8+ Genius Popup Software (Free and Premium)

Imagine a store where a friendly guide shows you exactly what you want and helps you find similar and relevant products—without any sales pitch or pressure to buy.

That’s the magic of popups. Did you know that popups have an 11% success rate?

However, this success largely depends on the popup software you use.

A reliable popup builder is a crucial component of any conversion rate optimization strategy.

These tools are designed to capture email addresses to grow your subscriber list, highlight special offers and promotions, engage readers, reduce cart abandonment, gather feedback, and guide visitors to relevant products or content.

In this article, you’ll discover 10 of the best popup software options, both free and paid.

We’ll compare their pros and cons to help you make an informed decision.

So, let’s get started!

10 Best Popup Software For Higher Conversions

Finding the perfect popup builder can be overwhelming, but don’t worry—we’ve got you covered.

We’ve scoured the market and tested numerous tools to bring you the best options available.

Whether you’re just starting out and need a free solution or are ready to invest in a powerful paid tool, our list has something for everyone.

1. Wisernotify

Wisernotify provides numerous popups, including two types of popups: video popups and sales popups.

These tools are designed to enhance visitor engagement and increase conversion rates by leveraging social proof and creating a sense of urgency.

With over 50 notification designs, announcement widgets, timers and WhatsApp integration, it offers a comprehensive solution for online businesses.

Key Features

Video Popups: Display YouTube subscriber counts and video notifications to boost engagement and gain more subscribers.

Sales Popups: Show recent sales or real-time purchases to create urgency and drive sales.

Easy Installation: Set up in just 2 minutes with a 14-day free trial, no credit card required.

Customizable Templates: Access to over 50 unique design templates.

Wide Use Cases: Applicable across various industries, including fashion, beauty, retail, and more.

Pros

• Smooth and quick installation.
• Effective in increasing conversions.
• Variety of customizable templates.
• Free trial available without credit card.

Cons

• The abundance of features and options might overwhelm new users.

However, there is a resource section available on the website for self-learning.

Here are the real results from our clients:

Read the full case study here: Schmicko Case Study. And Lv8- Marketing agency report

How we’ve used Wisernotify to drive success on our own site:

 

See Wisernotify in action! Click below for a guided tour.

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Paid plans are as follows:

Basic Plan: $16/month, 5,000 monthly visitors

Starter Plan: $26/month, 10,000 monthly visitors

Premium Plan: $40/month, 50,000 monthly visitors

Agency Standard Plan: $85/month, 200,000 monthly visitors

(Source: G2)

2. Bdow (Formarly Sumo)

Bdow is a robust popup software designed to help website owners capture email addresses and boost conversions effortlessly.

Known for its user-friendly interface and easy setup process, Bdow provides a comprehensive suite of tools to create and customize engaging popups tailored to specific audience segments.

It integrates seamlessly with popular email service providers, making it a versatile addition to any marketer’s toolkit.

Key Features

Email Opt-in Forms: Create highly customizable email opt-in forms targeted to specific URLs, devices, and visitor characteristics.

Social Media Sharing: Enhance visibility and engagement by promoting forms on various social media platforms.

Visitor Targeting: Precisely target forms based on visitor location, date ranges, cookies, and referrers.

Pros

• Easy to use and highly customizable.
• Effective in increasing website traffic and conversion rates.
• Comprehensive analytics and A/B testing tools.
• Wide range of integrations with email service providers.
• Ideal for growing e-commerce businesses.

Cons

• The learning curve can be steep for beginners.
• Limited visibility options for international sites.
• Branding is present in the free version only.
• Initial setup can be complex for those unfamiliar with the platform.

Related: 20 Form Builder Tools for Creating Effortless Online Forms

Pricing

Bdow offers a free forever plan with limited features.

The paid plans start at $39 per month and offer an annual billing option.

(Source: G2)

Also, check: 50 Conversion Rate Optimization (CRO) Tools

 

10 Sales Optimization Software for Serious Sales Growth

3. OptinMonster

OptinMonster is a popup software designed to enhance conversions through its powerful drag-and-drop popup builder.

It allows businesses to create visually appealing and high-converting popups, overlays, and other marketing campaigns without any coding or design skills.

OptinMonster offers a wide range of popup types and templates to suit various marketing needs, ensuring an optimized user experience and improved lead generation.

Key Features

Drag & Drop Builder: Create attractive popups with ease.

Lightbox Popup: Capture attention with eye-catching popups.

Fullscreen Welcome Mat: Engage visitors with a full-screen welcome.

Floating Bar: Persistent sticky campaigns at the top or bottom of the page.

