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16 Shopify Email Marketing Apps for 2024: Boost Sales Now

Shopify is one of the most popular e-commerce systems, which is no longer a secret. When we talk about Shopify, how can we miss talking about Shopify email marketing apps and software?

Email marketing is necessary if you’ve just launched a new Shopify e-commerce store owner or want to expand your current e-commerce store operation. Email marketing is among the best strategies for increasing engagement and conversions in eCommerce stores.

Shopify email marketing apps can help you save time and effort while offering cutting-edge capabilities like segmentation and personalization by automating many of the tasks associated with email marketing.

By putting it into practice, you may effectively communicate with your followers, clients, and consumers. You can monitor the success of your campaigns with a reliable email marketing platform. Also, it gives you the bandwidth to reach out to many of your subscribers, prospects, and customers.

To intensify your Shopify email marketing, today in this blog post, we are discussing some of the best email marketing apps for Shopify that can enhance your e-commerce business along with Shopify.

Let’s dig in if you want to know how to do the best email marketing for Shopify and what is the best email marketing strategy.

Why Do You Need A Shopify Email Marketing App?

As an e-commerce business owner, you must constantly contact your customers to boost sales and foster brand loyalty among new customers.

Email marketing is one of the most efficient ways to do this. Manually managing email campaigns, however, may be laborious and difficult. A Shopify email marketing app can help with that.

You can automate tasks like planning and scheduling campaigns, maintaining subscriber lists, and evaluating campaign performance with a Shopify email marketing app. By doing this, you may save time and effort and concentrate on other crucial areas of your company.

Additionally, sophisticated features like segmentation, personalization, and A/B testing make the Shopify email marketing app stronger and more relevant to your e-commerce business purpose and goal.

  • Segmentation: By targeting particular client groups with customized communications, segmentation helps to increase the possibility of conversions.
  • Personalization: It enables you to refer to clients by name and make product recommendations based on their previous browsing and purchasing behavior.
  • A/B Testing: Using A/B testing, you may compare several call-to-actions, subject lines, and pieces of content to see which ones your audience responds to the most favorably.

Any e-commerce company that wishes to boost sales, cultivate client loyalty, and maintain market competitiveness needs a Shopify email marketing tool.

List of 16 Best Email marketing apps to boost your Shopify Sales

1. Mailmodo

Mailmodo is one of the best app for Shopify email marketing that maximizes your reach to the target audience with the most advanced email marketing features and approaches like email automation, abandoned cart email, along with 300+ email templates and 50+ pre-built e-commerce email automation flows and interactive emails to skyrocket conversions.

The prime objective is to eliminate email redirects by making them interactive, allowing customers to act directly within the email.

Additionally, Shopify integration streamlines customer contact data synchronization, enabling advanced email automation for optimized email marketing to efficiently target and engage customers with personalized content, driving maximum conversion rates through email flows.

With an analytics dashboard that provides a comprehensive overview of your email campaign performance.

It empowers you to make data-driven decisions, enabling effective editing and refinement of your email marketing strategies.


  • Drag-and-drop AMP email editor
  • Automated & personalized email journeys
  • Abandoned Cart Segmentation and Follow-ups
  • 300+ email templates
  • 50+ pre-built e-commerce email flows
  • Automatic events sync up from the Shopify store
  • Advance A/B testing
  • Transactional email and bulk email All-in-one
  • Send time optimization


Lite: $39/month with 20,000 Email Sending Credits
Pro: $79/month with 25,000 Email Sending Credits
Max: $159/month with 37,500 Email Sending Credits

2. ActiveCampaign

Active Campaign is one of the best Shopify Email Marketing apps that supersizes your outreach to your target audience with the most advanced and streamlined outbound email marketing features and approaches like marketing automation, sophisticated segmentation, and personalized email automation.

The prime objective is to help you reach the right contacts with the right message at the right time.

Additionally, it enables you to analyze your email campaigns to see which ones are effective and contributing to results.

In addition, you may observe the most effective message length, subject lines, visuals, calls to action, and other elements.

On top of all, Active Campaign has an informative dashboard that presents the effectiveness of your email campaigns to let you make the data-driven decisions to edit or revise your outreach messages or methods that increase their effectiveness.

Find it on the Shopify app store.


