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10 Best Lead Generation Plugin for WordPress in 2023

If you are running a business, generating leads is the most challenging part, right? If you don’t, you’ll not make any sales, and surviving will be difficult.

Regardless of your industry, leads are the first thing you need to run a successful business. Now, what is the effective way to generate leads? Using Lead Generation Plugin for WordPress website.

Finding the best WordPress lead-generation plugins can be challenging. And then, after spending hours, when you realize 10k+ WordPress plugins can be overwhelming to find the best one.

But here’s the thing, we have already got a list of the 10 Best lead-generation plugins that will help you to choose the best one. Let’s start with the basic.

What is Lead Generation, and why is it important?

Lead generation is a process of attracting prospects that are interested in buying your product/service. It identifies, attracts, and transforms prospects into customers by nurturing them and utilizing online channels, tactics, and strategies through landing pages.

Maximizing your business’s sales, revenue, and growth is hard without leads. More leads = More Sales and Business Growth.

It helps to build trust, credibility, and long-term relationship between businesses and potential customers. The goal is to attract and ensure the right customer finds you.

Why should you add a WordPress Lead Generation Plugin to WordPress Site?

Generating leads is essential to a business’s success. Integrating a plugin into your WordPress website can quickly help your business discover new opportunities and interact with potential customers.

You might consider adding a WordPress lead generation plugin to your site for several reasons.

The thing is, 34% of marketers say using automation increases leads, and the wordpress plugin is the number one automation tool for your WordPress website.

For one, a lead generation plugin can help you capture more leads and convert them into customers. They can also help you segment your leads and track their behavior, so you can better understand how they interact with your site. Additionally, these plugins can help you create targeted lead-generation pages and forms, improving your conversion rates.

What to Look for in a Lead Generation WordPress Plugin?

These plugins offer powerful functions for your website but finding the right one can be a headache. While selecting the right plugin depends upon several factors and your business needs, here are some ways to follow-

  1. Easy Integration- You can automate many processes by integrating your plugin with other platforms, plugins, or software.
  2. Campaign Variety- You will need to have created a variety of plugins like popups, landing pages, floating bars, scroll boxes, and more.
  3. Seamless management- The plugin should let you segment your workflow to maintain an organized working process and remove any manual process.
  4. Pricing- Check whether the plugin has all the required features within your budget. Also, are there any monthly or one-time charges involved with the premium version?
  5. Functionality- The plugin should include all the required features that help you boost your campaigns and provide the required results and solutions.

List of top 10 Lead Generation WordPress Plugins(Free & Paid)

With that said, let’s check out these 10 best lead-generation WordPress plugins-.

1. WiserNotify

WiserNotify is one of the best lead generation and popular social-proof notification software that helps you create social proof notifications on the landing page and websites. It helps you in lead generation using the “FOMO” marketing strategy on the website through live social proofs, sales, popup notifications, reviews, and email subscribers.

Integrated with 250+ business tools and automating 10+ engaging social proof tools, including reviews, social media followers, conversions, announcements, and many more. With the premium features, Wisernotify drives good social proof notifications that will automatically drive lead generation and get you more sales.

It helps generate leads with push notifications using social proof & FOMO techniques, like countdown timers, notification display time, exit intent-based targeting, and many more.

It is one of the best push notification software or tool to help create browser push notifications and boost visitor conversion.


  • Live visitor notification.
  • 60+ Notification templates.
  • 200+ Business tool Integration.
  • 50+ notification designs and full customization.
  • Show real-time data to build trust and credibility.
  • Exit intent popups to grab visitors’ attention while exiting the website.


  • It is easy to set up and works on autopilot, which helps to increase the conversion rate.
  • It offers a wide variety of editable notification options.
  • You can track conversion rates in detail with goal trackers.
  • Advance built-in analytics and reporting.
  • 30+ Language support and in-built data collector.

Prices: Starts with the Free version.

2. WPForms

Contact forms have been an integral part of websites, and WP form is one of the best contact form builder plugins. The easy drag-and-drop option helps you create any form you want in a matter of seconds, and powerful in-built forms like eCommerce order forms, survey forms, and more make it a great lead-generation tool.

The 300+ template demos and many premium options help grow your sales and business. Over 5 million websites use WPforms as great features that marketers love, such as form abandonment detection, conversational forms, user journey reports, geolocation insights, smart data routing, user segmentation, conditional logic, and more.


  • Easy Drag and drop Contact Forms Builder
  • 100+ pre-built templates
  • Multi-page forms to improve customer experience
  • Dedicated Gutenberg forms
  • Top-notch surveys and polls addon


  • Instant notifications to respond instantly to your leads.
  • You can easily collect payments, donations, and online orders via PayPal or Stripe.
  • Beginner-friendly WordPress lead generation plugin.
  • Integrated with Email marketing like Constant Contact and AWeber.

Price: The basic plan starts at $49.50 per year.

3. Hubspot

Hubspot wordpress plugin gives you access to all Hubspot’s marketing features and lead generation tools with ease. It allows you to connect your WordPress website to the free Hubspot CRM that offers three lead-generation tools: forms, popups, and live chat.

