6 Best WordPress Ecommerce Plugins (Free & Paid, 2026)

WooCommerce is the best WordPress ecommerce plugin for selling physical products, Easy Digital Downloads is best for digital downloads, and SureCart is best for a simple, fast checkout.

Ecwid suits stores that sell on several sites, WP Simple Pay handles Stripe payments, and MemberPress runs memberships.

Every plugin below runs a real store, with a cart, checkout, and payments. All six were updated within the last month, and the free versions are listed with the fees they charge.

WordPress Ecommerce Plugins Compared

Plugin	Best for	Product types	Extra transaction fee	Free version
WooCommerce	Full online stores	Physical, digital, variable	None	Yes, full core plugin
Easy Digital Downloads	Digital products	Downloads, software, bundles	3% on Stripe in the free version	Yes (Lite)
SureCart	Simple, fast checkout	Physical, digital, subscriptions, services	2.9% on the free plan	Yes
Ecwid by Lightspeed	Selling on several sites	Physical, digital	None	No (plugin free, store plan paid)
WP Simple Pay	Stripe payment forms	Single products, donations, subscriptions	3% in the free version	Yes (Lite)
MemberPress	Memberships and courses	Memberships, courses, digital content	4.9% on the Launch plan	No

How to Choose a WordPress Ecommerce Plugin

Start with what you sell, then check what the plugin costs once you’re making sales, not just on day one.

• What you sell. Physical products need shipping and stock control. Digital products need secure file delivery. Memberships need content protection.
• Extra fees. Several free versions add 3% or more to every sale. On $5,000 a month in sales, a 3% fee is $150 a month.
• Where the store lives. WooCommerce and Easy Digital Downloads keep everything in WordPress. SureCart and Ecwid run checkout on their own servers, which means less upkeep but less control.
• Payment options. Check that your preferred gateway, such as Stripe, PayPal, or a local option, works on the plan you’ll use.

Our guide to ecommerce features covers what else a store needs beyond the cart.

The 6 Best WordPress Ecommerce Plugins

1. WooCommerce

WooCommerce is the default choice for selling on WordPress, with more than 7 million active installs. The core plugin is free and handles products, cart, checkout, orders, shipping, and taxes.

Its strength is range. You can sell almost anything and add features through extensions, from subscriptions to bookings. The tradeoff is upkeep: a large store with many extensions needs good hosting and regular updates.

• Any product type: sell physical, digital, and variable products, such as a shirt in five sizes.
• Built-in payments: WooPayments handles cards, Apple Pay, and Google Pay inside your dashboard.
• Shipping and tax: set rates by zone and calculate tax automatically.
• Extension library: add subscriptions, bookings, or memberships when you need them.

Good fit: most stores selling physical products. Not a fit: sellers who want zero maintenance.

Pricing: free core plugin; WooPayments charges 2.9% + $0.30 per US card transaction, and some extensions cost extra.

Already running WooCommerce? These WooCommerce upsell plugins can raise your order value.

2. Easy Digital Downloads

Easy Digital Downloads (EDD) is built for digital products only, such as ebooks, courses, music, and software. It skips the shipping and inventory settings that physical stores need, so setup is quicker.

Files are delivered through secure download links that expire. Software sellers can add license keys, and creators can bundle several products into one purchase.

• Secure file delivery: customers get expiring download links after purchase.
• Bundles and discount codes: package products together and run promotions.
• Software licensing: issue and manage license keys on Professional plans and above.
• Subscriptions: sell recurring access on paid plans.

Good fit: creators and software sellers. Not a fit: anyone shipping physical goods.

Pricing: free Lite version with a 3% fee on Stripe payments; paid plans from $99.50 a year for 1 site (promo, normally $199), and the fee is removed from the Extended plan up.

3. SureCart

SureCart moves checkout, payments, and order data to its own cloud, while your store pages stay in WordPress. That keeps your site lighter and gives you a fast, mobile-friendly checkout without extra setup.

It covers more than most simple carts. You can sell physical items, digital files, subscriptions, and services, and sales tax and EU VAT are handled for you.

