery.
It allows you to send automated messages to customers who have abandoned their carts, offering them a gentle reminder and a direct link back to their cart.
Best Feature: Facebook Messenger Integration
This integration allows you to leverage the power of Facebook Messenger to reach your customers.
Messenger messages have significantly higher open and click-through rates than traditional email, making it a highly effective channel for cart abandonment recovery.
Use Cases:
Sending personalized cart abandonment messages via Facebook Messenger.
Offering discounts and incentives to entice customers to complete their purchases.
Building relationships with customers through Messenger conversations.
Impact:
Recart can help you recover lost sales and improve customer engagement by leveraging the power of Facebook Messenger.
Pricing:
- Starts at $299/month (billed annually)
- (Custom enterprise plans available)
Analytics Tools For CRO
These are your number-crunchers, giving you the raw data on what’s working and what’s not.
33. Google Analytics 4 (GA4)
No surprise here! Google Analytics 4 is the undisputed champion of web analytics. It’s free, powerful, and gives you a treasure trove of data about your website traffic and user behavior.
You can see where your visitors are coming from, what pages they’re visiting, how long they’re staying, and much more.
Best Feature: Event Tracking
GA4’s event tracking lets you track specific actions that users take on your website, like clicking a button, watching a video, or filling out a form.
This data can help you pinpoint which actions are leading to conversions (or where users are dropping off).
Use Cases:
Tracking conversions from different traffic sources.
Identifying the most popular pages on your website.
Analyzing user behavior to optimize your website’s design and content.
Impact:
GA4 gives you the data you need to make informed decisions about your CRO strategy. By understanding how users interact with your website, you can identify areas for improvement and make changes that will boost your conversion rates.
Pricing:
- Free
34. Mixpanel
Mixpanel is a product analytics platform that helps you understand how users interact with your product. It’s designed to track user behavior across the entire customer journey, from the customer acquisition costs to activation to retention.
Best Feature: User Segmentation
Mixpanel allows you to segment your users based on a wide range of criteria, including demographics, behavior, and engagement level.
This allows you to send targeted messages and create personalized experiences that are more likely to resonate with each individual user.
Use Cases:
Identifying your most engaged users and power users.
Understanding how different user segments interact with your product.
Tracking user behavior over time to identify trends and patterns.
Impact:
Mixpanel can help you improve product adoption, engagement, and retention by giving you a deep understanding of your users.
Pricing:
- Free Plan Available
- Growth Plan: 28$
- Enterprise Plan: Custom pricing
If you’re looking for more options, here are additional analytics tools.
Customer Journey Tools For CRO
While the previous categories focused on specific tools and tactics, these platforms provide a more holistic view of the user journey, helping you identify bottlenecks and optimize for a seamless experience.
35. FullStory
FullStory is a digital experience intelligence platform that gives you a complete picture of how users interact with your website or app.
It combines session replay, heatmaps, error tracking, and advanced analytics to help you pinpoint the exact moments that cause frustration or delight.
Best Feature: Frustration Signals
FullStory automatically detects signs of user frustration like rage clicks, error clicks, and dead clicks. This helps you quickly identify areas of your website or app that need improvement.
Use Cases:
Uncovering hidden usability issues.
Identifying the root cause of customer complaints.
Optimizing user flows and navigation.
Improving customer satisfaction and loyalty.
Impact:
FullStory can help you gain a deep understanding of your customers’ experience, enabling you to make data-driven decisions that improve your website or app and drive more conversions.
Pricing:
- Free Trial: 14 days
- Business Plan: Custom pricing
- Enterprise Plan: Custom pricing
36. Contentsquare
Contentsquare is a digital experience analytics platform that helps you understand how users interact with your website, app, and other digital channels.
It combines behavioral data, customer feedback, and content analytics to give you a complete picture of the customer journey.
Best Feature: Zone-Based Heatmaps
Contentsquare’s zone-based heatmaps allow you to see how users interact with specific areas of your website, such as product pages, checkout flows, or landing pages. This can help you identify which areas are performing well and which ones need improvement.
Use Cases:
Optimizing website design and layout.
Improving product discovery and recommendations.
Streamlining checkout flows and reducing friction.
