PrestaShop is one of the popular platforms for e-commerce stores. Anyone can easily build their store on this platform and run their business smoothly without any technicalities.
But this platform does not come with sales-oriented features that can convert leads into sales. That’s why many e-commerce store owners are competing heavily. If you’re also struggling with high competition but want to stand out for your brand as unique, then it’s time to do something unique to grow your E-commerce business.
Social proof notifications can be a game-changer for your e-commerce business.
By adding Social Proof to your e-commerce store, you can catch customers’ attention and encourage them to make buying decisions.
With social proof notifications, you can increase sales, high-quality leads, signup, free trial, and many other desired results.
In this article, we’ve discussed social proof notifications, their types, and how to add social proof notifications on the PrestaShop store
Without any further delay, Let’s begin!
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Ways to use social proof notifications on the PrestaShop store
PrestaShop is an excellent platform for building a store, but it’s not enough to convince potential customers to make buying decisions. You need to show something eye-catching and attractive that catches customers’ attention and encourages them to make buying decisions faster.
Social proof notifications are the best way to catch customers’ attention because of their small, eye-catching, and attractive pop-up notifications that catch customers’ attention and influence them to take similar actions.
According to the statistics:
- 92% of people trust recommendations more than advertisements
When you’re showing hundreds of pop-up notifications on your store, it seems like recommendations for the visitors, and then they’ll trust and make buying decisions faster.
There are different types of social proof notifications used in store for getting different results.
If you have an e-commerce store, then you can display eight types of pop-up notifications on your store:
- Sales pop-up notifications
- Sign-up notifications
- Live visitor counter
- Display Reviews & Ratings
- Announcement offers
- Countdown timer
- Lottery widgets
- Blinking tab
Let’s discuss this in detail!
1. Sales pop-up notifications
Sales pop-up notifications are the most powerful for e-commerce stores to increase sales and conversions.
This sales pop-up notification is nothing but an eye-catching notification showing how many people are actively buying products.
For example:
Whenever any visitors come to your store and see an eye-catching pop-up notification like:
“100+ people recently purchased this product.”
or
“Someone has recently purchased this product”
When you display sales notification in your store, it catches customers’ attention and seems like many people are buying the products. It encourages customers to make buying decisions faster.
If you want to stand out for your brand as unique, social proof notifications are one of the best strategies to grow your brand.
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2. Conversion notifications
You require conversion notifications if you want to generate high-quality leads, newsletter subscribers, sign-ups, free trials, or any survey to fill out.
These sign-up notifications can catch customers’ attention and encourage others to take similar actions.
For example:
Whenever any visitors come to your store and see an eye-catching pop-up notification like:
“100+ people sign-up newsletter”
When you display conversion notification in your store, it catches customers’ attention and encourages them to take similar actions. It seems that so many people are interested and taking subscriptions.
3. Live visitor counter
A Live visitor counter is the best way to catch customers’ attention and build trust.
With Live visitor counter-notifications, you can display how many people are actively available in your store and their actions.
For example:
Whenever any visitors come to your store and display live visitor notifications like:
“97 shoppers are active in the store.”
When you display this type of notification in your store, it catches customers’ attention and seems like so many people are taking an interest in the product. It encourages visitors to make buying decisions faster.
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4. Display Reviews/Ratings
According to the statistics:
- 92% of people trust recommendations more than advertisements
And it clearly shows that people always consider reviews and ratings first before making buying decisions. So it’s essential to display positive reviews/ratings on your store so that customers can see the reviews and build trust for your brand, and it helps to make buying decisions faster.
To increase sales and build trust and a loyal community, you can display positive reviews/ratings.
Related: 50+ real examples of social proof
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5. Announcement offers
If you’re running an e-commerce store and want to announce offers, this pop-up notification can be helpful for your business.
r PrestaShop
This pop-up announcement widgets catches customers’ attention and encourages them to take this offer before it ends. So its result is more sales and conversions.
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6. Countdown timer
The Countdown timer is the essential element of any website or store. Almost all websites/stores show a countdown timer because it catches customers’ attention and encourages them to make buying decisions faster.
For example:
Whenever any visitors come to your store and see this attractive countdown timer like:
“Big discount offer for 2hrs 10mins”
When you display this type of notification on your store, it seems like urgency and scarcity for the offer and encourages visitors to make buying decisions immediately.
7. Lottery widgets
If you want to stand out for your brand as unique, try lottery widgets in your store. It’s one of the most effective ways to engage customers and increase sales.
Whenever visitors come to your store and see eye-catching lottery notifications, it catches customers’ attention and encourages them to participate in the Lottery to win excision offers.
Its result is more sales and conversions in your store.
8. Blinking tab
If you want to attract those customers who left your website without any purchases, you need a blinking tab.
With the Blinking tab notification, you can attract potential customers and encourage them to return to the store and make buying decisions.
For example:
Whenever any visitors come to your store and leave a store without any purchases then, it shows eye-catching tab notifications:
“2 items left in your cart! Hurry up”
This type of notification catches customers’ attention and encourages them to return to the store and make buying decisions faster.
How to add Social Proof notifications on PrestaShop?
Social proof notifications are the most powerful way to increase sales and conversions in your store.
But the question is, how to add social proof notifications on PrestaShop
WiserNotify is a one-stop solution to add social proof notifications on PrestaShop.
Follow the step-by-step process to add social proof notifications on PrestaShop:
Step 1 – Install Pixel on your PrestaShop store
First, you need to install Pixel on your store so that you connect PrestaShop with WiserNotify.
Once you’ve pasted the pixel code in your store, you can go to the next step.
Step 2 – Go to WiserNotify’s official website
Now it’s time to create a free account in WiserNotify.
Click here to create a free account in WiserNotify by filling in the basic details like:
- Name
- Password
Also, you can create an account without using a credit card.
Once you’ve created an account, you can go to Integration, search PrestaShop, and click on Connect.
Now login to your PrestaShop account in WiserNotify for successful integration.
Step 3 – Customize notifications
WiserNotify comes with so many beautiful pre-built templates that you can use to display pop-up notifications on your store.
Different pop-up notifications are available for other purposes like sales, sign-up, discounts, announcements, etc. You need to select the purpose and then choose a design you want to customize according to your store’s look and feel.
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Step 4 – Make it Live
Once you’ve done all the changes and are satisfied with your customization, click on Publish.
Congratulations! you’ve successfully shown pop-up notifications on your store.
Final Verdict
The demand for social proof notifications is growing rapidly, and it’s helpful to grow your brand and increase sales.
WiserNotify is the #1 best social proof notifications platform that supports 250+ platform integration, including landing page builder, email marketing tools, etc.
If you’re running an e-commerce store and want to increase sales and conversions, add social proof notifications on your PrestaShop store with the help of WiserNotify.
