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15 Best Shopify Email Marketing Apps & Platforms in 2023

Shopify is one of the most popular e-commerce systems, which is no longer a secret. When we talk about Shopify how can we miss talking about Shopify email marketing apps and software?

Email marketing is necessary for you whether you’ve just launched a new Shopify eCommerce store owner or want to expand your current eCommerce store operation. One of the best strategies for increasing engagement and conversions in eCommerce stores is email marketing.

Shopify email marketing apps can help you save time and effort while also offering cutting-edge capabilities like segmentation and personalization by automating many of the chores associated with email marketing.

By putting it into practice, you may effectively communicate with your followers, clients, and consumers. You can monitor the success of your campaigns with a reliable email marketing platform. Also, it gives you the bandwidth to reach out to many of your subscribers, prospects, and customers.

To intensify your Shopify email marketing, today in this blog post, we are discussing some of the best email marketing apps for Shopify that can enhance your e-commerce business along with Shopify.

Let’s dig in if you want to know how to do the best email marketing for Shopify and what is the best email marketing strategy.

Why Do You Need A Shopify Email Marketing App?

To boost sales and foster brand loyalty among new customers, you must constantly contact your customers as the owner of an e-commerce business.

Email marketing is one of the most efficient ways to do this. Manually managing email campaigns, however, may be laborious and difficult. A Shopify email marketing app can help with that.

You can automate tasks like planning and scheduling campaigns, maintaining subscriber lists, and evaluating campaign performance with a Shopify email marketing app. By doing this, you may save time and effort and concentrate on other crucial areas of your company.

Additionally, sophisticated features like segmentation, personalization, and A/B testing makes the Shopify email marketing app stronger and more relevant to your e-commerce business purpose and goal.

  • Segmentation: By targeting particular client groups with customized communications, segmentation helps to increase the possibility of conversions.
  • Personalization: It enables you to refer to clients by name and make product recommendations based on their previous browsing and purchasing behavior.
  • A/B Testing: Using A/B testing, you may compare several call-to-actions, subject lines, and pieces of content to see which ones your audience responds to the most favorably.

Any e-commerce company that wishes to boost sales, cultivate client loyalty, and maintain market competitiveness needs a Shopify email marketing tool.

List of 15 Best Email marketing apps to boost your Shopify Sales


Active Campaign is one of the best Shopify Email Marketing apps that supersizes your outreach to your target audience with the most advanced and streamlined outbound email marketing features and approaches like marketing automation, sophisticated segmentation, and personalized email automation.

The prime objective of this is to help you reach the right contacts with the right message at the right time.

Additionally, it enables you to analyze your email campaigns to see which ones are effective and contributing to results. In addition, you may observe the most effective message length, subject lines, visuals, calls to action, and other elements.

On top of all, Active Campaign has an informative dashboard that presents the effectiveness of your email campaigns to let you make the data-driven decisions to edit or revise your outreach messages or methods that increases their effectiveness. Find it on the Shopify app store.


  • Customized Automated Workflows
  • Automated Welcome Email Campaigns
  • Ready-to-use Email Marketing Templates
  • Superfine Subject Lines
  • Data-driven Dashboard
  • Abandoned Cart Segmentation and Follow-ups
  • Re-targeting and Re-follow-ups


Active Campaign has 4 Pricing plans to get started that fit your objective.

  • Lite: $29/month (Billed annually) for 1 User
  • Plus: $49/month (Billed annually) for 3 Users
  • Professional: $149/month (Billed annually) for 5 Users

Shopify email marketing app

Shopify Email is a built-in email marketing solution made especially for Shopify stores. It offers a quick and economical solution for companies to design and send personalized email campaigns out to their consumers with a professional appearance right from their Shopify accounts.

Also, Shopify email is one of the best app for better performance monitoring and analytics.

Businesses can also customize email templates, select from a range of editable email templates with Shopify Email, and personalize their messages with product suggestions, discount codes, and other pertinent information.

Additionally, it enables companies to send targeted and customized emails by segmenting their email list depending on many factors, including customer behavior and purchase history.