Impact:
Contentsquare can help you create a more user-friendly and engaging digital experience, leading to increased conversions, higher revenue, and improved customer loyalty.
Pricing:
- Custom pricing based on your needs
Customer Support Tools For CRO
Providing excellent customer support is essential for building trust and encouraging conversions. These tools help you connect with your website visitors in real-time and provide the assistance they need.
37. LiveChat
LiveChat is another popular live chat platform with a robust set of features, including chatbots, canned responses, and visitor tracking.
It also integrates with a wide range of third-party apps, making it a versatile solution for businesses of all sizes.
Best Feature: Chatbots
LiveChat’s chatbots can handle routine customer inquiries, freeing up your support team to focus on more complex issues. You can also use chatbots to proactively engage website visitors and qualify leads.
Use Cases:
Automating customer support with chatbots.
Providing 24/7 support to your customers.
Qualifying leads and routing them to the right sales rep.
Collecting customer feedback and data.
Impact:
LiveChat can help you improve customer satisfaction, reduce support costs, and increase sales by providing a fast and convenient way for customers to get help.
Pricing:
- Starter: $16/month per agent (billed annually)
- Team: $33/month per agent (billed annually)
- Business: $50/month per agent (billed annually)
- Enterprise: Custom pricing
38. Desku
Desku is an all-in-one customer support platform designed to streamline your support operations and improve customer satisfaction. It comes packed with features like a shared inbox, live chat, a knowledge base, and even a no-code chatbot builder.
Best Feature: AI-Powered Chatbots
Desku’s chatbots are powered by AI, meaning they can understand natural language and answer customer questions accurately. Plus, you can customize the chatbot’s responses to match your brand’s voice and style.
Use Cases:
Automating routine customer inquiries, freeing up your support team to focus on more complex issues.
Providing 24/7 support to your customers through the chatbot.
Qualifying leads and routing them to the right sales rep.
Collecting customer feedback and data through chatbot interactions.
Impact:
Desku’s AI-powered chatbots can help you improve customer satisfaction, reduce support costs, and increase sales by providing a fast and convenient way for customers to get help.
Pricing:
- Free Trial: 7 days
- Startup: $19/agent/month
- Team: $39/agent/month
Popup Tools For CRO
Pop-ups may seem old-school, but they can be surprisingly effective when used strategically. These tools help you create engaging pop-ups that capture attention and drive action.
39. Wisepops
Wisepops is a user-friendly popup builder with a drag-and-drop interface, making it easy to create eye-catching popups even if you don’t have any design skills.
It offers a variety of templates and customization options, so you can create popups that perfectly match your brand’s style.
Best Feature: Smart Triggers
Wisepops allows you to trigger popups based on specific user behavior, such as exit intent, time on page, or scroll depth. This ensures your popups are displayed at the right moment to maximize their impact.
Use Cases:
Building your email list with targeted popups.
Offering discounts and promotions to encourage immediate purchases.
Promoting new products or features.
Impact:
Wisepops can help you increase email signups, sales, and engagement by delivering targeted popups that grab attention and drive action.
Pricing:
- Free Plan Available
- Basic Plan: Starts at $52/month
40. Popupsmart
Popupsmart is a user-friendly, no-code popup builder that allows you to create high-converting popups in minutes.
It offers a wide range of templates, targeting options, and integrations with popular email marketing platforms and CRMs.
Best Feature: Gamification Popups
Popupsmart’s gamification features, like spin-to-win wheels and scratch cards, make your popups more interactive and engaging.
These interactive elements can boost conversion rates and make your popups more memorable.
Use Cases:
Growing your email list with engaging popups.
Driving sales with special offers and discounts.
Reducing cart abandonment with exit-intent popups.
Collecting user feedback with surveys and polls.
Impact:
Popupsmart can help you increase leads, sales, and engagement by creating eye-catching and interactive popups. Its user-friendly interface and advanced targeting options make it a powerful tool for businesses of all sizes.
Pricing:
- Free Plan: Limited features and impressions
- Basic Plan: Starts at $32/month (billed annually)
- Advance Plan: Starts at $57/month (billed annually)
- Pro Plan: Starts at $82/month (billed annually)
Landing Page Builders for CRO
Your landing page is often the first impression you make on a potential customer. Make it count with these easy-to-use yet powerful tools.