  • Customized Automated Workflows
  • Automated Welcome Email Campaigns
  • Ready-to-use Email Marketing Templates
  • Superfine Subject Lines
  • Data-driven Dashboard
  • Abandoned Cart Segmentation and Follow-ups
  • Re-targeting and Re-follow-ups


Active Campaign has 4 Pricing plans to get started that fit your objective.

  • Lite: $29/month (Billed annually) for 1 User
  • Plus: $49/month (Billed annually) for 3 Users
  • Professional: $149/month (Billed annually) for 5 Users
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3. Shopify email marketing app

Shopify Email is a built-in email marketing solution made especially for Shopify stores.

It offers a quick and economical solution for companies to design and send personalized email campaigns to their consumers with a professional appearance from their Shopify accounts.

Also, Shopify email is one of the best apps for better performance monitoring and analytics.

Businesses can also customize email templates, select from a range of editable email templates with Shopify Email, and personalize their messages with product suggestions, discount codes, and other pertinent information.

Additionally, it enables companies to send targeted and customized emails by segmenting their email list depending on many factors, including customer behavior and purchase history.


  • Integrate with Shopify to sync order and customer data
  • Utilize email campaigns with automation for sale confirmations and abandoned cart reminders.
  • Personalize through segmentation based on behaviors and interests and create custom landing pages, forms, and surveys.
  • Utilize automated email sequences triggered by subscriber actions and design professional emails with an easy drag-and-drop editor.
  • Leverage analytics for in-depth campaign success and engagement monitoring.


Shopify Email Charges with 3 pricing plans, Basic, Shopify, and Advanced.

  • Basic: INR 1499/month
  • Shopify: INR 5599/month
  • Advanced: INR 22680/month

4. Omnisend

Omnisend has become one of the most comprehensive omnichannel email marketing automation software solutions that perfectly fit Shopify Email Marketing Automation.

In addition to your many email marketing apps and marketing tools and services, It implies that many of the best email marketing tools, services, and apps you may combine SMS marketing, retargeting advertisements on Google and Facebook, push notifications, Messenger, and other channels into a streamlined communication flow with your targeted audience.

Omnisend’s Shopify email marketing app can help you expand your company through SMS campaigns.

Using this email marketing app, you can send automated emails, monitor open rates, create drip campaigns, and expand your subscriber base.

Omnisend offers several tools for managing your lists, including email address verification. Anytime you wish, you can think about improving your features and services.

The application offers exquisite email automation and unifies all your email marketing services and channels under one roof.

There is no need to log into numerous dashboards and repeatedly reinvent the wheel.

Also, the app’s customizable consumer segmentation, which includes segments based on shopping and email campaign behavior, can remove the guesswork.


  • Dedicated Drip Campaigns to Build the Conversations
  • Scheduled and Automated Email Campaign Capability
  • Intensified Outreach with Multichannel Outreach Approach
  • Agile Segmentation for Automated Lead Follow-ups
  • Manage Customer Prompt and Unsubscribe Requests
  • Single Click Integration with Shopify
  • Pre-set Email Templates
  • Automatic Product Import
  • Automated Welcome Email to New Leads
  • SMS integration to Email Marketing apps for Shopify


Omnisend offers 3 Pricing plans with customized pricing according to the number of contacts you want to contact. Every Plan comes with 14 14-day Free trial period with a cap of 500 Emails.

  • Free
  • Standard: (Staring from $16/month)
  • Pro: (Starting from $59/month)

5. Campaign Monitor

Campaign Monitor is a cloud-based email marketing platform that caters to valuable features and capabilities to help e-commerce and small businesses design, send, and monitor effective email marketing campaigns from an easy-to-use interface.

With Campaign Monitor, e-commerce businesses can make automated workflows and emails for customer support.

Using this software, you can easily engage your consumers by creating automated campaigns with automation workflows, unlimited emails, and autoresponders.

You can track performance and create bespoke reports regarding developing your promotional email messages with Campaign Monitor’s array of tools for managing email marketing campaigns.


  • Customized Email Campaign Design
  • Advanced List Management
  • Enhanced Email Automation for Triggered event
  • Personalization and Segmentation
  • A/B Testing for Outreach Optimization
  • Integration with Shopify and other platforms
  • Nimble Reports and Analytics for Well-analyzed Decision making


  • Campaign Monitor offers a variety of pricing levels depending on the number of subscribers in a user’s account, with the lowest pricing of $9/month for up to 500 subscribers.
  • Campaign Monitor also comes with the Pay-as-you-go pricing model for businesses with infrequent email campaigns.

