Push notifications have a 50% higher opening rate than email marketing, making them one of the popular ways to increase conversion rates.
Push notifications are a powerful tool to increase user engagement with timely and relevant information.
But without a strong call to action, their effectiveness can be limited to connecting with users on different devices.
In this article, we’ll explore strategies and best practices for crafting an effective push notification CTA and provide some examples to inspire your next campaign.
Whether you are new to or looking to improve your push notification strategy, this blog will provide valuable insights to help you maximize your campaigns.
Understanding Push Notification CTAs
Push Notification CTA is a short message encouraging users to take the desired action that can be sent to customers’ mobile devices or desktops via the website or an in-app.
Push Notification CTAs offer a direct and compelling way to engage with users, guiding them towards specific actions or offerings to drive more sales and revenue.
Delivering timely and relevant messages can lead to higher conversion rates and enhance overall user experience.
Must Read: 30 Lead Generation CTA Examples To Learn From in 2024
Moreover, marketers can send instant messages to customers with the latest updates, time-sensitive offers, events, and more at a little click of a button.
Real-time communication with users can help businesses stay top-of-mind with users, increasing retention and loyalty over time.
Further, Calls to action through push notifications are not only for marketing automation but also are relevant to remarketing and retargeting the audiences.
By leveraging the user data, businesses can personalize notifications to increase the relevancy and effectiveness of notification marketing.
The Role of Push Notifications in CRO
Push Notifications play a key role in Conversion Rate Optimization (CRO) by actively engaging users and guiding them to take the desired action.
The notification serves as a timely reminder to encourage users to take specific steps, such as making a purchase, signing up for services, or visiting a website.
Delivering personalized and relevant push notifications can significantly improve user engagement and retention rates.
Further, the push message can deliver targeted offers, discounts, or incentives, converting users into customers.
Anatomy of an Effective Push Notification
An effective push notification consists of several key elements that work together to capture the user’s attention and drive engagement.
Firstly, it should include a clear and concise message that conveys value to the recipient; whether you are promoting a new product, announcing a sale, or offering a discount, make sure the content is relevant and compelling.
Secondly, make sure the timing and frequency can impact the engagement rate, so analyze data to determine the optimal time.
Lastly, include a call to action button that directs users with a clear next step.
Let’s discuss it in more detail.
How to Create Push Notifications CTA
Creating an effective push notification CTA is crucial to driving user engagement and the success of your marketing strategy.
Here are a few steps to create a compelling CTA for your push notification:
➥ Attention-Grabbing Title
The title should be compelling, build curiosity among users, and prompt them to click.
A title that poses the question promises a benefit or an irresistible offer that builds curiosity about what’s inside is more effective.
In addition, make sure to use action words that build an emotional connection, influencing users to click and see what the notification is all about.
➥ Choose the Right Words
The content on the push notifications should deliver the intended message in a clear and concise manner.
It should include short messages or offers in a way that is easy to understand and motivates them to take action.
Make sure to use strong and action-oriented words to create FOMO and drive more engagement.
Related Read: 150+ Powerful Call to Action Words for Conversion in 2024
➥ Compelling Call to action button
Every push notification should include a clear and compelling call to action that encourages users to take action.
It should be visually appealing and stand out, using bold colors or buttons that draw the user’s attention.
Further, personalizing the CTA based on users’ behavior, funnel stage, or preferences can increase its effectiveness.
➥ Personalization
Personalized push notifications based on user preferences, behaviors, pain points, or demographics make them more relevant and personalized.
Tailoring the push messages delivered to the lock screen based on an individual’s interests or past interactions can make it more relevant and engaging.
Related: 12 CTA Mistakes to Avoid That 90% of Marketers Make
➥ Timely Delivery and Frequency
Be strategic with the timing of your push notifications, and avoid overwhelming users with too many push messages.
Deliver at the optimal time on the user’s device when they are most likely to be receptive to the message.
That may vary based on time zone, device usage patterns, or specific user behavior.
Must read: 20+ Inspiring Call to Action Design Ideas with Examples in 2024
By optimizing each of these elements, businesses can create highly effective push notifications that drive more engagement, encourage push notification actions, and get results for the business’s marketing efforts.
Push Notification CTA Examples
1. Web Engage
Here’s an example from web push notification CTA that provides a clear message to the visitors to subscribe to their newsletter.
The use of numbers influences visitors’ decisions and influences them to subscribe for insights, tips, and impact stories.
2. Google’s Push Notification
Here’s one example of push notifications that remind the user that they have an appointment.