41. Landingi
Landingi is an intuitive landing page builder with a drag-and-drop interface that even a complete newbie can master. It boasts a library of sleek, conversion-focused templates that you can easily customize to match your branding.
Best Feature: Pop-up Builder (Surprise!)
While Landingi is primarily known for its landing pages, it also includes a solid pop-up builder. This is perfect for adding extra lead capture opportunities to your site without having to use a separate tool.
Use Cases:
Quickly creating high-converting landing pages for paid advertising campaigns.
Launching new products or services with visually appealing pages.
Building simple landing pages to test different offers or ideas.
Impact:
Landingi’s user-friendly interface and wide range of templates can help you increase conversions by making it easy to create professional-looking landing pages that are optimized for user experience and lead capture.
Pricing:
- Core: $29/month
- Proffesional: $69/month
- Automate: 990/month
42. Leadpages
Leadpages is another top contender in the landing page builder space. It’s known for its user-friendly interface, extensive template library, and powerful lead generation features.
Best Feature: Pop-up Builder
Leadpages’ pop-up builder is top-notch. You can create beautiful, targeted pop-ups that appear at just the right time to capture leads and drive conversions.
Use Cases:
Building your email list with targeted opt-in forms.
Promoting lead magnets and content upgrades.
Offering discounts and special promotions to website visitors.
Impact:
Leadpages can help you increase your email list, generate more leads, and boost your sales. Its pop-up builder is especially effective at capturing email addresses and driving conversions.
Pricing:
- Standard: $49/month
- Pro: $99/month
Here are more options for landing page tools.
Customer Loyalty Tools For CRO
Alright, folks, let’s talk about the holy grail of marketing: customer loyalty. It’s not just about getting new customers through the door (or to your website, in this case); it’s about keeping them coming back for more.
Think about it: loyal customers spend more, refer their friends, and are less likely to jump ship to your competitors. But building loyalty isn’t easy. It takes time, effort, and the right tools.
That’s where these customer loyalty and retention tools come in.
They can help you track customer behavior, reward repeat business, and create personalized experiences that keep your customers happy and engaged.
43. LoyaltyLion
LoyaltyLion is a customer loyalty platform that helps you create and manage loyalty programs that actually work.
It’s got all the features you need to reward customers for purchases, referrals, and social media engagement.
Plus, it integrates with popular e-commerce platforms like Shopify, Magento, and BigCommerce.
Best Feature: Tiered Loyalty Programs
LoyaltyLion lets you create tiered loyalty programs that reward customers based on their spending or engagement level. This can encourage customers to spend more and become more loyal to your brand.
Use Cases:
Rewarding customers for purchases, referrals, and social media engagement.
Creating VIP programs for your most loyal customers.
Increasing customer lifetime value (CLV).
Impact:
LoyaltyLion can help you increase repeat purchases, average order value, and customer retention. It’s a powerful tool for building a loyal customer base and driving long-term growth.
Pricing:
- Classic: $199/month
- Advance: Custom pricing
44. Smile.io
Smile.io (formerly Sweet Tooth) is another popular loyalty program platform that’s easy to use and affordable.
It offers a variety of reward options, including points, discounts, and free gifts. Plus, it integrates with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce.
Best Feature: Referral Program Builder
Smile.io’s referral program builder makes it easy to create a referral program that encourages customers to spread the word about your brand.
You can customize the rewards and track the performance of your program.
Use Cases:
Creating a referral program to acquire new customers.
Rewarding customers for referring their friends and family.
Tracking the success of your referral program.
Impact:
Smile.io can help you acquire new customers, increase customer loyalty, and boost sales through referrals. It’s a great option for businesses that want to tap into the power of word-of-mouth marketing.
Pricing:
- Starter: $49/month
- Growth: $199/month
- Pro: $999/month
Up & Cross-Selling Tools For CRO
Alright, let’s talk about boosting that average order value (AOV) like a pro! Upselling and cross-selling are two tried-and-true tactics that can make a huge difference in your bottom line.
