Do you run an e-commerce store using BigCommerce? If so, you’re likely interested in increasing your BigCommerce store sales. In fact, according to the Shopify customer survey, store owners who work to increase their sales rank higher on the scale of happiness than those who don’t. There are several ways to increase BigCommerce Store sales.
10 Best Ways to Increase BigCommerce Store Sales
When you first set up your BigCommerce store, it’s easy to get caught up in the excitement of having your very own online store! But before you know it, you realize that you have a lot of traffic and not many sales. The good news is that there are plenty of things you can do to increase your BigCommerce Store sales and gain more visibility on Google and Facebook! Here are a few suggestions to get you to begin.
- You must make your store unique.
- Separate yourself from your competitors
- Write a good description for your store
- Promoting cross-selling and upselling
- Use Social media advertising
- Pay Per Click advertising
- Use Social proof to increase BigCommerce Store sales
- Make it simple for your clients to get in touch with you.
- Connecting your store to your Facebook pages
- Use remarketing
These are just a few tips and tricks on how to improve your e-commerce site traffic and conversions by implementing strategies that will help you grow your BigCommerce business!
1. You must make your store unique
Store owners are always looking for ways to attract more visitors and convert them into buyers. Fortunately, there are plenty of affordable tools available on Bigcommerce that will help you improve your visibility in search results (and increase BigCommerce store sales).
Knowing how and when to utilize them is important.
Here’s what we recommend:
A quick tip: Use a minimum of 50 characters in your title tags. This number may seem high, but 50 words are actually on par with industry standards, according to research by Moz and Searchmetrics.
For best results, try playing around with different keywords until you find one that works well—each time a search user types in a new word or phrase, they see an updated list of all pages associated with their query.
2. Separate yourself from your competitors
You can’t increase your online store’s sales until you create a competitive advantage.
The sooner you start identifying ways to set yourself apart from your competitors, such as finding new ways to reach buyers, expanding your product line, and adding new customer service features.
The more likely you are to increase your BigCommerce Store sales.
- What strategies can you put in place today that will help differentiate yourself from other stores?
- What tools will give you an edge with potential customers right now?
- Could these changes cut costs or improve customer service in other areas of your business as well?
- And how quickly could they be implemented? (you might want to outline each suggestion).
Now take what sounds like a good idea and actually do it.
3. Write a good description of your store
So you’ve just built your website using BigCommerce, what now? If you want more people to visit and shop at your online store, or want to increase BigCommerce Store sales, then you need a good description.
When creating a description of your online store, it is important that it has key information about your business and can be included in search engines. So that when people are searching for products similar to yours, they will see them.
By including keywords and phrases in your description as well as a good title, you will increase traffic to your site from searches.
In order for a customer or potential buyer to purchase an item from you, there needs to be trust in the brand behind it.
4. Use Social proof to increase BigCommerce Store sales
Because people are social creatures and love interacting with others, you can gain a lot of momentum by convincing your existing customers to spread positive word-of-mouth about your business.
It’s great if they recommend you on their own, but it’s even better if you have a system that encourages them to do so.
For example, when one of our clients wanted to increase user registrations for their site, we suggested adding clear calls-to-action encouraging people in their account creation and order confirmation emails.
We then helped them add social proof by including testimonials from satisfied customers and even an endorsement or two from popular bloggers in their industry.
WiserNotify can be integrated into your BigCommerce Store to help you build trust and improve sales.
Boost your sales by showing –
Related: 50+ real examples of social proof
5. Promoting cross-selling and upselling
Use your analytics software to see what items customers tend to buy together. You can then promote those complementary items through website navigation, email campaigns, and special offers.
For example –
If you sell headphones and earbuds on your site, you could offer a discount when customers buy both products together as a set. Or, if running shoes are popular among your male customers, consider running events for women that highlight women’s running gear.
The goal is to increase repeat business with existing customers by making it easy for them to buy more from you in related categories.
6. Use Social media advertising
The easiest way for you to increase BigCommerce Store sales is through social media advertising.
We can determine which platforms work best for you, depending on your goals.
Facebook, Twitter, Instagram, LinkedIn. Each has it is own demographic that can have a positive impact on your website’s performance.
