Unbounce is one of the most popular drag-and-drop landing page builders that helps anyone build eye-catching and convertible landing pages easily. Also, it allows you to use Unbounce popups.
If you’re running a business, you probably know that creating a landing page is not enough. There are many things required to make a landing page convertible & run high-performing marketing campaigns.
Just like pop-up notifications, have you ever noticed? Nowadays, landing pages show pop-up notifications like “12 people recently purchased the product” or “100+ people took a free trial”. These notifications are among the best marketing strategies that influence visitors to make buying decisions faster.
These pop-up notifications, popularly known as Social proof notifications, can increase sales and conversions on landing pages. Many businesses add social proof notifications on their landing pages and get desired results.
If you have an Unbounce-created landing page and want to increase sales and conversions, then it’s the right time to add social proof notifications on your landing page.
This guide has discussed social proof notifications, their types, and how you can add social proof notifications on your Unbounce landing page.
Let’s get started!
Ways to use social proof notifications on Unbounce landing pages
Social proof notifications are powerful marketing strategies to increase sales and conversions on landing pages.
There’s human psychology behind it. Whenever any person sees hundreds of people doing the same activities, it influences them to take similar actions.
For example – Whenever any visitors come to your landing page and see so many pop-up notifications about
“100+ people recently purchased a product.”
This type of notification shows that hundreds of people are buying actively, encouraging visitors to make buying decisions faster.
Many businesses are showing pop-up notifications on their landing page to increase sales and conversions. You can display different types of pop-up notifications for different results.
There are ten types of social proof notifications available for Unbounce landing pages:
- Sales Pop-up notifications
- Sign-up notifications
- Live visitor counter
- Display Reviews/ratings
- Announce offers
- Use Countdown timer
- Lottery widgets
- Video Pop-ups
- Sales demos
- Blinking tab
Let’s discuss this in detail!
1. Sales Pop-up notifications
According to statistics:
- 87% of people do research before buying any products
- 92% of people trust recommendations more than other advertisements
So it shows that reviews play the most important factor in customers buying decisions and when you display hundreds of sales pop-up notifications like
“Someone has recently purchased a product”
Then it encourages visitors to take similar actions and make buying decisions faster. Adding social proof notifications is one of the most important parts of the landing page to increase sales and conversions.
Because these social proof notifications back-to-back create urgency and scarcity towards the product and visitors end up with conversions.
Sales pop-up notifications come with:
- More sales
- More conversions
- More email subscribers
- More visitor’s time spent
- More checkout
- Many more…
If you have an Unbounce landing page and want to increase sales, showing sales pop-up notifications is essential.
2. Sign-up notifications
Businesses build landing pages for different purposes. You need conversion notifications if you have a landing page for sign-up purposes like a free trial, email subscribers, fill forms, or anything.
“100+ customers recently took a free trial.”
This type of back-to-back notification on the landing page can influence customers and convince them that so many people are interested in your products and create urgency to do similar actions.
Sign-up notifications are eye-catching and attractive, catch customers’ attention and end up with high conversions.
To build trust and create urgency, sign-up notifications can be helpful for your Unbounce landing page.
3. Live visitor counter
Live visitor counter-notifications are one of the best ways to build trust in your brand.
You can display live visitor notifications like:
“100+ customers are viewing this product right now.”
These notifications build trust in front of customers that there are so many people who are taking interest and increase chances of getting sales.
4. Display Reviews/Ratings
As we’ve previously discussed, a group of people can influence a person’s decisions.
Showing reviews/ratings on your landing page is essential for building trust and increasing sales and conversions.
Almost 92% of people trust recommendations, and these reviews/ratings are like recommendations that people share on the landing page.
Showing hundreds of positive reviews/ratings on your landing page builds trust and encourages customers to take action and make buying decisions faster. But make sure you’re showing eye-catching, attractive, and convincing pop-up notifications for better engagement.
Related: 50+ real examples of social proof
5. Announce offers
If you want to pr
omote any offers on your landing page, announcing offers and notifications are the best fit for your landing page.
You can display announcement widgets like:
“40% off on all t-shirts today.”
This kind of offer you can easily promote by using pop-up notifications.
Whenever visitors come to your landing page and see back-to-back pop-up notifications about this offer, it creates urgency towards the offer, and customers make buying decisions faster; otherwise, they may lose the deal.
To promote any offer and create urgency, announcement widgets are best.
6. Countdown timer
The countdown timer is the essential section on the landing page that creates urgency and fear of missing out on the offers.
You can showcase a big discount, including a timer for a limited time to get more conversions in less time. The countdown timer can increase sales and conversions on your landing page.
7. Lottery Widgets
If you want to build a community of loyal customers and promote your brand in the most fun way, you can use lottery widgets on your landing page.
Whenever visitors come to your landing page and see a pop-up notification about the lottery, that looks attractive and encourages visitors to join the lottery game and win amazing offers.
By adding lottery widgets, you can give amazing discounts to your visitors, increasing the chances of getting sales and conversions.
8. Video Pop-ups notifications
If you want to showcase videos on your landing page directly from YouTube, then you can use a video pop-up on the landing page.
By adding video pop-up, you can engage visitors and let them know more about your products to get more sales and conversions.
9. Sales Demos
Offering a free demo is never out of trend. If you’re promoting any product, you can give a free trial to their customers and increase sales and conversions on your landing page.
You can display a Free demo widget on your landing page and attract new visitors to take a free demo and later get converted.
10. Blinking tab
The blinking tab is one of the eye-catching ways to attract visitors who leave your website without buying any products.
Many landing pages use this method to get back the customers on their page and influence them to make buying decisions faster.
“2 items left in your cart”
This blinking notification keeps coming on your tab, catches your attention, and encourages you to get back on your landing page.
The blinking tab is an awesome method to catch customers’ attention and increase sales.
How to add social proof notifications on the Unbounce landing page?
There are numerous benefits of adding social proof notifications on your landing page.
If you have a landing page and want to increase sales and conversions on your landing page, then it’s time to display social proof notifications.
WiserNotify is a one-stop platform that can help you to add social proof notifications on your Unbounce landing page.
Follow the step-by-step process to add social proof notifications on the Unbounce landing page:
Step 1 – Install Pixel on your Website
First, you need to install Pixel on your Unbounce landing page so that you can link with WiserNotify.
Once you’ve pasted the Pixel code on your Unbounce landing page, proceed to the next step.
Step 2 – Go to WiserNotify’s Official website
Now, you need to create a free account on Wisernotify.
Click here to create a free account in WiserNotify by filling in basic details:
You can fill in the details, and there’s no credit card required.
Once you’ve created your free account, go to Integration and search Unbounce.
Now, click on Connect to install Unbounce in your WiserNotify account.
Now there’s a connection established between WiserNotify and Unbounce.
Step 3 – Customize notifications
WiserNotify allows you to customize your pop-up notifications as per your landing page look & feel to attract more customers to your landing page and increase the chances of getting more sales and conversions.
You can select any p
op-up notifications design based on desired results like sign-up, sales, announce offers, and modification as per your interest.
Step 4 – Make it Live
Once you’ve set up your social proof notifications and customized them accordingly, review them and click on Publish.
Congratulations! Your landing page is showing eye-catching and attractive pop-up notifications to increase sales on your landing page.
Social proof notifications are one of the best ways to increase sales and conversions on your landing page.
If you have an Unbounce landing page and want to increase sales, it’s time to add social proof notifications on your Unbounce landing page and increase sales using Wisernotify.