How to Ask for Reviews: 15+ Templates and Examples (2026)

To ask for a review, send a short, personal message at the moment the customer is happiest, with one direct link to your review page.

Thank them, name what they bought, explain that their review helps other shoppers, and keep it under 100 words.

Below are 17 copy-and-paste templates for email, SMS, WhatsApp, Google, social media and B2B, plus real brand examples and the timing that works for each channel.

Also check: 5 Best Review Management Software, Tested (2026)

When Is the Best Time to Ask for a Review?

Ask too soon and the customer hasn’t used what they bought. Ask too late and they’ve moved on. These moments work best:

• Right after a positive interaction. If a customer just praised your service, ask while the feeling is fresh.
• 3 to 5 days after delivery. Physical products need time to be opened and tried.
• 1 to 2 weeks after purchase. Skincare, supplements and software need longer before customers see results.
• After you fix a support issue. Customers whose problem you solved well often want to tell others.
• After a repeat purchase. A customer placing their fifth order already likes you; they just need a nudge.

Best Channel and Timing

Use this as a quick guide for each channel.

Channel	When to send	Length	Best for
Email	3 to 5 days after delivery (7 to 14 for products that take time)	Under 100 words, one link	Ecommerce, SaaS, B2B
SMS	Within 24 to 48 hours of a visit or delivery	Under 160 characters	Local businesses, services
WhatsApp	Same day or the day after	2 to 3 short lines	Repeat customers, service brands
In person	At checkout or right after the service	A QR code or card	Restaurants, salons, clinics
Social DM	When a customer tags or praises you	One friendly line	Brands with active social followers

What to Include in a Review Request

Every template below follows the same five rules.

• Personal greeting. “Hi Sarah” beats “Dear Customer,” and naming the product helps them remember.
• Short and direct. Under 100 words for email, under 160 characters for SMS.
• One clear link. One click, one destination, unless you’re offering platform choices for Yelp.
• Explain the impact. “Your review helps other customers decide” motivates more than “Please review us.”
• Thank them either way. End with gratitude whether they review or not.

Email Review Request Templates

Email gives you room to personalize the request, show the product and add a clear button, which makes it the default channel for most stores.

#1. Post-Purchase Review Email

Subject: How’s your [Product Name] working out?

Hi [Name],

Thanks for your recent order! We’d love to hear how [Product Name] is working for you.

It takes less than 2 minutes: [Review Link]

Your feedback helps other shoppers and helps us improve.

Thanks,
[Your Name]
[Business Name]

#2. Follow-Up Reminder Email

Subject: Quick reminder: we’d love your feedback

Hi [Name],

We sent you a note a few days ago about your experience with [Product Name]. If you haven’t had a chance yet, we’d appreciate a quick review.

Just click here: [Review Link]

Thanks for being a customer!

[Your Name]
[Business Name]

#3. Incentive-Based Review Request Email

Subject: Share your thoughts, get 10% off your next order

Hi [Name],

Your opinion matters to us. Share an honest review of [Product Name], good or bad, and we’ll send you a 10% discount code for your next purchase.

Leave your review here: [Review Link]

Thanks,
[Your Name]
[Business Name]

Use incentives only for reviews on your own site. Google and Yelp don’t allow rewards for reviews on their platforms.

Keep review emails under 100 words, use the customer’s name and product, and include a single clear link so nothing else competes for attention.

Also check: 10 Best Review Collection Email Templates to Get More Feedback

SMS Review Request Templates

Texts get read quickly, so they work well for local businesses, restaurants and service providers. Keep each one under 160 characters.

#4. Post-Purchase SMS

Hi [Name]! Thanks for shopping with [Business Name]. We’d love a quick review: [Link]. Takes 30 seconds!

#5. Service Completion SMS

Hi [Name], thanks for choosing [Business Name]! How was your experience? Share your thoughts here: [Link]. We appreciate your feedback!

#6. Follow-Up Reminder SMS

Hi [Name], just a friendly reminder. We’d love to hear about your experience with [Product]. Leave a quick review: [Link]. Thank you!

Send SMS requests within 24 to 48 hours of the purchase or visit, while the experience is still fresh. If you send more than a handful a day, a Mass Texting App lets you schedule the whole batch at once.

Also check: Collect Reviews with SMS Like a Pro

WhatsApp Review Request Templates

WhatsApp feels more personal than email and suits service businesses and brands with repeat customers. Keep the message friendly and short.

#7. WhatsApp Review Request

Hi [Name],

Thanks for visiting us! We hope everything met your expectations.

Would you mind leaving a quick review? Here’s the link: [Review Link]

We appreciate it.

#8. WhatsApp Support Follow-Up

Hi [Name], we recently helped you with your order. How was your overall experience? You can leave feedback here: [Review Link]

How to Ask for Google Reviews

Google reviews affect how you show up in local search, so they deserve a request of their own. Always share your direct Google review link so customers don’t have to search.

#9. Google Review Request Email

Hi [Name],

We hope you enjoyed your experience with [Business Name].

Would you take a moment to share your feedback on Google? It helps other customers find us and helps us improve.

Here’s the direct link: [Google Review Link]

Thanks so much!