It’s important to use these channels wisely by creating content that resonates with users who are interested in similar products or services.
For example –
If you sell swimwear online, promote posts about summer vacations at beaches or pool parties where people are wearing swimsuits. Promoting products that are directly related to your business brings more traffic to your website, but it also gives potential customers a way to interact with you outside of an eCommerce environment.
Best of all: social media advertising costs far less than other forms of online marketing, and it also provides better ROI.
It’s relatively cheap and easy to do, but there are a few things you should keep in mind before diving into it yourself.
- First, make sure you’re targeting people who actually use social media (don’t waste money trying to advertise to people who don’t even use Facebook).
- Second, be aware of what kind of content you’re posting. You want your ads to be relevant so they’ll actually get clicked on!
- Lastly, always be testing different types of ads until you find one that works well for your business. Social media advertising doesn’t have to be difficult or expensive – as long as you know what works!
Social media marketing is one of many ways you can increase BigCommerce Store sales.
7. Pay Per Click advertising
To generate leads, consider advertising your new store on Google AdWords.
This is a pay-per-click method of advertising that can give you some quick results if your product is relevant to certain searches.
It’s fairly simple: Every time someone clicks on your ad, you pay a set fee; but if they convert into a customer and make a purchase, Google keeps part of that fee.
That may sound like it’s good for Google; however, keep in mind that it can work out well for you as well: You only pay when people click on your ad and visit your site.
If there’s no interest in what you offer, there will be no additional charges (unlike traditional advertising forms).
Pay Per Click advertising is one of many ways to increase BigCommerce Store sales.
8. Make it simple for your clients to get in touch with you
Offer your customers a direct way to contact you by including an email address or phone number on every page of your website.
Provide multiple ways for them to reach you, preferably not just through email.
Include a phone number so customers can call with questions, and if applicable, offer instant chat functionality for site visitors who prefer live conversation.
Find what works best for your business and get those details front and center on your website’s home page.
Giving potential customers several ways to contact you makes it easy for them to do business with you and is one of the easiest (and most effective) ways to increase sales in your online store.
It’s also important to remember that good customer service is still essential in any eCommerce operation.
The easier you make it for people to interact with your brand, both when they have questions and when they need help using your products or services, the more likely they are to return time and again.
Good customer service keeps shoppers coming back!
A short story about being a nice person will help support these ideas:
I recently ordered from Newegg because I needed a new computer case for my desktop computer that was over five years old now; however, when I got my package, there was no computer case inside. So I sent an email off telling them that I never received my order because there was no computer case inside of it like there should have been.
9. Connecting your store to your Facebook pages
There is a direct correlation between Facebook and online store success; by connecting your Facebook pages to your store, you’ll be getting free traffic.
This can be done through what is called plug-ins (plug-ins give the store functionality that you would otherwise have to pay for).
For example –
For WordPress users, there’s a plug-in called ShareThis. You can use it in conjunction with your landing page pop up on your website, and when someone clicks through (you do not need an account on Facebook or even a page), they go directly from ShareThis on your site into their newsfeed.
10. Use remarketing
Remarketing targets people who’ve visited your site in search results, email campaigns, and display advertising.
It allows you to place ads for your business in front of potential customers when they are visiting other sites on the web.
This form of advertising is called retargeting, and it can be particularly effective if you have a specific offer or promotion running that is likely to appeal to those who have already expressed an interest in your company.
You can choose which pages they’ve seen or whether they’ve made purchases so that your marketing message remains relevant.
Google AdWords provides free tools for creating remarketing lists based on actions taken by visitors.
Getting users who have previously interacted with your brand or products is much more likely to result in making a sale than getting fresh traffic from search engines or social media marketing campaigns, which can be frustrating and hard if you don’t know how to use them effectively.
That’s it for our tips on how to increase your BigCommerce store sales. We hope that you have found at least one tip that can help improve your online business. Remember, it is better late than never, so make sure you start implementing these techniques in order to double your online store profit and revenue. If there are any other techniques that you would like us to talk about, then please let us know by commenting below. We’ll be glad to answer any and all of your queries!