Google reviews are HUGE.
They’re often the first thing customers see—before your website, menu, or sales page. A steady stream of positive reviews? That’s free credibility and higher visibility on Google Maps and Search.
But managing reviews—especially across multiple locations—is time-consuming. You’ve got to track new ones, reply thoughtfully (even to bad ones), encourage more, and maybe even showcase them on your site.
That’s where a comprehensive review management tool comes in. These platforms help you send review requests, manage reviews in one place, and protect your brand’s online reputation.
We tested 9 of the best tools out there—so you can skip the guessing and find the one that fits your business in 2025.
Let’s get started.
How We’ve Chosen Google Review Management Tools
We didn’t just throw names on a list—we tested them based on what matters:
Google Integration: Can it easily pull in and respond to Google reviews? Deep Google Business Profile support was a must.
Core Features: Filters, response templates, sentiment analysis—tools had to manage reviews well.
Ease of Use: If it wasn’t intuitive, it didn’t cut the way.
Automation: Smart review invites, alerts, and pre-set replies helped tools score higher.
Reporting: We looked for clear insights, such as average ratings, trends, and sentiment, over time.
Pricing: From budget-friendly to premium, we weighed value for money.
User Feedback: We read reviews from real users to back up our tests.
Each tool here made the cut by offering centralized review management, which allows for tracking and responding to customer feedback across multiple platforms from a single dashboard.
The best tools integrate seamlessly with existing CRM systems or marketing automation software to improve workflow efficiency and streamline processes.
Let’s get to the list.
9 Google Review Management Tools and Software
Let’s examine Wiserreviews, the first tool on our list of top Google review management tools.
1. Wiserreviews
Managing your online reputation can feel like herding cats, but Wiserreviews aims to make it as smooth as a jazz solo.
This all-in-one Google review management software is designed to help businesses collect, manage, and display Google reviews.
Collect Google Reviews
WiserReviews makes collecting Google reviews easy by automating review requests via QR codes, SMS, or email.
You can gently nudge your customers to leave positive reviews without feeling like you’re bothering them. Plus, with mobile-first forms, customers can leave reviews on the go, which is convenient for them and beneficial for you.
Managing Google Reviews
Once those reviews start rolling in, WiserReviews provides a centralized dashboard to monitor them in real-time.
So, you can respond to Google reviews quickly and analyze customer sentiment to address positive and negative customer feedback before it snowballs.
The platform also offers customizable review response templates to save time and sound personal, ensuring that you effectively address customer concerns.
Displaying Google Reviews
Why hide those glowing testimonials? WiserReviews lets you showcase positive reviews on your website so you can use social proof to build trust with potential customers.
Integrate star ratings and customer reviews into your Google Shopping feed, boosting your online reputation and conversions.
Pros:
- User-Friendly Interface: Navigating WiserReviews is as easy as scrolling through your favorite social media app.
- Automation Features: From sending review requests to responding to feedback, automation helps streamline your workflow.
- Customizable Templates: Craft your responses without starting from scratch each time.
Cons:
- Limited Integrations: While it covers the essentials, WiserReviews may not integrate with every tool in your tech stack.
- Pricing Transparency: Pricing information isn’t readily available, so you must contact their sales team for details.
Pricing
WiserReviews offers various pricing plans to suit different business needs. To get the most up-to-date information, contact their team directly.
In summary, WiserReviews is a review management tool that simplifies collecting, managing, and displaying Google reviews. Its user-friendly interface and automation features make it a good option for businesses looking to improve their online reputation.
Note: The information provided is based on available sources and may be subject to change. Always check the official website or contact the provider for current information.
2. Wisernotify
Wisernotify takes a different approach to Google review management by focusing on dynamic social proof.
Unlike Wiserreviews, which collects and statically displays reviews, Wisernotify shows recent Google reviews and other customer actions (like sales or signups) through eye-catching pop-up notifications on your website.
Why Did We Choose This?
We chose Wisernotify for its innovative use of live social proof to build trust and create urgency with website visitors.
Notifications like “Someone just left a 5-star Google review!” can subtly encourage new visitors to trust your brand and take action.
Real-Time Review Display: Wisernotify connects to your Google Business Profile so that you can display your latest positive reviews in real time or without delay. This immediacy is authentic and is enhanced by real time review monitoring, allowing you to promptly engage with feedback.
Psychological Nudge: Using Fear Of Missing Out (FOMO) and the power of suggestion, Wisernotify encourages visitors to engage with your brand, seeing others have a good experience.
Integration Focus: Beyond reviews, Wisernotify integrates various data points—reviews, sales, sign-ups—into notifications. This is great for businesses that want to show overall activity and customer satisfaction.
Easy Setup: Designed to be user-friendly, Wisernotify lets you connect your Google account, customize notification appearance, choose display pages, and go live in no time.
Positive reviews not only build trust but also attract and reassure future customers, making them more likely to choose your brand.
You Can See More Here: 5 New Ways to Add Google Reviews to Your Website
Pros
- Suitable for dynamic social proof using Google reviews.
