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15+ Email Marketing Tools (Free & Paid) – Wisernotify

Email Marketing is one of the most powerful and Popular marketing strategies that most businesses use to promote their brand, engage with customers and increase sales.

If you’re a digital marketing agency and want to grow your business faster, email marketing is the best way to boost your business most effectively and affordably with a high ROI.

To run powerful email marketing campaigns, you need the best email marketing tool for your agency. That’s why we’ve handpicked the Top 15 email marketing tools to grow your business, build trust for your brand and generate high ROI.

Let’s get started are the Top 15 Email Marketing Tools to Boost Digital Marketing Agencies

1. ActiveCampaign

ActiveCampaign is one of the user-friendly, interactive and advanced email marketing tools with all the necessary features required to run powerful email marketing campaigns. It’s a highly-recommended email marketing tool for digital marketing agencies who want to build a brand, promote their products & services, and increase ROI.

ActiveCampaign supports 870+ third-party tools for integration, and you can enhance the performance and features of your email marketing campaigns. It is also known as an All-in-one email marketing solution. It has a built-in CRM (Customers Relationship Management) system that manages sales and live chat and analyzes the performance of email marketing campaigns.

ActiveCampaign is the most affordable and effective email marketing tool with strong customer support.

Key Features of ActiveCampaign:

  • Drag and drop editor
  • 870+ third-party tools integration
  • A/B Testing
  • Built-in CRM
  • Goal tracking and attribution
  • Prebuilt templates
  • SMS & Site messaging
  • List segmentation

ActiveCampaign comes with 14 Day Free-trial (No credit card required)

2. Sendinblue

Sendinblue is an SMS and Email marketing tool for agencies. It’s another popular and agency’s preferred marketing tool to help you build powerful email marketing campaigns and grow your business.

It’s a beginner-friendly marketing tool that allows you to build email marketing campaigns, follow-up emails, list segmentation, and transactional emails on automation. For agencies who want to do bulk email marketing, then Sendinblue is a perfect match for them because it comes with AI algorithms that can deliver emails in bulk with complete automation.

Anyone can use this tool because of its user-friendly interface, pre-built templates, and drag & drop editor to build powerful emails and run campaigns without technical knowledge.

With Sendinblue, you can handle SMS and Email marketing campaigns and integrate with Facebook ad management to keep the data and optimize the campaign.

Key Features of Sendinblue:

  • Built-in CRM
  • Live Chat
  • Landing page & Subscription forms
  • Facebook Ads Management integration
  • Drag and drop editor
  • Prebuilt templates
  • Email marketing automation
  • List segmentation

Sendinblue comes with a free plan to use its email marketing services.

3. HubSpot

HubSpot is a popular email marketing tool that allows you to create powerful email marketing campaigns, landing pages, forms, and live chat support.

It comes with many powerful email marketing automations that help businesses nurture leads and promote their brand more effectively.

With a drag and drop editor and pre-built templates, you can create powerful marketing campaigns that match your brand’s personality and look relevant to your business.

HubSpot comes with a built-in CRM that helps you promote your products & services effectively and increase sales.

Some major reasons for using HubSpot are time optimization, high email deliverability, A/B testing, detailed performance analysis, 300+ third-party platform integration, and marketing automation. These features make HubSpot the best fit tool for email marketing to promote your brand, engage with customers and increase sales.

Key Features of HubSpot:

  • Built-in CRM
  • Real-time user behavior
  • Personalized email creation
  • Drag and drop editor
  • Prebuilt templates
  • Easy-to-use interface
  • 300+ third-party tools integration

HubSpot comes with a free plan to use its basic email marketing features.

4. Constant Contact

Constant Contact is the #1 best email marketing tool for agencies. It provides amazing services and advanced features that level up your brand and increase sales.

Constant Contact is a beginner-friendly email marketing tool that can manage your contact lists, provide 100+ pre-built templates, list segmentation, Facebook ads integration, the marketing calendar, and many more.

When you’re running email marketing campaigns or follow-up emails, you’ll get a complete report each day about the performance of campaigns. So that you can analyze the performance and, based on the results, you can optimize the campaign for better engagement and sales.

