Cold Email Templates for eCommerce store owners
Top Cold Email Templates for eCommerce store owners: Boost your Sales with Effective Outreach

Top 10 Cold Email Templates for eCommerce store owners: Boost your Sales with Effective Outreach

A great outreach strategy is essential if you want to develop your consumer base and grow your business. Cold email can be an excellent way to reach out to new clients or consumers.

But writing personalized emails for each recipient might be daunting, especially if you're just getting started. Using a general template and hoping for the best is not an option. Besides, reaching out to people with whom you have no past interaction can be stressful.

How do you escape these challenges? Probably, our list of tried-and-tested cold email templates might help amplify your outreach efforts and make them effective. You can also opt for the best cold email outreach software to streamline your outreach efforts (discussed later in this article). But before that let’s have a closer look at what is cold emailing and its best practices.

What is Cold Emailing?

The process of sending personalized emails to prospective customers with whom you do not have any past interaction is called cold emailing. As it allows you to connect with a large number of prospects in a quick time, cold emailing can be an ideal tool for your sales outreach efforts.

The process involves sending targeted and personalized emails so there is a good chance the recipient will instantly connect with the message, driving them towards action - Sale.

So, how can you craft the perfect cold email that catches the recipient's attention and prompts them to take action? Following a set of best practices is an ideal way to start. Let's dive into it and explore how to craft a successful cold email.

Best Practices to follow while crafting the Perfect Cold Email

While communicating via email, the key is to follow a guideline, particularly when you are trying to establish a relationship with your recipients. Here are some best practices that can make a positive impression and set the tone for a productive and successful cold email.

  • Compelling subject line: Your subject line is the first impression you make on your recipient. Make it count by creating an attention-grabbing subject line that highlights the main benefit or value of your email.
  • Personalize your emails: You can add a personal touch to your email by using your recipient's name, company name, or any other relevant information. This shows that you have done proper research and then reached out to your prospects.
  • Be focused on how the reader benefits from you: Rather than focus on what you will gain out of the email transaction, always look into how the readers will benefit from it. By doing so, your email becomes more personal, persuasive and increases the chances of getting a response.
  • Keep it crisp and to the point: Your recipient might probably be busy, so they won't devote much time to reading a long email. Make sure your email is easy to scan and understand.
  • Add a clear call to action: Your email should end with a call to action that directs the reader to take the next step. This can be anything from buying a product or scheduling a call. Make it easy for your recipient to take action and follow up.

You now know some of the best practices you must follow when writing a cold email. So what's next? Let us explore the top 10 cold email templates that can help you boost your sales outreach.

Top 10 Cold Email Templates for E-Commerce Store Owners

Crafting a cold email that successfully piques your recipient's interest isn't a cakewalk. To help you, we have done our research and brought you some of the tried and tested email templates that will yield impressive results.

1) No-Pressure Outreach for Introduction

The no-pressure approach means that you should not try to force or rush the conversation. It should look like an invitation for your reader so that they can connect and start the conversation but without any strings. You can do this by offering some information about yourself, offering a helpful resource, or highlighting a common interest that you think might be useful for them.


Subject: Introducing [Your Company Name] - Your One-Stop Shop for [Your Product]

Hi there [Recipient's Name],

My name is [Your Name], and [Your Company Name] is an online store that focuses on [Shortly describe your product].

We are thrilled to welcome you to our community of satisfied customers. As a welcome gift, we are offering you a [X]% discount on your initial purchase. All you have to do is use the coupon code [coupon Code] during the checkout.

We appreciate you taking the time. Hope to hear from you soon.

Best regards,

[Your Name]

[Email Signature]

2) Requesting an Introduction

You're probably aware that it's easier to get a positive response from a prospect when you have a mutual connection that can introduce you. However, have you considered flipping that approach on its head? In this template, you can ask your prospects to initiate the introduction rather than relying on a common connection. Though it might not work on every prospect you send, it is not a huge gamble to play. Just have the right approach, and it might do the work for you.


Subject: Quick Question - Tell Us About Yourself

Hello [Recipient's Name],


My name is [Your Name], and I am the owner of [Your Company Name], an online store that specializes in [Briefly describe your product or service].

Can you tell us a little bit about yourself and what brought you to our online store? We would love to know more about your interests and what kind of products you are looking for. We're always looking for ways to improve our offerings and provide you with the best possible service.

Your feedback will help us serve you better, and we appreciate any insights that you can share with us.

Thank you for taking the time to read this email. We look forward to hearing back from you soon.