6. GetResponse

GetResponse is a Shopify Email Marketing App that helps you expand your e-commerce business.

Additionally, it combines capabilities that let you manage lists, experiment with campaigns, send automated emails, and more.

GetResponse provides built-in mailing segmentation options and an autoresponder service for automated consumer inquiry responses.

Additionally, you may implement automated programs that use pre-made templates, monitor campaign outcomes, and produce unique reports.

You can visit and check this app on the Shopify app store.


  • Visual Workflow Builder
  • Email Creator
  • Pre-built Email Templates
  • Trigger-based Email Automation
  • Auto-responder
  • Send Time Optimization
  • Landing page creation


GetResponse offers 4 Pricing packages. The Least pricing starts at $15/month with a cap of 1000 subscribers.

7. Sendinblue

Sendinblue is one of the most popular cloud-based email and marketing automation tools that empower small businesses, from start-ups to large-scale businesses, to design, manage, and send automated email campaigns and optimize their outreach campaigns with Welcome, Promotional, and Transaction emails in addition to SMS messages.

For Shopify online merchants, Sendinblue comes with seamless integration capabilities to manage and monitor customized email campaigns within the Shopify platform.

The Sendinblue and Shopify integration makes it simple for customers to segment their email lists and deliver targeted, tailored messages based on customer behavior and preferences.

Users can also sync their customer data, product information, and order details.


  • Super-easy Integration with Shopify
  • Customized Automated Email Campaign Workflow
  • Create, Manage, and Monitor Email Automation Campaigns within Shopify
  • Event-Triggered Emai Automation and Lead Segmentation
  • Welcome Email Automation and Abandoned Cart Follow-up Automation
  • A/B Testing for Better Open and Click Rate
  • Simple Email Designing with Easy-to-use Drag and Drop Email Builder
  • Integration with Social Media apps for Social Commerce and Ads


  • Sendinblue Pricing works on Emails per month.
  • Free Plan available that allows User to send 300 Emails/Day
  • Paid Plan Starts with $25/month/user to send up to 40000 Emails

8. Aweber

AWeber is another Email Marketing Automation App that integrates with Shopify to empower online store owners to design and deliver automated email campaigns with scheduled campaign delivery and a substantial template library.

Store owners can build and distribute email newsletters, automated email campaigns, web push notifications, and transactional emails, like emails that remind customers to add items to their shopping carts and those that confirm their orders.

Also read: 10 Impactful Push Notification CTA Examples to Use in 2024


  • Seamlessly Create and Send Email Templates and Newsletters to Target Audience
  • User-driven Segmentation based on Preferences and Patterns of Behavior
  • Extensive Ready-to-use Template Library
  • Flawless Integration with Shopify
  • Develop Customized Email Sequences for Automated Email Follow-ups


  • AWeber is Suitable for Small to Medium Scale e-Commerce Business owners
  • AWeber is Free for the First 500 Members to email your list.
  • Post 500 Members, the price starts at $16.15/Month

9. ConvertKit – Shopify email marketing app

ConvertKit is an email marketing solution for online content creators and entrepreneurs to enhance their outreach to their respective audiences and intensify their engagement with subscribers to increase sales and ROI.

ConvertKit is not a native Shopify email marketing tool but can be used within Shopify with a handful of integrations.

It allows owners of e-commerce and online stores or e-commerce platforms to plan and play with automated email campaigns.

To assist store owners in building their email lists and engaging with their audiences, ConvertKit also provides features like customizable landing pages, forms, and polls.

Additionally, the platform offers automation features that let customers build automated email sequences sparked by subscriber activities or events.


  • Easy-to-use Interface with Drag and Drop Email Editor
  • Seamless Integration with Shopify
  • Landing Page and Form Creation within the Interface and integrate it with Shopify
  • Personalization and Segmentation based on Consumer Behavior and Demographic
  • Automated Email Campaigns for Triggered events like Abandoned Cart Emails and Order Confirmation Emails


  • ConvertKit Work on Pricing Plans based on the Number of Subscribers
  • It offers a Free Trial of 14 Days to get started.
  • ConverKit’s Paid Plans Start at $9/Month for up to 300 subscribers and Increase as the number of Subscribers increases.

