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How to Increase Your Shopify Store Sales?
Ways to Increase Your Shopify Store Sales

How to Increase Your Shopify Store Sales?

How do you increase your Shopify store sales? It's a question that many eCommerce business owners and marketers struggle with, but it doesn't have to be hard to answer. With the right marketing strategy in place, you can increase your Shopify store sales with minimal effort on your part and maximize profit potential as well.

Starting a business isn't easy, but selling online can be relatively simple. While e-commerce is more complex than simply putting up a few websites, it doesn't have to be overwhelming. Once you figure out how and where your customers are buying, you'll be able to build an effective strategy for driving sales on your store and increasing your Shopify store sales. Put these ideas into action, and you might find your online store as easy as 1, 2, 3!

1. Identify your most valuable customers

2. Understand your customer's shopping journey

3. Optimize your landing page for conversions

4. Use data to personalize your ads and targeting

5. Use Social proof to increase sales

6. Use deep targeting for specific campaigns

7. Hire a Virtual Assistant to help you

8. Follow up with customers and prospects

9. Participate in your industry's online communities and forums

10. Use social media to increase your store sales

​These ten tips will help you get started on increasing your Shopify store sales today.

1. Identify your most valuable customers.

One of the best ways to increase your Shopify store sales is by giving more attention to your most valuable customers.

By better understanding their wants and needs, you'll be able to optimize your business strategy in a way that caters specifically to them.

Once you know what they want, consider providing it in various creative and innovative ways, so they never want for anything else.

For example-

If you can offer them lifetime discounts or free shipping on all orders, they'll always come back to purchase from you when possible.

You'll also need to identify different ways that existing customers can become promoters for your brand. If someone loves one aspect of doing business with you (for example, product quality), then encourage them to tell others about it!

​2. Understand your customer's shopping journey

Customers have a journey that they go through before they buy anything. Whether they're shopping on Amazon, at their local mall, or on their site, this is true.

Understanding what they need at each step of their journey and how you can help them there is crucial to increasing your Shopify store sales.

Here are things you can do today to make sure that customers are getting what they need from you throughout their entire journey. Bring more traffic to your Shopify store:

One key to increasing your Shopify store sales is bringing in more visitors who aren't yet customers. A small percentage of these new visitors will become returning shoppers, but most won't be ready to shop immediately.

By making sure that all those visitors know what they should do next when they arrive, whether it's bookmarking items for later or placing an item in their cart for review later, you'll increase your chances of bringing them back when they're ready to shop.

You'll also decrease potential lost revenue from unfulfilled product expectations and overall shopper confusion.

3. Optimize your landing page for conversions

Your landing page drive sales and nothing must help with that more than getting the traffic there in the first place.

The landing page is not just a pretty picture, and it has a job to do: sell.

If you can't optimize your landing page to capture leads or engage visitors, you won't see success. This post will help walk you through all of these elements to begin increasing your Shopify store sales.

To increase Shopify store sales, here are some tips:

  • Make sure you introduce yourself, where you're from, what business you run.
  • Keep it short and sweet but make sure people know who they are dealing with because even though social media may be anonymous, we prefer to buy from businesses that aren't!
  • Keep yours specific to only one product range if possible.
  • List features/benefits - People want things but don't understand why they need them unless told!

4. Use data to personalize your ads and targeting.

With so many ads vying for your audience's attention, it can be challenging to stand out, especially when you're in a crowded space.

But with retargeting ads, you have a shot at reminding users about what you offer.

It doesn't work for every industry, but it works well for those that sell products.

For example, say you recently bought running shoes on Amazon; six months later, an ad from Amazon pops up next time you visit Facebook or Instagram promoting running shoes and apparel. Personalized ads like these increase click-through rates by 300 percent, driving higher conversion rates and close rates.

Also read: 12 Free Shopify Apps to improve conversion rate in 2022

5. Use Social proof to increase sales.

One of our favorite ways to increase Shopify store sales is social proof.

This works both as a positioning strategy and an actual performance booster: social proof demonstrates that people are buying your products, and it can help put your customers at ease. We will show you how using social proof in your marketing will get you more conversions for less effort.

​WiserNotify is one of the best social proof tools to increase your Shopify store sales. It may help your company grow by trust-building, generating excitement, and automating lead conversion.

Related: 50+ real examples of social proof

Add the WiserNotify Social proof app to your Shopify store, which will help to increase Shopify store sales and start receiving notifications about-

Related: How to Use Social Proof Notifications on Shopify Stores?

6. Use deep targeting for specific campaigns.

When planning your ad campaigns, take a close look at your customer base.

  • Where are they coming from?
  • What do they like?

Tailor your ads based on that data, whether you're pushing them with direct mail, email, or social media. You may find specific demographics prefer Facebook while others prefer Pinterest.

Regardless of where customers are heading and which channels they're using, make sure you adjust your marketing tactics accordingly so that you can maximize sales opportunities and drive growth.

Using deep targeting for specific campaigns will help increase overall revenue in no time!

7. Hire a Virtual Assistant to help you

Most entrepreneurs work 60+ hours a week, with their business becoming their #1 priority.

With that much time put into their business, it is tough for them to find time to focus on increasing your Shopify store sales without burning out.

That is why it might be best for you to hire a virtual assistant who can help you focus on marketing and increase your store sales for you!

You might be wondering if hiring a virtual assistant makes sense or if you should just do it yourself. While yes, hiring an in-house employee is excellent as well, sometimes outsourcing tasks can bring greater value at a lower cost (such as hiring a virtual assistant).

8. Follow up with customers and prospects.

Without follow-up, you don't have leads. With no leads, you don't have customers or clients. Without customers or clients, your business doesn't survive.

While there are many ways to stay in touch with your audience and potential prospects, one of the best is following up with them and using email marketing as your preferred method of staying in touch. A great way to do that is by sending re-engagement emails following their purchase (or after a set period).

By re-engaging customers who may not be ready for more sales at that moment but who may become repeat buyers down the road, you are maximizing your ability to reach and connect with people who matter.

9. Use social media to increase your Shopify store sales.

One of the best ways to increase your Shopify store sales is through social media.

If you're not using Facebook, Twitter, Instagram, and LinkedIn to build a community around your products or brand, you are missing out on a huge opportunity.

Leverage those networks and your email list to spread the word about what you're doing and how people can support your efforts.

Hint:

  • Offer special discounts for anyone who joins your network via specific links!
  • If someone mentions a discount code, consider retweeting their tweet or mentioning them in a post.
  • Also, remember that every time someone likes one of your posts on Facebook or shares it with their network, they become an extension of your store marketing campaign.

10. Participate in your industry's online communities and forums

Participating in online communities and forums is a great way to increase your Shopify store sales. There are many other entrepreneurs out there trying to do what you're doing, which means you can learn a lot by just seeing what they're saying.

The most popular communities for e-commerce owners include BigCommerce's Community Board and Store Owner's Success Community. Still, some niche forums (like those focused on handmade goods) can also be fantastic.

Just don't forget that every community has its bad apples, and it's up to you whether or not you want them in your life!

Conclusion

If you want to increase your Shopify store sales, you need to put in the effort to get the results you want. The key to increasing Shopify stores sales is by investing in your target audience. The more you know about them, the better you can sell them.

As a business owner, it's critical that you continuously ask yourself two questions: What can I do to help my customer? How can I solve their problem? If you keep asking these questions and listening closely to what your customers are telling you, then over time, you will begin to understand what they want and need from your store and then deliver it. Once you figure out how best to serve your customer and sell products that matter most to them, increasing Shopify store sales will become automatic. Good luck!