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7 Best WordPress Popup Plugins Free and Paid in 2024

Did you know popups on your WordPress site can increase conversions by up to 42%?

So, choose the right WordPress popup plugin that improves your conversions.

Popup plugins convert website visitors into email subscribers and future paying customers for your business.

Different types of popup plugins, such as popups for sale, review popups, video popups and conversion popups help businesses improve their conversion rates.

This eventually leads to the growth of business and your consumer base in the long run.

If you are new to WordPress, you can take the help of a WordPress plugin guide to help you understand all about different plugins for WordPress.

Even when people consider pop-ups annoying, most still increase your business’s conversion rate.

But with hundreds of options of popups for WordPress, some of them negatively impact your website and compromise the quality of your digital business.

With the options available for the plugins and features commonly used over every WordPress website, some examples are Woocommerce plugins, lead generation plugins and Social Media Counters.

However, with the options available, we will present you with the seven best popup plugins for WordPress in 2023 that can help you drive a high audience toward your business.

What are Popup Plugins in WordPress?

Pop up plugins for WordPress are simple tools that enhance the working of your website with creativity and advance your audience base.

These tools are basic editors, CTA widgets, A/B tests, and many more with advanced features.

From free options to the best marketing generators, popup plugins provide different analytics to your page.

With the help of plugins and WordPress pop ups, people visiting your website can navigate easily and eventually add up to your business.

Popup Plugins for WordPress can be considered tools to make your business and website user-friendly.

This way, the quality and quantity of the audience on your website increase, eventually increasing your business.

Why should you use Popup Plugins?

Multiple benefits are linked to the use of WordPress popup plugins. These tools come to the aid of your business and make a difference in growth.

With the several options available over WordPress popup plugins, some can provide elegant themes and track user inactivity and activity.

People get attracted to the website’s work, which eventually creates personal and meaningful conversations between the user and your business.

In contrast, the other options might present statistics about your audience that can ultimately help you address your service’s pain points.

Moreover, these popup plugins for WordPress with advanced features can also impact your SEO rankings.

With the best usages, they can directly push your sales to another level and even make your website boom through users’ attention.

Hence, by using the best lead generation plugins, people can notice a miracle occurring on their website and work as their best friend through the journey of expanding a digital business.

Features to look for when Picking a Best WordPress Popup Plugin

Through our WordPress plugin guide, one can understand how the best popup plugins are a make-or-break aspect for any website working over the internet.

With all the benefits present, popup plugins can harm your website if not used appropriately.

Using accurate best popup plugins can prevent your website from lagging, ultimately impacting the user base by wasting their time.

They can also create a bad and annoying reputation by posing multiple popups, eventually irritating your audience from receiving qualitative information on your website.

Hence, one should always analyze the needs of their website and business for appropriate use of popups for WordPress.

For an easy method, one can select the following features to consider while selecting the best WordPress popup plugins that could provide you with appropriate results.


Multiple popup templates are the best to go for since they provide different aspects for personalization. In such a way, one can use those templates according to the tone set of their website and business.

Drag and Drop Builders

Drag and drop builders are always a go-to since they allow customization without having to code or take numerous steps to reach the result you have been waiting for.

Connection Through Emails

Since email marketing is one of the significant aspects of building up a business and enhancing your audience, always look for a plugin that connects you to an email service.


Always opt for the best WordPress popup plugins that do not compromise the speed of your website and would provide high conversion rates without bringing your SEO ranking into question.

WordPress Friendly

Another important aspect to look for is that the plugin should work with your WordPress hosting environment.

Under no circumstances should you use a poorly coded plugin that could jeopardize your service.

The best WordPress popup plugins should provide you with advancements to create on your website, along with lead generation.

Contenders for the Best WordPress Popup Plugins Available for Use

There are hundreds of options available for WordPress plugins to make use of. However, one cannot blindly trust the options available since several risks are involved.

Some of the plugins claim to be helping but instead impact a negative aspect of our website, eventually reducing their efficiency.

Hence, we have collected the best tools on WordPress to work as Popup plugins that can provide you with the best and most efficient results.

Some of the options to choose from are:

  • WiserNotify
  • OptinMonster
  • Elementor Pro
  • IceGram
  • Ninja Popups
  • ThriveLeads
  • Popup Domination

These seven options are some of the best WordPress plugins for people to implement Popup Maker with different popup templates on their websites.

One can carefully understand its features with description and eventually compare its price and the features it offers.

Ultimately, one can choose a WordPress popup plugin for popup makers with an in-depth analysis after analyzing all the possible needs and help.

These seven best popup plugins for WordPress can enhance your consumer base and eventually improve your business towards a larger sale through their popup maker features.

7 Best Popup Plugins for WordPress

1. WiserNotify WordPress Popup Plugin

WiserNotify is one of the most effective WordPress popup maker plugin which works as a social proof and FOMO plugin.

It significantly impacts building trust and enhancing the conversion rate by displaying social proof popups on your website.