Best regards,

[Your Name]

[Email Signature]

3) Referencing Competitor Products or Services

When you are selling a product in a market that is full of competition, highlighting your competitor's offering could be a delicate subject to deal with. But do you know with the right approach it can be an ideal way of differentiating your offering and positioning yourself as a better option? All you have to do is position yourself as a better alternative but in a polite and non-confrontational way. This might sound intimidating, but by striking the right balance, it is doable.


Subject: [Your Company Name] - A Better Option for Your [Product Category] Needs

Hi [Recipient's Name],

We are an online store that specializes in [Briefly describe your product or service]; we're always looking for ways to serve our customers better.

I noticed that you recently purchased [Competitor's Product] for your [product category] needs. While I'm sure it's a good product, I wanted to let you know that there's a better option available.

At [Your Company Name], we pride ourselves on offering high-quality products at affordable prices. Our [product or service] is designed with the [mention about it] to provide you with the best possible experience.

Thank you for taking the time to read this email. We look forward to serving you in the future.

Best regards,

[Your Name]

[Email Signature]

4) AIDA -Attention-Interest-Desire-Action

If you want a successful cold email, using the AIDA model will help you create personalized, concise, and focused messages that will cater to the reader's needs and interests.

With this template, you can frame your message in such a way that it must have:

  • Attention- draw their attention
  • Interest- attract them
  • Desire- induce the yearning
  • Action- to take a step ahead.


Subject: Discover the Perfect [Product Category] Solution for You!

Hey there [Recipient's Name],

Are you tired of [problems or pain points related to your product category]? If so, we have the perfect solution for you!

At [Your Company Name], we specialize in providing [Briefly describe your product or service]. Our [product] is designed with the latest technology and features to provide you with the best possible experience. We're confident that you'll love what we have to offer.

Not only do we provide high-quality products, but we also offer exceptional customer service. Our team is always available to answer any questions you may have and help you find the right product for your needs.

We encourage you to take a look at our website and explore our offerings. We're confident that you'll find the perfect [product or service] solution for your needs. And if you have any questions, don't hesitate to reach out to us. We're here to help!

Best regards,

[Your Name]

[Email Signature]

5) Brief and Compelling Sales Pitch

What is a better way to grab the attention of your recipients than offering them a brief and compelling sales pitch? This allows them to want to learn more. You have to use attention-grabbing words and focus on how your offering will benefit them. This way, you can capture your recipient's interest and make them continue reading your email.

When we say a good sales pitch, it means it should primarily focus on how your offering will add value to your prospects. When you do that, you can show why you are worth their time.


Subject: [Your Store Name]: high-quality products at competitive prices

Hello, [Recipient],

As an e-commerce store owner, I know how important it is to find the right products at the right price. That's why I wanted to take a moment to introduce you to [Your Store Name].

At [Your Store Name], we specialize in [Your Niche] and offer a wide range of high-quality products at competitive prices. Our products are sourced from trusted suppliers, and we're constantly adding new items to our inventory.

In addition to our great products, we offer fast and reliable shipping, with most orders arriving within [X days/weeks].

We also offer hassle-free returns and a satisfaction guarantee, so you can shop with confidence.

If you're interested in learning more about [Your Store Name] and how we can help you succeed, please don't hesitate to get in touch. We look forward to hearing from you!

Best regards,

[Your Name]

6) Highlight the Benefits of Your Offerings

In today's time, there is no lack of access to information, and this naturally overwhelms people. So staying unique can be a tough job. You have to capture their attention by showing them what matters the most to them and how your offering can make life easier. Upon knowing what they will have in it, people will show interest in your offerings.


Subject: Discover the Benefits of Shopping with [Your Store Name]

Dear [Recipient],

Are you tired of shopping from retailers that don't care about your needs? Look no further than [Your Store Name]! Our e-commerce store specializes in [Your Niche] and offers a wide range of high-quality products that are sure to meet your needs.

When you shop with us, you'll enjoy a variety of benefits that you won't find anywhere else. Here are just a few reasons why [Your Store Name] is the best choice for your shopping needs:

[List 5 Reasons]

We're confident that you'll love shopping with [Your Store Name], and we can't wait to show you what we have to offer. If you're interested in learning more, please don't hesitate to get in touch. We're always here to help!

Best regards,

[Your Name]

7) Problem-Empathize-Solution

Facing an obstacle or challenge can be annoying and sometimes even costly. With the help of this template, you can highlight your recipient’s pain points, emphasize them, and then provide them with a solution that would eliminate or reduce the source of the pain point.


Subject: Struggling with [pain point]?

Dear [Name],

We wanted to reach out to you today because we noticed that you might be experiencing some challenges with [pain point]. Many of our clients have faced similar struggles in the past, and we have been able to help them overcome these obstacles.

