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Top 10 Cold Email Templates to Boost eCommerce Sales in 2024

An excellent outreach strategy is essential to develop your consumer base and grow your business.

Cold email can be an excellent way to reach new clients or consumers.

But writing personalized emails for each recipient might be daunting, especially if you’re starting.

Using a general template and hoping for the best is not an option. Besides, reaching out to people with no past interaction can be stressful.

How do you escape these challenges?

Our list of tried-and-tested cold email templates might help amplify your outreach efforts and make them effective.

You can also opt for the best cold email outreach software to streamline your outreach efforts (discussed later in this article).

But before that, let’s look at cold emailing and its best practices.

What is Cold Emailing?

Cold emailing is sending personalized emails to prospective customers with whom you do not have any past interactions.

As it allows you to connect with a large number of prospects in a quick time, cold emailing can be an ideal tool for your sales outreach efforts.

The process involves sending targeted and personalized emails so there is a good chance the recipient will instantly connect with the message, driving them towards action – Sale.

So, how can you craft the perfect cold email that catches the recipient’s attention and prompts them to take action? Following a set of best practices is an ideal way to start. Let’s dive into it and explore how to craft a successful cold email.

Best Practices to Follow While Crafting the Perfect Cold Email

While communicating via email, the key is to follow a guideline, particularly when establishing a relationship with your recipients. Here are some best practices that can make a positive impression and set the tone for a productive and successful cold email.

  • Compelling subject line: Your subject line is your first impression of your recipient. Make it count by creating an attention-grabbing subject line that highlights your email’s main benefit or value.
  • Personalize your emails: You can add a personal touch to your email by using your recipient’s name, company name, or other relevant information. This shows that you have done proper research and contacted your prospects.
  • Be focused on how the reader benefits from you: Rather than focus on what you will gain from the email transaction, always look into how the readers will benefit from it. By doing so, your email becomes more personal and persuasive, increasing the chances of getting a response.
  • Keep it crisp and to the point: Your recipient might be busy, so they won’t devote much time reading a long email. Make sure your email is easy to scan and understand.
  • Add a clear call to action: Your email should end with a call to action that directs the reader to take the next step. This can be anything from buying a product or scheduling a call. Make it easy for your recipient to take action and follow up.

You know some of the best practices you must follow when writing a cold email. So what’s next? Let us explore the top 10 cold email examples that can help you boost your sales outreach.

Top 10 Cold Email Templates for E-Commerce Store Owners

Crafting a cold email that piques your recipient’s interest isn’t a cakewalk. To help you, we have researched and brought you some of the tried and tested email templates that will yield impressive results.

1) No-Pressure Outreach for Introduction

The no-pressure approach means you should not force or rush the conversation. It should look like an invitation for your readers so that they can connect and start the conversation but without any strings. You can do this by offering some information about yourself, offering a helpful resource, or highlighting a common interest that you think might be useful for them.


Subject: Introducing [Your Company Name] – Your One-Stop Shop for [Your Product]

Hi there [Recipient’s Name],

My name is [Your Name], and [Your Company Name] is an online store that focuses on [Shortly describe your product].

We are thrilled to welcome you to our community of satisfied customers. We offer a [X]% discount on your initial purchase as a welcome gift. All you have to do is use the coupon code [coupon Code] during the checkout.

We appreciate you taking the time. Hope to hear from you soon.

Best regards,

[Your Name]

[Email Signature]

2) Requesting an Introduction

You’re probably aware that getting a positive response from a prospect is easier when you have a mutual connection that can introduce you. However, have you considered flipping that approach on its head? You can ask your prospects to initiate the introduction in this template rather than relying on a standard connection. Though it might not work on every prospect you send, it is not a huge gamble. Just have the right approach, and it might do the work for you.


Subject: Quick Question – Tell Us About Yourself

Hello [Recipient’s Name],


My name is [Your Name], and I am the owner of [Your Company Name], an online store that specializes in [Briefly describe your product or service].

Tell us a little about yourself and what brought you to our online store. We would love to know more about your interests and what products you are looking for. We’re always looking for ways to improve our offerings and provide you with the best possible service.

Your feedback will help us serve you better, and we appreciate any insights you can share.

Thank you for taking the time to read this email. We look forward to hearing back from you soon.

Best regards,

[Your Name]

[Email Signature]

3) Referencing Competitor Products or Services

When selling a product in a market full of competition, highlighting your competitor’s offering could be a delicate subject. But do you know that the right approach can be an ideal way of differentiating your offering and positioning yourself as a better option? All you have to do is position yourself as a better alternative but in a polite and non-confrontational way. This might sound intimidating, but it is doable by striking the right balance.


