40+ Push Notification Statistics (2026 Data)

Push notifications land right on the screen people look at all day. No inbox to fight through, no feed to scroll past. Just a short message and one tap.

That makes them one of the most direct marketing channels there is. It also makes them easy to get wrong, because the line between useful and annoying is thin.

I went through the latest benchmark reports and studies and picked the numbers that hold up. Here is what the data says about push notifications in 2026.

Key Push Notification Statistics

Ten numbers that sum up how push notifications perform right now.

Metric	Latest Figure
Android users opted in to push	About 81%
iPhone users opted in to push	About 51%
Average click rate (Android / iOS)	4.6% / 3.4%
Average click rate across all industries	2.25%
Transactional push open rate	About 69%
Segmented vs untargeted open rate	16.3% vs 4.7%
Automated web push open rate	65%+
Push notifications a US user gets per day	About 46
Users who disable push at 2-5 messages a week	46%
Online stores using push notifications	85%

How Many People Opt In to Push Notifications

Everything starts with permission. And permission looks very different depending on the platform.

1. About 8 in 10 Android users are opted in to push notifications, compared with about half of iPhone users.

2. Across both platforms, the overall opt-in rate sits around 60%.

3. Finance apps top the Android opt-in charts at 96%.

4. Social apps show the biggest platform gap: 94% opted in on Android, but only 48% on iOS.

5. On the web, 10% to 15% of site visitors subscribe to push. That is about twice the rate of email newsletter sign-ups.

6. A single-step opt-in prompt can lift sign-ups by up to 600% compared with a two-step flow.

7. 75% of web push subscribers sign up on a mobile browser. Desktop brings 20% and tablets 5%.

8. July and December bring the highest subscription rates of the year.

The lesson: Android gives you reach almost by default. On iPhone and on the web, you have to earn the yes, so ask at the right moment and keep the prompt simple.

Push Notification Open and Click Rates

These are the benchmarks to measure yourself against.

9. The average click rate is 4.6% on Android and 3.4% on iOS.

10. Across all industries together, the average push click rate is about 2.25%.

11. Finance apps see some of the best results, with a 9% click rate on Android and 6% on iOS.

12. Transactional notifications, like order and delivery updates, get opened about 69% of the time.

13. Promotional web pushes get a 34% open rate. Automated ones get more than 65%.

14. Automated pushes make up only about 5% of what brands send, but they drive 28% of push-attributed orders.

15. The average US smartphone user receives about 46 push notifications a day.

16. 77% of people engaged with a push notification in the past month.

17. 48% have made a purchase because of one.

The pattern is clear: messages tied to something the user actually did, like an order or an abandoned cart, get several times the engagement of generic blasts.

What Makes People Click

The gap between an ignored push and a clicked one comes down to targeting, format, and timing.

18. Segmented campaigns get a 16.3% open rate. Untargeted blasts get 4.7%.

19. Even basic personalization, like using someone’s name, lifts opens by 9%.

20. Fully personalized notifications can get up to 4 times the reaction of generic ones.

21. Emojis lift click rates to 9.6%, compared with 3% without them.

22. Rich push with images gets 56% more opens than plain text.

23. Rich media also lifts click rates by about 25%.

24. Testing your send time can improve reaction rates by 40%.

25. Clicks peak in the afternoon up to 6 pm, and Wednesdays and weekends get the best open rates.

26. When asked what they want, 48% of users said special offers based on their preferences.

If you need inspiration for the message itself, here are push notification CTA examples that get taps.

How Many Notifications Are Too Many

Frequency is where most push programs die. The tolerance is lower than most marketers think.

27. 46% of users disable push if they get 2 to 5 messages a week from one app.

28. 32% stop using an app entirely at 6 to 10 messages a week.

29. Even one push a week is enough to make 6% of users uninstall.

30. 21% of users abandon an app after a single use, so the first few messages carry a lot of weight.

31. At the same time, 60% of users say push notifications make them use an app more often.

32. And 43% find push less intrusive than email or SMS.

People don’t hate push notifications. They hate irrelevant ones, and they hate too many.

Push Notifications and Retention

Used well, push is one of the strongest retention tools an app has.

33. Users who enable push have up to 3 times higher retention than those who don’t.

34. Advanced targeting based on behavior and preferences can triple retention on its own.

35. 28% of app users who click a push notification go on to complete a purchase.

Retention compounds. Bringing people back a few extra times is often worth more than acquiring new users, as these customer retention numbers show.

Web Push Notification Statistics

Web push reaches people through the browser, with no app install and no email address needed. It has quietly become a serious channel.

36. More than 9 in 10 web push subscribers get their notifications through Chrome.

37. 85% of online stores now use push notifications in their marketing.

38. Ecommerce is the biggest web push vertical, making up 22% of all browser push sends.

39. Brands sent over 413 million web push messages in 2024, up 55% in a year.

40. The average web push click rate is about 12%. Automation lifts it to 15%, and rich media to 18%.

41. Cart abandonment pushes get a 16% click rate, and re-engagement campaigns get 13%.

42. Ecommerce benchmark reports put browser push ROI at 2 to 10 times that of email.

Web push pairs naturally with on-site social proof notifications, which show live sales, reviews, and sign-ups to visitors who are already on your store. One brings people back, the other convinces them once they arrive. That mix is the core of good FOMO marketing.

Where Push Notifications Are Going

Three shifts are shaping the channel right now.

Permission is getting stricter everywhere. iPhones have always asked first, and newer Android versions now ask too. The era of free reach is ending, which makes the opt-in moment and the first week of messages matter more than ever.

AI is taking over the sending decisions. Send-time optimization, message selection, and frequency capping are moving from manual rules to AI that learns each user’s habits. The brands using it get the engagement lift without the uninstall spike.

Automation beats broadcasting. The numbers above say it plainly: triggered messages tied to real behavior, like a price drop, an abandoned cart, or a delivery update, outperform bulk campaigns many times over. The channel is shifting from megaphone to assistant.

For the bigger picture on where online selling is headed, see these ecommerce statistics and trends and the latest personalization statistics.

Wrap Up

Push notifications work. People opt in, they tap, and they buy. The numbers show that a well-timed message to the right person is one of the cheapest ways to bring people back.

But the same numbers show how fast it goes wrong. Send too many, or send things people don’t care about, and they switch you off or delete the app.

So keep it simple. Ask nicely, send less, personalize more, and make every notification worth the tap. That is the whole playbook.

Sources

CleverTap | Business of Apps | MoEngage | Sleeknote | Airship | Omnisend