But doing it manually is a pain, right? Well, these tools can automate the process and make it super easy to suggest relevant products to your customers.
45. CartHook
CartHook takes a slightly different approach to upselling and cross-selling. Instead of showing product recommendations, it focuses on post-purchase offers.
After a customer completes their purchase, CartHook presents them with a one-click offer for a related product.
Best Feature: One-Click Upsells
This feature is super convenient for customers. They don’t have to re-enter their payment information or go through the checkout process again.
They can simply click a button to add the product to their order.
Use Cases:
Increasing average order value (AOV) with post-purchase offers.
Selling higher-priced or premium products after the initial purchase.
Offering complementary products that enhance the original purchase.
Impact:
CartHook has helped businesses increase their AOV by up to 18%. It’s a great way to squeeze extra revenue out of each sale.
Pricing:
- Basic Plan: $10/month + 1% of upsell revenue
- Pro Plan: $25/month
46. Bold Upsell
Bold Upsell is a Shopify app that helps you create and manage upsell and cross-sell offers. It’s easy to use and integrates seamlessly with your Shopify store.
Best Feature: Customization Options
Bold Upsell lets you customize your offers to match your brand and your products. You can choose which products to upsell or cross-sell, when to show the offers, and how to display them.
Use Cases:
Creating targeted upsell and cross-sell offers.
Boosting AOV with product bundles and discounts.
Personalizing the shopping experience for your customers.
Impact:
Bold Upsell has helped businesses increase their AOV by up to 15%. It’s a great way to get more out of your existing traffic and boost your sales.
Pricing:
- Free Plan
- Plus: $9.99/month
- Premium: $24.99/month
Product Recommendation Tools For CRO
Let’s face it: we all love a good suggestion. And in the world of e-commerce, product recommendations are like those helpful salespeople who nudge you towards that perfect item you didn’t even know you needed.
But these aren’t your grandma’s department store clerks. No siree! These are AI-powered tools that analyze tons of data to figure out exactly what each customer is most likely to buy.
It’s like having a mind-reading shopping buddy!
47. Nosto
Nosto is a personalization platform built specifically for e-commerce. It’s got all the bells and whistles you need to create a truly personalized shopping experience, including product recommendations, content personalization, and even pop-up campaigns.
Best Feature: Real-Time Personalization
Nosto doesn’t just rely on historical data. It analyzes each visitor’s behavior in real-time to deliver the most relevant product recommendations and content. This is a major advantage over other tools that only use past data.
Use Cases:
Showing personalized product recommendations on product pages, category pages, and the homepage.
Sending targeted emails with product recommendations based on browsing history.
Creating personalized pop-up campaigns to increase conversions.
Impact:
Nosto has helped e-commerce businesses achieve impressive results, with some seeing a 25% increase in average order value (AOV) and a 20% increase in conversion rates. It’s a powerful tool for boosting sales and improving the customer experience.
Pricing:
- Custom pricing based on your needs
48. Recombee
Recombee is a cloud-based recommendation engine that’s easy to use and affordable. It’s a great option for smaller businesses that are just getting started with product recommendations.
Best Feature: Flexibility and Ease of Use
Recombee is incredibly easy to set up and use. You don’t need any technical skills to get started, and you can easily customize the recommendations to fit your specific needs.
Use Cases:
Showing personalized product recommendations on your website.
Sending targeted email recommendations.
Creating personalized experiences for your mobile app users.
Impact:
Recombee can help you increase sales and improve the customer experience by showing relevant product recommendations to your customers. It’s a cost-effective way to get started with personalization.
Pricing:
- Free Plan
- Standard Plan: Starts at $99/month
- Plus Plan: Starts at $899/month
Quiz-Based CRO Tools
Alright folks, let’s spice things up a bit! Quizzes aren’t just for Buzzfeed anymore. They’re now a powerful weapon in your CRO arsenal. These interactive tools not only engage visitors but also collect valuable data that you can use to personalize their experience and drive more conversions.
49. Octane AI
Octane AI is the quiz-master of the CRO world. It’s a platform designed to create interactive, personalized quizzes that help you understand your customers better.
Their “Shoppable Quizzes” are particularly powerful, guiding customers towards the perfect product for them.