Subject: [Your Company Name] – A Better Option for Your [Product Category] Needs

Hi [Recipient’s Name],

Our online store specializes in [Briefly describe your product or service]; we’re always looking for ways to serve our customers better.

You recently purchased [Competitor’s Product] for your [product category] needs. While I’m sure it’s a good product, I wanted to let you know that there’s a better option available.

At [Your Company Name], we pride ourselves on offering high-quality products at affordable prices. Our [product or service] is designed with the [mention about it] to provide you with the best possible experience.

Thank you for taking the time to read this email. We look forward to serving you in the future.

Best regards,

[Your Name]

[Email Signature]

4) AIDA -Attention-Interest-Desire-Action

If you want a successful cold email, using the AIDA model will help you create
personalized, concise, and focused messages that will cater to the reader’s needs and interests.

With this template, you can frame your message in such a way that it must have:

  • Attention- draw their attention
  • Interest- attract them
  • Desire- induce the yearning
  • Action- to take a step ahead.


Subject: Discover the Perfect [Product Category] Solution for You!

Hey there [Recipient’s Name],

Are you tired of [problems or pain points related to your product category]? If so, we have the perfect solution for you!

At [Your Company Name], we specialize in providing [Briefly describe your product or service]. Our [product] is designed with the latest technology and features to provide you with the best possible experience. We’re confident that you’ll love what we have to offer.

Not only do we provide high-quality products, but we also offer exceptional customer service. Our team is always available to answer any questions and help you find the right product for your needs.

We encourage you to look at our website and explore our offerings. We’re confident you’ll find the perfect [product or service] solution for your needs. And if you have any questions, don’t hesitate to contact us. We’re here to help!

Best regards,

[Your Name]

[Email Signature]

5) Brief and Compelling Sales Pitch

What is a better way to grab your recipients’ attention than offering them a brief and compelling sales pitch? This allows them to want to learn more. You must use attention-grabbing words and focus on how your offering will benefit them. This way, you can capture your recipient’s interest and make them continue reading your email.

When we say a good sales pitch, it should primarily focus on how your offering will add value to your prospects. When you do that, you can show why you are worth their time.


Subject: [Your Store Name]: high-quality products at competitive prices

Hello, [Recipient],

As an e-commerce store owner, I know how important it is to find the right products at the right price. That’s why I wanted to take a moment to introduce you to [Your Store Name].

At [Your Store Name], we specialize in [Your Niche] and offer a wide range of high-quality products at competitive prices. Our products are sourced from trusted suppliers, and we’re constantly adding new items to our inventory.

In addition to our great products, we offer fast and reliable shipping, with most orders arriving within [X days/weeks].

We also offer hassle-free returns and a satisfaction guarantee so you can shop confidently.

If you want to learn more about [Your Store Name] and how we can help you succeed, please don’t hesitate to contact us. We look forward to hearing from you!

Best regards,

[Your Name]

6) Highlight the Benefits of Your Offerings

In today’s time, there is no access to information, which naturally overwhelms people. So, staying unique can be a tough job. You have to capture their attention by showing them what matters the most to them and how your offering can make life easier. Upon knowing what they will have in it, people will show interest in your offerings.


Subject: Discover the Benefits of Shopping with [Your Store Name]

Dear [Recipient],

Are you tired of shopping from retailers that don’t care about your needs? Look no further than [Your Store Name]! Our e-commerce store specializes in [Your Niche] and offers a wide range of high-quality products to meet your needs.

When you shop with us, you’ll enjoy a variety of benefits that you won’t find anywhere else. Here are just a few reasons why [Your Store Name] is the best choice for your shopping needs:

[List 5 Reasons]

We’re confident you’ll love shopping with [Your Store Name], and we can’t wait to show you what we offer. If you’re interested in learning more, please don’t hesitate to get in touch. We’re always here to help!

Best regards,

[Your Name]

7) Problem-Empathize-Solution

Facing an obstacle or challenge can be annoying and sometimes even costly. With the help of this template, you can highlight your recipient’s pain points, emphasize them, and then provide them with a solution that would eliminate or reduce the source of the pain point.


Subject: Struggling with [pain point]?

Dear [Name],

We wanted to reach out to you today because we noticed that you might be experiencing some challenges with [pain point]. Many of our clients have faced similar struggles in the past, and we have been able to help them overcome these obstacles.

Our product was able to help [client name], who was experiencing [specific pain point], by providing a solution that enabled them to overcome their frustration and feeling of being stuck. With the use of our product, they were able to accomplish [result] and [result], and at the same time, save valuable time and money.


