Pay-per-click advertising is an incredibly powerful way to get your site in front of people who are already looking for the products and services you offer. But it’s not always easy to track, manage ad budget, and optimize your PPC advertising campaigns.
That’s where these 10 tools come in! They’ll help you make sure all of your efforts are going towards getting the best return on investment possible.
We’ve got everything from a keyword research tool to tools that let you find new terms and phrases to target, to bid management software that helps you set up automated bidding strategies so you never have to worry about lowering your bids by accident again!
What are PPC tools
PPC tools are the best way to get started with pay-per-click advertising. PPC stands for “pay-per-click,” and it refers to an advertising model where you only pay when someone clicks on your ad. This ad spend is typically done through a search engine, using search engines like Google or Bing, but it can also be done through social media platforms like Facebook and Twitter.
PPC tools help advertisers manage their campaigns, including tracking the performance of paid advertising, creating new ads, and optimizing existing ones. They also provide insight into your audience so you can learn more about who’s clicking on your ads (and what they’re searching for).
Why PPC tools are important for businesses?
Pay-per-click (PPC) is an effective way to generate leads, but it can also be a lot of work. You need to create ads, manage budgets, and track the various performance metrics of your campaigns.
You might be wondering: How do I know if my PPC strategy is working?
That’s where PPC tools come in. These tools help you analyze data about your ads and improve their performance so you can spend more time growing your business and less time on the technical aspects of PPC management.
PPC tools can help you take your digital marketing up to the next level by:
- Helping you with multiple campaigns to understand how much traffic each ad gets and which ones are converting into sales.
- Giving you insights into which keywords work best for different industries or locations (since there are many variations on what people search for).
- Helping you see if there are any opportunities for optimization such as lowering bids or changing priority settings within AdWords Editor.
Benefits of PPC tools
PPC tools can help you boost your pay-per-click results. In fact, they can save you money and help you manage your bids more effectively. Here are some benefits of PPC tools:
- Prioritize keywords and bids
- Collect data about your competitors
- Analyze traffic sources and conversions
- Automate bidding decisions
- Track ad performance over time
- Monitor keyword data and rankings paid search, for specific keywords or groups of keywords (keyword trends, keyword ideas, or performance reports)
- Optimize your ad spend and account structure for better performance (ad group structure, account types google ads editor name, campaign types google ad campaigns, etc.)
- Set up alerts for important events like when there’s a change in ad budget or when a keyword has been paused or deactivated by Google Ads campaigns
Top 10 PPC Tools for Boosting Your Pay-Per-Click Results
Here are the top PPC tools you can use to improve your ads.
Google Ads
Google Ads is probably the most commonly used PPC tool. it is also considered a keyword magic tool. It’s easy to set up and use, and they have a ton of features.
There are a few different types of ads and Google campaigns you can create with Google Ads: text ads, display ads, video ads, shopping ads, and local business ads. You can also target your ads by location or language.
Pros
Google Ads has a wide range of features that make it easy to use, including ad extensions and automated bidding. The interface is simple and intuitive, so you can easily get started without needing to consult someone else. The interface also allows you to track your ads in real-time, which is useful if you need to adjust things on the fly or are looking for immediate results.
Cons
A lot of the features in Google Ads are only available after you upgrade your account, which can get expensive if you’re not sure whether or not PPC is right for your business yet (though there are ways around this). Another con is that there’s no free version available—you have to pay for all of the features unless you want to use them on a trial basis (which doesn’t always work out as well).
Features
Some of the features that make Google Ads so popular are:
- Targeting options: In Google ads, You can target users based on location, language, device type, and other factors
- Analytics: You can use Google Ads’ analytics tools to see how well your campaign is performing over time (and make adjustments accordingly)
- Reporting: You can see detailed reports on how much money was spent on each campaign and where those clicks came from in Google ads.
Rating
Rating: 4.5/5
Yandex Direct
Yandex Direct is a tool and a great PPC software that helps you manage your pay-per-click accounts. It allows you to set up campaigns, track impressions, and analyze the results of each campaign.
You can also create ads and track their performance. Yandex Direct has a built-in ad editor, which lets you create ads that are optimized for different devices and formats (text ads). You can also use it to add links that lead to your landing page or phone call conversion page.
Pros
- Easy to use, even for beginners
- Helps you create and manage campaigns for your website (both Yandex and Google)
- Shows you the demographics of your target audience, including their interests and geographic location.