Best Feature: Zero-Party Data Collection
Octane AI’s quizzes collect zero-party data – information that customers willingly and proactively share with you. This is a goldmine for personalization, as you can use this data to tailor product recommendations, email campaigns, and more.
Use Cases:
Creating product recommendation quizzes to guide customers to the right products.
Building quizzes to segment your audience and deliver personalized offers.
Collecting valuable customer data to improve your marketing and product development efforts.
Impact:
Octane AI has helped brands increase their conversion rates by up to 300%. That’s a lot of extra sales! Quizzes are a fun and engaging way to collect valuable customer data and drive conversions.
Pricing:
- Starter Plan: Starts at $50/month
- Professional Plan: Starts at $200/month
- Enterprise Plan: Custom pricing
50. Interact
Interact is a quiz-building platform specifically designed for lead generation and customer engagement. It offers a wide range of quiz templates and customization options, making it easy to create quizzes that align with your brand and goals.
Best Feature: Lead Generation Integration
Interact integrates with popular email marketing and CRM platforms, allowing you to easily collect leads from your quizzes and add them to your email list or sales funnel.
Use Cases:
Generating leads with personality quizzes or product recommendation quizzes.
Segmenting your audience based on quiz responses.
Creating interactive content for social media.
Impact:
Interact can help you grow your email list, segment your audience, and generate qualified leads. Its focus on lead generation makes it a valuable tool for businesses looking to expand their customer base.
Pricing:
- Lite Plan: Starts at $27/month
- Growth Plan: Starts at $53/month
- Pro Plan: Starts at $125/month
API Connector Tools For CRO
Alright, tech-savvy marketers, this section’s for you! If you’re looking to take your CRO efforts to the next level, API connectors can be a game-changer.
These tools act as the bridge between different software platforms, allowing you to seamlessly share data and automate processes.
51. Zapier
Zapier is the big kahuna in the API connector world. It connects thousands of popular apps, allowing you to create “Zaps” (automated workflows) that trigger actions in one app based on events in another.
Best Feature: Massive App Ecosystem
Zapier integrates with over 3,000 apps, from CRMs and email marketing platforms to social media and project management tools. This means you can automate just about any workflow you can imagine.
Use Cases:
Automatically adding new leads from your website forms to your CRM.
Sending personalized emails to new subscribers based on their interests.
Tracking conversions from social media ads in Google Analytics.
Creating complex workflows that involve multiple apps.
Impact:
Zapier can help you save time and money by automating repetitive tasks. This frees up your team to focus on more strategic work, like analyzing data and optimizing your website for conversions.
Pricing:
- Free Plan: Limited to 100 tasks/month
- Starter Plan: $20/month
- Team Plan: $69/month
52. Make Automation
Make is another powerful API connector platform with a focus on visual automation. It allows you to create complex workflows using a drag-and-drop interface, making it easy to automate even the most intricate processes.
Best Feature: Visual Scenario Builder
Make’s visual scenario builder makes it easy to see how your automations will work. You can drag and drop different modules to create your workflows, and you can see the data flow in real-time.
Use Cases:
Automating lead nurturing workflows.
Syncing data between different platforms (e.g., CRM, email marketing, analytics).
Creating custom integrations between your own software tools.
Impact:
Make can help you streamline your business processes, improve efficiency, and save time and money. By automating repetitive tasks, you can free up your team to focus on more strategic work.
Pricing:
- Free Plan: Limited to 1,000 operations/month
- Basic Plan: Starts at $9/month
- Pro Plan: Starts at $16/month
- Team Plan: Starts at $29/month
Closing Thoughts: Choosing the Right Tools
Now that you’ve seen all the cool tools out there, you might be feeling a little overwhelmed. Don’t worry, that’s normal! The key is to choose the tools that are right for your business and your budget.
Whether you’re looking for a simple way to collect feedback or a powerful platform to personalize your entire website experience, there’s a tool out there for you.
Remember, the best CRO tool is the one that fits your specific needs and budget. So take your time, explore your options, and don’t be afraid to experiment.
With the right tools and a little effort, you can take your website’s own conversion rate optimization to new heights.
