11 Best Social Proof Tools in 2024 (Free and Paid)

Social proof is more than just a marketing buzzword—it’s a psychological trigger. When potential customers see others taking action, they feel reassured that it’s a good decision.

Whether it’s seeing a high number of product reviews, real-time purchases, or customer testimonials, these signals boost confidence and reduce hesitation.

For instance, if you land on a site and see popups like “Maria from Dallas just bought this,” it creates a sense of activity and trust. Social proof tools help build this momentum effortlessly.

Here’s a quick summary of the tools discussed to save you time:

1. WiserNotify: 100% Fully Customizable tool. Offering best support,  Inbuilt A/B testing capablitites , 50+ designs, robust analytics and advanced targeting for personlize user experience for maximum conversion impact.

2. Nudgify: Enhances conversions by fostering urgency, with analytics to track success.

3. FOMO: Customizable social-proof tool with diverse templates and no coding required.

4. ProveSource: Easy to use with customizable notifications, enhanced by Google Analytics integration.

5. Proof: Features unique campaigns like Hot streaks, with a premium pricing model.

6. Provely: Displays real-time activity with three campaign types, quick to set up with a single line of code.

7. Evidence: Simple setup, multi-language support, and numerous integrations, though design options can be limited.

8. TrustPulse: Shows real-time site activity, integrates with email tools, and supports A/B testing.

9. WPFomify: WordPress plugin with real-time data, strong integrations, and mobile-friendly design.

10. NotificationX: Displays real-time notifications for WordPress, with a variety of notification types and an easy setup.

11. NextSale: Effective for small to medium businesses, promoting sales and building email/SMS subscriber lists.

Features to Look for in Best Social Proof Tools

Customization

Design Flexibility: Match the tool’s look to your brand’s style.

Message Customization: Edit text to your tone and messaging.

Display Rules: Control where and when notifications appear.

Customization ensures the social proof doesn’t disrupt the user experience.

Easy Setup

Platform Compatibility: Works with your website builder or e-commerce platform (e.g. WordPress, Shopify, WooCommerce).

Simple Installation: Plugins or code snippets for quick setup.

API Access: For advanced integrations and custom development.

Easy setup minimizes technical hurdles and gets you up and running fast.

Real-time Data and Updates

Live Feeds: Pulls in customer actions as they happen.

Dynamic Updates: Automatically updates notifications based on real-time activity.

Latency Minimization: Ensures timely and relevant info is displayed.

Real-time functionality makes it authentic and urgent.

Analytics and Reporting

Performance Metrics: Tracks impressions, clicks and conversion rates.

A/B Testing: Test different messages or designs.

Insights Dashboard: Centralized place to monitor performance.

Analytics helps you measure ROI and optimize your social proof.

Mobile Friendly

Adaptive Design: Looks good on all screen sizes.

Touch-Friendly Interactions: Usable on mobile devices.

With increasing mobile traffic, mobile friendliness is crucial for user engagement.

Compliance and Privacy

GDPR Compliance: Meets EU data protection regulations.

CCPA Compliance: Meets California privacy laws.

Consent Options: Opt-in/opt-out for users.

Compliance protects your business from legal issues and users concerned about privacy.

Multilingual

Language Customization: Display notifications in multiple languages.

Automatic Translation: Integrates with translation tools for global reach.

Essential for businesses targeting international audiences.

User Interface

Intuitive Dashboard: Easy to use and manage.

Pre-built Templates: Quick-start options for beginners.

Documentation and Tutorials: Resources to help you get the most out of the tool.

A user-friendly tool saves time and reduces the learning curve.

Scalability

Flexible Plans: Options for different business sizes and needs.

Resource Management: Handles increased traffic without performance issues.

Upgrade Options: Easy to scale up as you grow.

Scalability means the tool will work for you as your demands increase.

Support

Responsive Support: Support is provided via chat, email, or phone.

Knowledge Base: FAQs, guides, and troubleshooting resources.

