The average time visitor spends on a website is 54 seconds. That’s not a lot of time and tell your long brand story, but you might influence the decision using an exit intent popup.
Does that make sense? Yes?
The more prolonged visitor stays, the more chances there are of conversion, but what if they miss CTA and leave before? That’s where the exit popup can capture some of your site visitors and can get influenced.
With the right message and time, exit intent popups can be cost-effective, make visitors stay longer, increase conversion rates, and decrease cart abandonment.
So, how do exit popups work? Let us first start with some basics and later discuss some excellent examples.
What is an Exit-Intent Popup?
Exit-intent popups track visitors' behaviors and appear on the screen when they seem like they’re about to leave a website. Usually, an exit intent popup makes an offer to draw back to the site.
In short, an exit intent popup is displayed to influence visitors' decisions. They offer the visitor a valuable message designed to keep them on the page and convert them into customers.
They help to collect emails, generate subscribers for the newsletters, reduce cart abandonment, recommend products, offer a discount, manage feedback, and many more. For example, if a visitor is about to leave a cart, an exit intent popup with a discount offer can influence them to make that purchase immediately.
How does Exit Intent Popup work, and Why Do Brands Use it?
An exit intent popup is an excellent way to convert a visitor into a customer by showing an exclusive offer to the right audience at the right time and on the right page. They work perfectly on a product page, cart, commercial, and landing pages.
Imagine your visitor is on your product page browsing different products. Suddenly, they decide to leave without making any purchase. But an exit-intent popup appears with an irresistible offer of a time-limited discount or free shipping on the order or a coupon code that influences them to stay on the page.
They get influenced by the CTA and instantly get converted.
I got your point, but why use the exit intent popup?
Do you know website bounce rate can reach as high as 90% for some industries. So customers might have a lot of reasons to leave before taking action, from not being interested in the content or the product.
Exit popups can reduce bounce rates by influencing decisions and keeping them on the page for longer. You can also use them for other specific purposes.
Let’s dive into some examples to increase conversion.
12 Best Exit Intent Popup Examples
Offer a Discount
The best way to make a purchase is by offering a discount when they are about to leave. You can ask for an email in return for discount coupons or provide them with a deal to purchase now and directly back to the cart.
Ecommerce sites have an advantage in “offer a discount exit popup”- it encourages shoppers to go through and make a purchase, or even if they don’t buy, you can retarget them with email marketing.
Here’s an example from J.crew Factory, in exchange for an email, they offer new visitors 15% off on their purchase.
Gain Email Subscriber
Gaining emails and growing newsletter subscribers bring a lot of conversion for your brand. From sending personalized emails to sending discount offers and retargeting the customer, emails can work like magic for your sales.
Not only to sell products, but it also helps to build trust, create brand recognition, and build a community by sending valuable & shareable content.
Here’s an example from BioLite energy that produces clean-burning stoves. It uses an effective exit intent popup that reveals a secret discount once you subscribe to their email list.
Give Users a Choice
Many popups are not designed always to offer discounts or collect email addresses, which can estrange a portion of your target market. That’s because different brands have different target audiences who react differently to offers.
Your popup might sell an ebook so that you might provide some of the best options to the audience. For example, if a visitor is looking for an ebook but cannot find it, a popup with different relevant options can make it easier to find.
Rafflepress is one of the best WordPress giveaway plugins that help to grow your email list, website traffic, and social media followers. To help visitors choose the best option or plan, it gives users a choice of directly buying or asking questions to their experts.
Survey or Collect Feedback Popups
Feedbacks play a crucial role in helping your brand grow and build more trust with your customers. Collecting feedback via short surveys or popups is essential to know the audience.
Simply ask your customers about their experience and what they think. Is there any suggestion for improvement?
Your customer might help you out with the improvement, and you can get real-time feedback as they visit different pages. Remember to keep it short, sweet, and with a minimum questionnaire.
Here’s an example of a popup form from HeyMaeve; the cast includes terms that fashion-savvy wants. It helps Heymaeve send subscribers personalized emails for what they filled up in the form or feedback form. It helps Heymaeve to leave a good impression and provide a customized experience.