[Your Name]

8) When Someone was on a Website

However, this template is not entirely focused on cold leads as the prospect has completed an action on your website. However, you still don’t know if they want to buy your product, so this is close enough to be a cold lead. When the opportunity arises, you should leverage it by sending them a personalized email acknowledging actions they have taken on your website.


Subject: You came but didn’t Conquer

Hey there [Name],

We noticed that you might be experiencing challenges with [pain point]. Many of our clients have faced similar struggles in the past, and we have been able to help them overcome these obstacles.

One of our clients, [client name], struggled with [specific pain point]. They were feeling frustrated and stuck, not knowing how to move forward. But after using our product, they achieved [result] and [result], all while saving time and money.

Try us out today to feel the difference.

Best Regards

[Your Name]

9) Before After Bridge

This is quite an exciting template as it allows prospects to imagine their lives after using your product. It might sound simple, but it is pretty effective. The simple concept behind this template is for them to think of their life before and after using your offering.


Subject- How Our [Product/Service] Can Help You Overcome [Pain Point]

Dear [Name],

Season’s Greetings!

Here is a story that we think you might resonate with.

Before using our [product/service], our clients struggled with [pain point]. They were frustrated and felt like they had hit a roadblock in their [goal].

But after implementing our [product/service], they were able to [benefit] and [achievement]. They were able to [result] and [result], all while saving time and increasing their [metric].

You could see similar results for your [business/goals]. If you want to learn more about how we could help you achieve your desired outcomes, please let us know, and we can schedule a call.

Best regards,

[Your Name]

10) Share Insightful Information

When sending a cold email, you want to be proven as an asset to your prospects. So, you must offer value every time they open your email by sharing relevant and valuable information. A blog post can be pretty helpful, even in cold emails. But before you share anything, make sure you establish trust. Otherwise, it may trigger the spam filter.


Subject: Discover the secret to [result] with [your product]

Hey [name]

Did you know that [a mind-boggling statistic]?

I believe it could provide valuable insights and help you. To learn more, check out the website here and get your answers.

[insert link]


[Your Name]

These are some of the best tried and tested cold email templates. You can start sending emails as soon as you decide on your cold email template. But you’ll also need a tool to help you manage your cold email campaigns. We have compiled the top 6 cold emailing tools that you can use for your sales outreach efforts.

Top 6 Cold Emailing Outreach Tools

Today, you will find many powerful tools at your convenience that amplify your sales outreach and increase your chances of success. Here are the top cold emailing tools on the market.

1. Saleshandy


Saleshandy is a cold email software that helps you send personalized cold email sequences with high deliverability. With this software, you can have excellent conversion rates. The tools also allow you to add an unlimited number of inboxes from one single account. This means you can avail all of your inboxes on one unified dashboard, making management more effortless.

2. Klenty


Klenty is an easy-to-use cold email software that is powerful and affordable. The tool can seamlessly integrate with CRM such as Zoho, HubSpot, Salesforce, and Pipedrive. It also eliminates repetitive work and saves you 10+ hours every week. Besides, the tool has state-of-the-art features requiring no technological mastery.

3. Woodpecker


Yet another cold email software is Woodpecker, which allows you to easily upload prospects, create outreach campaigns, follow up custom intervals, and set tasks. The best part about using the tool is the automation of the entire process. With all these features, you will land in your prospects’ inboxes more easily and gain success.



If you want to ensure efficient contact management and gold email outreach, is the tool for you. Using the store, you can verify contacts, track progress, find convertible leads, and significantly improve your revenue. Not just that, this tool also supports multiple integrations and provides you with search options for personal information, emails, and connections.

5. is your answer if you want a cold email tool that automates your cold outreach efforts. The tool is a good email service provider and protects your reputation to maintain proper email deliverability.

These cold email sequence tools are just a few of the many options available to help streamline your email outreach efforts. Leverage their power to increase your chances of success.

6. Website Homepage Screenshot

Smartlead is a cold email software that helps you send personalized cold emails at scale. It ensures a positive sender reputation and high deliverability for your email account. You can create subsequences and automate trigger-based follow-ups to boost response rates.

Smartlead offers a master inbox for all your email accounts so that you can keep track of all your conversations in one dashboard. It offers unlimited email accounts, automated email warmups, and a white-label experience.


Regarding cold email outreach, personalization, relevance, and value are critical factors for success. By crafting personalized messages relevant to your target audience and providing value, you increase the chances of getting a response and driving results for your business.

The templates we provided above are just a starting point, as there are many practical approaches to crafting a compelling cold email. You need the right email sequence tools and templates to create an effective cold email campaign that resonates with your audience and drives results.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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