Hubspot CRM plugin comes with a free form builder that can help capture visitors’ submissions and automatically add them to your contact lists. With 800+ integrations available on Hubspot, it is easy to install and set up.

It provides you with detailed information about your website’s traffic, including the number of visitors, the number of unique visitors, the number of page views, the number of new visitors, and the number of returning visitors.

The plugin also includes other features, such as tracking your website’s search engine rankings, monitoring your website’s uptime, and creating custom reports.


  • Create personalized Ad campaigns
  • Easily create forms and popups with an easy drag-and-drop
  • Segment leads using data in the CRM.
  • Track ROI with revenue marketing attribution tools .
  • Automatic alerts are based on actions that contacts take, like opening emails or visiting a website.


  • Easy integration with WordPress,
  • Dynamic Contact form builder
  • Easy customizable
  • Several pre-built form templates

Price: Starts with a free plan.

4. HollerBox

One of the handy WordPress lead-generation plugins loaded with all the functionality you need to generate leads and increase sales. It isn’t quite a popular tool compared to other plugins, as it’s a self-hosted tool.

The tool has 5k+ active installations with no limitation to your WordPress website’s number of popups, leads, and impressions. The plugin contains various popup forms, templates, and layouts, such as slide-in notifications, fake chatboxes, and many others.

Target visitors by where and when to display your popups and set them to display according to visitor behavior.


  • Easy integration with CRM tools.
  • Real-time Analytics for views and conversion rates.
  • Create sidewide banner popups for offers and deals.
  • Use callout popups to grab visitors’ attention.


  • No limit on the number of popups activated.
  • No limit to the number of signups.
  • Choose where and when to show popups.
  • Responsive popup design.
  • Exit intent technology to trigger popups when visitors leave.

Price: Basic plan starts at $120 per year.

5. WP Subscribe

When it comes to lead generation, who can forget about email marketing? WP Subscribe is the most affordable and powerful tool by MyThemeShop.

The premium newsletter plugin offers all the necessary features, including basic triggers, exit intent, time delays, and many more that help to generate leads. The plugin is lightweight and compatible with other WordPress plugins, making it the right lead-generation tool.

It allows you to collect your visitors’ email addresses using lead capture forms like a newsletter, coupon code, infographic, or eBook.

Additionally, WP Subscribe loads quickly and give access to advanced customization options where you can change typography, colors, and form fields for your optin forms.


  • Offers unlimited colors to customize forms and popups.
  • Integrate with all SEO plugins to provide better visitor exposure.
  • Support all in-built widgets to add your subscription form.
  • Lightweight and compatible with SEO plugins.
  • High CTR design.


  • Responsive and mobile-friendly design.
  • Widget Support.
  • Live preview for your optin form.
  • Easy-to-use interface.
  • Create trigger options, including exit intent.

Price: The single product price drop alerts with $19 per year.

6. ConvertPro

Convert Pro is an all-in-one list-building tool with popup forms and email functionality, adding value to your lead-generation efforts.

It’s a popup builder with easy drag-and-drop options, and you can create opt-in forms and alluring sales funnels. It has a wide range of triggers that can help you to target the right audience at the right time with the right message.

It allows you to customize and modify in-built designs or choose from ready-to-use templates. It has an advanced trigger system, like an exit intent trigger, well-timed trigger, welcome trigger, user-inactivity trigger, and many more that shows optin form to grab your visitor’s attention.

Additionally, it allows you to compare multiple optin forms and tests to find the one that works best for your audience. Further, advanced filters like page-level targeting, referrer detection, device detection, and many more can help track and gain maximum conversion.


  • Multi-step popup features.
  • Easy popup and form customization using drag and drop builder.
  • Advance trigger system to show optin forms at the right time.
  • Integrate with popular CRMs and Email marketing tools.
  • Advance filters to target the right audience and improve lead nurturing.


  • Responsive ready-to-use templates.
  • 30+ Mailer Integrations.
  • On-click and intent trigger popups and lead generation forms.
  • Google Analytics Integration.
  • Integration with third parties.

Price: The plan starts at $87 per year.

7. Hustle

Hustle is another email list-building tool that helps you convert site traffic into customers. It allows you to customize the responsive popups for every taste and kind that help you win over new leads.

It can easily integrate with your social platform accounts, and you can add a lot of styling to your branding. With 15+ pre-designed templates that are fully responsive, customizable, and themed for various sites can be the right lead generation tools for you.

It allows unlimited marketing campaigns and can be integrated with 2k+ third-party apps making it a powerful lead-generation tool. It can be easily customized and has many options, including borders, spacing, shadow, module sizing, etc.

It can easily integrate with your favorite email marketing tools like AWeber, GetResponse, MailChimp, and many more.


  • Instant 15+ pre-designed templates.
  • Schedule popup and slide-in options.
  • Integrate with 2k+ third-party apps and Email marketing tools.
  • Unlimited customization options and automatic emails.
  • Robust targeting conditions and accurate track display numbers.
  • Set up a custom widget and include stats on your WordPress dashboard.