  • Syncing order information and customer data through integration with Shopify
  • The capability of creating and sending email campaigns, including automatic emails like sale confirmation and abandoned cart reminders
  • Options for personalization, such as segmenting depending on subscriber behavior and interests
  • Customize landing pages, forms, and surveys to expand the email list and interact with the audience
  • Automated email sequences that are started by subscriber actions or events are one example of automation capabilities.
  • Easy-to-use interface with drag-and-drop email editor for making email templates that look professional
  • Analytics and reporting that are in-depth are used to gauge the success of email campaigns and monitor subscriber engagement.


Shopify Email Charges with 3 pricing plans, Basic, Shopify, and Advanced.

  • Basic: INR 1499/month
  • Shopify: INR 5599/month
  • Advanced: INR 22680/month


Omnisend has grown as one of the most comprehensive omnichannel email marketing automation software solutions that are a perfect fit for Shopify Email Marketing Automation.

In addition to your many email marketing apps and marketing tools and services, It implies that many of the best email marketing tools, services, and apps you may combine SMS marketing, retargeting advertisements on Google and Facebook, push notifications, Messenger, and other channels into a streamlined communication flow with your targeted audience.

Omnisend’s Shopify email marketing app can help you expand your company through sms campaigns. You can send automated emails, monitor open rates, create drip campaigns, and expand your subscriber base using this email marketing app.

For managing your lists, Omnisend offers several tools, including email address verification. Anytime you wish, you can think about improving your features and services.

The application not only offers exquisite email automation but also unifies all of your email marketing services and channels under one roof.

There is no need to log into numerous dashboards and repeated
ly reinvent the wheel. Also, the app’s customizable consumer segmentation, which includes segments based on shopping and email campaign behavior, can remove the guesswork.


  • Dedicated Drip Campaigns to Build the Conversations
  • Scheduled and Automated Email Campaign Capability
  • Intensified Outreach with Multichannel Outreach Approach
  • Agile Segmentation for Automated Lead Follow-ups
  • Manage Customer Prompt and Unsubscribe Requests
  • Single Click Integration with Shopify
  • Pre-set Email Templates
  • Automatic Product Import
  • Automated Welcome Email to New Leads
  • SMS integration to Email Marketing apps for Shopify


Omnisend offers 3 Pricing plans with customized pricing according to the number of contacts you want to reach out to. Every Plan comes with 14 days Free Trail Period with a cap of 500 Emails

  • Free
  • Standard: (Staring from $16/month)
  • Pro: (Starting from $59/month)

Campaign Monitor

Campaign Monitor is a Cloud-based Email Marketing Platform that caters to a variety of useful features and capabilities to help e-commerce and small businesses, in designing, sending, and monitoring effective email marketing campaigns from an easy-to-use interface.

With Campaign Monitor, e-commerce businesses can make automation workflows and make automated emails for customer support. You can easily engage your consumers by creating automated campaigns with automation workflows unlimited emails and autoresponders using this software.

You can track performance and create bespoke reports regarding the development of your promotional email messages with Campaign Monitor’s array of tools for managing email marketing campaigns.


  • Customized Email Campaign Design
  • Advanced List Management
  • Enhanced Email Automation for Triggered event
  • Personalization and Segmentation
  • A/B Testing for Outreach Optimization
  • Integration with Shopify and other platforms
  • Nimble Reports and Analytics for Well-analyzed Decision making


  • Campaign Monitor offers a variety of pricing levels depending on the number of subscribers in a user’s account, with the lowest pricing of $9/month for up to 500 subscribers.
  • Campaign Monitor also comes with the Pay-as-you-go pricing model for those businesses that have infrequent email campaigns.


GetResponse is a Shopify Email Marketing App that helps you expand your e-commerce business. Additionally, it combines capabilities that let you manage lists, experiment with campaigns, send automated emails, and more.

GetResponse provides built-in mailing segmentation options along with an autoresponder service for automated consumer inquiry responses.

Additionally, you may implement automated programs that make use of pre-made templates, monitor campaign outcomes, and produce unique reports. You can visit and check this app on the Shopify app store.


