Marketing Terms​

Learn how to establish authority and leverage the Authority Principle to elevate your marketing strategies and achieve business success.

Genuine feedback or opinions about a product or service provided by customers based on their experiences, often critical for brand reputation and customer decision-making.

A method of comparing two versions of a webpage or other asset to determine which one performs better.

Individuals who promote, endorse, or positively represent a brand, often with the intent to influence potential consumers.

A psychological tactic that influences consumers' decision-making process by making them rely heavily on initial piece of information they receive.

A type of endorsement where influential figures, often beyond the reach of average consumers, praise a product, inspiring the audience toward desired behaviors.

Attribution Modeling: A data-driven approach that assigns credit to all marketing touchpoints in a conversion path to determine their impact on driving conversions and optimize marketing efforts.

Average order value refers to the average amount of money a customer spends per transaction, which can be increased through various conversion optimization techniques.

Make smarter marketing decisions by tracking attendee/test user count. Learn how to measure, analyze, and optimize this vital metric to gain valuable customer insights and boost your bottom line.

Learn why authenticity is essential for cutting through the noise and building meaningful relationships with your customers.

Notifications sent to customers when a previously unavailable product becomes purchasable again.

These visuals showcase the transformation of a product or service usage over time, emphasizing actual results to persuade potential customers.

High-performing keywords that increase product visibility on e-commerce platforms, enhancing customer reach and sales potential.

Behavioral Targeting: Analyzing and understanding user behavior to deliver personalized content and ads that are tailored to individual preferences and interests, increasing conversion rates.

Bounce Rate: The percentage of website visitors who leave a site after only viewing one page. It helps measure user engagement and site effectiveness.

Recognitions given to an individual or company for meeting specific standards or achieving high levels of expertise and success.

These are indicators used by businesses to validate customers who have actually purchased and used the products they are reviewing.

A psychological phenomenon where customers experience discomfort due to inconsistency between their beliefs and a purchase decision.

The conversion path refers to the journey a customer takes from their initial interaction with a marketing campaign to completing a desired action on a website, such as making a purchase or filling out a form.

Cart Abandonment Rate: The percentage of online shoppers who add items to their shopping cart but leave the website without completing the purchase.

Detailed analyses of specific marketing campaigns or strategies to understand their effectiveness, usually used as educational tools or proof of success.

A strategy leveraging the fame of prominent individuals to boost brand awareness and credibility through co-promotion, endorsements, or collaborative product development.

A platform where consumers engage in discussions, seek advice, share experiences and express opinions about a brand's products or services.

Conversion Barrier: Obstacles or hurdles that prevent potential customers from completing a desired action, such as making a purchase or filling out a form on a website.

A strategic pathway designed to guide potential customers from initial awareness to the final purchase decision, optimizing each step for increased conversions.

A tool used to generate urgency among consumers, typically employed in sales-driven situations or limited-time offers.

Understanding Crowd Favorites in a Marketing Context Welcome to our short guide on crowd favorites! In marketing, crowd favorites refer to products, services, or brands that have gained significant popularity and admiration among consumers. These are the go-to choices that many people prefer and recommend to others. To understand crowd favorites, we must examine their […]

A method to gather feedback, assess satisfaction, or understand needs and preferences of a target audience.

A strategy to test a product or service with a select group of customers before its final launch.

A Call to Action (CTA) is a prompt or statement that encourages users to take a specific action, such as making a purchase or subscribing to a newsletter, often using persuasive language and design elements.

Checkout Optimization: Maximizing the efficiency and ease of the online purchasing process to increase conversions and revenue for e-commerce websites.

Churn rate refers to the percentage of customers who stop using a product or service over a given period of time.

Click-Through Rate (CTR) is a metric that measures the percentage of people who click on a specific link or advertisement, commonly used to gauge the success of online marketing campaigns.

A measure of an individual's or brand's capacity to influence decisions or behavior through credibility and reach in their sphere.

A tactic that leverages the influence of group actions and input to boost customer confidence and enhance product credibility.

A strategy employed to influence or sway consumer behavior by aligning offerings or messaging with existing tastes, trends, or societal norms.

A psychological tactic that leverages the influence of a group's actions or beliefs on an individual's decision-making process.