  • Beginner-friendly and an easy-to-manage dashboard
  • Easy customization of the appearance
  • Very reliable
  • Excellent expert lives support 24/7/365.

Price: It starts at Rs. 600 per month.

8. Optinly

Optinly is one of the best WordPress notification plugins for your business website. It is a goal-based popup builder that helps you meet your business requirements. All you have to do is choose a goal, pick & customize a suitable popup template, and launch your campaign.

With an easy drag-and-drop builder, you create endless popups, signup forms, full-screen overlays, countdown timers, floating bars, slide-in, and more to improve the conversion and growth of your business.

With 100+ highly responsive in-built popup templates for your wordpress site can be used to promote special offers, reduce cart abandonment, conduct surveys, and provide real-time social proof.

The free version has lots of features that can help you collect leads.


  • 100+ in-built Popup Templates.
  • Seamless integration with Top 20+ ESP and Webhooks.
  • Goal-based Website popups using promote special offers, reduce cart abandonment, and more.
  • All templated are highly responsive and customizable.


  • Advance popup triggering options.
  • Powerful popup editor.
  • Budget-friendly option.
  • Offers a range of advanced features.

Price: It starts with the free plan.

9. Bloom

Bloom helps you create email optin popups to grow your email list and WordPress site, making it one of the best tools to collect leads- it helps you grow email subscribers.

The plugin is easy to set up and streamlines the process of collecting emails, and subscribers, nurturing, and converting them into customers. It ends with the manual work of setting up the process and making it more accessible.

It provides all the features needed to simplify the process saving you ti
me, effort, and money. The excellent email optin plugin is compatible with WordPress and Divi, giving you complete control over the theme builder.

With 100+ pre-made templated and advanced customize options, including fonts, images, messages, animation effects, and other aspects according to your brand.


  • 6+ Plugin triggers, including timed delay, after commenting on a blog post, after scrolling, at the bottom of a post, after purchasing, and after inactivity.
  • Seamless integration with 19+ email marketing tools.
  • Fully responsive 100+ pre-made templates.
  • Optin display types include automatic opt-in fly-ins, automatic opt-in popups, below-content optin forms, locked content, inline, widget area, and many more.


  • Automatic popup & flying triggers.
  • Unlimited color options.
  • Highly targeted display settings.
  • Easy and Intuitive bloom dashboard.
  • 24/7 Premium support.

Price: Yearly plan starts at $89, and lifetime access at $249.

10. ThriveLeads

Thrive Leads is one of the best WordPress email list-building plugins with a powerful email optin tool from Thrive Themes.

The theme is loaded with numerous features that can help you turn your website into a mind-blown online business. It allows you to create an email optin form to build your email list and capture website visitors’ attention.

It helps you create different optin forms, including lightbox popups, slide-ins, scroll mats, and yes/no multiple-choice forms. Additionally, it has powerful targeting features like onsite retargeting, geolocation targeting, and more.


  • Quickly build an email list with pre-made templates.
  • Advance A/B testing to design the best possible optin form design.
  • Personalized and targeting to start a personal and meaningful conversation with your audience.
  • Actionable reports and advanced insights.


  • 290+ Landing page templates.
  • Detailed Stats and Reports.
  • Responsive design and easy customization.
  • Drag and drop form builder with advanced features.
  • 24/7 support.

Price: The plan starts at $99 per year.

Which is the best Lead Generation Plugin for WordPress?

There are a lot of lead generation plugins available for WordPress, and it cannot be easy to choose the right one for your needs. Each plugin is different compared to other lead-generation plugins.

This article will compare some of the most popular lead-generation plugins and help you choose the best one for your site.

Here are the 10 best plugins to capture website visitors’ attention and improve conversion-

  1. WiserNotify: A popular social proof push notification software with tons of features to create a sense of urgency and boost conversions.
  2. WP Forms: One of the most popular form builder plugins for creating signup form.
  3. HubSpot: A full-featured plugin with Hubspot’s marketing features and an all-in-one marketing plugin.
  4. HollerBox: One of the fastest and easiest popup plugins and a refreshing way to connect with site visitors.
  5. WP Subscriber: The easiest solution to build an email list is free.
  6. Convert Pro: A fastest-loading plugin to create a lead capture form for websites and landing page with trigger options.
  7. Hustle: A ultimate plugin for building a mail list and converting site traffic into customers.
  8. Optinly: One of the best global popup plugins to capture leads, engage with the audience, and increase conversion rate.
  9. Bloom: An email opt-in plugin built to grow your email subscribers for your online store.
  10. Thrive Leads: A premium plugin to collect leads’ email addresses and website visitors using optin forms.


When it comes to the best lead generation plugins, many great options are available. WordPress lead-generation plugins are a great way to increase your website’s conversion rate. Many plugins are available, but not all are created equal.

The 10 plugins listed in this article are the best for lead generation in 2023. They are all reasonably priced, and some are even free. So what are you waiting for? Start increasing your conversion rate today with one of these great plugins.

Most of these plugins come at a reasonable cost, and some are free. So, check out the options and find the one that best suits your needs.

Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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