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9 Best Shopify Cross-Sell Apps in 2024 (Free and Paid)

Running a successful Shopify store requires more than a great product and a well-designed website. You must implement effective marketing strategies, such as cross-selling and upselling, to boost sales and increase revenue. By using cross-sell and bright upsell techniques, you can increase your average order value, enhance the customer experience, and build customer loyalty.

To implement cross-selling and upselling on your Shopify store, you can use various cross-selling apps to make the process easier and more effective.

In this article, we will explore the top 9 Shopify upsell cross-sell and cart upsell apps to help you increase your sales and boost your revenue. So, let’s dive in and discover the best Shopify cross-sell apps to take your business to the next level.

What is Shopify Cross-selling?

Cross-selling is a sales technique recommending complementary or related products to customers based on their current purchase. In the context of Shopify, upsell and cross-sell refers to suggesting additional products to customers as they browse or purchase items on the checkout page of your online store.

Cross-selling aims to encourage customers to buy more items and increase their overall order value. By suggesting cross-sell products that complement their original purchase, you can enhance the customer experience and provide a complete solution to their needs. One popular strategy is to display frequently bought items together, making it easier for customers to find complementary products.

One way to increase sales through cross-selling is to create special offers for customers who purchase multiple related products. This can incentivize customers to buy more items, increasing their overall order value.

Another effective cross-selling technique is to display related products on the order confirmation page. This can encourage customers to add more items to their cart before completing their purchase.

Why Is Cross-Selling Important In Shopify?

Cross-selling is a crucial strategy for Shopify stores. It can increase sales, boost revenue, enhance customer experience, and build brand loyalty. Customers can find complete solutions by suggesting complementary or additional products.

Cross-selling can increase average order value and promote new products. It can also create personalized recommendations, build trust and encourage repeat business. The next section will explore the top 9 Shopify cross-sell apps to help you implement this strategy on your online store.

List of Best Shopify Cross-Sell Apps

1. Candy Rack — One Click Upsell

Candy Rack is a Shopify app that allows businesses to increase sales by offering customers one-click upsell and cross-sell opportunities during checkout. It provides pre- and post-purchase upsells, AI-powered product recommendations, and a mobile-optimized app design.


  1. Pre- and Post-Purchase Upsells: Candy Rack allows you to create an upsell funnel by offering both pre-purchase and post-purchase upsells, maximizing your chances of generating additional revenue.
  2. AI-Powered Smart Upsells: With Candy Rack’s smart auto-upsells, the app uses AI to select the most relevant upsell product to offer to each customer, increasing the likelihood of upsell success.
  3. Mobile-First Design: Candy Rack is optimized for mobile, ensuring that customers can easily navigate and accept upsell offers on their mobile devices.
  4. High Performance: Candy Rack is designed to be lightweight and fast, so it won’t slow down your website’s load times or negatively impact your customer experience.
  5. Customizable: You can easily customize the content and design of your upsell offers to match your brand and storefront, giving you full control over the upsell experience.


Candy Rack offers a 14-day free trial and pricing plans starting from free for newcomers up to $199.99/month for the Shopify Plus plan.

2. WiserNotify- Social Proof Popups

WiserNotify is a tool that helps businesses increase conversions and build trust with potential customers through social proof notifications. These notifications can include real-time purchase data, limited stock and time offers, and customer reviews.


WiserNotify offers a range of features designed to help Shopify store owners increase their sales. Some of the notable features include:

  1. Social Proof Notifications: Boost customer trust and confidence with real-time purchase data and review notifications.
  2. Urgency Widgets: Create scarcity and urgency with limited stock and time offers.
  3. Fully Customizable Notification Designs: Choose from over 50 designs and customize them to match your brand.
  4. A/B Testing & Goal Tracking: Test and track different notification variations and goals to optimize conversions.
  5. Live Chat Support: Get help and support from the WiserNotify team through live chat.


Wiser Notify offers a range of pricing plans, from free to $20 per month for the Premium plan.

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3. Cross-Sell Recommend Products

Cross Sell Recommend Products is an app that helps increase sales by suggesting complementary or upsell products to customers during their shopping experience. The app allows for hand-picking recommendations on a per-product basis and easy integration with customizable styling.


