Running a BigCommerce store without showing live activity can hurt your credibility.
Visitors might wonder if your products are actually selling. That doubt can stop them from purchasing. The good news? You can show real-time customer actions using a sales popup.
A sales popup is a small notification that tells visitors when others make purchases, sign up, or take important actions on your site.
This creates social proof and boosts trust. Wisernotify is one of the best tools to add these popups to BigCommerce. Let’s break down why you need them and how to set them up.
Here’s a quick guide video for adding sales notification pop-ups on BigCommerce. The process is simple and takes minutes.
Why Add a Sales Notification Pop-up on BigCommerce?
BigCommerce is a strong ecommerce platform, but conversions can still be tricky. Adding sales popups helps address common concerns and motivates action:
Builds immediate trust: Seeing others buy from your store assures visitors it’s reliable.
Drives urgency: Popups trigger FOMO, encouraging faster decisions.
Boosts product visibility: Show off popular or trending items with live sales alerts.
Improves conversion rate: Social proof reduces hesitation and builds confidence.
Reinforces promotions: Display notifications about sales or limited-time offers.
Examples:
- A popup like “Emma just purchased the Vegan Leather Tote” creates curiosity and urgency.
- Show activity such as “Mark from Austin just bought 3 Beard Grooming Kits” to highlight bestsellers.
According to TrustPulse, adding social proof popups can increase conversions by up to 15%. For BigCommerce sellers, that can mean more revenue without changing your products or pricing.
How to Add Sales Pop-up on BigCommerce
Now, let’s see how you can add a sales popup to your website or store.
First, sign up for WiserNotify. They offer a 7-day free trial on all plans and a 14-day money-back guarantee, so you have enough time to try everything.
Once you’ve signed up, you’ll land on the WiserNotify dashboard.
To show sales popup notifications, you first need to install the WiserNotify pixel on your website.
Here’s a short video that shows how to install the pixel. It’s a simple process and takes about 1–2 minutes:
After setting up the pixel, go to:
Notifications → Social Proof → Add Notification.
There you’ll find the sales popup notification widget.
Click Add, and customize it as per your needs.
If you run an eCommerce store and want to show a sales popup directly on product pages, you can use the inline sales popup widget.
You’ll just need to place one line of code where you want the popup to appear.
And that’s just the beginning. WiserNotify is a full-featured tool that helps you build trust and create urgency through social proof and FOMO notifications, designed to improve your conversion rates.
3 Best Sales Pop-up Examples
Now, let’s look at some of the best sales popup examples to see how brands are using them.
1. Location-Based Purchase Alert
This type of popup shows real-time customer activity directly on the product page.
It tells visitors someone from a real place just made a purchase, making your store feel active and trustworthy.
It’s subtle, blends in with the product section, and fits naturally within the buyer flow, ideal for food, beauty, or lifestyle products where social proof matters.
Why it works:
It adds instant credibility. When people see others from nearby places buying, they’re more likely to trust the product and make a quick decision.
2. Slide-In Sales Notification
This is a floating sales popup that slides into the screen without interrupting the shopping experience.
It shows recent sales of any product and works well across all store pages.
You can customize it with product names, buyer initials, and timestamps to keep it fresh and believable.
Why it works:
It taps into FOMO (Fear of Missing Out). When shoppers see someone else just bought, they feel encouraged to do the same, especially when paired with a CTA like “Buy Now.”
3. Product Page Counter Badge
This is a static label placed right on the product grid or image. It uses volume-based proof to show that the item is popular and in demand.
It’s bold, attention-grabbing, and works well in fashion, home, or discount-based stores.
Why it works:
It pushes urgency without extra movement or popups. Shoppers browsing the category page immediately spot which products are trending or limited in stock.
Sales Pop-up Tips for BigCommerce
Sales popups can boost your BigCommerce store performance—but only if used smartly. Here’s how to make them work for you:
1. Align popups with product categories
Generic popups don’t convert as well as personalized ones.
Show product-specific activity that relates to the current page. For example, if someone is viewing men’s shoes, show popups about recent purchases from the same category.
This makes your messages feel more relevant and persuasive.
2. Keep popups on brand
Your popups should visually match your BigCommerce site to look professional and trustworthy.
Use Wisernotify to replicate your site’s typography, color palette, and button styles.
This consistency creates a smooth user experience and avoids making the popup feel like an ad.
3. Time your triggers
Don’t overwhelm users as soon as they land.
Give them time to engage first. A popup appearing after 15 seconds or once they’ve scrolled halfway down the page is more likely to convert.
It feels natural and adds to their browsing journey without being disruptive.
4. Show popups on high-intent pages
Your homepage, product detail pages, and checkout page are where people make buying decisions.
Focus your popup placements here.
They can tip the scales in your favor by showing that other people are also buying or checking out those same items.
5. Test popup variations
A/B testing helps you figure out what works best.
Try different copy styles, layouts, and call-to-action texts. Monitor which versions get the most clicks and conversions.
Then optimize based on data instead of assumptions to keep improving your results.
Sales Popup Mistakes to Avoid on BigCommerce
Used wrong, popups can be annoying or even damaging. Avoid these BigCommerce-specific mistakes:
1. Irrelevant notifications
Showing a popup for a winter jacket while someone is browsing summer swimwear feels fake.
This disconnect can hurt trust instead of building it.
Make sure your popups reflect the content users are currently viewing to maintain credibility.
2. Intrusive designs
Some popups can block vital parts of your product pages, especially on mobile.
Avoid large, flashing, or full-screen designs that interfere with browsing.
Use Wisernotify’s layout controls to place popups in unobtrusive areas, like the bottom left corner.
3. Too many popups
If users see popups every 10 seconds, it quickly becomes overwhelming.
Instead, limit the display to one popup every 20-30 seconds, and cap the total number per visit.
This approach keeps the user experience positive while still providing consistent social proof.
4. Not tracking performance
Without tracking, you’re operating blind.
Use Wisernotify’s analytics dashboard and connect it with your BigCommerce store metrics.
Monitor impressions, click-throughs, and conversion rates to learn what works and fine-tune your popup strategy accordingly.
5. Forgetting mobile users
Popups that work well on desktop may be a nuisance on mobile.
Always preview and test how they appear on different screen sizes.
Resize fonts and buttons to be touch-friendly, and avoid blocking important UI elements on mobile pages.
Wrap-Up
Adding sales popups to BigCommerce is a smart move.
They increase trust, push users to act, and make your store feel busy and credible. With Wisernotify, you can set them up fast and keep them perfectly styled for your brand.
Ready to turn more visitors into buyers? Start using Wisernotify on your BigCommerce site today.