Slide-in Campaigns: Subtle, engaging slide-in popups.

Gamified Campaigns: Interactive spin-a-wheel games to boost engagement.

Exit-Intent Technology: Capture abandoning visitors to reduce cart abandonment.

Also see: 12 Exit Popup Examples to Increase Conversion

Pros

• Easy integration with any HTML-coded website.
• Wide variety of customizable campaign types.
• Connects with over 500 marketing tools like Mailchimp, Klaviyo, HubSpot, Constant Contact and more.
• Advanced targeting and personalization

Cons

• No free plan is available.
• Difficult to connect the web platform with WordPress.
• Users need a professional web developer for advanced analysis tracking like cross-domain tracking.

Pricing

Basic Plan: $9.97/month, 2,500 Pageviews, 1 domain

Better Plan: $29/month, 25,000 pageviews, 3 sites

Best Plan: $49/month, 100,000 pageviews, 5 websites

(Source: G2)

4. Poptin

Poptin is a user-friendly platform that allows website owners to create engaging and high-converting popups using an advanced drag-and-drop editor.

With a wide range of ready-to-use templates and no coding skills required, Poptin makes it easy to customize popup forms, and autoresponders to match your brand and meet your marketing goals.

The platform offers various types of popups, advanced targeting options, and integration with over 50 email marketing and CRM systems, making it a versatile tool for capturing leads and increasing conversions.

Key Features

Variety of Templates: Choose from lightbox popups, gamified popups, countdown popups, full-screen overlays, slide-in popups, social widgets, and top/bottom bars.

Advanced Targeting: Trigger popups by exit-intent, time delay, scrolling, and on-click, and target by traffic source, country, date, time, and specific website pages.

A/B Testing: Quickly create A/B tests to compare timing, interactions, templates, and triggers for optimal performance.

Integration: Seamlessly integrate with over 50 email marketing systems and CRM platforms, plus 1500+ integrations via Zapier and Integromat.

Pros

• User-friendly and easy to customize
• Wide range of templates and popup types.
• Round-the-clock assistance.

Cons

• The free version is not for high-traffic sites.
• Inefficient graphical editor.
• Heavier scripts slow down the loading process.

Pricing

Poptin has both free and paid plans. In each plan, it offers unlimited popups:

Basic Plan: $20 per month, 10,000 visitors, 1 domain

Plus Plan: $47 per month, 50,000 visitors, 4 domains

Developer Plan: $95 per month, unlimited domains, 150,000 visitors

(Source: G2)

Also see: Top 5 Pop-up Examples to Learn From

5. ConvertFlow

ConvertFlow is a versatile platform designed to help marketing teams create personalized website popups without needing developers.

With a user-friendly, no-code builder and a range of 100+ ready-to-use templates, ConvertFlow enables you to launch highly targeted and effective popups quickly.

This platform is ideal for businesses looking to grow their email and SMS lists, reduce cart abandonment, increase order value, and provide personalized shopping experiences.

Key Features

No-Code Builder: Create personalized website popups with an easy-to-use drag-and-drop builder.

Multiple Popup Types: Includes lightbox popups, full-screen overlays, slide-in popups, intro mats, and quiz popups.

Advanced Targeting: Target popups based on URL, referral source, geolocation, site activity, and more.

Exit-Intent Technology: Trigger popups when visitors are about to leave to reduce cart abandonment.

Pros

• Highly customizable with a user-friendly interface.
• Save time and workforce with 100 pre-designed templates.
• Collects more customer data without overwhelming the visitors.
• Increase average order value by encouraging customers to add more to their cart.

Cons

• Premium pricing may be higher than some competitors.
• The learning curve for some advanced features.
• Loading custom fonts slows down the website.

Pricing

ConvertFlow offers a free plan with a 14-day free trial. The paid plans are as follows:

Funnels Plan: $99 per month

Pro Plan: $75 per month

Business Plan: $225 per month

(Source: G2)

Also see: 10 Best Cart Abandonment Software – Top Picks for 2024

6. Privy

Privy is an all-in-one ecommerce marketing platform designed to help online stores grow their sales through effective email, SMS, and conversion tools.

One of its standout features is its powerful popup software, which helps businesses turn casual visitors into loyal subscribers with customizable popups, flyouts, and high-converting displays.

Privy integrates seamlessly with Shopify, making it easy for store owners to implement and manage their marketing strategies from one platform.

Key Features

Customizable Popups: Create and deploy tailored popups to capture emails and increase conversions.

Flyouts: Engage visitors with subtle, non-intrusive flyouts that appear at the right moment.

