Social Share Count | Definition, SEO Influence & Boosting Techniques

Social Share Count refers to the cumulative number of times a piece of content has been shared on social media platforms. This often includes shares, retweets or reposts, likes, and comments across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other social media channels. It acts as a measure of the content’s popularity and effectiveness. By analyzing the social share count, we can identify trends or preferences among the target audience, adjusting our content strategy accordingly. A high count usually signifies successful content, resonating with viewers and inspiring engagement. It also aids businesses in reaching larger audiences, magnifying digital footprint and influencing online presences.

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Importance of Social Share Count in Digital Marketing

In the world of digital marketing, social share count plays a crucial role in measuring the reach and impact of your content. It represents the number of times your content has been shared on various social media platforms like Facebook, Twitter, LinkedIn, and more. The higher the social share count, the wider the audience your content has reached.

Having a high social share count is important for several reasons. Firstly, it serves as a testament to the quality and relevance of your content. When people find your content valuable enough to share with their own networks, it boosts your credibility and helps in establishing your brand as a trusted source of information.

Secondly, social share count also influences the visibility of your content in search engine rankings. Search engines take into consideration the number of shares your content receives, along with other factors, to determine its relevance and popularity. The more shares your content gets, the higher it is likely to rank in search engine results, leading to increased organic traffic.

Impact of Social Share Count on SEO

When it comes to SEO, social share count can have a significant impact on your website’s search engine rankings. Search engines consider social signals, including social share count, as a measure of a website’s quality and relevance. By accumulating a high social share count, you increase the chances of your content being seen, shared, and linked to by others, which in turn signals to search engines that your content is valuable and worthy of higher rankings.

Moreover, social shares also contribute to the overall visibility and discoverability of your content. When your content is shared on social media platforms, it reaches a wider audience and has the potential to attract more inbound links, which are crucial for improving your website’s authority and search engine rankings.

Techniques to Increase Social Share Count

Looking to increase your social share count? Here are some effective techniques you can implement:

  • Create high-quality and shareable content: Produce valuable, informative, and engaging content that resonates with your target audience, making it more likely to be shared.
  • Optimize social sharing buttons: Make sure your website has prominent social sharing buttons that are easy to find and use, encouraging visitors to share your content.
  • Promote your content: Actively promote your content through various channels like social media, email marketing, influencer outreach, and more to increase its visibility and reach.
  • Create compelling headlines: Craft attention-grabbing headlines that pique curiosity and entice users to click and share your content.

Best Practices for Displaying Social Share Count

Displaying social share count on your website can further boost your social proof and encourage more shares. Here are some best practices to consider:

  • Strategically place social share buttons: Position social share buttons prominently on your web pages, preferably at the top or bottom of the content, to make them easily noticeable and accessible.
  • Include social share counts along with buttons: Show the number of shares your content has received, either next to the social share buttons or in a visually appealing counter.
  • Use social proof elements: Incorporate social proof elements like testimonials, user reviews, or case studies to further enhance the credibility and encourage social sharing.


Social share count is measured by tracking the number of times your content is shared on social media platforms. Each platform usually provides a share count API or plugin that can be integrated into your website or content management system to track and display the count.

Social share count can impact SEO ranking by indicating the popularity and relevance of your content. When your content receives a high number of shares, search engines interpret it as a signal of quality and importance, leading to improved search engine rankings.

Some effective methods to increase social share count include creating high-quality and shareable content, optimizing social sharing buttons, actively promoting your content, and crafting compelling headlines that grab attention and entice users to share.

It is not necessary to display social share count on every page of your website. However, it is recommended to at least include them on your most important and shareable content pages to encourage social sharing and enhance social proof.

Social share count can influence consumer behavior by building trust and credibility. When users see a high social share count on your content, it signals that others have found it valuable and worth sharing, making them more likely to engage with your content and take desired actions such as making a purchase or subscribing to your newsletter.