  1. Hand-picked Recommendations: This feature allows you to select cross-sell and upsell recommendations per product, giving you more control over which products to display and increasing your chances of making a sale.
  2. Specific Recommendations: With this feature, you can set specific recommendations for your basket/cart page, encouraging customers to add more items and increasing your average order value.
  3. Upsell With Suggestions: You can set store-wide global cross-sell recommendations with this feature, offering customers more suggestions for purchasing products and increasing your chances of making a sale.
  4. Easy Integration: Cross Sell Recommend Products offers easy integration and customizable styling, allowing you to match your brand’s aesthetic.
  5. Order Tracking & Additional Features: The app also offers order tracking and status, add-ons, product bundles, and also-bought and complete-the-look items, helping you to increase sales and customer engagement.


Cross Sell Recommend Products offers a 14-day free trial with four pricing tiers ranging from free to $39.99/month, depending on the number of recommendation clicks and branding options.

4. Dialogue AI Personalization

Dialogue AI Personalization is an AI-powered personalization tool that enables store owners to create personalized shopping experiences and tailored campaigns and increase conversion rates and average order value. It offers AI recommendations, customer segmentation, shoppable stories, and more.


  1. AI-powered recommendations: Create personalized experiences using offers & content generated by AI, such as frequently bought items, to improve
    product discoverability and customer satisfaction.
  2. Customer segmentation: Build smart customer segments to target specific groups with relevant messages and campaigns.
  3. Product rules: Create advanced product rules to customize your website’s shopping experience for each visitor.
  4. Shoppable Stories: Make shopping feel like scrolling through Instagram with engaging shoppable stories.
  5. Personalized campaigns: Launch personalized campaigns, banners, and content to increase conversion rates and AOV for your online store.


Dialogue AI Personalization has pricing plans from $99/month to $799/month, depending on the features and transactions needed.

5. Cross-Sell PRO

Cross Sell PRO is an e-commerce app that allows businesses to create custom product recommendations for customers, increasing sales and revenue. It offers a range of features, including manual product selection, store-wide recommendations, and easy integration with existing systems.


  1. Hand-picked Recommendations: This feature allows store owners to select the products they want to recommend to their customers based on specific criteria. This customization ensures the relevance of the suggested items, increasing the likelihood of sales.
  2. Upsell Suggestions: Cross Sell Pro provides upsell suggestions to customers, encouraging them to purchase upgraded or complementary items that may enhance their overall shopping experience. Upsell suggestions can be customized and set store-wide or specific to certain products.
  3. Customizable Styling: This feature allows store owners to customize the look and feel of the Cross Sell Pro app, ensuring smooth integration into their existing website. This customization can include font, color, and other visual elements.
  4. Order Tracking and Status: Cross Sell Pro tracks the orders and status of customer purchases, ensuring the store owners have real-time data on the performance of their cross-sell and upsell strategies. This data can be used to optimize sales and improve the customer experience.
  5. Multiple Recommendation Types: Cross Sell Pro offers various recommendation types, such as “also bought” and “complete the look,” to suggest relevant products to customers. These recommendation types can be tailored to suit the needs of the store and customer preferences, increasing the chances of conversion.


Cross Sell PRO offers a 14-day free trial with three pricing plans: Basic ($9.99/month), startup ($29.99/month), and Small Store ($39.99/month).

6. Swagify

Swagify is a Shopify app that enables merchants to create custom product bundles or kits, increasing sales and boosting average order value. It offers various customization options to help businesses provide unique and appealing offers to their customers.


1. Customizable Product Bundles: Swagify allows merchants to create custom product bundles or kits by selecting individual products and setting a discounted price for the bundle. Merchants can choose the products they want to include, set the price, and customize the bundle name and image.

2. Upsell and Cross-Sell Opportunities: Merchants can use Swagify to offer upsell and cross-sell opportunities to their customers by promoting related products as part of a bundle. This can increase average order value and help customers discover new products they may be interested in.

3. Easy-to-Use Interface: Swagify features a user-friendly interface that is easy to use, even for those without technical experience. Merchants can create and customize their product bundles quickly and easily without any coding knowledge required.

4. Responsive Design: Swagify is designed to be responsive, meaning that it works seamlessly across desktop, tablet, and mobile devices. This ensures that customers can view and purchase product bundles on any device, making the shopping experience more convenient and accessible.

5. Analytics and Reporting: Swagify provides analytics and reporting features that allow merchants to track the performance of their product bundles. Merchants can view data such as the number of bundles sold, the revenue generated from bundles, and the most popular product combinations. This information can help merchants optimize their product bundles for maximum profitability.


Swagify’s pricing includes free and tiered plans starting at $29 monthly with 10% off MSRP print fulfillment prices.