Features of the WiserNotify popup builder:

Several features are present in this tool, some mentioned below.

Live visitor notifications display different social media platforms of your website for people to connect on several platforms, and even generate conversion notifications to increase the number of sign-ups to increase your audience base.

  • The plugin also provides announcements of upcoming events and creates urgency for your website users by showing time widgets and limited-time discounts.
  • Use visitor behavior triggers such as exit intent, scrolling the screen, and time-out to improve website engagement and increase conversions.

It is the best social proof plugin that one can opt for to enhance the social working of their platform. One can easily create their own popups and popup forms with the help of WiserNotify’s popup maker and can perform page-level targeting.

Their plans and package start for a price of $13.33 per month.

2. OptinMonster WordPress Popup Plugin

OptinMonster is considered one of the most effective WordPress tools with different functionalities.

Currently, OptinMonster is being used as a platform-agnostic SaaS tool, but one does not have to worry since they are still active with the roots of WordPress.

One can choose this WordPress popup plugin to make integration easy and be able to manage their popups to display.

Features of OptinMonster

Several features are present in this tool, some mentioned below.

  • The primary drag-and-drop builder is a popup builder, allowing you to build popups from zero or through an existing template.
  • Tools allow A/B testing along with multivariate testing so that one can optimize their pop-ups depending on the need.
  • Some other features on their plugin include displaying different popups to people who have already pressed on to your previous or existing popups so that they stay updated and you have a profit simultaneously.
  • Scheduling of popups to be displayed at a given time
  • opting for a trademarked feature of their company called the “exit-intent.”

It also provides deep targeting offers on WordPress sites that target popups through page, cookie, geolocation, device, ad blockers, and new vs returning visitors.

The plugins provided by OptinMonster can be manipulated with different platforms like WordPress, WooCommerce, and even Shopify.

The pricing for their WordPress popup builder plugin to create popup tools starts from $9 per month, which can be opted according to the business needs of your WordPress site.

It is one of the best popup plugins available for WordPress popups.

3. Elementor Pro WordPress Popup Plugins

Elementor is one of WordPress’s most common and popular popup plugins used for popup building for WordPress sites. It comes with multiple tools and features.

If you struggle with tools, Elementor Pro is one of the best options since it provides easy & handy usage. It is considered as one of the best popup plugins available.

The features that Elementor Pro provides its users are

Several features are present in this tool, which are mentioned below.

  • Drag and drop builder, an element or popup builder plugin that comes with the name Popup builder, one of the most powerful tools available for WordPress.
  • Multiple templates for easy building of popups
  • Provides content widget options

Through the help of this tool, one can single-handedly build complete popups for their website. Elementor’s popup builder supports and lets you create email subscriptions, video popups, conversion popups, etc., with video lightboxes and floating bars.

It allows you to build with 100% flexibility according to your needs and provides its service for just $59 per year for an essential plan.

One can also access multiple templates on their tool and create different attractions for your website through the content widget options on Elementor.

Apart from such popup-building features, one can also access different types of popups to be built, such as modal popups, popup forms, review popups, and screen overlays.

With the support of Elementor as a WordPress plugin, one can create different countdown timers, login forms, contact forms, etc., all through just one tool.

Although there are a few areas where Elementor is yet to build itself, some areas where this tool lags are missing A/B testing and no method to track the analytics offered in other tools for the same price range.

4. IceGram WordPress Popup Plugin

IceGram comes both as a free and paid WordPress popup plugin. The free version provides basic popup features, while the premium version provides people with more popup triggers or trigger popups with advanced targeting rules, analytics, and pre-built templates for popups.

Features provided by IceGram

Several features are present in this tool, some mentioned below.

  • CTA widgets along with forms to use
  • Multiple beforehand made themes to create popups
  • lightbox popups, header and footer action bars, toast notifications, and a slide messenger
  • Exit-intent, scroll, on-click, and JavaScript, along with geo-targeting options

People can opt for in-forms and CTA widgets through the help of IceGram to convert your users and audience to actual consumers of your business.

The premium features allow one to opt for 100+ premade themes and lightbox popups available on IceGram to create unlimited popups with advanced features on your WordPress sites.

One can also select the specific pages on where to display the popups through your website’s popup windows through this WordPress plugin.

One can connect their popup forms with email newsletter tools such as Constant Contact, AWeber, and GetResponse so that the email list overgrows.

Although some of the backlogs of IceGram could be better user interfaces, limited targeting options, and the built-in templates could be more attractive, one has to input much manual effort.

Their services are free, but add-on features are present for a charge ranging from $7 for the premium version, depending on the feature you opt for.

5. Ninja Popups WordPress Popup Plugin

Produced by the service of CodeCanyon, Ninja Popups provides a service of drag-and-drop builders, along with about 70 templates and animation effects present through their service.

It charges about $26 for its service, and people can access unlimited benefits on this Plugin for WordPress.

Features of Ninja Popup

Several features are present in this tool, some mentioned below.

