Collecting customer feedback and managing online reviews has become a daily task for every business.
In 2025, nearly 95% people check reviews before making a purchase, and 93% read reviews for local businesses. But managing those reviews across Google, Facebook, and other sites takes time.
It’s not easy to track, reply to, and display them all in one place. There are too many tools out there. Some are hard to use.
Some are too expensive. Others don’t offer the features you need. Trying them one by one wastes your time and money.
We tested five popular review management software for you. We checked how they collect, manage, and show reviews.
We examined how easy they are to use, their cost, and what they offer. This guide highlights what has worked best, allowing you to select the right one without guessing.
Let’s get started!
This table highlights the key differences between all tools, allowing you to select the one that best suits your store.
| Tool Name | Core Use | Key Features | Best For | Starting Price |
|---|---|---|---|---|
| WiserReview (Best Pick) | Collect, manage, and display reviews | Automated review requests, video reviews, widgets, and integrations | Ecommerce, local businesses, agencies | Free (Paid from $9/ month) |
| More Good Reviews | Send happy users to review sites | Simple feedback form, direct links to review sites | Local service businesses | Free (Paid from $49/ month) |
| Famewall | Showcase testimonials and review wall | Wall of love, import reviews, video/text reviews | Creators, freelancers, indie founders | Free (Paid from $11.99/month) |
| Zoho Publish | Manage reviews and track reputation | Review management, automated requests, and sentiment tracking | Zoho users, SMBs managing online reputation | $7/month (Zoho bundle) |
| Feedback Link | Collect feedback and route to review sites | Direct links, custom pages, and negative feedback filters | Small businesses wanting a one-time setup | $329/month |
How we’ve picked the review management software
We chose these five tools by focusing on what matters most to small and mid-size businesses.
We didn’t just look at features; they all promise to help you collect and show reviews. But we went deeper and tested what it’s actually like to use them.
Here’s what we looked at:
Ease of use: The tool should be simple to set up and run without extra help.
Review collection: It should allow you to request reviews via email, SMS, WhatsApp, or a link.
Display options: You should be able to display reviews on your site in carousels, badges, or popups.
Pricing: The plan should offer real value, especially for teams with limited budgets.
Support: Fast and helpful support matters if something breaks or needs setup help.
Integrations: It should work with platforms like Shopify, Wix, WordPress, or Zapier.
Each tool in this list was tested using a real business setup. We looked at how quickly you can go from sign-up to sending your first review request, and how well it works after that.
Free review management software
Here are three simple and free review management software.
1. WiserReview – #1 Free review management software
WiserReview is simple and affordable review management software. It offers a forever-free plan built for small businesses, solo founders, and MVPs.
It provides you with enough features to collect and manage customer reviews without requiring a paid subscription or a credit card.
You can send review invites, collect text or video feedback, and show reviews on your site using simple widgets. It also includes basic integration options, tagging, and social media feed preview.
What’s included in the free plan:
Collect up to 10 reviews per month (text or video)
Send 50 review invites monthly
Use two custom testimonial forms
Display carousel widget, trust badges, and star ratings
Show Google and Facebook reviews
Basic integrations: Klaviyo, Zapier, WATI, Webhook
Review tagging and export
Social media feed preview
One teammate included
Design customization available
Moderate reviews manually
This free plan is ideal if you’re just getting started and want a simple way to collect and display reviews without additional tools or costs.
Pricing: Start for free.
Start Collecting Reviews for Free
Manage and display customer feedback with zero cost
2. More good reviews
More Good Reviews is a free tool that helps you collect customer feedback and send automated review requests to review sites, such as Google and Facebook.
It uses a simple form and a direct link to drive more Google reviews without setup.
You can’t display reviews or manage review data, but it helps improve online reputation through more positive reviews—best for local businesses that need fast, authentic feedback.
Features:
Collects feedback through a simple form
Sends happy customers to review sites like Google or Facebook
Works on desktop and mobile
No signup needed
Pros
- Very easy to use.
- No account or login required.
- Good for local businesses that want reviews on Google or Facebook.
Cons
- No analytics or review display.
- No automation features.
- Can’t show reviews on your website.
Pricing:
3. Famewall
Famewall lets you collect feedback and showcase reviews on a public review wall. You can import Facebook reviews, video reviews, or other user-generated content to display reviews in one place.
It’s an easy way to build trust and manage customer reviews across multiple platforms.
Works well for creators or small businesses looking to grow review volume and brand credibility with real customer experiences.
