50 Trustpilot Statistics: Reviews, Revenue & Growth (2026)

Trustpilot has become the place where shoppers go to check a company before they spend money with it. One bad score there can cost a business real sales, and a strong one can win them.

Behind the review pages sits a large public company with earnings reports, a yearly trust report, and detailed platform data. That makes Trustpilot one of the few review sites where you can see exactly how big it is and how fast it is growing.

I went through Trustpilot’s latest annual results, its trust report, and current platform data, and pulled out the numbers that matter. Here is where Trustpilot stands in 2026.

Key Trustpilot Statistics

Ten numbers that sum up Trustpilot in 2026. Figures are current as of July 2026, based on Trustpilot’s full-year 2025 results, its 2025 Trust Report, and its July 2026 trading update.

Metric	Latest Figure
Total reviews on the platform	394+ million
Monthly active users	64 million
Reviews written per year	61 million (2024)
Businesses reviewed	1.1+ million
Paying business customers	About 27,000
2025 revenue	$261.1 million (+24%)
Annual recurring revenue	$296 million (crossed $300M in 2026)
H1 2026 revenue growth	+23% year over year
Fake reviews removed in 2024	4.5 million (7.4% of submissions)
Fake reviews caught automatically	90%

Trustpilot Platform Statistics

Trustpilot is the largest open review platform in the world, and its scale keeps growing every year.

1. Trustpilot now hosts more than 394 million reviews, the most of any open review platform.

2. Active reviews grew 20% during 2025 alone, from 301 million to 361 million, and have kept climbing since.

3. About 64 million people use Trustpilot each month to read and write reviews.

4. More than 1.1 million businesses have been reviewed on the platform.

5. Reviews come from customers in more than 100 countries.

6. Trustpilot review widgets load 140 billion times a year on business websites.

7. The company runs on about 900 employees, with its head office in Copenhagen and teams in London, Edinburgh, and New York.

Those widget loads matter as much as the site itself. Most people meet Trustpilot stars on a store’s checkout page, not on trustpilot.com.

Trustpilot Review Growth Statistics

The pace of new reviews keeps setting records year after year.

8. 61 million reviews were written in 2024, up 15% from the year before.

9. That followed 54 million reviews in 2023, which was itself a 17% jump.

10. The platform added about 60 million net new active reviews during 2025.

11. The average rating across the platform sits around 4.2 out of 5 stars.

12. Of the million-plus businesses reviewed in a year, about one in five gets reviewed for the very first time.

New businesses keep entering the review economy every day. If reviews drive your sales too, these online review statistics show how far the effect reaches.

Trustpilot Revenue and Financial Statistics

Trustpilot is a public company on the London Stock Exchange, and 2025 was its strongest year yet.

13. Trustpilot made $261.1 million in revenue in 2025, up 24% from the year before.

14. Revenue has doubled in four years, from $131 million in 2021.

15. Bookings, which signal future revenue, reached $291.4 million, up 18% in constant currency.

16. Annual recurring revenue ended 2025 at $296.1 million, up from $230.9 million a year earlier, and crossed $300 million in early 2026.

17. Adjusted EBITDA jumped 69% to $40.7 million, a 15.6% margin.

18. Operating profit more than quadrupled to $16 million.

19. Adjusted free cash flow nearly tripled to $46.6 million.

20. Trustpilot returned $72 million to shareholders through buybacks in 2025 and plans about $30 million more.

21. The first half of 2026 kept the pace: revenue up 23% to $151 million and bookings up 22% to $171 million.

22. For full-year 2026, the company expects revenue growth in the high teens, and aims for a 25% profit margin by 2028 and 30% by 2030.

The short version: the review business is no longer just big, it is now properly profitable and growing at scale.

Trustpilot Customer and Business Statistics

Trustpilot makes its money from businesses that pay for review tools, and that customer base is shifting upmarket.

23. About 26,700 businesses pay for Trustpilot’s software, up 3% year over year.

24. Customers paying more than $20,000 a year grew 35% and now make up 43% of all bookings.

25. Those bigger customers stick around: 111% net dollar retention, meaning they spend more each year than the year before.