Notice how Google asks users to notify the user of the appointment time so they don’t miss it.
3. Myntra
Sometimes, users browse the product on the app or site and leave without making any purchase or taking action.
Here’s an example of an engagement push notification from Myntra that encourages customers to make a purchase by offering them an exclusive offer or a discount.
4. Book My Show
Here’s another push notification example from Book My Show: a personalized notification based on users’ behavior significantly increases the effectiveness of the message.
By offering the discount it influences the user to book the ticket or know more detail.
5. Shopping
Sometimes, the user might browse a product category, add items to the cart, and not make the purchase.
The FOMO notification makes users take quick action to complete the purchase before the product is sold out and they need to wait for restocking.
6. Starbucks
A trending way to send promotional notifications to the user is location-based push notifications, which allow the brand to send a notification when a customer is near their shop or any other outlet.
Starbucks, for example, uses personalized promotional notification marketing to connect with users.
7. Netflix
That’s a behavioural push notification, sending personalized messages by analyzing data regarding the user’s behaviour and their online activity across different channels.
Here’s an example from Netflix: they send push notifications by analyzing the users’ app activity and behavior.
8. Flipkart
Here’s another example of a push notification that creates FOMO to buy their favorite product before the price increases.
The example from Flipkart shows a personalized push notification that influences users to make a purchase of the product they browsed or have in their cart.
9. Jio Cinema
Maybe the user is a big fan of watching series or movies of a certain type.
The example from Jio Cinema shows how personalized push notifications can be used to motivate users to take action and watch their favorite series or movies.
10. Vodafone Idea
Are you using the trending topics to grab the user’s attention and influence them to make a purchase?
Here’s an example from Vi that influences users to recharge, enjoy the cricket action, and not miss a thrilling match.
These are a few examples that help to increase conversion and engagement.
Strategies for Push Notifications CTA’s
Here are the best push notification strategies that can deliver results for your marketing campaigns –
Timing and Personalization
Just like publishing social media posts at the right time to improve engagement, it’s crucial to ensure you’re sending push notifications at the moment that bring effective results.
Send push notifications at optimal times when users are more likely to engage and not likely busy doing other things.
Use analytics to collect insights to find out when customers are likely to click on the content.
Make sure not to overload users with too many notifications by managing the frequency and timing of your messages.
Utilizing Deep Links in Notifications
Linking your notifications strategies to your customer’s buyer journey is an excellent way to ensure the right content is delivered to the customer.
For example, if the customer has checked a specific product, make sure to send a reminder notification about it later with some offers or FOMO to influence the customer to take a desired action.
You can also link notifications with specific actions your business takes.
For example, notify them with a new product launch, or a restock of the popular product to earn more sales.
Ensuring User Opt-In and Retention
As we mentioned before, consumers have to opt in to receive notifications or in-app messaging, whether they’re getting them on browsers or mobile devices.
For example, if you’re creating push campaigns for your website, it won’t make sense to encourage customers to opt in as soon as they arrive on your home page.
Similarly, to send mobile push notifications and in-app messages, make sure to inform customers and get permission, which helps to improve app retention and engagement.
Related: Top 6 Mobile CTA Buttons That Drive More Clicks & Conversions in 2024
Moreover, every operating system has different push notification services, combined with push notifications becoming more sophisticated over time.
Make sure to get user permission by sending opt-in messages and enhancing their experience.
Further, App marketers make sure to send personalized notification messages to improve customer engagement and drive user engagement.
Clear Call-to-Action
Use clear and actionable CTA that prompts users to take a specific action, such as “Shop Now,” “Learn More,” or “Claim Your Discount.”
Make sure the CTA stands out visually, power words, deep linking, and guide users effectively.
A/B Testing
Like any other marketing campaign, push notification marketing campaigns benefit from constant testing and learning to engage users.
Conducting A/B testing helps you understand what type of headlines and content are most effective and push action buttons to choose the most effective ones.
To find the best-performing combination, you can perform A/B testing separately for Android, iOS, and web users.
Conclusion
Push notifications stand as a potent tool offering a direct line to connect with the right users.
Must go: 9 Best Call To Action (CTA) Tools to Help Raise Conversions
They improve conversion rates, enhance user experience for in-app subscriptions, and boost user engagement.
However, the efficiency of push notifications requires strategic planning from timing and personalization to clear value proposition, use of urgency, and deep linking to capture user attention. Employing best practices and insights, marketers can craft highly effective push notifications.
Whether it’s websites or apps, push notifications can ensure meaningful conversions, turning new users into loyal ones and building winning marketing strategies.