Interactive Spin-to-Win: Make sign-ups fun with a customizable spin-to-win wheel.

Mobile-Optimized Popups: Ensure a seamless user experience across all devices.

Welcome Incentives: Offer discounts or special offers to new visitors to encourage sign-ups.

Pros

• Wide range of customizable popup templates.
• Seamless integration with Shopify for streamlined operations.
• Comprehensive support and coaching are available.
• Interactive features like spin-to-win to engage visitors.

Cons

• Creates separate contact lists with different letter cases for the same email address.
• Users have to clean their email lists to remove duplicates manually.
• Limited functionality for non-Shopify users.

Pricing

Privy offers two pricing plans: the starter plan is $30 per month, and the growth plan is $45 per month.

(Source: G2)

7. Hello Bar

Hello Bar is a leading popup software for WordPress users to create engaging and high-converting popups without any coding skills.

Trusted by over 600,000 websites, Hello Bar offers a variety of popup types, including bars, modals, alerts, sliders, and page takeovers, to capture leads and drive sales.

With an intuitive visual editor and advanced targeting options, Hello Bar makes it easy to design and deploy effective popups that enhance user experience and boost conversions.

Key Features

100+ Themes: Access a wide range of pre-designed themes for visually appealing popups.

Design Assistant: Automatically match popup colors, fonts, and styles with your site design.

Visual Editor: Customize popups with an easy drag-and-drop editor.

Responsive Design: Ensure your popups look great on all devices with mobile-responsive templates.

Trigger-Based Popups: Display popups based on user actions like clicks, exit intent, or time on site.

A/B Testing: Test different popup elements to find the most effective configuration.

Analytics and Reporting: Track the performance of your popups with detailed analytics and reports.

Pros

• Easy to use with no coding skills required.
• Wide range of popup types and customizable templates.
• Show popups based on visitor location, time, or referral source.
• Ensure popups remain visible even when users scroll.
• Integrates seamlessly with major email marketing platforms.

Cons

• Has limited targeting options.
• Challenging for websites with many blog posts to keep track of popups on each post.
• Hello Bar cannot be directly integrated with HubSpot.

Pricing

Hello Bar is free for users with up to 5000 visitors per month. After that, pricing plans are:

Growth Plan: $29 per month

Premium Plan: $49 per month

Elite Plan: $99 per month

(Source: G2)

8. Sleeknote

Sleeknote is a versatile popup software that helps marketers capture leads, increase sales, and engage website visitors without relying on design or development teams.

With a user-friendly interface and powerful features, Sleeknote allows you to create personalized and targeted popups, slide-ins, sidebars, and more.

Sleeknote’s powerful targeting options allow for personalized popups based on visitor behavior, ensuring that messages reach the right audience at the right time.

Also see: 19 Sales Popup Apps to Skyrocket Your Sales

Key Features

Customizable Popups: With an intuitive drag-and-drop editor, you can design various types of popups, including slide-ins, sidebars, and gamified popups.

Integration: Seamlessly integrate with over 1,200 marketing tools to sync your leads and enhance your campaigns.

A/B Testing: Test different popup variations to determine which performs best.

Mobile-Responsive: Ensure your popups look great on all devices with mobile-responsive designs.

Pros

• User-friendly interface suitable for non-technical users
• Versatile popup types for various marketing goals
• Effective in increasing email sign-ups and reducing cart abandonment.
• Comprehensive analytics and reporting features.

Cons

• The tool is costly compared to other tools.
• Difficult to use the interface of the tool.

Pricing

There is a one-week free trial available for this tool. The paid plans are the following:

Lite Plan: €49 per month

Basic Plan: €59 per month

Plus Plan: €114 per month

Pro Plan: €225 per month

Premium Plan: €369 per month

(Source: G2)

9. Getsitecontrol

GetSiteControl is an excellent choice for businesses that combine popups, email marketing, and automation to help them engage visitors, capture leads, and drive sales.

With an intuitive interface and a wide range of features, GetSiteControl makes it easy to create and deploy effective popups and email campaigns tailored to your audience’s behavior and preferences.

Key Features

Customizable Popups: Create beautiful popups and inline forms with a drag-and-drop editor and a gallery of professionally designed templates.

Advanced Targeting: Display popups based on visitor behavior, location, and other conditions to maximize engagement.

Email Marketing: Craft professional emails using a built-in editor and pre-designed templates, and send targeted campaigns to your subscribers.

Automation Workflows: Automate email sequences based on triggers such as form submissions and email link clicks, and set conditions using tags and segments.

Analytics and Reporting: Track the performance of your popups and email campaigns with detailed statistics and reports.