  • Visual Workflow Builder
  • Email Creator
  • Pre-built Email Templates
  • Trigger-based Email Automation
  • Auto-responder
  • Send Time Optimization
  • Landing page creation


GetResponse offers 4 Pricing packages. The Least pricing starts at $15/month with a cap of 1000 subscribers.


Sendinblue is one of the most popular cloud-based email and marketing automation tools that empower small businesses, starting from start-ups to large-scale businesses, to design, manage and send automated email campaigns and optimize their outreach campaigns with Welcome, Promotional, and Transaction emails in addition to SMS messages.

For Shopify online merchants, Sendinblue comes with seamless integration capabilities to manage and monitor customized email campaigns within the Shopify platform.

The Sendinblue and Shopify integration makes it simple for customers to segment their email lists and deliver targeted, tailored messages based on customer behavior and preferences. Users can also sync their customer data, product information, and order details.


  • Super-easy Integration with Shopify
  • Customized Automated Email Campaign Workflow
  • Create, Manage, and Monitor Email Automation Campaigns within Shopify
  • Event-Triggered Emai Automation and Lead Segmentation
  • Welcome Email Automation and Abandoned Cart Follow-up Automation
  • A/B Testing for Better Open and Click Rate
  • Simple Email Designing with Easy-to-use Drag and Drop Email Builder
  • Integration with Social Media apps for Social Commerce and Ads


  • Sendinblue Pricing works on Emails per month.
  • Free Plan available that allows User to send 300 Emails/Day
  • Paid Plan Starts with $25/month/user to send up to 40000 Emails


AWeber is one more Email Marketing Automation App that integrates with Shopify to empower online store owners to design and deliver automated email campaigns with scheduled campaign delivery and a substantial template library.

Store owners can simply build and distribute email newsletters, automated email campaigns web push notifications, and transactional emails, like emails that remind customers to add items to their shopping carts and those that confirm their orders.


  • Seamlessly Create and Send Email Templates and Newsletters to Target Audience
  • User-driven Segmentation based on Preferences and Patterns of Behavior
  • Extensive Ready-to-use Template Library
  • Flawless Integration with Shopify
  • Develop Customized Email Sequences for Automated Email Follow-ups


  • AWeber is Suitable for Small to Medium Scale e-Commerce Business owners
  • AWeber is Free to use for the First 500 Members to send emails to your list.
  • Post 500 Members, the price starts at $16.15/Month


ConvertKit is an Email marketing solution for online content creators and entrepreneurs for enhancing their outreach to their respective audiences and to intensify their engagement with subscribers with the objective of increasing sales and ROI.

In reality, ConvertKit is not a native Shopify Email Marketing Tool but can be used within Shopify with a handful of Integration with it. It allows e-commerce and online store, or eCommerce platform owners to plan and play with automated email campaigns.

To assist store owners in building their email lists and engaging with their audiences, ConvertKit also provides features like customizable landing pages, forms, and polls.

Additionally, the platform offers automation features that let customers build automated email sequences that are sparked by subscriber activities or events.


  • Easy-to-use Interface with Drag and Drop Email Editor
  • Seamless Integration with Shopify
  • Landing Page and Form Creation within the Interface and integrate it with Shopify
  • Personalization and Segmentation based on Consumer Behavior and Demographic
  • Automated Email Campaigns for Triggered events like Abandoned Cart Emails and Order Confirmation Emails


  • ConvertKit Work on Pricing Plans based on the Number of Subscribers
  • It offers a Free Trial of 14 Days to get started.
  • ConverKit’s Paid Plans Start at $9/Month for up to 300 subscribers and Increase as the number of Subscribers increases.


SendX is an email and marketing automation solution and Shopify popup a
that comes with a ton of options for list management. Users of SendX can design automatic email sequences that are triggered by subscriber behaviors or events, such as subscribing to a newsletter or making a purchase.

To deliver their audience tailored, personalized communications, users may also build tags and segments depending on subscriber interaction and behavior.

In addition, you may utilize a drag-and-drop editor, A/B testing, and pop-up forms to strengthen your email campaign.