Check out the 11 Best Social Proof Tools 

1. WiserNotify

Wisernotify is the best social proof tool for businesses of all sizes because of the numerous benefits it offers.

It builds trust with your visitors, improving loyalty and the value of your brand.

They provide all types of notifications, including built-in A/B testing, 50+ design templates, and advanced audience targeting to personalize the experience for user.

Plus, they offer a 14-day money-back guarantee, so you have no risk in trying it firsthand.

Best Features:

• Display real-time visitor and purchase data to boost customer confidence and increase revenue.
• Show customer reviews from Facebook and Google to build trust with your audience.
• Use A/B testing to optimize social proof notifications for maximum impact.
• Grow your email list with an inbuilt email collector.
• Reach your desired audience with intelligent targeting using display rules.
• Track progress and achieve business objectives with goal setting.
• Agencies can create sub-users and team members for efficient collaboration and project management.
• Integration with 200+ marketing software,

Wisernotify can help you increase conversions by 18% on average, tapping into the power of social proof and FOMO.

Here are the real results from our clients:

Read the entire case study here: Schmicko Case Study. And Lv8- Marketing agency report

How we’ve used Wisernotify to drive success on our own site:

 

See Wisernotify in action! Click below for a guided tour.

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Pricing:

Wisernotify offers a 7-day free trial. Its paid plans start at $16 per month for 10,000 visitors and have a 14-day money-back guarantee.

Also see: How to Use Social Proof Tools to Boost Sales

2. Nudgify

Nudgify creates a sense of urgency and popularity around a product or service, increasing conversions.

Nudgify’s social proof tool or software integrates easily with any website, and the customizable notifications can be tailored to the brand’s style and messaging.

Best Features:

• Users can also track the effectiveness of their social proof campaigns with the tool’s detailed analytics.

Pricing:

It lets you use Nudgify for only 7 days. After that, it will cost you $9/month for 3,000 monthly visitors.

Related: Best Social Proof Apps for Shopify

3. FOMO

Fomo claims to be the first and best social-proof software or social-proof tool. It offers various templates and display rules to suit your website requirements.

Best Features:

• It’s straightforward to customize notifications on FOMO.
• It can be done without any coding.

Pricing: 

Its starter plan costs around $25 per month and includes 8,000 notifications.

Related: Top 10 FOMO Tools To Fire Your Sales & Conversions

4. ProveSource

ProveSource is also easy to set up and powerful social proof software. It lets you customize notification icons, title colors, links, texts, and more.

Best Features:

• Provesource automatically collects data like clicks, hovers, impressions, engagement rate, etc.
• You can connect it with Google Analytics to get a deeper analysis.
• It shows off a verification badge on notifications.

Pricing:

ProveSource’s free plan is limited; paid plans start from $24/month.

Interested in understanding how to integrate social proof into various types of websites or website builders?

Dive into this comprehensive guide on how to add social proof to different types of websites.

5. Proof

Proof is one of the best social proof tools. Proof lets you customize notifications and add custom notification messages like any other social proof tool, but it has one unique feature.

Best Features:

• It offers a social proof campaign like Hot streaks, live sales, etc.
• The biggest downside here is the price.

Pricing:

Proof Pulse Paid plan starts at $29/month, but it is limited to 1000 visitors. After that, the price jumps to $79/month.

6. Provely

Provely is a powerful social proof software that shows real-time customer activity on a website to boost conversions. It is flexible and adaptable to the needs of any business, thanks to its three distinct campaign types: current activity, activity from a rotating set of dates, and historical activity.

Best Features: 

• Provely requires no more than a single line of code to get up and running.
• You can display notifications on any page, including checkout pages.
• This social proof tool allows businesses to design their own unique popup notifications or select from a variety of premade designs.

Pricing:

Provely has limited free plan and it’s pricing start from 19$/month for 10,000 visitors.

7. Evidence

Evidence is the best social proof app. It has a simple interface and can be set up quickly. However, there are a few cons that need to be addressed. Some users may feel that additional design options and integrations are necessary to utilize the tool fully.

