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9 Best Shopify Customer Retention Apps For 2024

Customer retention is key to running a successful store on Shopify. No matter what kind of store you have, if you’re not retaining your customers, it can be a real struggle to make any sales after the initial purchase. Successful stores invest in marketing campaigns and have the best Shopify app to help their whole or existing customer base stick around.

In this guide, we’ll take you through 9 apps to help retain your customers.

What is customer retention?

Customer retention is maintaining customers and preventing them from switching to a competitor. It’s a way to ensure you’re getting the most out of your marketing efforts by retaining customers, and it’s essential for any business looking to grow.

Customer retention is one of the most important parts of customer success in any business plan. It is also called as retention marketing. If you know how to keep your existing customers happy, then it’s easy for them to continue coming back for more. And if they return repeatedly, they’re more likely to recommend you to others, which means even more customers!

It may be tough to keep up with all of your customers’ needs—but luckily, there are apps loyalty programs and subscription services out there that can help with your customer retention rate.

Why is customer retention important for businesses?

Customer retention is vital for businesses because it helps to reduce costs, attract customers, retain customers, and increase revenue.

Keeping customers happy and returning won’t require spending as much on advertising or marketing. Instead, your loyal customers will market for you and tell their friends how great they feel about your business. This whole customer experience is significant for Shopify users because it can be challenging to get noticed in a sea of other e-commerce sites.

If you can keep a repeat, loyal customer coming back, they’ll buy more from you over time, which means more revenue for your business. You might even consider lowering specific product or service prices if they buy repeatedly!

How can Shopify customer retention apps help you?

Here are the top reasons why you should use Shopify customer retention apps:

  • They allow you to send personalized emails relevant to your customers to enhance customer relationships.
  • They provide you with an easy way to manage your customer data and customer report (i.e., customers acquired, customers lost and you can also calculate your customer retention rate), so that you can find out what is working and what isn’t.
  • They help you better understand what your customers want from their experience with you so that you can improve on it over time.
  • Increase the number of emails you send your customers and increase the open rate of those emails to encourage customers.
  • You can Increase sales by offering discounts and referral programs on their next purchase when they leave a review.
  • You can Send automated emails to customers when they haven’t bought anything in a while to remind them that they still exist. This will highly improve customer retention rates and understand customer behavior.

9 Best Customer Retention Apps for Shopify to Improve Customer Retention

1. WiserNotify


WiserNotify is a tool that can help improve customer retention in eCommerce businesses through social proof notifications and urgency widgets. With features such as sales and conversion notifications, recent activity notifications, reviews notifications, and live visitors notifications, WiserNotify can create a sense of trust, urgency, and community around your brand.

Additionally, features like urgency widgets such as timers, announcements, and countdowns can help create a sense of urgency and encourage customers to take action. By leveraging these features, eCommerce businesses can create a more engaging and personalized customer experience, increasing customer loyalty and retention.


– One Click Installation for Shopify Users

– 20+ Social Proof And Urgency Notifications

– Live visitors, sales, conversion, reviews, timers and more

– 50+ Unique Design templates

– 100% Customization

– Advanced Analytics

– A/B testing

– Goal Settings

– Inline Social Proof Messaging


It offers a free plan with 1,000 visitors and its paid plan starts at $8/month for 10,000 Visitors. (No Limits on Impressions)

WiserNotify CTA Image
Accelerate Shopify Growth with Social Proof

Add notifications that convert visitors into customers.

2. RetentionX


RetentionX integrates with your Shopify store and provides you with free customer analytics. You learn about your customers’ lifetime value, average order value, and more. You also get access to reports on why customers leave your store and how to improve your customer retention rate.

With this app, you can send personalized emails based on customer activity or purchase history. It lets you nurture inactive customers by sending automated email campaigns. The app has built-in automation tools that help you set up rules for triggering emails at specific intervals according to criteria such as order size, cart abandonment rate, average order value, etc.