26. Across all customers, net dollar retention runs at 102%.

27. The number of small customers paying under $10,000 fell 6%, so the growth is coming from bigger accounts.

28. The UK remains Trustpilot’s largest market, home to roughly a third of its business customers.

This is the same pattern most review platforms follow: win small businesses first, then move up to enterprise deals. If you’re comparing options for your own store, see these customer review platforms and review management software picks.

Trustpilot Industry Statistics

Some industries collect far more reviews than others, because customers interact with them more often.

29. Business services lead the platform with about 8.3 million reviews.

30. Shopping and fashion brands hold around 7.3 million reviews.

31. Finance and insurance companies have collected about 6 million reviews.

32. Electronics and technology brands sit near 5.1 million reviews.

33. Home and garden businesses account for about 4.9 million reviews.

Ecommerce and money are where trust matters most, so those categories generate the most feedback. That pattern holds well beyond Trustpilot, as these product review insights show.

Trustpilot Fake Review and Moderation Statistics

Fake reviews are the biggest threat to any review platform, and Trustpilot publishes exact numbers on how it fights them.

34. Trustpilot removed 4.5 million fake reviews in 2024, equal to 7.4% of everything submitted that year.

35. Removals keep rising with the platform: 2.6 million in 2022, 3.3 million in 2023, then 4.5 million in 2024.

36. 90% of those fake reviews were caught automatically by detection models, up from 82% in 2023 and 68% in 2022.

37. Automated systems removed 53% more reviews in 2024 than the year before.

38. The community helps too: consumers flagged 92,000 reviews and businesses flagged 601,000 in 2024.

39. In 2024 Trustpilot added generative AI software that spots guideline violations and technology that detects purchased reviews.

40. New UK law backs this up: rules against fake reviews under the DMCC Act came into force in April 2025.

Around 1 in 13 submitted reviews gets removed as fake. That is exactly why platforms invest so heavily in detection, and why the problem is worth understanding. These fake review statistics cover the wider picture.

How People Use Trustpilot

Trustpilot’s audience skews young, arrives through Google, and increasingly comes from AI tools.

41. The United States now sends more traffic to trustpilot.com than any other country.

42. About 64% of desktop visits come from organic search, so most readers arrive straight from Google.

43. The largest visitor age group is 25 to 34, the same people doing most online shopping.

44. The audience splits about 55% male and 45% female.

45. Trustpilot says visitors clicking through from AI tools like chatbots arrive with unusually high buying intent.

Reviews work the same way everywhere: people check them at the exact moment they decide. The numbers look similar for Google reviews too.

Where Trustpilot Is Heading in 2026

Trustpilot’s next chapter is being written by AI search, and the company is leaning into it.

46. Annual recurring revenue crossed the $300 million mark in early 2026.

47. Management says demand for answer engine optimization, getting cited by AI search tools, is now a real growth driver.

48. Trustpilot launched its TrustLayer API in 2025 so other platforms can pull its review data directly.

49. A deeper Shopify integration now puts Trustpilot reviews inside the biggest ecommerce platform.

50. Enterprise wins and North America are the two fastest growing parts of the business.

As AI assistants answer more shopping questions, they need trusted review data to point to. Trustpilot is positioning itself as that source, which is why its review database keeps getting more valuable. If Trustpilot isn’t the right fit for your business, these Trustpilot alternatives compare the other options.

Wrap Up

Trustpilot has grown from a Danish startup into the reference point for online trust. Nearly 400 million reviews, tens of millions of monthly readers, and widgets loading billions of times a month across the web.

The business behind it finally caught up with the brand. Revenue is growing above 20%, the company turned properly profitable, and big enterprise customers are driving the next phase.

The bigger lesson applies to every business: people check reviews before they buy, and the companies that collect and show them win more sales. That is true whether your reviews live on Trustpilot, Google, or your own store.

Sources

Trustpilot FY2025 Results | Trustpilot Trust Report 2025 | Trustpilot Press | H1 2026 Trading Update | Similarweb