The technique of maintaining uniformity in messaging and branding across various platforms to create a seamless customer experience.

Cross-selling is the practice of offering customers additional products or services that complement their initial purchase.

A strategic technique encompassing the presentation of selective customer reviews, testimonials, or endorsements to build brand trust and boost conversions.

The Cost of acquiring each new customer, measured by dividing the total marketing expenses by the number of new customers gained.

A quantitative measure depicting the total number of distinct individuals who avail of a business's products or services.

A comprehensive path that a consumer takes involving all interactions and touchpoints from initial brand discovery to final purchase.

Customer Lifetime Value (CLV): Measure of the total profit a customer is expected to generate over their relationship with a business, informing marketing strategies to maximize long-term value.

Customer retention refers to the strategies and actions taken by a company to keep existing customers and increase their loyalty and satisfaction.

The percentage of users who complete a desired action (like purchasing a product) out of the total number of visitors on a website or digital platform.

Dynamic pricing is a pricing strategy that allows businesses to adjust the price of a product or service in real time based on factors such as demand, supply, and competition, with the goal of maximizing revenue and profits.

A psychological state where customers feel overwhelmed by too many options, leading to difficulty in making purchase decisions.

A situation where consumers face difficulty in making a purchase due to overwhelming choices, potentially leading to lost sales.

Optimizing email campaigns to increase open rates, click-through rates, and ultimately, conversions.

A public approval or support by a well-known personality or entity, often used for increased brand credibility and sales upliftment.

Explore the role of expert recommendations in marketing and how they can influence customer perceptions and drive purchasing decisions.

Offers provided to customers who purchase goods or services in advance or during off-peak hours.

They are snippets from social media networks integrated into the content of a web page or blog post, enhancing user engagement and content freshness.

These are measures indicating how users interact with content, providing insight on reach, involvement, and responsiveness toward a brand's activities.

User-generated evaluations of products or services, often shared online, that express excitement or passion for the subject reviewed.

Exit intent popups are a type of popup that appear when a user is about to leave a website, with the goal of converting them into a lead or customer.

E-commerce Analytics: Gather and analyze data from online sales to identify opportunities for improving conversion rates, revenue, and overall performance in e-commerce businesses.

Strategies and practices for enhancing online shopping experiences to increase sales and improve customer satisfaction.

A persuasive technique leveraging feelings to influence a customer's behavior or perception towards a product or service.

It's a study exploring how human behavior, shaped by psychological adaptations and evolution, influences consumer decision-making.

A strategy that sets a product or service apart through limiting its availability, fostering its desirability and enhancing its perceived value.

A process where the effects of a campaign or action are used to modify future decisions and strategies.

A design element, often a symbol or icon, used prominently in a business logo to convey the brand’s identity and values.

A time-bound promotional strategy that offers substantial discounts or incentives on products to stimulate quick consumer purchases.

Form Conversion is the process of optimizing online forms to ensure a higher percentage of visitors complete and submit the form, resulting in increased conversions and lead generation.

A high-profile client whose success story is prominently showcased to boost credibility and attract potential clients.

A psychological phenomenon leveraged in advertising to prompt action by making consumers worry about missing out on potential benefits.

A psychological trigger used in marketing to create urgency or promote exclusivity, driving consumers to action to avoid feeling left out.

Funnel Analysis: Analyzing each step in the customer journey to identify and optimize conversion opportunities, improving overall sales and marketing effectiveness.

A period of notable success or productivity in a marketing campaign characterized by consecutive achievements or wins.

Discover how users interact with your website through visual representation, revealing clicks, scrolls, and engagement patterns.

Heatmaps: Visual representations of user behavior on a website, showing where users click, scroll, or spend the most time. Help identify areas for optimization and improved user experience.

A compilation of key moments, achievements, or elements from a campaign or project, designed to showcase successes and generate interest.

A phenomenon where consumers follow mass trends, making purchase decisions based on what others are buying.

A psychological principle leveraged in marketing that capitalizes on an individual's tendency to follow or mimic mass behavior.

A predisposition favoring members of one's own group, often resulting in biased decision-making and preferential treatment.

A strategy harnessing the reach of prominent individuals to promote products or services to their large follower bases.

A psychological phenomenon where people conform to others' actions in situations with perceived uncertainty, often used to influence consumer decisions.