Constant Contact is a separate platform that gives you everything required to catch customers’ attention, generate qualified leads, and end up with buying decisions.

You can build attractive landing pages, email marketing campaigns, complete automation, add surveys and polls, coupons, and A/B testing to determine which campaign gives better results for your business.

Key Features of Constant Contact:

  • 100+ Pre-built templates
  • List building tools
  • Campaign reporting
  • Third-party tools integration
  • A/B testing
  • Drag and drop editor
  • Landing Page and form creation
  • Event marketing

Constant Contact comes with a 60-day free trial (no credit card required).

5. Omnisend

Omnisend is specifically designed for e-commerce stores to do email marketing and get a high ROI. It’s a complete package of marketing automation, pop-up notifications, SMS, and email marketing campaigns. It allows integration with Google Ads, Facebook lead ads, and 70+ other platforms that help to increase sales.

Omnisend has all necessary features, including pre-built workflow, list segmentation, A/B testing, performance report, and SMS/web pop-up notifications.

It supports hundreds of third-party website builder platforms, including WooCommerce, Shopify, BigCommerce, and many more.

The major reason to use Omnisend for e-commerce stores is that it comes with pre-built e-commerce marketing automation workflows specifically designed for e-commerce stores to increase sales and revenue.

It’s user-friendly, easy to use, and fully loaded with advanced features and email marketing tools that are the best fit for attracting potential customers, generating qualified leads, and increasing sales.

Key Features of Omnisend:

  • Drag and drop editor
  • E-commerce segmentation
  • Report generation
  • Retargeting
  • A/B Testing
  • Pop-up notifications and forms
  • Surveys and Polls
  • Third-party platform integration

Omnisend comes with a free plan for E-commerce store owners to do email marketing.

6. MailChimp

MailChimp has been the leading email marketing platform for decades, and there are many reasons to consider this tool. MailChimp is used to email mar
keting campaigns, collect accurate statistics, send bulk emails, and improve campaign performance.

With MailChimp, you can send personalized emails to your customers and build a relationship with them that later encourages them to make buying decisions.

This platform has built-in CRM, list building, bulk email marketing, landing page builder, pre-built templates, automation, customer journey mapping, list segmentation, and A/B testing. It helps scale any business and effectively promote their products & services to generate better results.

Key Features of MailChimp:

  • Easy-to-use platform
  • Best fit for e-commerce business
  • Marketing automation
  • A/B testing
  • Pre-built templates
  • Regular performance report
  • Support third-party platform integration
  • Customers segmentation
  • Landing Page and forms creation

MailChimp comes with a free plan to experience the amazing features of this tool.

7. MailerLite

MailerLite is one of the easiest email marketing tools for agencies and businesses. It comes with a drag-and-drop editor and pre-built templates that make setting up email marketing campaigns easier and faster.

MailerLite is mainly used by agencies at the initial stage for testing purposes and identifying their potential customers, right email copies, and follow-up sequence. It’s a great email marketing platform to do experiments and learn from the performance.

With its user-friendly interface, even a beginner can create email marketing campaigns most effectively. This tool comes with all necessary features to run effective email marketing campaigns, including A/B testing, customer segmentation, marketing automation, and many more to generate desired results.

Key Features of MailerLite:

  • Easy-to-use tool
  • A/B Testing
  • Marketing automation
  • Landing Page & form builder
  • Customers segmentation
  • Pre-built templates
  • Support third-party integration
  • Drag and drop editor

MailerLite comes with a free plan to use its amazing features.

8. Moosend

Moosend is another affordable option for those agencies who want to run high-level email marketing campaigns at less price. This great combination of advanced features and low-cost plans makes this email marketing tool considerable.

Moosend has advanced features, including a drag and drop editor, marketing automation, website tracking, pre-built workflow templates, third-party platform integration, and powerful email marketing campaigns.

It’s mainly used by e-commerce businesses to track customers’ activities in the store, build landing pages to generate qualified leads, and promote their products via powerful email marketing campaigns.