-A/B testing tool that helps you find the right words to use when you’re emailing customers

– It helps you understand why people leave your store and how to win them back and achieve long-term success.

– Identifies which products are most likely to make customers leave and sends targeted messaging to those customers based on their past behavior

– Tracks retention rates, email open rates and click rates on emails.


It offers free plan to try out the product.

3. Smile


Smile is one of the best customer retention apps for any e-commerce brand because it offers excellent customer service on social media platforms like Facebook, Twitter, Google+, LinkedIn and YouTube.

Smiles provides live chat and email support so your customers can contact you whenever they need help with their orders or any other inquiry related to your products or services. This way, if someone has questions about an order they placed with you, they can reach out directly through social media or email without creating a new ticket in your Help Desk software (which many people don’t even know how to do). This will highly impact the customer retention rate.


-Reminders to encourage repeat visits and increase customer satisfaction to boost customer retention and to measure customer retention.

-Automated messages to the number of customers who haven’t yet made a purchase, encouraging them to come back and shop

-Automated messages that inform several customers about new products and services or sales and promotions by conducting customer retention programs.

-Reminders for past customers to come back for a visit or to make a purchase and provide a feedback loop. This will help you understand customer retention metrics.


It offers free plan to try out the product.

4. Fairing (formerly Enquire)

Fairing (formerly Enquire)
Fairing (formerly Enquire)

The app Fairing (formerly Enquire) is one of the best customer retention apps. It’s a personalized chatbot for your Shopify store.

Fairing is an intelligent chatbot that helps you personalize the messages you send to your customers by getting to know their preferences and behavior. The app
uses a combination of artificial intelligence, machine learning, and natural language processing to understand what your customers want and how they want it.

The bot can be used independently or with other tools like email marketing automation and live chat for excellent customer service.


-Take customer service to the next level by engaging directly with the number of active customers on their social media accounts from anywhere in the world to improve customer relationships.

-Automatically respond to messages and tag them for future follow-ups. By doing this, it might increase your repeat purchase rate.

-Keep track of your social media engagement rates and make sure they’re high!


It offers free plan to try out the product.

5. Growave


Growave is a Shopify customer retention app that helps you increase customer lifetime value.

It offers email marketing automation, in-store messaging, and post-purchase follow-up to help you connect with customers at the right time and encourage them to return.

Growave lets you personalize your automated emails according to your store’s product categories, promotions, and individual customer purchases. It also integrates with Google Analytics to show you which products are most popular among your new and retaining customers.

With Growave, you can also schedule in-store messages like welcome messages for first-time visitors or geofencing messages for customers who enter or exit your store, which eventually increases customer retention strategy.


– Growave is a customer retention app that helps you keep your customers coming back and buying from you repeatedly.

– We help you build a relationship with your customers so they’ll want to keep returning to buy from you.

– You can use Growave to send personalized messages to your customers or those who have bought recently.


It offers free plan to try out the product.

Growave is free for Shopify Plus members and $25/month for all other Shopify users.

6. Loyalty, Rewards & Referrals

Loyalty, Rewards & Referrals
Loyalty, Rewards & Referrals

This app is a customer loyalty program that is designed to help you have loyal customers by rewarding them for their purchases and referring products to friends. The app uses the Shopify API to create rewards for orders and referrals automatically. You can also set up custom rewards for specific actions like placing an order or referring a product.

The loyalty program lets customers earn points when purchasing from your store. They’ll receive an email notification once they reach a certain threshold that they’ve earned a reward. You can then choose whether or not you want to give them the reward (which could be anything from a discount code to free shipping).

The referral program helps encourage repeat purchases by giving customers points every time someone buys something from your store because of their recommendation. When someone makes their first purchase after being referred by another customer, both parties will receive points equal to 10% of the total order value.


-Reward your customers with discounts, coupons and other incentives.

-Increase customer lifetime value by offering exclusive deals and promotions.

-Generate more revenue by giving away free products or services to repeat customers to revisit the store.