Cart Abandonment Popups
You won't believe that 70% of eCommerce shopping carts get abandoned; cart abandonment exit popups can help to improve the conversions by reminding shoppers about the products in their cart.
Offering shoppers with some additional discounts can influence them to purchase at the moment. For example, you can either give free shipping or an instant discount. These exit popups are even more effective if you offer a limited time and create a sense of urgency that encourages your customers to act quickly.
Look at Rothy’s cart abandonment exit popup that is effective because it shows the popup to the shoppers when they leave it. It reminds visitors that they are going items in the shopping car and offers an immediate discount to the shoppers.
Discount on Purchase
Offering a discount in an exit intent popup can be eye-catching and influence customers' decisions. For example, you can give them a discount in exchange for an email address.
These pop-ups attract customers, make their purchases, and collect information for future promotion.
If you visit Elaluz, it offers a 15% discount coupon for the next order. Therefore, it influences visitors to sign up and share related information to avail of the discount coupon, irrespective of the time limit. They can make a purchase today, tomorrow, or any time with the discount coupon.
Yes/No exit intent popups offer something valuable to the visitors. The visitors can avail free ebooks, trials, demos, ask for surveys, and more.
Support, if the visitors find your website confusing or unable to find the things visitor is looking for, the form could show various options of whether the visitor wants to talk with customer care, try out a demo, or provide feedback.
Coursera, at the bottom of the screen, uses an exit popup to ask visitors if they can do 5 minutes to answer a few survey questions.
Another reason a visitor might leave your eCommerce store is that they might be looking for a specific product but are confused about which one to buy. You can highlight the related product to the one they put into their cart in a product recommendation exit popup or suggest a product with a specific offer.
They might find the best product with the best offer.
Hubspot popup displays a free demo when visitors are above to leave. It encourages visitors to use the live demo of the product without paying a single penny.
There are many reasons for customers to leave your eCommerce store or abandon the cart without making a purchase. One effective way is to create a sense of urgency among the shoppers or make them feel “FOMO.” In addition, it helps to get more email subscribers and are more inclined to click on that purchase button.
Utilize the power of creating exclusive offers wherever feasible to create a sense of urgency and encourage customers to subscribe.
Regarding urgency, Swiss Watch Expo, an online retailer of luxury watches, does it. It encourages customers and creates a hurry to complete their order with the limited time to grab that extra 10% discount.
Offer a Freebie
Do you want to collect email address of the visitors easily? Well, you might need to exchange it with something, might be a freebie or a free demo or trail.
Every visitor wants a free trial or freebie in exchange without spending a penny. You can send them a free ebook or a free trial for seven days or a free checklist of any related topic that can help them to upgrade.
And when they give consent to enter the email and get a freebie, you can send them promotional and educational content about your product. Besides, you can send short emails notifying them about the news, discounts, sales, and many more.
For example, Lely’s has created a freebie offer by providing a free Rakhi on a purchase of Lely’s Raksha Bandhan Combo.
We all are social, and we are always curious to know what other people do to see if we are using the right product or choice. And social proof helps a lot.
Do you remember the times when you buy because your friend or your favorite celebrity promotes that product? And that’s not because of the friend but because you trust people.
If you find the customer is confused with the products or deciding to leave without making any purchase, show them testimonials of other customers or show customers are buying products in real-time.
For example, Help Scout shows social proof to grab customers' attention. It shows the number of subscribers who read their newsletter.
Free shipping is that one thing, that every shopper excepts from the business. So, why don’t grab the opporunity?
You can present the popup as a freebie and give them an extra reason to make a purchase from your brand or store. It can also be shown when visitor abandon the cart and need an extra push to make a purchase.
The word “Free Shipping” does wonders when a customer is about to finish shopping. Hence, visitors might try the free shipping facility in exchange for an email address.
For example, Quince provides free shipping on all the orders not just the first one. It clearly presents in bold letters that customers can’t ignore to get free shipping on all the orders once they subscribe.
To Wrap Up
Exit intent pop-ups are a powerful marketing tool that can boost conversions and leads.
They work by showing a pop-up message when a visitor is about to leave your site. To get the most out of exit intent pop-ups, it is essential to use them sparingly and only show relevant messages.
Your next step? Wiser Notify can help you with the popups and improve your conversion rates.
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