10. SendX

SendX is an email and marketing automation solution and a Shopify popup app with many list management options.

Users of SendX can design automatic email sequences triggered by subscriber behaviors or events, such as subscribing to a newsletter or making a purchase.

Users may also build tags and segments depending on subscriber interaction and behavior to deliver tailored, personalized communications to their audience.

In addition, you may utilize a drag-and-drop editor, A/B testing, and pop-up forms to strengthen your email campaign.


  • Super-easy Integration with Shopify
  • A/B Testing to send the right message in the right way
  • Drag and Drop Email Editor
  • Build Customized Email Templates for Customer Support
  • Customized Email Sequences to send an automated email on various events
  • Managing and Monitoring the Email Automation Campaigns


SendX offers 14 days of free trial and posts, and the paid plans start at $7.49 per month based on the number of subscribers.

11. Klaviyo

Klaviyo is one of the best Shopify Email Marketing apps. Like Ominisend, Klaviyo offers the complete spectrum of tools required for email marketing, including signup forms, unlimited email, detailed segmentation, email campaigns, and many other best email marketing tools.

Many other email marketing apps are used for automation across many channels.

In addition to lists of contacts who have shown interest in your content and tools for monitoring the development of your marketing messages over time, Klaviyo offers several tools for managing your email marketing campaigns.

The app enables administrators to thoroughly analyze the effectiveness of marketing campaigns and assess the general trend of customer purchasing behavior.

The software also aids in creating email templates that work well with the graphics and text on your website.

Another intriguing feature of the program is the ability to rapidly update your images when putting them on your website by connecting directly to Facebook accounts. It’s got all the features you might use now.


  • Customer Segmentation on Demographic data, Engagement level, and Purchasing habits.
  • Personalized Email Templates
  • Email marketing optimization using A/B testing.
  • Automated SMS Marketing to send customers relevant text message follow-ups
  • Pre-built automation processes for post-purchase follow-ups and abandoned cart reminders.
  • Analytical dashboard to track campaign income, consumer behavior, and email performance.
  • Integration with Shopify, Magento, and WooCommerce eCommerce systems.


Klaviyo offers multiple Pricing packs based on the number of Contacts you upload, and I wanted to reach out. The Base Plan starts at $20/month, allowing 500 and unlimited email contacts to upload and reach.

12. Constant Contact

Constant Contact is a sophisticated email and marketing automation tool that flawlessly integrates with Shopify.

It helps e-commerce marketers with several capabilities that strengthen merchants in developing and sending emails, newsletters, and marketing email campaigns with a powerful professional touch.

Maintaining a good sender reputation score is crucial for anyone sending emails, especially for businesses and organizations relying on email marketing or communication.

Along with such capabilities, Constant Contact offers several tools, including live customer service and reporting features that provide helpful information about campaign results for controlling and monitoring the performance of your promotional emails.


  • Customized Campaign Creation and Execution for Welcome Emails for New Subscribers
  • Automated Email Campaigns with Triggered Events and Customers’ Behavior at different stages of their buying cycle.
  • Customized Email Templates
  • Hyper-Personalization for better client engagement
  • Consumer-centric Segmentation
  • Integrated Campaign Builder for Seamless Campaign Creation
  • Reports and Analytics for Well-researched Actions


The Base plan for Constant Contact Starts at $9.99 with the Cancellation and Refund Policy within 30 days of purchase.

13. MailerLite

MailerLite is an exceptional Shopify email marketing tool that lets you build customized email messages and templates for your target consumers with personalization and a drag-and-drop email editor with your branding.

MailerLite comes with several features for managing email marketing campaigns, such as analyzing campaign performance, A/B Testing, List management, and turning contacts into leads.


  • Automated Execution of Orders and Email Updates
  • Customized Email Sequence for Order Confirmation and Customer Support
  • Drag-and-Drop Email Builder for Unique Email template creation
  • A/B Testing for Better Deliverability
  • Personalization and Personal Branding
  • List Management and Lead Conversion


The Basic Plan for MailerLite costs $9/month, whereas the Advanced Plan costs $19.

14. Privy

Privy is one of the most reliable Email, Pop-up, and SMS marketing tools on which most e-commerce companies rely to increase their website conversions with the quality of the list and heightened sales.