-Encourage customer loyalty by letting them earn rewards for referring their friends and family members.


It offers free plan to try out the product.

7. Spently: Post‑Purchase Emails

Spently: Post‑Purchase Emails
Spently: Post‑Purchase Emails

Spently is a Shopify customer retention app that helps you send post-purchase emails to your customers. They follow unique customer retention strategies to maintain and get new customers.

The Spently app lets you send post-purchase emails to your existing customers after they purchase. These emails can be used to thank them for their purchase, offer them additional products or services, and remind customers to purchase more. This will create loyal customers and improve customer retention rates. They will also collect customer feedback to improve in every personalized customer experience.

Spently is also great for sending out sales and special offers to your customers. The app allows you to send discount codes, promotional offers and other incentives directly from your Shopify store.

You can also create a custom landing page for each product so that when someone purchases a particular item from your store, they will be taken directly to the page where they can make a payment or check out with their purchase.

Spently integrates with all major ecommerce platforms, including Shopify, Magento and BigCommerce.


– Send post‑purchase emails to your customers

– Build automated sequences of emails based on their actions and behaviors

– Segments make it easy to target specific groups of customers with unique offers and content with excellent customer support.

– It is a cost-effective customer retention tool.


It offers free plan to try out the product.

8. Upsell, and Cross-sell Upsell, and Cross-sell Upsell, and Cross-sell is a Shopify app that helps you increase your revenue by upselling and cross-selling products to your customers. This app makes sure to fulfill every customer’s expectations.

It uses AI to suggest products similar to those already in a customer’s cart, but more expensive or have a higher value. For example, if you’re selling clothes, it could suggest shoes that go well with what they’ve already bought.

It also lets you run targeted ads based on the products customers have viewed on your site.’s algorithm analyzes the items in their shopping carts and then finds products that are similar in style but cost more or have a higher value. It then displays these ads alongside related items on the page so shoppers can click through without leaving your store (and without paying for clicks).


– It provides you with personalized recommendations:

– When a customer purchases an item, the app asks them to rate it and provide feedback. Then, it uses this data to recommend other products your customer could like. It will also keep your customers engaged.

– It also allows for cross-selling, which means that if a customer buys one product from you, they will be presented with options to buy more products from you based on their preferences in their shopping history.


It offers free plan to try out the product.

9. Patch Customer Retention strategy

Patch Customer Retention strategy
Patch Customer Retention strategy


Patch Customer Retention is a native Shopify app that helps you automatically follow up with current and potential customers after they’ve made a purchase or abandoned their cart.

The app tracks your customers’ behavior in real-time and gives you the tools to reach out with personalized messages quickly. You can also use the app to send emails, text messages, and phone calls to increase customer satisfaction and retention rates.

Patch Customer Retention is one of the most popular Shopify apps for customer retention and recovery, with over 15,000 merchants using it to increase sales by up to 80%.


Set up a customer service bot that works 24/7 to answer questions, manage complaints and provide support.

Add a “Chat with us” button to your website so customers can chat with you instantly when they have questions or concerns.

Automatically send welcome and follow-up emails to new customers, thanking them for their purchase and providing information about your business.


– they offer a 14-day free trial, and Patch Customer Retention costs $49 per month after that.

– Patch Customer Retention will be charged automatically every month. You can cancel at any time from your Shopify admin panel.

Which is the best Customer retention app for your Shopify Store?

The best customer retention app for Shopify depends on your business goals and what you want to accomplish with your customer acquisition and retention program strategies.

If you want to increase customer retention rates, customer lifetime value and repeat customer rate. Then, focus on collecting data about customer interactions with your store.

If you want to reduce your customer churn-out rate and increase customer retention, then focus on building relationships with your customers, which will help your valued customers feel more connected to your brand and make them more likely to return.

Choose the correct app from the above-mentioned ones and make your Shopify store flood with more significant revenue every year and to make satisfied customers.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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