Cons
- Limited functionality.
Features
- Campaign Management: This is where you create your campaigns and manage them over time.
- Budget Management: Here you can set daily budgets for each campaign and see how much money you’ve spent in total so far.
- Keyword Research: Keyword research gives you information on the average cost per click (CPC) for each keyword phrase that you enter into the tool. You can then use this data to decide whether or not it’s worth creating an ad campaign around these keywords (or if they’re too expensive).
Rating
Rating: 4.3/5
MarketingCloudFX
MarketingCloudFX is a PPC tool and PPC software that can help you create, manage, and optimize campaigns across multiple channels. It features a drag-and-drop interface that makes it easy to set up campaigns in just a few minutes.
The tool also has built-in integrations with Google AdWords, Bing Ads and Amazon Ads so you can use it with all of your favorite platforms.
MarketingCloudFX also offers a free trial so you can try it out before deciding if it’s right for your business.
Pros
- A free trial is available for those who want to try out the product before actually buying.
- You can set up multiple accounts in one place with ease.
- The interface is easy to use and understand, even for beginners.
Cons
- There aren’t any tutorials available for marketers who need help getting started with the product.
Features
- One of the most useful features of MarketingCloudFX is keyword research. It allows you to find new keywords that you might not have considered before.
- Another feature that makes MarketingCloudFX stand out from other systems is its ability to track conversions by location. It provides detailed reports about which ads have resulted in sales or leads in specific cities or regions around the country.
Rating
Rating: 4/5
Acquisio
Acqusio is the right PPC tool software that is used by companies to manage their campaigns. It helps you to manage your keywords, create ads, and monitor performance. It has a user-friendly interface and can be used by both beginners and advanced users.
Pros
- An easy-to-use interface makes it simple to get started with Acquisio
- Gives you access to all the data you need while managing your account in one place.
- You can set up alerts so you know when something important happens in your account.
Cons
- Acquisio has limited functionality for lead generation and reporting. It’s also only available as a desktop application (though there is a web version).
Features
Acquisio offers a variety of features, including:
- Real-time reporting on all campaign performance metrics
- Advanced keyword research tools
- Automatic bid management tools
- Conversion tracking tools
Rating
Ratings – 4/5
Unbounce
Unbounce is a landing page builder that lets you create and test landing pages without having to code them from scratch. The tool allows you to embed your PPC ads on your landing pages, which means you can use it to test different ad variations and see how well they perform.
Pros
- Makes it easy to create landing pages quickly.
- Lets you embed PPC ads on your landing pages, so you can test different ad variations.
- Integrates with Google Analytics and AdWords for deeper analysis of how users interact with your ads editor.
Cons
- The editor lacks advanced features.
Features
Unbounce’s got a lot of built-in features that make it easy for you to create great landing pages and ads:
- Form builder: You can create forms and add them to your landing page in less than a minute, which is awesome for collecting leads and building relationships with potential customers.
- A/B testing: This tool lets you test different versions of your landing page or ad copy against each other, which means you can find the best version faster than ever before.
- Integrations: Unbounce integrates with tons of other tools, including Google Analytics, MailChimp, Salesforce, HubSpot, etc., so you can get even more data about what works best for your business!
Rating
Ratings: 4/5
Adalysis
Adalysis is one of the best PPC platforms that can help you track and analyze your PPC campaigns. It’s free to use, and it provides you with a lot of information about your ads, keywords, and landing pages.
Pros
- Free to use
- Provides lots of information about your ads, keywords, and landing pages
- Automatically tracks conversions and ROI
Cons
- Not as robust as other tools (but it’s free)
Features
Adalysis has some great features, including:
- A conversion tracking feature that allows you to see how many people are clicking on your ads and going through to your site
- The ability to track keyword performance over time, so you can see if your campaigns are improving or declining
- A report that shows which keywords are bringing in the most traffic and revenue for your website (and which ones aren’t)
Rating
Ratings: 4/5
Optmyzr
Optmyzr is a free tool that allows you to create and manage your PPC campaigns. You can use it to plan, optimize, and analyze your PPC campaigns by creating and managing keyword lists, ad groups, ads, and budgets.
Pros
- It’s Free
- Easy to use
- Offers suggestions on how to improve your ad performance
- Allows you to see how much each click costs you
Cons
- Does not have all of the features of more expensive tools.
Features
Optmyzr’s features include:
- A keyword planner that allows you to find related keywords, including suggestions for long-tail keywords and search volume.