Our product was able to help [client name], who was experiencing [specific pain point], by providing a solution that enabled them to overcome their frustration and feeling of being stuck. With the use of our product, they were able to accomplish [result] and [result], and at the same time, save valuable time and money.


[Your Name]

8) When Someone was on a Website

Though this template is not entirely focused on cold leads as the prospect has completed an action on your website. However, you still don't know if they are interested in buying your product, so this is close enough to be a cold lead. When the opportunity arises, you should leverage it by sending them a personalized email that will acknowledge actions they have taken on your website.


Subject: You came but didn't Conquer

Hey there [Name],

We noticed that you might be experiencing some challenges with [pain point]. Many of our clients have faced similar struggles in the past, and we have been able to help them overcome these obstacles.

One of our clients, [client name], was struggling with [specific pain point]. They were feeling frustrated and stuck, not knowing how to move forward. But after using our product, they were able to achieve [result] and [result], all while saving time and money.

Try us out today to feel the difference.

Best Regards

[Your Name]

9) Before After Bridge

This is quite an interesting template as it allows the prospect to imagine their lives after they have used your product. It might sound simple, but it is quite effective. The simple concept behind this template is for them to think of their life before and after using your offering.


Subject- How Our [Product/Service] Can Help You Overcome [Pain Point]

Dear [Name],

Season's Greetings!

Here is a story that we think you might resonate with.

Before using our [product/service], our clients were struggling with [pain point]. They were frustrated and felt like they had hit a roadblock in their [goal].

But after implementing our [product/service], they were able to [benefit] and [achievement]. They were able to [result] and [result], all while saving time and increasing their [metric].

We think you could see similar results for your [business/goals]. If you're interested in learning more about how we could help you achieve your desired outcomes, please let us know, and we can schedule a call.

Best regards,

[Your Name]

10) Share Insightful Information

When you are sending a cold email, you want to be proven as an asset to your prospects. So you have to offer value every time they open your email by sharing some relevant and valuable information. A blog post can be quite helpful, even in cold emails. But before you share anything, make sure you establish trust. Otherwise, it may trigger the spam filter.


Subject: Discover the secret to [result] with [your product]

Hey [name]

Did you know that [a mind-boggling statistic]?

I believe it could provide valuable insights and help you. If you are interested in learning more, check out the website here and get your answers.

[insert link]


[Your Name]

These are some of the best tried and tested cold email templates. As soon as you decide on your cold email template, you can start sending emails. But you'll also need a tool to help you manage your cold email campaigns. We have compiled the top 5 cold emailing tools that you can use for your sales outreach efforts.

Top 5 Cold Emailing Outreach Tools

Today, you find many powerful tools at your convenience that not just amplify your sales outreach but also increase your chances of success. Here are the top cold emailing tools on the market.



Saleshandy is a cold email software that helps you send personalized cold email sequences with high email deliverability. With this software, you can have great conversion rates. The tools also offer you to add an unlimited number of inboxes from one single account. This means you can avail all of your inboxes on one unified dashboard, thereby making management easier for you.



Klenty is an easy-to-use cold email software that is not just powerful but also affordable. The tool can seamlessly integrate with CRM such as Zoho, HubSpot, Salesforce, and Pipedrive. It also eliminates repetitive work and saves you 10+ hours every week. Besides, the tool is packed with state-of-the-art features that require no technological mastery.



Yet another cold email software is Woodpecker, which allows you to easily upload prospects, create outreach campaigns, follow up custom intervals, and set tasks. The best part about using the tool is the automation of the entire process. With all these features, you will land in the inboxes of your prospects more easily and gain success.

If you want to make sure to have efficient contact management and gold email outreach, is the tool for you. By using the store, you can verify contacts, track progress, find convertible leads, and significantly improve your revenue. Not just that, this tool also supports multiple integrations and provides you with search options for personal information, emails, and connections. is your answer if you are looking for a cold email tool that automates your cold outreach efforts. The tool is a good email service provider and protects your reputation to maintain proper email deliverability.

These cold email sequence tools are just a few of the many options available to help streamline your email outreach efforts. Leverage their power to increase your chances of success.


When it comes to cold email outreach, personalization, relevance, and value are critical factors for success. By crafting personalized messages that are relevant to your target audience and provide value, you increase the chances of getting a response and driving results for your business.

The templates we provided above are just a starting point, as there are many effective approaches to crafting a compelling cold email. To come up with an effective cold email campaign that resonates with your audience and drives results, you need the right email sequence tools and templates.