Videos are a highly engaging way to grab customer attention and deliver your message effectively. Adding a video popup to your BigCommerce store allows you to showcase product demonstrations, promotional offers, or customer testimonials in an interactive format.
BigCommerce offers flexible tools and integrations that make implementing video popups easy, even if you have little to no coding experience.
This guide will walk you through adding a video popup to your BigCommerce store and provide actionable tips to ensure it enhances the shopping experience for your visitors.
Benefits of Adding a Video Popup to Your Website
Video popups are more than just visually appealing; they’re strategic tools that can enhance your BigCommerce store’s effectiveness.
➲ Capture Customer Attention
- Video popups stand out and immediately draw focus, making them a powerful tool for showcasing key content.
➲ Simplify Communication
- Videos explain complex products or promotions quickly, reducing the need for lengthy text.
➲ Boost Conversion Rates
- A well-timed popup with a call-to-action can drive clicks, sales, or sign-ups.
➲ Promote Limited-Time Offers
- Highlight flash sales or exclusive discounts in a compelling and attention-grabbing video format.
➲ Improve User Experience
- A well-designed video popup adds a modern, professional touch to your store, increasing customer satisfaction.
Add Video Popup to BigCommerce
Adding a video popup to BigCommerce can be done using built-in features, third-party apps, or custom code.

WiserNotify makes creating and displaying professional video popups simple and fully customizable to match your website’s branding and audience needs. Whether you want to showcase a product, make an announcement, share a tutorial, or drive conversions with engaging videos, WiserNotify streamlines the process with its powerful features. Here’s how it works:
- Easy to Use: WiserNotify’s intuitive interface makes creating video popups quick and simple.
- Customizable Designs: Match your popup to your brand with personalized colors, fonts, and layouts.
- Smart Triggers: Show popups at the perfect time, like on page load, after a delay, or user interaction.
- Mobile-Friendly: Popups look great and function smoothly on all devices, including smartphones.
- Dynamic Personalization: Tailor popups based on visitor behavior, location, or time spent on-site.
- Strong CTAs: Add action-driven buttons like “Shop Now” or “Learn More” to encourage engagement.
- Real-Time Analytics: Monitor views, clicks, and conversions to optimize performance.
- Fast Loading: Lightweight popups won’t slow down your website’s speed.
- Responsive Support: Tutorials and a helpful team are available whenever you need assistance.
- Advanced Targeting: Show popups to specific audiences based on behavior, location, or page visits.
Let’s start by bringing your website to an interactive video popup! First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Customize the Widget Design
- Log in to the WiserNotify dashboard, navigate to the Social Proof section, and click on the Widget tab.
- Click the Add Notification to get started. Then, select the Video Popup Widget from the templates.
- In the design editor, upload your video file or paste a YouTube or Vimeo link, and click Preview to ensure the video is uploaded or linked correctly.

- Add a headline like ‘Exclusive Sale: Watch and Save!’ or ‘Discover How Our Products Work.’
- Customize colors, fonts, and sizes to match your store’s branding, and adjust the popup position.
- Include a clickable CTA button (e.g., ‘Shop Now,’ ‘Explore Deals,’ or ‘Watch Demo’) linking to a product page, sale collection, or checkout.
Configure Widget Display Settings
- Configure when the video popup appears immediately on page load, after a delay (e.g., 5 seconds), or based on user actions like scrolling or clicking.

- Enable autoplay for the video if you want it to start playing as soon as it pops up.
- Choose how often the popup appears per session, and preview its responsiveness on desktop and mobile.
After finalizing the design and settings, click Save and Activate, enable the widget, and check your website to confirm the video popup works as intended.
WiserNotify offers a variety of live popup widgets. Explore and see how you can use them to enhance your website!

Best Practices for Creating an Engaging Video Popup
To ensure your video popup delivers the best results, follow these best practices:
1. Keep Videos Short and Focused
Why: Shoppers have short attention spans, and long videos can deter engagement.
- Create videos under 60 seconds, focusing on one clear message or CTA.
- Use high-quality resolution (HD or 4K) for a polished look.
2. Trigger Popups Strategically
Why: Poorly timed popups can disrupt the user experience.
- Set the popup to appear after a delay (e.g., 5–10 seconds) or once the user scrolls halfway down the page.
- Use exit-intent popups to re-engage visitors who are about to leave.
3. Design for Mobile Responsiveness
Why: Many customers browse and shop on mobile devices.
- Use responsive designs that adapt seamlessly to various screen sizes.
- Test the popup on multiple devices to ensure usability.
4. Limit Popup Frequency
Why: Overusing popups can frustrate customers and lead to higher bounce rates.
- Restrict video popups to one per session or display them only on high-priority pages like product or checkout pages.
5. Provide Easy Dismiss Options
Why: Visitors want control over their browsing experience.
- Include a clear, visible close button.
- Allow users to dismiss the popup by clicking outside its frame.
6. Align with Store Branding
Why: Consistency in design builds trust and enhances user experience.
- Match the popup’s colors, fonts, and style with your store’s branding.
- Avoid overly flashy animations that may distract customers.
7. Test and Optimize Performance
Why: Continuous improvement ensures better engagement and results.
- Use BigCommerce analytics or third-party tools to track popup engagement rates.
- Conduct A/B testing to refine triggers, content, and design.
8. Add Value to the Customer
Why: Customers are more likely to interact with content that benefits them.
- Use popups to showcase tutorials, product demos, or limited-time offers.
- Ensure the video addresses a customer need or highlights a solution.
Conclusion
Adding a video popup to your BigCommerce store is a smart way to engage customers, convey key messages, and drive conversions. Whether using third-party apps or custom code, integrating a video popup is simple and effective.
By adhering to the best practices outlined above, you can create an interactive and user-friendly popup experience that resonates with your audience. Start implementing video popups today and elevate your BigCommerce store’s appeal!