When was the last time you bought some new product without asking for reviews from a friend?
Did you ever buy something because all your friends were buying it?
We all did it; we never buy new things or subscribe to a new service without validating them; we all validate our purchases with social proof.
Yeah, social proof, we use it in everyday life. But what is it exactly? Let’s see
What is social proof?
In Layman’s terms, Social proof is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation.
In simple terms, people look to others before making any decision. If someone you know made a decision, you’re more likely to make that decision too. That’s social proof.
Social proof comes in many forms, like a number of likes, reviews, ratings, endorsements, or highlighting other people’s behavior.
Why is social proof important?
The question is how it will contribute to your business. Social proof helps build trust and credibility. It increases your brand value by showing what people think about you.
Eventually, it helps in generating more revenues and sales. Below are some of the types. Of social proof that can help you grow your business
- Celebrity endorsement
Celebrity endorsements can be a great way to advertise your product. It creates more impact than some random person talking about your product.
2. Expert proof
A credible blogger, business leader, or well-known person has an influence in their industry. If they talk about a product or service, people are more likely to buy from them.
3. Testimonials, Customer reviews, and ratings
It plays a really important role in building credibility when someone from outside the brand is talking about the product.
4. User-generated content (UGC)
Smart marketers are good at using user-generated content. They use user success stories and case studies to build ladders to climb up their ladders to success.
5. Subscriber counts & Social connections
Showing subscriber count and social connections usually help you gain popularity.
Using only one type of social proof is never helpful. Using a mixed salad of social proof will be more effective.
So, How can you choose the best social proof for your website?
Here are some tips to get you started on a journey of building trust and increasing conversions.
Identify the best use case for your website.
Social proofs are a great way to increase customer engagement and get more conversions. But it is necessary to make a proper strategy to get the best results.
Here are some of the use cases which can help you get the best results.
Show the most popular products and categories.
Identify your user’s tastes and current trends, show them personal recommendations. Visitors are more likely to add products to the cart when they get personal recommendations.
Geographical location plays a significant role here. Take Netflix, for example. If you’re living in the US, UK, India, or any other country, Netflix will show you the top 10 trending movies and shows as per the location.
People are more likely to watch shows which everyone is watching. Most people watched Squid Game even if they don’t watch series in this genre, but they still did; why?
Because everyone around the world was talking about it, and they didn’t want to miss out.
So it works, people buy things which everyone is buying, they don’t want to miss out on the latest trends.
Rearrange products based on popularity
Have you ever bought something from Amazon? Sure, you did.
What they actually do is rearrange products based on popularity to engage more customers.
Rearranging your carousel dynamically can help you get the most conversions.
If you own an e-commerce site, this is a must-do.
Show live visitor count on your product page
Imagine a situation where there are two shoe stores, there are a lot of customers in one, and the other store is empty.
Both stores have the same products, where will you go to buy your nice pair of sneakers?
You’re more likely to buy from a store full of customers. Even if both stores will have the same product you will buy from the store with more customers.
This is what happens on online sites. Showing live visitors will help you build trust among customers.
If you’ve more visitors, you’re more likely to attract new visitors to buy from you.
Show real-time stock volume
Do you know why Zara sells more clothes than any other brand?
Because they only make a few clothes with the same design. It makes them stand out in their audience because only a few people will have that piece of cloth.
People love to be different when it comes to fashion.
Websites do the same to stand out from their competition.
Showing real-time stock volume will create urgency and FOMO.
It will help you get cart conversions faster.
Use numbers as proof to convince more customers
Numbers are a great way to gain customer trust. People believe in numbers, doesn’t matter if he is a billionaire or a laborer working at a factory, everyone falls for the numbers.
One of the best examples is Hubspot. Hubspot is using numbers in a smart way to get more conversions.
If you’re reading a marketing article, you will be invited to join their community of over 200,000 marketers.
If you’re reading a sales article, you will be invited to join a sales community of over 50,000 salespeople.
Numbers are a great way to get customer attention.
These were some use cases to show social proof notifications. But you can’t start showing them on your own; you’re going to need some tools with smart features to start converting faster.
Here is the list of the five best social proof notifications tools available in the market.
WiserNotify is only a year old, and it already has 6000+ websites using their tool.
The tool is really simple to use, and customizations can be done without any code.
It offers customizations like display rules, text editing, collector tool, notification icon, CTA & links.
It is fully loaded with pro features like A/B testing, 50+ notification design, and powerful dashboard analytics.
It offers free Widgets which also allows showing video pop-ups to engage customers.
They have a great support team that will guide you through anything.
It offers a lifetime free plan where you get access to all the features, the free plan is limited to 1000 visitors only.
Its paid plan starts from $12/month for 10,000 visitors (when billed annually)
Nudgify is one of the most trusted brands for social proof notification tools.
Nudgify offers a wide range of customization to get the most out of your social notifications.
Nudgify has all the features that you need to create the moment that matters.
It lets you use Nudgify for only 7 days. Post that it will cost you $9/month for 10,000 visitors per month.
Fomo claims to be the first social proof notification tool.
It offers various templates and displays rules to suit your website requirements.
It’s really easy to customize notifications on FOMO. It can be done without any coding.
FOMO offers a 14 day free trial period, it offers a different range of plans to meet your visitor quota requirements.
Its most popular plan is around $39/month for 50,000 visitors.
Provesource is also easy to set up. It lets you customize notification icons, title colors, links, texts, and many other things.
Provesource automatically collects data like clicks, hovers, impressions, engagement rate, etc. You can connect it with Google Analytics to get a deeper analysis.
It shows off a verification badge on notifications. A badge indicates that notifications are verified by provesource and are not generated manually.
Provesource free plan is really limited and paid plans to start from $21/month.
Proof might be the last on our list, but it is also one of the most advanced social proof tools available.
Proof lets you customize notifications like any other social proof tool, but it has one unique feature.
It offers a social proof campaign like Hot streaks, live sales, etc.
The biggest downside here is the price. Paid plan starts at $29/month, which is limited to only 1000 visitors. Post that, the price jumps to $79/month.
So these were the tools you can use to show social proof. Till now, you must have understood how your customers can help you sell more.
You have an abundance of social proof available on your site; you just have to use it the right way to build trust and generate more sales.
Out of all the tools you have seen here, I recommend you go for WiserNotify.
The only reason here is that they let you use all the features in their free plan, which is free for a lifetime. It is always better to get a first-hand experience of all the features before making a buy decision.
No matter what tool you use, adding social proof to your website will surely help you get more conversions. It is time to use social proof to get ahead of your competition.
INFLUENCE. ENGAGE. CONVERT
- Turn actions into social proof & improve
- the conversion rates upto 18%