Privy effortlessly integrates with Shopify and Shopify+ to enable store owners to register faster and quickly launch their first Shopify email marketing campaign.


  • Zero Coding Capability
  • Creation of Personalized and Customized Email Campaigns
  • Effortless List Management
  • Result-driven Email Sequence Creation and Execution with Automation
  • Nimble Reports and Analytics for Performance Tracking


Privy offers a free sign-up option. However, the free plan is limited to the first 100 subscribers. Following that, it is subject to the following pricing schemes:

  • 1500 subscribers – $30/month.
  • 2,000 subscribers – $45/month

15. Mailchimp

Although there has been a lot of interest in the question, “Does Mailchimp Provide the best Email Marketing for Shopify?” the response hasn’t always been positive.

The inability to reach a use agreement with Shopify caused the email marketing software firm to remove the Shopify integration from their list of integrations for several years.

MailChimp, one of the top Shopify email marketing apps these days, allows Shopify store owners to manage and monitor the progress and performance of their eCommerce business through email marketing, campaigns, and newsletters within the Shopify platform.

For managing your email marketing campaigns, MailChimp offers several tools, including audience segmentation capabilities that let you tailor the content of your promotional emails and deliver them solely to readers who are likely to be interested.


  • Easy Integration to Shopify
  • Create, Manage, and Monitor Email Campaigns for Welcome, Alert, and Transactional Emails
  • Hassle-free Creation of Renewal Campaigns
  • Drag and Drop Email Builder
  • A/B Testing
  • Track Performance with Email Delivery Rate
  • Report and Analytics for Informed Decisions


Mailchimp has the Capacity to Deliver up to 12000 Emails per month with Free Plan. For more capacity, paid plans start at $25/month, which increases based on the required number of emails per month.

16. Drip

Drip is one of the most preferred and well-performed Email Marketing tools that easily integrates with Shopify integration.

As a Shopify Email Marketing App, Drip helps Shopify store owners integrate a wide range of functions that empower them to design and deliver successful email campaigns, cultivate client contacts, enhance engagement, and raise revenues.

For those Shopify Store owners who aim to intensify their email marketing strategy and outreach and want to build their e-commerce business, Drip is the handiest tool due to its undoubted automation capabilities, advanced segmentation approaches, and customizable email template library.


  • Plan and Perform Drip Email Campaigns with Automated Workflows
  • Set Automated Email sequence for Reminder and Order Completion Emails
  • Drag and Drop Email Builder
  • Customizable Ready-to-use Email Templates
  • Integrates with all CRMs
  • A/B Testing
  • Personalization and Segmentation based on Customer Preference and Purchase behavior
  • Reports and Analytics


Pricing starts at $39 for 2500 contacts

What is the best email marketing app for Shopify?

There is no obvious choice when discussing the best email marketing app for Shopify, as it entirely depends on the needs and objectives of the business it wants to achieve.

But, choosing from many available platforms, we can’t avoid famous names like Klaviyo, Sendinblue, Constant Contact, and Active Campaign.

These are a few tried and tested platforms that fulfill almost all Shopify store owners’ objectives while opting for email marketing campaigns.

Ultimately, the best email marketing app for Shopify depends on many factors and the budget of Shopify store owners.

They need a careful and in-depth study of all the available options to decide on the best Shopify email marketing app.

In addition to only email marketing services, email service providers, or apps, Shopify store owners also look for an app that combines email marketing services with other apps to maximize store revenue.


Whether You Use Shopify Email Marketing or Another top eCommerce email marketing platform or service provider that doesn’t make the difference. It should solve your objective of doing Email marketing and fits your business goals and budget.

Every email and marketing software or marketing automation platform is unique and caters to the different purposes of different email marketing strategies and budgets. For choosing the best email marketing software or marketing automation platform you must go for deep research. But if we take a few names then, Klavio, Sendinblue, Drips, Mailchimp, and Active Campaign are one of the most advisable and adorable platforms.

Yes, Shopify has its own email that is an in-built functionality with added pricing.

Yes. You can simply use the in-build Shopify Emails or you can integrate any Best Email Marketing App with Shopify and send marketing emails.

Using Shopify Email or integrating with a different email marketing solution are the two ways to start up email marketing on Shopify.

While third-party providers demand that you set up the integration and import your customer data, Shopify Email makes it simple to develop and send email campaigns directly from your Shopify account.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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