  • Super-easy Integration with Shopify
  • A/B Testing to send the right message in the right way
  • Drag and Drop Email Editor
  • Build Customized Email Templates for Customer Support
  • Customized Email Sequences to send an automated email on various events
  • Managing and Monitoring the Email Automation Campaigns


SendX offers 14 days of Free Trial and Post that the Paid Plans Starts at $7.49 per month based on the number of subscribers.


Klaviyo is knowns as one of the best Shopify Email Marketing apps and Shopify SMS Marketing App. Like Ominisend, Klaviyo offers the complete spectrum of tools required for email marketing, including signup forms unlimited email, detailed segmentation, email campaigns, and many other best email marketing tools and many other email marketing apps are used for automation across many channels.

In addition to lists of contacts who have shown interest in your content and tools for monitoring the development of your marketing messages over time, Klaviyo offers several tools for managing your email marketing campaigns.

The app enables administrators to provide a thorough analysis of the marketing campaigns’ effectiveness as well as assess the general trend of customer purchasing behavior.

The software also aids in creating email templates that work well with the graphics and text on your website. Another intriguing feature of the program is the ability to rapidly update your images when putting them on your website by connecting directly to Facebook accounts. it’s got all the features you might use it now.


  • Customer Segmentation on Demographic data, Engagement level, and Purchasing habits.
  • Personalized Email Templates
  • Email marketing optimization using A/B testing.
  • Automated SMS Marketing to send customers relevant text message follow-ups
  • Pre-built automation processes for post-purchase follow-ups and abandoned cart reminders.
  • Analytical dashboard to track campaign income, consumer behavior, and email performance.
  • Integration with Shopify, Magento, and WooCommerce eCommerce systems.


Klaviyo offers multiple Pricing packs based on the number of Contacts you upload and wanted to reach out. The Base Plan starts at $20/month which allows 500 and unlimited email contacts to upload and reach.

Constant Contact

Constant Contact is a sophisticated email and marketing automation tool that flawlessly integrates with Shopify. It helps e-commerce marketers with several capabilities that strengthen merchants in developing and sending emails, newsletters, and marketing email campaign with a powerful professional touch.

Along with such capabilities, Constant Contact offers several tools, including live customer service and reporting features that provide useful information about campaign results, for controlling and monitoring the performance of your promotional emails.


  • Customized Campaign Creation and Execution for Welcome Emails for New Subscribers
  • Automated Email Campaigns with Triggered Events and Behavior of Customers at different stages of their buying cycle.
  • Customized Email Templates
  • Hyper-Personalization for better client engagement
  • Consumer-centric Segmentation
  • Integrated Campaign Builder for Seamless Campaign Creation
  • Reports and Analytics for Well-researched Actions


The Base plan for Constant Contact Starts at $9.99 with the Cancellation and Refund Policy within 30 days of purchase.


MailerLite is an exceptional Shopify email marketing tool that lets you build customized email messages and templates for your target consumers with personalization and a drag-and-drop email editor with your branding.

MailerLite comes with several features for managing email marketing campaigns, such as the ability to analyze campaign performance, A/B Testing, List management and turn contacts into leads.


  • Automated Execution of Orders and Email Updates
  • Customized Email Sequence for Order Confirmation and Customer Support
  • Drag-and-Drop Email Builder for Unique Email template creation
  • A/B Testing for Better Deliverability
  • Personalization and Personal Branding
  • List Management and Lead Conversion


The Basic Plan for MailerLite Starts at $9/month whereas it costs $19 for the Advanced Plan.


Privy is one of the most reliable Email, Pop-up, and SMS marketing tools on which the majority of e-Commerce companies rely to increase their website conversions with the quality of the list and heightened sales.

Privy effortlessly integrates with Shopify and Shopify+ to enable store owners to do faster registration and quickly launch their first Shopify email marketing campaign.