- User-friendly interface with easy Google Business Profile integration.
- Customizable notification appearance and behavior.
- Uses psychological principles like FOMO to improve engagement.
Cons
- It is not a complete review management tool; it lacks review request sending and detailed response management.
- It only displays notifications, with no deep review analysis or sentiment tracking.
- Effectiveness depends on website traffic volume; more traffic = better results.
- Overuse of notifications could annoy users.
Pricing
Basic Plan: $16/month for 10,000 visitors. Includes branding control, A/B testing, custom CSS, and one teammate.
Growth Plan: $65/month for 100,000 visitors. Adds in-line social proof messaging and a dedicated account manager.
Pro Plan: $128/year for 10,000 visitors. Offers additional features tailored for coaching businesses and digital item sales.
7-day free trial on all plans.
3. BrightLocal
BrightLocal is a local SEO and reputation management powerhouse. In addition to Google review management, it handles citation building, rank tracking, and local search audits, which makes it great for location-based businesses.
Why did we choose this?
Because BrightLocal ties your Google reviews to your local search visibility and helps manage your business listings across various platforms. If you want to dominate Google Maps, this tool is built for it.
Review Monitoring: Real-time alerts and performance tracking across Google and other sites to identify trends in customer feedback.
Competitor Insights: See how your reviews stack up locally.
Response Management: Reply to Google reviews from one dashboard.
Review Display: Basic widgets to showcase reviews on your site.
Local SEO Integration:
Reviews are part of a complete SEO toolkit but are not managed in isolation.
Pros
- Great for local businesses
- Real-time Google review tracking
- Competitor benchmarking
- Full SEO toolset integration
- Direct review responses
Cons
- Not ideal for purely digital brands
- Higher pricing than more straightforward tools
- Review request tools are basic
- It may feel complex for small teams
Pricing
Track Plan: Starts at $39/month.
Manage Plan: $49/month.
Grow Plan: $59/month.
4. Birdeye
Birdeye is an all-in-one platform for customer experience and online reputation management—perfect for multi-location businesses that need to manage Google reviews at scale.
Why Did We Choose This?
It has a centralized way to collect, respond to, and analyze Google reviews across many locations, making it ideal for a multi-location business. Its advanced features streamline review workflows and boost reputation management efficiency.
Unified Inbox: Manage all Google reviews, social comments, and messages in one place.
Automated Review Requests: Trigger SMS or email requests post-appointment or purchase with customizable review request messages.
AI-Powered Replies: Get intelligent suggestions for review responses to speed up your response time.
In-Depth Reporting: Track review sentiment, keyword trends, and location-based review performance.
Listings Management: Keep your Google Business Profile and other listings consistent and up-to-date for better local SEO.
Pros
- Great for multi-location businesses
- Automates review collection and responses
- Central inbox for all customer interactions
- Strong analytics and reporting tools
Cons
- Expensive for small businesses
- Steeper learning curve
- Features may be more than you need if you’re only focused on Google reviews.
Pricing
Standard Plan: $299/month.
Professional Plan: $399/month.
Premium Plan: Custom pricing is available.
5. ReviewTrackers
ReviewTrackers is for businesses that want to go beyond essential review management.
It’s a data-driven platform that helps you monitor Google reviews and find patterns in customer feedback.
Why did we choose this?
Its standout feature is advanced sentiment analysis.
It doesn’t just score reviews—it tells you why customers feel the way they do, allowing you to spot recurring themes like “staff friendliness” or “wait times.” By tracking and analyzing customer sentiment, businesses can monitor feedback from various platforms to understand customer feelings and responses toward their products and services.
If you want to turn customer feedback into strategic business decisions, ReviewTrackers is the way to go.
Pros
- Review monitoring across multiple platforms (including Google)
- Deep sentiment analysis and keyword tracking
- Intelligent workflows and response templates
- Competitor review tracking
- Great for multi-location businesses
Cons
- Custom pricing (not for small businesses)
- Focused on analysis, not review display widgets
- The learning curve for smaller teams
Pricing
Single Location Plan: Starts at $49/month.
Essential Plan: Custom pricing based on features and number of locations.
6. SOCi
SOCi is for multi-location brands that need an all-in-one platform. It combines Google review management with social media, listings, and local ads in one dashboard.
Why did we choose this?
If you’re managing dozens (or hundreds) of Google Business Profiles, SOCi centralizes everything—from reviews to local marketing and integrating feedback from various review sites—in one place.
SOCi also offers robust tools to actively monitor and report fake reviews, protecting your business’s reputation.
Pros
- Unified dashboard for reviews, social, and listings
- Review workflows with custom templates
- Automated review requests and responses
- Accurate business listing management
- Cross-channel insights and reporting
Cons
- For large, multi-location brands
- Overkill for simple review management needs
- Custom pricing and a steeper learning curve
Pricing
Pricing varies based on the number of locations and specific features required.
7. Broadly
Broadly, it is for service-based local businesses like dentists, plumbers, and home service pros. It uses text messages and integrated workflows to help you collect Google reviews right after a job.