  • Powerful email marketing integrations
  • Drag and drop editor user interface for quick and easy popups for the website.
  • Anti-adblockers for use on your website
  • User-friendly builders that can be manipulated to work over the websites, even on mobiles.

One of the most excellent features provided by Ninja Popups is the anti-adblocker, which tends to display the pop-ups to people on your website even if they opt for an ad blocker.

Moreover, they have an active updating policy, such that any new type of issues or bugs are addressed immediately and do not pose an issue to users of this plugin.

However, it does not provide WordPress-specific targeting rules, has a limited campaign, and does not come with a free version.

But for $26, it comes as a stunning WordPress popup plugin for people to build a fantastic website!

6. ThriveLeads WordPress Popup Plugin

ThriveLeads is a conversion-focused WordPress theme and plugins for popup page builder, which comes mainly from a theme company of Thrive Themes, which lets you build listing plugins.

With the help of this popup plugin, one can quickly build popups and opt for forms directly through the WordPress dashboard.

Features of ThriveLeads

Several features are present in this tool, some mentioned below.

  • Direct linking with the WordPress dashboard
  • A/B testing feature
  • An exit-intent feature along with advanced analytics
  • Scroll trigger
  • Pre-built templates with custom CSS and custom HTML forms

ThriveLeads is a one-time investment since people can opt for their features until they want without having to pay monthly or yearly.

However, it does not support some much-needed triggering and targeting options, such as geotargeting or user inactivity.

However, this comes for a price ranging from $67, depending on the features you use.

Moreover, it also has some speed issues; people looking for their websites to get loaded instantly should not consider this option.

People with all hands on WordPress can still find it difficult to use, so one should probably not consider if they are still a beginner working over WordPress.

But ThriveLeads does show the stats and performance of your popup and helps you to carry out a detailed process, making it easier for you to understand the proper working of different popups on your website.

7. Popup Domination WordPress Popup Plugin

Popup Domination is a SaaS tool managed through the Popup Domination user interface for page builders without involving the WordPress dashboard.

It does not work as a self-hosted WordPress plugin but rather works as an individual tool.

Features of Popup Domination

Several features are present in this tool, some mentioned below.

  • Detailed popup triggers and targeting rules
  • Pre-built popup templates to create different popup types, such as layered popups, for quick use
  • A/B testing and detailed analytics
  • Google Analytics event trackers

Apart from the detailed features mentioned above, one can also use templates on their plugin.

It can be further manipulated to provide custom options according to your website.

Although it does not provide drag-and-drop builders, people cannot build their popups from scratch.

The pricing of Popup Domination comes from the number of views your popup receives than the number of websites you use the plugin.

Cumulating the price, which can come through the use of Popup Domination, it can range from $9 per month, billed annually.

Which is the Best WordPress Popup Plugin for You?

Several aspects have to be considered when choosing the most appropriate WordPress popup plugin for use.

First, one should consider analyzing their needs and requirements.

Based on the needs and requirements, people can easily address the pain points and issues with their business, which can be resolved.

By weighing in all the pain points, one can choose the tool that has the capabilities to address the needs of your digital business.

Through such methods, one would not have to spend on unnecessary tools and would be able to solve the issues without wasting time.

But with the options present, different tools have the capabilities to enhance your business to another level.

One should give these a chance to analyze their work and impact on the increase of your audience towards your business.

Should You opt for a Free Popup Plugin?

People can opt for the use of free plugins on their WordPress website. However, these free plugins might have limited features and not provide the efficient results people might want on their websites.

Frequently Asked Questions

Q1. Which pop-up plugin for WordPress can be considered the best?

The above plugins are the best options that people can choose from for their WordPress website to provide the best results.

One can compare the options above to make a final selection according to their choice and opinions.

Q2. What are some factors to consider while using a WordPress pop-up plugin?

There are several factors that people have to weigh in before making their final decision about choosing an appropriate WordPress popup plugin.

Firstly, one must compare their needs and the plugin’s features.

Secondly, different factors like the templates a plugin has must offer compatibility of the plugin with your website.

This helps integrate email marketing, and customer support the plugin offers.

Choosing a plugin for your website is a big decision that will impact your business in the long run. One should carefully analyze all the information and make a sound decision.

Q3. Can you use popup plugins for free?

Only a limited number of plugins for WordPress come for free use. Some of the popup plugins might come for free but provide only a few features.

After trying out the plugin, one can surely opt for other plugins for creating popups with their paid versions and can opt for the features which you think might come in handy.


With the hundreds of options present for the popup plugins for WordPress, one should first analyze the needs of their website and should jot down the pain points of your business, which can be targeted.

Above are the seven best popup plugins for WordPress that let you create attractive popups with elegant themes that can be used accordingly.

Each plugin has an interactive and fantastic offer for people to choose from.

Consider using these WordPress plugins and try them before jumping on toward the final selection.

People should also consider the investment they plan to make towards their website and always analyze their budget before making the final decisions.

But with several options available, people can easily choose from the popup plugins for WordPress.

Following all these processes can help you enhance and support your digitally growing business.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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