  • Zero Coding Capability
  • Creation of Personalized and Customized Email Campaigns
  • Effortless List Management
  • Result-driven Email Sequence Creation and Execution with Automation
  • Nimble Reports and Analytics for Performance Tracking


Privy offers a free sign-up option, however, the free plan is limited to the first 100 subscribers. Following that, it is subject to the following pricing schemes:

  • 1500 subscribers – $30/month.
  • 2,000 subscribers – $45/month


Although there has been a lot of interest in the question, “Does Mailchimp Provide the best Email Marketing for Shopify?” the response hasn’t always been positive. The inability to reach a use agreement with Shopify caused the email marketing software firm to remove the Shopify integration from their list of integrations for several years.

MailChimp as one of the top Shopify email marketing apps these days, allows Shopify store owners to manage and monitor the progress and performance of their eCommerce business through email marketing, campaigns, and newsletter within the Shopify platform.

For managing your email marketing campaigns, MailChimp offers several tools, including audience segmentation capabilities that let you tailor the content of your promotional emails and deliver them solely to readers who are likely to be interested.


  • Easy Integration to Shopify
  • Create, Manage, and Monitor Email Campaigns for Welcome, Alert, and Transactional Emails
  • Hassle-free Creation of Renewal Campaigns
  • Drag and Drop Email Builder
  • A/B Testing
  • Track Performance with Email Delivery Rate
  • Report and Analytics for Informed Decisions


Mailchimp has the Capacity to Deliver up to 12000 Emails per month with Free Plan. For More capacity, Paid plans start at $25/Month which increases based on the required quantity of emails per month.


Drip is one of the most preferred and well-performed Email Marketing tools that easily integrate with Shopify integration.

As a Shopify Email Marketing App, Drip helps Shop
ify store owners with direct integration of a wide range of functions that empower them to design and deliver successful email campaigns and cultivate client contacts and enhance engagement and raises revenues.

For those Shopify Store owners who are aimed at intensifying their email marketing strategy and outreach and want to build their e-commerce business, Drip is the handiest tool due to its undoubted automation capabilities, advanced segmentation approaches, and customizable email template library.


  • Plan and Perform Drip Email Campaigns with Automated Workflows
  • Set Automated Email sequence for Reminder and Order Completion Emails
  • Drag and Drop Email Builder
  • Customizable Ready-to-use Email Templates
  • Integrates with all CRMs
  • A/B Testing
  • Personalization and Segmentation based on Customer Preference and Purchase behavior
  • Reports and Analytics


Pricing starts with $39 for 2500 contacts

What is the best email marketing app for Shopify?

There is no obvious choice when we talk about the best email marketing app for Shopify as it completely depends on the need and objectives of a business it wants to achieve.

But, when it comes to choosing from many of the available platforms, we can’t avoid some popular names like Klaviyo, Sendinblue, Constant Contact, and Active Campaign. These are a few tried and tested platforms that fulfill almost all the objectives every Shopify store owner has in his mind while opting for email marketing campaigns.

Ultimately, the best email marketing app for Shopify depends on many factors as well as the budget for Shopify store owners. What they need is a careful study and deep study of all the available options to make a wise decision on the best Shopify email marketing app.

In addition to only email marketing services or email service provider or app, Shopify store owners also look for an app that combines an email marketing services with other apps to maximize store revenue.


Whether You Use Shopify Email Marketing or Another top eCommerce email marketing platform or service provider that doesn’t make the difference. It should solve your objective of doing Email marketing and fits your business goals and budget.

Every email and marketing software or marketing automation platform is unique and caters to the different purposes of different email marketing strategies and budgets. For choosing the best email marketing software or marketing automation platform you must go for deep research. But if we take a few names then, Klavio, Sendinblue, Drips, Mailchimp, and Active Campaign are one of the most advisable and adorable platforms.

Yes, Shopify has its own email that is an in-built functionality with added pricing.

Yes. You can simply use the in-build Shopify Emails or you can integrate any Best Email Marketing App with Shopify and send marketing emails.

Using Shopify Email or integrating with a different email marketing solution are the two ways to start up email marketing on Shopify.

While third-party providers demand that you set up the integration and import your customer data, Shopify Email makes it simple to develop and send email campaigns directly from your Shopify account.

Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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