[Your Name]
[Business Name]

#10. Google Review Request SMS

Hi [Name], thanks for visiting [Business Name]! Could you leave us a quick Google review? It helps: [Google Review Link]. Thank you!

#11. Google Review Stickers and QR Codes

Google’s free Business Profile Marketing Kit lets you print review stickers, table cards and posters with a QR code that opens your review page.

Search your business name in the kit, download the assets and place them at the counter, on receipts or on packaging. They suit restaurants, salons, clinics and any business with a physical location.

Also check: 8 Best Google Review Management Software

Social Media Review Requests

Social media works best as a public nudge rather than a direct request.

#12. Social Media Post Example

Share a screenshot of a great review and add:

“Reviews like this make our day. If you’ve had a positive experience, we’d love to hear from you too. [Review Link]”

#13. Social Media DM Example

When a customer tags you in a positive post or story, reply by DM:

“Hey [Name]! So glad you’re loving [Product]. Would you mind sharing that as a quick review? Here’s the link: [Review Link]. It helps us a lot!”

The conversation is already warm, so the ask feels natural.

B2B and SaaS Review Request Templates

B2B customers are busy professionals. Keep the request brief, mention the product or feature they use, and say why their review matters.

#14. B2B Review Request After Onboarding

Hi [Name],

Now that you’ve been using [Product] for a few weeks, we’d love to hear how it’s going. A quick review on [G2/Capterra/Trustpilot] helps other teams discover us.

It takes about 2 minutes: [Review Link]

Thanks for your support!

[Your Name]

#15. B2B Request After a Milestone

Hi [Name],

Congrats on hitting [milestone] with [Product]! We’d love for you to share that success in a quick review. Your insights help other businesses choose well.

Leave a review: [Review Link]

Cheers,
[Your Name]

How to Politely Ask for a 5-Star Review

Asking directly for “5 stars” feels pushy and breaks Google’s rules. Ask for honest feedback instead, at a moment when the customer is clearly happy.

#16. The Soft Ask

“If you enjoyed your experience, we’d love it if you could share your thoughts in a quick review.”

Send the same request to every customer. Filtering out unhappy customers before they reach your review page, known as review gating, isn’t allowed on Google and can get reviews removed.

Handle complaints through support, then ask once the issue is fixed.

Asking for Reviews on Yelp

Yelp doesn’t allow businesses to ask for Yelp reviews directly, so avoid “Please leave us a Yelp review.” You can list Yelp as one option among several and let customers choose.

#17. Yelp-Friendly Request

“We’d love to hear about your experience! Share your feedback on the platform you prefer: [Google Link] | [Yelp Link] | [Facebook Link].”

Where to Ask on Your Shopify Store

Shopify stores have a few extra places to ask:

• Order confirmation page. Invite returning customers to review their last purchase while they wait.
• Post-delivery emails. Trigger an email 3 to 7 days after delivery with the product image and one review link.
• Loyalty points. Offer points for any honest product review left on your store.
• On-site prompts. Show returning visitors a small banner asking about their previous order.

6 Review Request Examples From Real Brands

Scotch Porter

Scotch Porter keeps its request short and uses the customer’s name. It adds a 25% coupon for leaving a review, which gives a clear reason to click.

FinditParts

FinditParts asks by text in two lines: a thank-you and a short link. It’s easy to act on from a phone in seconds.

Amora Coffee

Amora Coffee’s email is calm and polite, with no long explanation and a clear review link.

Chewy

Chewy shows each product from the order with its own Write a Review button, so customers can review several items in one place.

Charlie Hustle

Charlie Hustle lets customers tap a star rating right inside the email, which removes a step before the review form.

SkinMart

SkinMart explains its reward clearly: points for each review and extra points for photos or videos.

Common Mistakes When Asking for Reviews

• Asking too soon. A request before the product even arrives annoys customers.
• Asking during an open complaint. Fix the issue first, then ask.
• Sending too many reminders. One request and one reminder 5 to 7 days later is enough.
• Rewarding positive reviews. Incentives tied to good ratings break platform rules.
• Making it complicated. Extra logins and pages stop most customers from finishing.
• Ignoring the reviews you get. Reply to positive and negative reviews to show you’re listening and to build customer relationships.

How to Automate Your Review Collection

Asking by hand works for 10 customers a week. At 50 or 500 orders a month, requests get missed, timing drifts and some customers get asked twice. A review tool sends every request on schedule.

Trigger Automated Review Requests

Set rules to send personalized requests by email, SMS or WhatsApp after purchase or delivery, with a delay that fits your product.

Capture Photo, Video and Text Reviews

Mobile-friendly forms let customers leave a rating, text, photos or video in under a minute.

Filter, Tag and Moderate

Tag reviews by product or keyword, publish the ones you approve and send negative feedback to your support team.

Display Reviews Where They Convert

Show your best reviews on product pages, landing pages and checkout with widgets, star ratings and review walls. WiserReview handles the whole workflow, from request to display, without code.

Wrap Up

The businesses that collect the most reviews ask at the right moment, keep the message short and give one direct link.

Start with the email templates, add a single reminder, and automate the process once manual requests start slipping.

Once requests run on their own, the next job is to turn those reviews into marketing on your product pages, emails and ads.