Moosend is a best-fit email marketing tool for small purposes, trials, and experiments and comes with good enough features to run advanced email marketing campaigns.

Key Features of Moosend:

  • Drag and drop editor
  • Pre-built templates
  • Marketing automation
  • A/B Testing
  • Third-party platform integration
  • Website tracking
  • Email workflow templates
  • User-friendly interface

Moosend comes with a free plan to use its amazing features.

9. Drip

Drip is an enterprise-level email marketing platform used by most e-commerce stores, bloggers, digital marketers, and agencies. This platform has tons of advanced features and automations that make email marketing campaigns more effective.

Drip allows you to email marketing campaigns without limitation, and that’s why it supports third-party platform integration to add tons of special features and make your campaigns more effective.

So many features stand out. Drip is a unique email marketing tool, i.e., marketing automation, sales funnels, personalized emails, smart customer segmentation, A/B testing, drag and drop editor, and easy-to-build automation workflows.

For agencies, Drip is a perfect match with advanced email marketing features to run bulk email marketing campaigns and help generate more revenue and build customer relationships.

Key Features of Drip:

  • Easy-to-use interface
  • Drag and drop editor
  • E-commerce CRM
  • Powerful automation
  • Third-party platform integration
  • A/B Testing
  • Automation workflows
  • In-depth report
  • Excellent customer support

Drip comes with a 14 Day Free-Trial to use its advanced features for SMS and email marketing.

10. AWeber

AWeber is also a preferred choice for agencies to email marketing campaigns. There are numerous features of AWeber that help generate revenue and get a high ROI.

With AWeber, you can automate follow-up emails, keep engaging with your customers and encourage them to take desired actions. It also provides pre-built templates to build beautiful landing pages that help to generate qualified leads and increase sales.

Agencies mostly use this email marketing tool to run high-level marketing campaigns, build powerful landing pages, automate follow-up emails, blog broadcasts, and many more.

It’s one of the great choices for someone who wants a simple, easy-to-use, and powerful email marketing tool to generate revenue and increase sales.

Key Features of AWeber:

  • Drag and drop editor
  • Pre-built templates
  • A/B Testing
  • Smart customer segmentation
  • Canva integration
  • Blog broadcasts
  • Landing Page builder
  • Third-party platform integration
  • Customers support

AWeber comes with a free plan to use its amazing features.

11. Campaign Monitor

Campaign Monitor is specifically designed to generate results with its powerful email marketing campaigns. It helps generate qualified leads, bulk email marketing, set up marketing automation and generate performance reports to understand the changes and adapt them.

It comes with a drag-and-drop editor, prebuilt templates, customer journey tracking, list segmentation, and marketing automation that helps make the email marketing process easier with better results.

For businesses, it’s a more useful platform that helps make personalized emails and build engagement with customers to get good results.

With its user-friendly interface, advanced features, and complete automation, this platform is the best choice for agencies to grow their business.

Key Features of Campaign Monitor:

  • Drag and drop editor
  • Prebuilt templates
  • Comes with analytical & insights
  • Allow third-party platform integration
  • List segmentation
  • Personalized email marketing campaigns
  • Build landing page and signup forms
  • Transactional emails

Campaign Monitor comes with a free plan to experience the advanced features of this tool.

12. Pabbly

For enterprise-level companies, Pabbly is a best-fit email marketing tool that comes with bulk email marketing by connecting via SMTP or external SMTP.

It’s an advanced email marketing tool that provides amazing features, including drag and drops editor, 99% inbox delivery, list segmentation, autoresponder emails, drip emails, SMTP & Analytics integration, email tracking
, and many more.

Pabbly builds a strong relationship with customers and makes personalized emails enhance customers’ experience.

For bulk email marketing, Pabbly is a great option where you can do High-level marketing from a single email without any block or spam delivery issues.

It has a built-in SMTP that improves email deliverability and is more effective for bulk email marketing.