Some customers may also have trouble with integrations, and others may feel that product updates could be communicated better.

Best Features:

• The inclusion of support for multiple languages also makes it a viable option for companies with a worldwide reach.
• It provides a pleasant experience for customers and has multiple integrations, such as a website chat box and mobile optimization.

Pricing:

You can try out Evidence with a free 14-day trial before making a long-term commitment. The starter plan costs $40 for 5,000 visits.

8. TrustPulse

 

TrustPulse social proof tool works by showing visitors real-time notifications of recent activity on your website and landing pages, such as when someone subscribes to your email list or makes a purchase.

This creates a sense of urgency, fear of missing out, and social proof, which can motivate site visitors to take action and help increase your site’s conversion rate.

Best Features:

• Easily integrate TrustPulse notifications into your site’s appearance.
• Sync with popular email marketing software to add new customers and launch targeted campaigns.
• Conduct A/B tests to see which notifications and messages resonate most.
• Monitor campaign success in real-time and adjust your strategy accordingly.

Pricing

It starts with $5/month for 1 sites and 1500 site views with limited feature access.

9. WPFomify

WPfomify is a powerful social proof plugin for WordPress that is easy to set up and includes powerful integrations that work with the best WordPress plugins and email marketing services.

Best Features:

• With WPfomify, you can integrate real-time data, subscriber activity, and customer reviews into your site while maintaining a consistent look and feel.
• In addition, it is fully responsive, so your social proof will appear beautifully on any device.

Pricing:

WPfomify’s annual fees range from $99 for a single-site license to $299 for an unlimited-site license. Unlimited sites and a lifetime license can be purchased for $399.

10. NotificationX

NotificationX is a powerful social proof tool for WordPress that helps you increase conversions and build trust with your audience. With its simple setup process, you can easily display real-time notifications of sales, blog comments, email subscriptions, and more.

This helps visitors see that other people are buying, commenting, and engaging with your site, encouraging them to do the same.

Best Features:

• NotificationX offers 6 notification types, including sales alerts, WordPress reviews, and notification bars.
• The responsive design ensures notifications look great on any device.

Pricing:

It offers a one-year licensing plan for $39.

11. NextSale

NextSale is a powerful marketing tool that helps businesses boost conversions through the implementation of social proof strategies. It’s a great social proof tool for small and medium-sized businesses to promote sales and special deals with this helpful tool.

Best Features:

• NextSale allows marketers to build their email and SMS subscriber bases by using pop-ups and top bars to advertise specials and request contact information.

Pricing:

NextSale has drawbacks. Because only the highest-paying customers receive priority service, it may not be the best option for corporations. NextSale pricing starts at $29/month for one website and 30,000 visitors.

Types of Social Proof Notification

Here are some of the best-performing social proof notifications, which you can use to boost conversions and sales quickly.

Let’s dive into the top social proof notifications that WiserNotify offers to help grow your business.

1. Inline Social Proof Notification

Inline social proof can be seamlessly integrated throughout the customer journey, including on product pages, product detail pages, and checkout pages.

By displaying how many people are viewing and purchasing items, this feature enhances credibility and trust, reassuring customers of their buying decisions.

Example 1:

Here’s what inline recent purchase notifications look like on a product details page—encouraging, right? You can further customize these notifications to better suit your needs.

Example 2:

This example uses “Hot!” and “🔥” emojis to highlight a product’s popularity and includes specific numbers to make it more convincing.

Example 3:

This example leverages real-time data to create a sense of urgency and scarcity.

Inline social proof is a subtle yet powerful way to build trust and encourage conversions.

It works by seamlessly integrating customer testimonials and reviews directly into your website copy, providing relevant social proof at the moment of decision.

Because it blends naturally with your content, it’s not as intrusive as popups or banners.

Seeing real people endorse your products increases credibility and gives potential buyers more confidence in their purchase decisions.

2. Recent Sales Popup

Recent sales popups are a type of social proof that displays small notifications of recent purchases on your website, showing visitors that others are buying your products in real-time.