Why did we choose this?
Its SMS-first approach and payment-triggered review requests make it great for on-the-go teams that need reviews quickly while the experience is fresh, ensuring happy customers who feel valued.
Broadly’s capabilities in managing customer feedback through Google reviews can significantly enhance a business’s reputation, driving more customers to the business.
Pros
- Great for local service businesses
- SMS review requests and automation
- Unified inbox for chats, texts and emails
- Mobile-friendly for teams in the field
- Review invites post-payment or job completion
Cons
- Not for eCommerce or product-based brands
- Basic reporting compared to enterprise tools
- Custom pricing may not fit small budgets
Pricing
Standard Plan: $249/month, billed monthly, with a $350 build-out fee.
Annual Plan: $2,249/year (save 25%), with a $350 build-out fee.
8. ReviewInc
ReviewInc is a customizable review management tool for businesses that need detailed control and reporting, especially for Google reviews.
Why did we choose this?
It’s for data-driven teams who want granular filters, workflow automation, and data review via API.
Pros
- Strong review workflows
- API access for integrations
- Tools to boost positive reviews and manage legitimate reviews
- Tracks response times and sentiment
- Facilitates review generation with pre-written templates and analytical insights
Cons
- UI may be outdated
- Setup can be complex
- Custom pricing is best for mid-to-large businesses
Pricing
Offers affordable packages, potentially up to 40% less than some competitors. Specific pricing details are not publicly disclosed; contacting ReviewInc directly is recommended.
9. ReviewOnMyWebsite
This lightweight tool lets you display Google reviews on your website with clean, embeddable widgets.
Why did we choose this?
It’s the simplest, most affordable way to add Google reviews to your site. Great for social proof without the complexity of full review management software, and it includes a review page to collect and manage customer feedback effectively.
Additionally, the platform features a reviews tab, providing a streamlined interface for monitoring and responding to reviews from various platforms.
Pros
- Free and low-cost plans
- Easy setup
- Embeds reviews in carousels or grids
- Basic filters to show select reviews
- Ideal for solopreneurs and small businesses
Cons
- No review request or response tools
- No analytics or monitoring
- It only focuses on displaying reviews
Pricing
Basic Plan: $9/month.
How to Choose the Best Google Review Tool
Don’t choose the shiniest tool—choose the one that fits your real-life needs.
What’s your goal?
Display reviews? → Try Wiserreviews or ReviewOnMyWebsite
More reviews? → Go for Wiserreviews, Birdeye, Broadly to acquire more Google reviews
Reply fast? → Use Birdeye, ReviewTrackers, BrightLocal, SOCi to automate responses
Deep insights? → Choose ReviewTrackers or BrightLocal
Multiple locations? → Look into Birdeye, SOCi, ReviewTrackers
Does local SEO win? → BrightLocal is best
Real-time social proof? → Wisernotify is for you
Business type:
Small/local? → Wiserreviews, Wisernotify, BrightLocal, Broadly
Multi-location? → Birdeye, SOCi, ReviewTrackers
E-commerce? → Prioritize tools with display integrations
Budget & Time:
Tools range from $10/month to enterprise pricing.
Use free trials. Don’t overpay for features you don’t need.
Plug-and-play? → Choose simple, user-friendly platforms.
Integrations:
Make sure it integrates with your CRM, POS or marketing software.
The right Google review management tool saves time, builds trust and grows your business reputation. Choose wisely.
How to Manage Google Reviews Effectively
1. Ask for Reviews Proactively
Ask for reviews after positive interactions. Personalize messages and use direct links to your Google Business Profile.
2. Reply to Every Review
Positive: Thank you and mention details.
Neutral: Acknowledge and appreciate.
Negative: Stay calm and empathetic and offer to resolve offline. Never argue. Responding to reviews is crucial for managing your business’s reputation, as it demonstrates your commitment to customer satisfaction and enhances trust and loyalty among customers.
3. Monitor Reviews
Use your tool or check manually. Real-time alerts help you act fast, especially when addressing negative feedback promptly to mitigate damage to your brand image.
4. Learn from Feedback
Analyze reviews for patterns. Use sentiment analysis to spot recurring issues and improve operations.
5. Flag Fake or Inappropriate Reviews
Report spam reviews or guideline violations via your Google Business account.
6. Show off Great Reviews
Display reviews on your site using widgets (e.g., ReviewOnMyWebsite) to build trust.
7. Train Your Team
Make sure staff knows how to ask for reviews and handle feedback consistently.
Review management = ask, reply, learn, improve, repeat.
Conclusion
We’ve covered why Google reviews matter and nine review management tools.
The right Google review management tool saves time and builds trust and visibility. Whether it’s Wiserreviews for design, Wisernotify for social proof, BrightLocal for local SEO, or Birdeye and SOCi for multi-location control—there’s one for you.
Choose a tool that fits your goals, try it out, and pair it with a smart strategy for asking, replying to, and learning from reviews.
Managing Google reviews isn’t just maintenance—it’s growth.