7. Cross Sell ‑ Upsell Ace

Cross Sell Upsell Ace is an app that helps increase sales by showcasing recommended and upsell products to customers while providing detailed analytics on clicks and revenue. The ability to hand-pick recommended products gives businesses control over their cross-sell and upsell strategies.


  1. Showcase recommended products: Display recommended and related products to increase sales.
  2. Click tracking and revenue reports: Monitor the clicks and total revenue generated by cross-sells.
  3. Order tracking: Keep track of the total orders generated by cross-sells.
  4. Hand-pick recommendations: Choose which products to display as recommended or related products for a particular item.
  5. Cart page display: Display recommended products on the cart page to increase the chances of customers buying them.


Cross Sell: Upsell Ace pricing starts at $9.99/month with a 7-day free trial.

8. Also Bought Cross Sell

Also, Bought Cross Sell is a premium recommendation engine that uses AI to increase sales through cross-selling and product discoverability. It offers a customizable UI, multiple recommendation types, and hassle-free operation with unlimited products, orders, and traffic.


  1. Premium product recommendations: Also, Bought Cross Sell provides excellent product recommendations to increase sales via cross-selling and product discoverability.
  2. Customizable UI: The app offers a user interface, allowing users to easily tune all texts, colors, sizes, and styles.
  3. Multiple recommendation types: It offers many recommendation types, such as automatic, manual, by type, by collection, etc.
  4. One-click install: The app can be easily installed with one click and has out-of-the-box style integration with the most popular themes.
  5. Hassle-free operation: Bought Cross Sell provides a hassle-free process and high availability, even during BFCM traffic peaks. It also offers swift, efficient, and knowledgeable support to its users.


Also, Bought Cross Sell offers a flat monthly rate of $9.99 with no hidden fees for unlimited products, orders, and traffic.

9. Cross‑Selling Emails

Cross-selling emails are a marketing strategy that sends targeted emails to customers recommending complementary or related products based on their purchase history or browsing behavior. This technique helps increase sales and customer loyalty by providing personalized product suggestions to customers. Many email marketing platforms, such as Mailchimp, offer integrations with Shopify to make cross-selling emails easier to implement.


Automated email campaigns:

Cross Selling Emails enables you to set up automated email campaigns based on customer behavior, such as abandoned carts or past purchases.

II. Personalized product recommendations: The app analyzes customer purchase history and behavior to suggest products that are relevant to each customer.

III. Customizable email templates: You can customize the email templates to match your brand and design preferences.

IV. A/B testing: Cross-selling emails allow you to test different email campaigns to see which performs better.

V. Detailed analytics: The app provides detailed analytics on email campaigns, including open rates, click-through rates, and revenue generated.


Mailchimp offers a variety of pricing plans for businesses of all sizes. Their plans range from a free plan for up to 2,000 contacts to a premium plan with more advanced features for larger businesses.


Cross-selling is an effective strategy to increase sales in your Shopify store, and with the help of these nine cross-sell apps, you can quickly implement this strategy. Candy Rack, WiserNotify, Cross Sell Recommend Products, Dialogue AI Personalization, Cross Sell PRO, Swagify, Cross Sell Upsell Ace, Also Bought Cross Sell, and Cross-Selling Emails all have unique features and benefits to suit different business needs.

By using a great app and analyzing its features and pricing, you can choose the best and most used discounted upsell app and cross-sell app for your store and start cross-selling to boost your sales and increase customer loyalty.


To cross-sell and upsell on Shopify, you can use upsell apps that showcase recommended products based on customers’ shopping cart or browsing history. You can also offer product bundles or discounts for multiple purchases. Check out the Shopify App Store for top upsell apps such as Candy Rack, WiserNotify, and Cross Sell Recommend Products.

To cross-promote your products on Shopify, use upsell apps like Candy Rack or Cross Sell, create related product pages and collections, offer product bundles, use email marketing to suggest related products, and use pop-ups and banners to promote related products or offer discounts. Cross-promoting products can help increase sales and encourage customers to explore more of your store.

There is no specific cross-selling rate that can be considered universally good, as it can vary depending on customer journey, the industry, and the specific business. However, a generally accepted benchmark is that a good cross-selling or conversion rate should be around 10-30% of total sales.

Yes, cross-selling is generally considered a good strategy for increasing sales and revenue. By offering related or complementary products to customers, you can increase the average order value and improve customer satisfaction.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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