• Hosted checkout: checkout runs on SureCart’s servers, so your site stays fast.
• Many product types: sell physical, digital, subscriptions, and services from one store.
• Tax handled: sales tax and EU VAT are calculated automatically.
• Invoicing: send invoices and turn paid ones into subscriptions.

Good fit: small stores that want a quick setup. Not a fit: stores that need deep customization of every checkout step.

Pricing: free plan with a 2.9% transaction fee; Pro is $199 a year per store with no transaction fee.

4. Ecwid by Lightspeed

Ecwid is a hosted store you embed in WordPress. You manage products and orders in one account and can show the same store on several websites and social channels at once.

Because Ecwid hosts the store, there’s little to maintain on your WordPress site. The catch is that product limits depend on your plan, and the cheapest plan allows only 10 products.

• One store, many sites: embed the same catalog on WordPress and other sites.
• Social selling: sell on Instagram and Facebook from the Venture plan up.
• Point of sale: accept in-person payments with the mobile app.
• Marketplace sync: list on Amazon, eBay, and Walmart from the Business plan up.

Good fit: sellers with more than one website or a market stall. Not a fit: stores with large catalogs on a tight budget.

Pricing: no transaction fees; plans from $5 a month billed yearly for up to 10 products, or $29 a month for up to 100 products.

5. WP Simple Pay

WP Simple Pay isn’t a full store. It adds Stripe payment forms to any page, which is all you need to sell one product, take deposits, or collect donations.

Forms take minutes to build, and customers pay without going through a cart. Paid plans add subscriptions, installment plans, and buy now, pay later options like Klarna and Afterpay.

• Stripe payment forms: build unlimited one-time or recurring payment forms.
• Subscriptions and installments: split payments or charge on a schedule.
• Buy now, pay later: offer Klarna, Afterpay, and Affirm on Professional plans.
• Coupons and taxes: add discount codes and automatic tax calculation.

Good fit: coaches, consultants, and nonprofits selling a few offers. Not a fit: stores with a catalog.

Pricing: free Lite version with a 3% fee per transaction; paid plans from $49.50 a year for 1 site (promo, normally $99) with no added fees.

6. MemberPress

MemberPress sells access instead of products. You create membership levels, lock content behind them, and charge one-time or recurring fees.

It also includes a course builder, so you can run a membership and an online course from one plugin. For a deeper comparison, see our list of WordPress membership plugins.

• Membership levels: create unlimited free or paid tiers.
• Content protection: restrict pages, posts, and files by membership.
• Course builder: build courses with lessons and quizzes.
• Coupons: run promotions and trial offers.

Good fit: creators selling memberships or courses. Not a fit: stores selling physical products.

Pricing: no free version; Launch is $199.50 a year (promo, normally $399) plus a 4.9% fee per payment, and Growth at $349.50 a year (promo) removes the fee.

Free vs Paid WordPress Ecommerce Plugins

Four of these plugins have a free version, but only WooCommerce’s is free with no extra fee on your sales.

• Free with no added fee: WooCommerce. You pay only your payment processor’s fees.
• Free with a fee per sale: Easy Digital Downloads Lite and WP Simple Pay Lite add 3%, and SureCart’s free plan adds 2.9%.
• Paid only: Ecwid’s store plans and MemberPress.

A free plugin with a fee is often the cheaper start. Once your sales pass a few thousand dollars a month, a paid plan that removes the fee usually costs less.

What to Add After You Install

Your store plugin handles selling. These add-ons help more visitors find your store and buy:

• SEO: All in One SEO adds product schema, sitemaps, and titles that help products show up in search.
• Coupons: Advanced Coupons adds BOGO deals, store credit, and loyalty points to WooCommerce.
• Courses: LearnDash pairs with WooCommerce if you sell courses alongside products. See more WordPress LMS plugins.
• Social proof: WiserNotify shows recent orders and live visitor counts on your product pages. It syncs sales from WooCommerce, Easy Digital Downloads, MemberPress, Ecwid, and Stripe.

Want to test what works? These WordPress A/B testing plugins let you compare page versions.

Wrap Up

Pick the plugin that matches what you sell. WooCommerce fits most physical stores, Easy Digital Downloads fits digital products, and SureCart fits sellers who want checkout handled for them.

Check the fees on the plan you’ll use, not just the free version, and add extras only once the store is selling.