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The global e-commerce market is expected to hit $5.55 trillion in 2022. In this e-commerce boom, there's huge competition in the e-commerce business, and it's not easy to stand out your e-commerce brand as unique.
That's why many businesses are using advanced platforms to build their e-commerce store, like Magento 2, to build their store with endless possibilities.
If you've created an outstanding e-commerce store but struggle with the high competition, it's time to do something unique to stand out from your brand and increase sales.
Social proof notifications are a one-stop solution for your e-commerce business. By adding social proof notifications to your store, you can increase sales and conversions to your store and stand out as a unique brand.
If you want to increase sales and grow your E-commerce business, add Social proof notifications on your store and see the results.
But the question is, how to add Social proof notifications to your store?
In this article, we've discussed Social proof notifications, their types, and how you can add Social Proof notifications to Magento 2 stores.
Without any further delay, Let's begin!
Ways to use social proof notifications in Magento 2 store
Social proof notifications are nothing but pop-up notifications that you can display on your store and encourage visitors to take similar actions.
There's human psychology behind it, i.e., a group of people can influence a person's decisions. Similarly, you can apply this process to the e-commerce business.
When you show hundreds of pop-up notifications on your store, it influences any visitor's decisions and encourages them to take similar actions.
Whenever any visitors come to your store and see a pop-up notification like:
"Someone has recently purchased a product"
"100+ people viewing this product"
This type of notification influences visitors and encourages them to take similar actions, resulting in more sales and conversions.
There are different types of pop-up notifications available for different results.
There are seven types of pop-up notifications you can display on the Magento 2 store:
- Sales pop-up notifications
- Live visitor counter & recent offer views
- Display Reviews/ratings
- Announce offers & discounts
- Countdown timer
- Lottery widgets
- Blinking tab
Let's discuss this in detail!
1. Sales Pop-up notifications
For E-commerce stores, showing sales pop-up notifications can be a game-changer.
Showing sales pop-up notifications to visitors creates urgency, builds trust, and increases sales faster.
Whenever any visitors come to your store and see hundreds of sales pop-up notifications like:
"Someone has recently purchased this product"
This type of back-to-back pop-up notification catches customers' attention and builds trust that your products are in-demand and end up with purchase decisions.
Sales pop-up notifications create urgency and trust for the product so that customers can make buying decisions faster.
You can display small, eye-catching, and attractive pop-up notifications on your store and influence customers for more purchases.
2. Live visitor counter & recent offer views
This is one of the eye-catching and useful pop-up notifications essential for new businesses to stand out.
You can display the no. of visitors currently viewing your store or any specific product. This type of notification builds trust, and visitors consider your brand popular and trusted.
You can also display recent offers views notifications to promote your offers and encourage visitors to take this offer and purchase faster.
Whenever any visitors come to your store and see live pop-up notifications like:
"97 shoppers are viewing this product."
"100+ shoppers are viewing this offer."
This type of notification catches customers' attention and builds curiosity to know the offer and end up with conversions.
3. Display Reviews/Ratings
According to statistics:
- 87% of people do research about the product before making buying decisions
- 92% of people trust recommendations more than advertisements.
These statistics clearly show that people always do research and want to know real feedback about the product from other customers before making buying decisions. That's why nowadays, almost all companies are showing hundreds of reviews/ratings on their store so that they can see the benefits people get after purchasing the product and influence them to make buying decisions faster.
Whenever any visitor comes to your website and sees hundreds of positive reviews & 5-star ratings about the products, it builds trust and encourages visitors to make buying decisions faster.
4. Announce offers & discounts
If you have an e-commerce store, you surely offer some discounts on products, and for this, you should display announcement offers & discount notifications on your store.
These are small, eye-catching, and attractive pop-up notifications that show offers and discounts on your store.
Whenever any visitors come to your store and se hundreds of pop-up notifications like:
"40% off on purchase of 2 T-shirts"
"Buy 2 T-shirts and get one free."
This type of notification with Unbeatable offers catches customers' attention and encourages them to make buying decisions faster.
To increase sales and promote your offers, it's the best pop-up notification for your store.
5. Countdown timer
Nowadays, you've noticed that almost all stores are showing a Countdown timer on their store and the reason is to build urgency and scarcity for the products.
You can build urgency and scarcity with a countdown timer by showing limited-time offers with Countdown.
Whenever any visitors come to your store and see this notification:
"Big discounts for 2 hours and 10 minutes"
When visitors see this type of notification builds urgency to buy the products before the offer ends.
It's one of the best ways to increase sales and conversions.
6. Lottery widgets
Showing lottery games in e-commerce stores can be a great idea. It helps to engage with shoppers and give them amazing discounts and offers.
Whenever visitors come to your store and see a beautiful lottery notification that catches customers' attention and encourages them to participate and win exciting discounts, it results in more sales and conversions.
7. Blinking Tab
If you want to return those visitors who leave your website, then the blinking tab is the only way to return visitors immediately.
Whenever any visitors come to your store and leave it on another tab because of any reason, then your store tab shows blinking notifications back-to-back that catch customers' attention and encourages them to return and take action.
It helps to increase sales and conversions in your store.
How to add social proof notifications on Magento 2?
Social proof notifications are one of the best ways to increase sales and conversions in your store.
But how can you add these notifications to your store?
WiserNotify is a one-stop solution that can help you to add social proof notifications on your Magento 2 store.
Follow the step-by-step process:
Step 1 - Install Pixel on your Store
First, you need to install a pixel on your Magento 2 store so that you can link Magento 2 with WiserNotify.
Once you've pasted Pixel code in Magento 2, go to the next step.
Step 2 - Go to WiserNotify's official website
Now you need to create a free account in WiserNotify.
Click Here to create a new account in WiserNotify by filling in the basic details like:
Also, there's no credit card required to create an account in WiserNotify.
Once you've created an account, go to its dashboard and click "Integration."
Now, search for "Magento," Install it in your WiserNotify platform, and log in to your Magento 2 account.
You've built a successful connection between Magento 2 and WiserNotify.
Step 3 - Customize notifications
WiserNotify comes with many pre-built templates that you can select and customize accordingly.
First, you need to select which pop-up notification you want, like sales, sign-up, discount, etc., and then select the design you want to customize accordingly.
WiserNotify allows you to do full customization options to make notifications eye-catching and attractive.
Step 4 - Make it Live
Once you've designed your notification, review all the changes you've done, and click on Publish.
Congratulations! you've successfully added Social proof notifications on your Magento 2 store.
As we can see the growth of the e-commerce business, it's the right time to do something unique and stand out for your brand.
Social proof notifications can help you grow your business and increase sales and conversions.
WiserNotify is the #1 best Social Proof notifications platform that supports 250+ platform integration, including landing page builder, email marketing tool, etc.
If you want to increase sales and conversions on your store, then add Social proof notifications on your Magento 2 store with the help of WiserNotify.
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