Key Features of Pabbly:

  • Built-in SMTP
  • Marketing automation
  • Autoresponder emails
  • List segmentation
  • Email tracking
  • Drag and drop editor
  • 2X Open Rate
  • The in-built leads capture tool
  • External SMTP (like Amazon SES, MailGun etc)
  • MX Cleaner

Pabbly comes with a free plan to use its amazing features.

13. AutoPilot

AutoPilot is popularly known for its Canvas-based best design emails that attract customers’ attention and increase engagement. With AutoPilot, you can create follow-up email automation and add beautiful Canvas designs that give a personalized experience to the users and increase the chances of taking an interest.

Nowadays, email marketing has become smarter and better, and you need to enhance your working style based on the requirements.

AutoPilot can help you deliver visual marketing emails that look more engaging, attractive, and personalized for brands. It has excellent email marketing automation tools to make the customer’s journey easier and increase sales and ROI.

AutoPilot has advanced features, including complete email automation, customer segmentation, website tracking, drag, and drop editor, email scheduling, autoresponder emails, A/B testing, and pre-built templates. These features are good enough to run advanced email marketing campaigns, generate more revenue, and increase sales.

Key Features of AutoPilot:

  • Powerful Automation features
  • Pre-built templates
  • Third-party platform integration
  • A/B Testing
  • Customers segmentation
  • Drag and drop editor
  • Autoresponder emails
  • Website visitors tracking
  • Email scheduling

AutoPilot comes with a Free-trial to use its eye-catching features.

14. GetResponse

GetResponse is an advanced email marketing tool that offers email marketing, landing page creation, pre-built templates, in-built CRM, and marketing automation to market and grow businesses.

It’s a beginner-friendly platform that makes the email marketing process more effective. It has all the necessary features to catch customers’ attention, create funnels and increase conversions.

You can do many more things with this platform, including email marketing, setting up webinars, landing page and funnels creation, email marketing automations, newsletter sign-up, and autoresponder emails.

Key Features of GetResponse:

  • Drag and drop editor
  • Pre-built email templates
  • Landing Page & funnels builder
  • Email automation
  • A/B Testing
  • Excellent customer support
  • Third-party platform integration
  • Newsletter sign-up

GetResponse comes with a free plan to access its advanced features.

15. iContact

iContact provides one of the best email marketing services for small businesses and agencies.

There are numerous features of iContact that stand out from the crowd, including drag and drop editor, email automation, audience segmentation, A/B Testing, landing page & form builder, bulk email marketing campaigns, autoresponder, and scheduled emails. These features can help any business run high-level email marketing campaigns that generate results and increase sales.

For agencies, it’s an all-in-one email marketing and tracking tool that provides detailed insights about the audience and improves their email marketing campaigns for better results.

Key Features of iContact:

  • Drag and drop editor
  • A/B Testing
  • Email automation
  • Landing Page & form builder
  • Audience segmentation
  • Bulk email marketing campaigns
  • Re-engaging emails
  • Autoresponder emails
  • Smart email sending

iContact comes with a free plan to access its amazing features.

16. Tidio

Tidio is an all-round communication tool, featuring chatbots, a live chat, email marketing templates, and a ticketing system. Ticketing allows you to manage your emails at scale without losing time and efficiency.

Tidio ticketing will reorganize your support system, allowing you to easily set priorities, add notes, and assign custom tags to easily follow up on a conversation later. It also improves your support and marketing team’s efficiency, ensuring that everyone is always on the same page.

Key Features of Tidio:

  • Omnichannel support;
  • Easy system of assigning tasks;
  • Teamwork-oriented interface;
  • A lot of plans available;
  • Android and IOS Tidio apps;
  • Integrations with most website-building platforms;
  • Highly customizable tool.

These are the Top 16 Email Marketing Tools that help build a brand, generate qualified leads, and increase conversions for your business.


Email marketing is the most powerful marketing strategy to grow any business. Most companies use email marketing to get a high ROI and promote their brand. If you’re also planning to start email marketing for your business or agency, you require the best email marketing tool. That’s why we’ve handpicked the Top 15 email marketing tools with all the necessary features required to run advanced email marketing campaigns and increase conversions.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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