Pros

• Integrates smoothly with Google Tag Manager, enabling fast and efficient deployment of popups.
• AI-powered email copy generation and refinement.
• The WordPress plugin makes the integration even simpler.
• Comprehensive contact management and segmentation.

Cons

• Difficult to implement popups on subdomains.
• Problem with setting up Zapier integration through the Zapier website.
• Users need to set it up via the Getsitecontrol website.

Pricing

Getsitecontrol offers a freemium model.

Pro Plan: $13.66 per month, 100,000 monthly widget views

Pro Max Plan: $20.84 per month, Unlimited monthly widget views

(Source: G2)

10. Popupsmart

Popupsmart is a no-code popup builder designed to help e-commerce businesses increase sales, build email lists, and engage with visitors in just a few minutes.

With its intuitive interface and powerful features, Popupsmart allows users to create high-converting popups without any technical skills.

Key Features

No-code popup builder: Create and customize popups without any coding skills.

Advanced targeting and trigger options: Personalize campaigns to reach the right audience at the right time.

Pre-designed templates: Save time and effort with ready-made popup designs.

Seamless integration: Compatible with platforms like WordPress, Shopify, and more.

Comprehensive help documentation: Access tutorials and support for easy setup and use.

Pros

• Less intrusive popup option that expands on click
• Tool loads in approximately 124 milliseconds
• Compatible with a wide range of websites and platforms

Cons

• Some users experienced bugs and problems with integration.
• Lacks robust A/B testing features.

Pricing

For monthly 5000 page views, a free Popupsmart plan is available.

Basic Plan: $32.5 per month, 50,000 page views per month

Advanced Plan: $57.5 per month, 100,000 page views per month

Pro Plan: $82.5 per month, 250,000 page views per month

Expert Plan: $132.5 per month, 500,000 page views per month

(Source: G2)

Criteria for Selecting the Best Popup Builder

The global Popup Builder Software market is projected to reach $229.5 million by 2030.

With numerous options available, selecting the right popup software for your business requires careful consideration.

Here are key criteria to help you make an informed decision:

Ease of Use

Choose software that is user-friendly, even for non-technical team members.

Complex tools require extensive training, diverting focus from actual marketing strategies and potentially demotivating your team.

Opt for software that allows you to create stunning popups quickly and easily, so you can spend more time on strategic initiatives.

Customization Options

Your brand’s uniqueness should be reflected in your popups. Look for software that offers extensive customization options, including colors, fonts, and various popup styles.

This allows you to create attention-grabbing designs that resonate with your audience and align with your brand identity.

Integration

Seamless integration with other systems is crucial for maintaining an efficient workflow.

Ensure that your chosen software can easily connect with your existing marketing tools, CRM systems, best text to speech tools for improved accessibility, and e-commerce platforms.

This connectivity enables effortless data flow, providing a comprehensive view of your marketing efforts.

Targeting and Triggers

Advanced targeting and trigger options are essential for reaching the right audience.

Effective popup software should offer features like exit-intent popups, location-based offers, and behavior-triggered messages.

These capabilities ensure that your campaigns attract the right visitors, leading to higher conversion rates and better engagement.

Analytics and Reporting

Knowledge is power, and good analytics give you the insights to supercharge your popup strategy.

Look for software that tracks key performance metrics, helping you understand what works and what doesn’t.

Access to detailed data enables informed decision-making and drives real results.

Support and Resources

Great support and resources are like having a knowledgeable friend on speed dial. Be it troubleshooting an issue or seeking inspiration, tutorials can guide you.

Choose software that offers responsive customer support and access to tutorials, guides, and a community of fellow users.

This support system can help you troubleshoot issues, find inspiration, and implement best practices efficiently.

Price

It’s tempting to choose the cheapest option. However, the right tool is an investment in your success. Consider whether the features will align with your goals.

There should be a perfect balance of price and functionality. When you find it, you’ll be set up for long-term growth, and that tool will bring amazing ROI.

Conclusion

Picking the right popup software is tricky. It’s all about understanding what your business needs to thrive.

Think about your priorities. Do you need something easy to use?

How necessary is customization for you?

Also, how much can you stretch your budget?

Now, if you are looking for a tool that ticks all these boxes, Wisernotify is worth a look.

The software has some fantastic features. It can easily integrate with many marketing tools and has multi-language features to localize your content on Shopify or other platforms.

All of these increase your conversion rate.

Ready to take your popups to the next level?

Try Wisernotify. With four months free and a 14-day free trial on paid plains, you have nothing to lose and everything to win!