A phenomenon where consumers are more likely to purchase a product after seeing others buy it, leveraging social proof to fuel sales.

Measure success by tracking specific metrics that align with business goals, such as sales, leads, or website traffic, to improve decision-making and drive better results.

Special promotions or discounts given to customers to incentivize a purchase before a product or service is no longer available.

Special promotions that reduce the price of a product or service for a set period to spur sales and increase customer urgency.

Incentive plans introduced by businesses to encourage repeat customers by offering rewards or discounts for continuous patronage.

A practical presentation showing how a product or service operates in real-time, serving as a potent customer engagement and educational tool.

Increase website conversions, leads, and revenue by optimizing your landing pages with strategic design, compelling copy, and effective call-to-actions.

Lead Generation: The process of attracting and capturing potential customers' interest in a product or service to generate sales leads.

Lead nurturing is the process of building relationships with potential customers through personalized and timely communication to guide them through the sales funnel.

A tactic that persuades consumers by asserting an immediate connection or affinity towards a brand, product, or service.

Insightful narratives shared by customers about their experiences with a product or service, used as a persuasive tool in marketing.

A strategy leveraging industry experts or celebrities to endorse a brand or product, thereby boosting its credibility and appeal to consumers.

These are intuitive, quick decisions that individuals make based on pre-existing knowledge or perceptions, often used by marketers to influence consumer behavior.

Maximizing the performance of mobile commerce by improving user experience, optimizing website design and functionality, and implementing effective marketing strategies.

Mobile optimization focuses on improving the user experience and performance of a website or app when accessed on mobile devices.

Multivariate Testing: A technique that allows marketers to test multiple variations of elements (such as headlines, images, or CTAs) on a webpage simultaneously to determine the combination that yields the highest conversion rate.

A psychological approach that involves analyzing strategies used by successful individuals and applying them to reach a personal goal.

Understand the influence of normative social influence on decision-making. Learn how the desire to fit in can affect our choices and actions.

A phenomenon where each additional user of a product or service amplifies its value, thus enhancing its attractiveness and demand.

Online Customer Experience and learn how it shapes customer satisfaction and brand loyalty through seamless online interactions.

These are small messages that appear on users' screens, often used to grab attention, share information, or prompt action like subscribing or buying.

Pageviews refer to the number of times a webpage is viewed or accessed by users, providing insight into website traffic and user engagement.

These are tools used to measure audience engagement, consisting of metrics like likes, shares, comments, and other interactions on social media platforms.

Refers to the instances when a company or product is referenced by media outlets in their content, providing visibility and credibility.

Increase the likelihood of sales by suggesting relevant products to customers based on their browsing and purchase history.

A strong influential force driven by societal or group norms that can significantly impact consumers' purchasing decisions.

Tailoring the user experience by leveraging data and targeting techniques to deliver relevant and individualized content and offers.

Personalized marketing is tailoring marketing messages and experiences to individual customers based on their preferences, behaviors, and demographics.

These are stimuli that prompt customers towards particular actions by appealing to their emotions, needs, or desires.

A psychological trigger encouraging people to return a favor, resulting in increased conversions and customer loyalty.

A measure of customer satisfaction with a product or service, usually expressed on a numeric scale.

Fundamentals of Retargeting/Remarketing in Digital Advertising Have you ever visited a website and then seen ads for that site elsewhere online? That’s retargeting/remarketing in action. It’s like a digital reminder, nudging users to revisit and engage with a brand they showed interest in. Retargeting Basics: This technique involves showing ads to users who have previously […]

Incentive-based strategies that encourage existing customers to introduce a brand to new ones, positively spreading word-of-mouth.

Retention Rate: Percentage of customers or users that continue to use a product or service over a specific period of time.

Refers to live data that updates instantly, as events occur, especially important in understanding immediate customer behavior and response.

Return on Ad Spend (ROAS) is a metric used to measure the profitability of advertising campaigns by calculating the revenue generated for every dollar spent on ads.

Return on Investment (ROI): A metric that calculates the profitability of an investment by comparing the return generated to the cost of the investment.

A psychological concept where individuals determine their own worth based on how they stack up against others, often used to drive consumer behavior.