This image shows how these popups can be adapted for different industries.

Recent sales popups are a fantastic way to boost conversions by tapping into the power of FOMO and social proof.

When visitors see that others are buying your products in real-time, it creates a sense of urgency and validates their interest.

It’s like saying, “Don’t miss out, everyone else is already on board!”

These popups also make your website feel more dynamic and engaging, grabbing attention and encouraging immediate action.

3. User Reviews

Showcasing user reviews on your website is a powerful way to build trust.

This image shows how you can display user reviews in a nice and informative way.

User reviews are essential for building trust and credibility with potential customers.

Positive reviews act as a powerful endorsement, showing that others have had good experiences with your products or services.

They also provide valuable information to potential buyers, helping them make informed decisions.

Plus, user reviews can even boost your search engine rankings by providing fresh, relevant content for search engines to index.

To make user reviews more effective:

• Ask Customers to Leave Reviews: Make it easy for happy customers to share their feedback.
• Show Real Reviews: Display reviews that are genuine and believable.
• Respond to Reviews: Engage with customers who leave reviews, positive and negative.

4. Recent Sign-ups

Similar to recent sales popups, recent sign-up notifications show visitors that others are joining your email list, community or online course.

This image shows how you can customize these notifications for different niches.

Recent sign-up notifications are a clever way to leverage the “herd mentality” and boost your email list or community growth.

When website visitors see that others are signing up, it encourages them to join the party.

It’s like seeing a long line outside a club – you automatically assume it must be worth checking out!

These notifications also contribute to a sense of community, showing that you have an active and engaged audience.

Plus, they’re a fantastic way to capture leads and build relationships with potential customers.

5. Live Visitor Count

Live visitor counts show the number of people currently on your website or a specific landing page.

This image shows how you can use live visitor counts across different niches.

Live visitor counts are a simple but effective way to showcase your website’s popularity and create a sense of excitement.

When visitors see that others are actively browsing your site or checking out a specific product, it creates a feeling of “I’m part of something buzzing!”

This can be especially effective for time-sensitive offers, as it adds a layer of urgency and encourages visitors to take action before it’s too late.

6. Announcement

Announcements are a good way to share news, promotions or updates with your website visitors.

This image shows how you can use announcements to highlight important info.

Announcements are a versatile tool for capturing attention and driving engagement on your website.

Whether you’re promoting a limited-time offer, announcing a new product launch, or simply sharing exciting news with your audience, a well-crafted announcement can make a big impact.

They can create a sense of urgency, encourage immediate action, or keep your audience informed and excited about what’s happening with your brand.

7. Youtube Subscribers

Showcasing your Youtube subscriber count on your website is a great form of social proof especially if you have a big and active following.

This image shows how you can display your Youtube subscriber count.

Displaying your YouTube subscriber count is a smart way to leverage your channel’s success and build credibility with your website visitors.

A high subscriber count signals that you’re a trusted source of information in your niche and that people find your content valuable and engaging.

It’s like a virtual stamp of approval that says, “Hey, we know what we’re talking about, and others agree!”

This not only builds trust with potential customers but can also drive traffic to your YouTube channel, further expanding your audience and reach.

 

What More Does WiserNotify Offer?

Okay, I know what you’re thinking: “Those social proof tools are cool and all, but that’s it?” Nope!

Wisernotify has many other features to help you increase conversions and sales.

Here are a few more goodies:

8. Countdown Timer

Remember that feeling when you see a “limited-time offer” and suddenly feel the urge to buy? That’s the power of scarcity and urgency and countdown timers are a great way to create it.

Countdown timers are a powerful tool for driving conversions by creating a sense of urgency and scarcity.

As the clock ticks down, potential customers feel compelled to take action before it’s too late.

This is especially effective for limited-time offers, as it highlights the fact that the opportunity won’t be around forever.

By visually emphasizing the limited availability of a product or service, countdown timers can also increase its perceived value, making customers more likely to make a purchase.