- An ad copy generator that will help you create ads for your products and services that are optimized for Google AdWords.
- A landing page builder that allows you to quickly and easily create landing pages for your website or blog.
Rating
Rating- 4/5
Shape
Shape is the best PPC software tool that allows you to manage your PPC campaign with ease. It has many features, such as its ability to create custom reports and an AdWords API that can be integrated with other platforms like Google Sheets. Shape also has a great user interface, which makes it easy for users to navigate through the tool’s many features.
Pros
- Shape has a lot of great features. It’s one of the most comprehensive PPC tools on the market, and it can help you with everything from keyword research to campaign management.
- The interface is easy to use, and it’s very easy to integrate with your existing AdWords account. Many PPC agencies and marketing managers use this tool for many purposes.
- The tool is intuitive and easy to use, with a clean interface that doesn’t take up too much space.
- It’s also very simple to set up an account, which makes it great for beginners who are just getting started in PPC marketing.
Cons
- Although this tool is great for beginners, it could not be more helpful for experts who want more detailed information about their accounts and campaigns.
Features
Shape is a PPC-optimization tool that helps you create ads, manage campaigns and track performance. It offers an easy-to-use interface and a wide range of features, including:
- Bid adjustment based on ad quality score
- Automatic bid adjustment based on competitor bids and budgets
- A/B testing for keywords and ads, including split URL testing
- Tracking all your campaigns in one place
Rating
Rating: 4.5/5
PPC Entourage
PPC Entourage is a web-based platform for managing pay-per-click campaigns. It offers features like keyword research, ad creation and optimization, and reporting.
Pros
- Very easy to use
- Easy to set up a test campaign and see how it performs
- Funnels help you track your conversion rates and ROI
Cons
- Fewer features than other platforms.
Features
PPC Entourage is a great tool if you’re looking to manage your PPC campaigns on a large scale. Its features include:
- Automatic bid management, which allows you to set up automatic bidding rules so that you can focus on other aspects of your campaign.
- Customized campaign reports, which allow you to view customized data points and metrics that are relevant to your specific business.
- Keyword research, which helps you find new keywords based on their performance and popularity with other people in your industry. This is especially helpful if you’re trying out new campaigns or optimizing existing ones.
- Account management, which gives you the ability to manage multiple accounts at once, making it easy to access all of your data from one place.
Rating
Ratings: 4/5
Adsbot
Adbots is one of the most popular PPC management tools on the market. It’s simple to use, but it also has a ton of features for people who want to get more advanced with their campaigns.
Pros
- Easy to set up and use
- Great for beginners who just want to get started quickly
- Tons of features for more advanced users
Cons
- It only works with Google AdWords.
Features
Adsbot has many features:
- It provides real-time reports on all aspects of your campaign(s).
- You can customize reports to suit your needs and easily export them for further analysis or sharing with colleagues or clients.
- With a single click, you can set up automated tasks such as adding negative keywords or broad-match keywords to existing ad groups and campaigns that don’t use those features yet.
Rating
Rating: 4/5
Some common mistakes to avoid when using PPC tools
There are a lot of PPC tools out there, and some of them can be really helpful for boosting your pay-per-click results. But before you use one, it’s important to know what not to do.
- Don’t just go with the first tool you see. Do some research!
- Don’t forget to check out [company name]’s free tool. It’s easy to use and has a lot of great features!
- Don’t forget that no single tool is going to solve all your problems—you still need to do your own research and put in the work yourself!
- Not testing enough ads
- Not testing different landing pages
- Not being patient enough to see what works
- Not tracking conversions and ROI like a hawk
- Using low bids just because it’s free
- Not thinking about long-term SEO optimization (AKA “SEO” is not a one-time thing)
- Thinking that bidding on branded terms is easy money (it’s actually quite difficult)
- Not knowing what keywords to target in google or search engine in the first place (keyword research is a MUST!)
- Thinking that “bulk upload” means you don’t need to do optimize ads in your ad copy manually (it doesn’t)
Conclusion
There are many tools that can help you with search ads and boost your pay-per-click results. The first is to use a keyword research tool that will help you identify and analyze the keywords that are most relevant to your business. Next, use an ad copy creation tool to write ad copy that will grab people’s attention and encourage them to click on your search ads more. Finally, use a landing page analyzer tool so that you can ensure that your own landing page optimization and pages are optimized for conversions by making sure they’re answering users’ questions and meeting their needs.