It's the cumulative sum of shares, likes, and comments a post gets on social media platforms indicating its popularity and reach.

Increase website performance and drive more conversions with conversion optimization techniques to maximize the effectiveness of your digital marketing efforts.

Plan the perfect showcase event and captivate your audience. Learn how to showcase your business and plan a strategy for success.

These refer to the instances where a brand is cited on social media platforms, indicating customer engagement and brand visibility.

A recognized endorsement or certification that a product or service meets certain quality standards, often enhancing customer trust and persuading purchase decisions.

A psychological tactic used in marketing, leveraging the fear of shortage to boost customer purchase urgency and demand.

An approach that capitalizes on limited availability to increase demand and urgency among consumers.

Scroll depth tracking is a method used to measure how far users scroll on a webpage, providing insights into user engagement and content visibility.

A process where businesses monitor digital channels for mentions and social conversations, thus comprehending customer attitude and feedback.

A type of psychological phenomenon where people mirror the actions of others, assuming that these actions reflect correct behavior.

Split testing, also known as A/B testing, is a method of comparing two versions of a webpage or marketing element to determine which performs better in terms of conversions.

Split URL Testing uses multiple versions of a webpage to test which one generates higher conversion rates, allowing marketers to optimize their website for maximum results.

Statistical significance measures the likelihood that a change in a marketing campaign or website design will result in improved conversion rates, helping marketers make data-driven decisions for optimization.

A cognitive bias making one stick to an endeavor because they've invested time, money or resources, despite potential loss or gain.

Obtaining targeted and high-quality website visitors through various strategies, such as SEO, paid advertising, and social media marketing.

Customer statements that affirm the value or benefits of a product, service or brand, frequently used to build trust and credibility.

These are critiques or evaluations of a product, service or company by an entity not connected to the company selling the product or offering the service.

Emblems displayed on a website to increase consumer confidence by demonstrating security features or partnerships with reputable institutions.

Emblems displayed on websites conveying credibility and safety to ensure customer confidence while making online transactions.

Type 1 Error: When a statistical test falsely rejects a null hypothesis that is actually true, leading to a false positive result or incorrect conclusion.

Discover trendsetting in marketing: Lead with innovation to shape consumer trends and elevate your brand's influence.

The number of individuals who visit a website for the first time, providing valuable insights for conversion rate optimization efforts.

Feedback provided by customers about a product or service, which businesses use to improve offerings and build trust with potential consumers.

These are online videos where products are unpacked and demonstrated, primarily to showcase their features and functionality, aiding consumer purchase decisions.

Upselling is a sales technique used to encourage customers to purchase additional or upgraded products or services.

A stimulant in messaging to propel a hasty response or decision, often capitalizing on limited time or availability.

Evaluating a product or service by testing it with representative users to identify any issues and improve overall user experience.

Improving user experience (UX) involves enhancing the overall satisfaction and ease of use that customers have while interacting with a company's product or website.

Content created and published by unpaid contributors, usually customers or fans, to promote a brand or product.

A value proposition is a unique and compelling statement that communicates the benefits and value a product or service offers to its customers.

A strategy that encourages individuals to pass along a marketing message, creating exponential growth in its exposure and influence.

Measuring and enhancing how interactively and meaningfully a website's visitors engage with its content.

Visitor Segmentation: Dividing website visitors into distinct groups based on shared characteristics, behavior, or demographics to tailor marketing strategies and optimize conversions.

Increase website performance and user engagement by optimizing for voice search, making it easier for users to find your content using voice commands on voice-enabled devices.

Sales funnel refers to the step-by-step process that turns potential customers into actual buyers through targeted marketing strategies and optimized customer journey.

A method used to manage demand for a product or service by creating a list of potential customers who will be serviced when possible.

A process of collecting, analyzing, and reporting online data to understand and optimize digital user experiences.

A strategy that leverages personal networks to seek advice, recommendations, and endorsements, boosting trust and credibility for a product or service.

Web Performance Optimization: Enhancing website speed and user experience to boost engagement and conversions.

Website Readability refers to the ease with which content on a website can be understood by visitors, impacting user experience and engagement.

A strategy that leverages crowd opinion to inform business decisions, such as product development or market trends.

A form of unpaid promotion where satisfied customers share their positive experiences or recommend products or services to others.