Where to Use Countdown Timers:

• Sales and Promotions: Use them to highlight flash sales, limited time discounts or early bird offers.
• Webinars and Online Courses: Make people sign up before the event starts by showing a countdown to the start date.
• Product Launches: Build hype for a new product launch with a countdown timer.

You can add these countdown timers to product pages, landing pages, and sidebar popups.

9. Call to Actions

Want to make it super clear what you want visitors to do? Add a call to action (CTA) to your social proof notifications.

For the first row:

Call back: “Want to speak to a real person? Request a call back!” (Add a button that says “Request Call Back”)

Video popup: “See it in action! Watch a quick video demo.” (Add a button that says “Watch Demo”)

All in one: “Streamline your marketing! Explore our all-in-one solution.” (Add a button that says “Learn More”)

For the second row:

Whatsapp: “Get instant support! Chat with us on WhatsApp.” (Add a button that says “Chat on WhatsApp”)

Latest Offers: “Don’t miss out! See our latest deals and offers.” (Add a button that says “View Offers”)

To make your CTAs even more effective, think about adding a sense of urgency, highlighting a key benefit, and using strong action verbs.

For example, instead of simply saying “Request a call back,” you could say “Limited time offer! Request a call back before it’s too late.”

This creates a sense of urgency and encourages visitors to take action immediately.

Alternatively, you could highlight a benefit, like “Get expert advice! Request a call back and get your questions answered.”

Finally, using strong action verbs like “Grab” or “Watch” can make your CTAs more compelling and encourage clicks.

10. Email Collection Form

Having an email list is crucial for any online business. With Wisernotify you can add an email collection form to your social proof notifications.

Adding an email collection form to your social proof notifications is like a two-for-one deal!

You get to leverage the power of social proof to grow your email list, capturing leads right at the moment they’re most engaged with your brand.

Seeing others interact with your site can make visitors more likely to sign up for your emails, too.

And once they’re on your list, you can nurture those relationships, provide valuable content, and promote your products or services, turning those leads into loyal customers.

11. Social Media Counter

Show off your social media following! Displaying your social media follower count can be a great form of instant social proof especially if you have a large and active audience.

Social media counters are a great way to show off your brand’s popularity and build credibility with potential customers.

A high follower count acts as an instant indicator of your online presence and influence, showing that people are interested in what you have to offer.

This, in turn, increases trust, as visitors see that others find your brand valuable and worth following.

Plus, by prominently displaying your social media counts, you can encourage website visitors to connect with you on those social media platforms, expanding your reach and building stronger relationships with your audience.

12. Social Wall

A social wall is a live feed of social media content from your customers and followers.

A social wall is a fantastic way to bring your brand’s social media presence to life on your website.

By curating and displaying user-generated content, you can highlight positive customer experiences, encourage interaction with your brand on social media, and foster a sense of community around your products or services.

It’s like creating a vibrant hub where your audience can connect with each other and your brand, amplifying your social media efforts and strengthening relationships with your followers.

Top Social Proof Software Recommendation

WiserNotify is at the top of the list because of its full feature set, which covers everything above and more.

Besides having over 50 pre-built, highly customizable notifications, WiserNotify is the only tool that allows you to display social proof and FOMO marketing as inline messaging.

If you don’t like traditional floating notifications, WiserNotify lets you integrate social proof directly into your website’s content.

This inline messaging is similar to how big platforms like Amazon, eBay, and Booking.com display subtle nudges on their product pages, catalogs, and checkout pages.

It enhances user experience by providing relevant information without being intrusive.

With advanced targeting, A/B testing and integration with 200+ tools, WiserNotify has everything you need to make social proof work for your website.

Both floating notifications and inline messages gives you the flexibility to choose what works best for your audience and goals.

Wrap up

The right social proof tool can be the game-changer your business needs. Whether you’re looking to boost conversions or build trust, the tools we’ve explored offer a range of powerful solutions.

Remember, the most effective approach is often a combination of different tactics.

Experiment, analyze your results, and fine-tune your strategy to find the perfect mix that resonates with your audience and drives your desired results.