Features:
Review the wall to display all feedback
Review import from Google, Twitter, and others
Form to collect new testimonials
Link-based collection
Works with video and text reviews
Pros
- Easy review import.
- Simple wall of love for social proof.
- Works well for creators, startups, and coaches.
Cons
- Limited free tier (branding stays, limited volume).
- Advanced features like automations need a paid plan.
- No SEO widgets or detailed analytics in the free version.
Pricing:
Premium review management software
4. WiserReview – #1 Review management software
WiserReview is the best review management software for businesses that want full control of their online reputation.
It helps you collect feedback, manage customer reviews, and display reviews across your website all from one dashboard.
Paid features only:
1. Review Collection & Requests
Send automated review requests by email, SMS, or WhatsApp
Collect video reviews, photo reviews, and star ratings
Use custom forms for product or location-based review collection
Collect feedback from past customers and new customers
Support for multiple languages
2. Display & Widgets
Display reviews using carousel, wall of love, badges, and avatars
Add product review sections to PDPs and show review highlights
SEO-rich snippets help improve visibility on review sites and search engines
Full design customization and branding removal
Auto-post reviews to social media and show your social feed
3. Management & Insights
Filter, tag, and group review data by product or topic
Moderate reviews, reply publicly, and track customer sentiment
Use automated follow-ups to boost review volume and reduce negative reviews
4. Integrations & Support
Connect with Google reviews, Facebook reviews, WooCommerce, and more
Import reviews from other tools or review sites
Access live chat support, teammates access, and custom HTML/CSS options
Best for: Brands that want to manage customer reviews at scale, build trust with potential buyers, and grow with positive feedback from multiple platforms.
Paid plans:
- Starting at just $9/Month
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
5. Zoho Publish
Zoho Publish is a part of Zoho’s customer experience suite focused on review management and online reputation.
It helps businesses collect feedback, manage customer reviews, and publish them on review sites like Google and Facebook.
It’s designed for local businesses and service providers who want to improve their online visibility.
Main Features
Collect customer feedback
Manage customer reviews on Google and Facebook
Track review data, customer sentiment, and online reviews
Respond to reviewers and support reputation management
View all your reviews in one dashboard
Pros
- Built for reputation management.
- Works with review sites like Google.
- Monitor review data and customer sentiment.
Cons
- No review display widgets.
- Only available with Zoho Marketing Plus.
- Doesn’t support video reviews or custom forms.
Pricing:
6. Feedback Link
Feedback Link is a simple review collection tool.
It lets businesses collect customer feedback and direct satisfied customers to review sites like Google, Facebook, or Yelp.
It focuses on review collection and review requests with a clean workflow.
Main Features:
Collect feedback using a direct link
Send automated review requests
Route to review sites like Google, Facebook, or Yelp
Customize response pages
Block negative reviews
Pros
- Fast setup with branded pages.
- An easy way to collect positive reviews.
Cons
- No widgets to display reviews on your website.
- No review management dashboard.
- No support for video reviews or star ratings.
Pricing:
Google review management software
WiserReview – #1 Google review management software
WiserReview is the best Google review management software. It helps you manage Google reviews with ease.
It’s made for businesses that want to grow their Google presence, collect more reviews, and maintain a strong online reputation.
Everything is focused on getting, managing, and showing your Google reviews in one place.
Collect Google Reviews
Send automated review requests via email, SMS, WhatsApp, or a direct link
Add custom Google review buttons to thank-you pages or emails
Use one-click links that take customers directly to your Google review form
Run review campaigns to collect more reviews after sales or service
Manage Google Reviews
Track all your Google reviews in one dashboard
View review data like star ratings, review volume, and customer sentiment
Tag and filter reviews by keywords, service, or location
Respond to Google reviews directly from your WiserReview dashboard
Display Google Reviews
Show Google reviews on your website using widgets (carousel, badge, wall)
Highlight positive feedback with review badges
Use SEO-rich snippets to boost the visibility of Google reviews in search results
Customize the design to match your brand
Wrap up
Review management is not optional; every business needs to collect feedback, respond to reviews, and improve its online reputation.
The right tool helps you send automated review requests, manage customer reviews, and display reviews on your website.
We tested tools that support Google and Facebook reviews, handle review data, and track customer sentiment from one dashboard.
Each one helps increase review volume, build trust, and show authentic feedback to potential customers.
If you want more reviews and better control, start with the best review management software that fits your platform and budget.
Get More Google Reviews, Automatically
Collect, manage, and display Google reviews in one place
