Your online reputation can make or break your business. Whether you’re a local store, an eCommerce brand or a service provider, what customers say about you online directly impacts trust, conversions and revenue.
Managing your online reputation isn’t just about responding to reviews—it’s about proactively building credibility, improving visibility and influencing potential customers.
The right online reputation management (ORM) tool can help you collect reviews, monitor brand mentions, manage customer feedback and showcase positive experiences effortlessly.
To help you choose the best solution, we’ve compiled a list of 12 powerful reputation management tools that can help your brand’s credibility and drive business growth.
Key Features to Look for in an ORM Tool
- Review Monitoring & Management – Tracks customer reviews across platforms like Google, Yelp, and Trustpilot.
- Automated Review Requests – Sends email/SMS requests to encourage positive feedback.
- Sentiment Analysis & AI Insights – Analyzes customer sentiment to identify trends and issues.
- Social Media Monitoring & Engagement – Tracks Twitter, Facebook, Instagram, and LinkedIn mentions.
- Competitor Analysis – Compares brand reputation with competitors to identify strengths and weaknesses.
- Business Listings Management – Ensures accurate and up-to-date business information across online directories.
- Crisis Management & Alerts – Provides early warnings for potential reputation risks.
12 Best Online Reputation Management Software for Businesses
Here are the top online reputation management tools to boost trust, enhance brand credibility, and accelerate business growth.
1. Birdeye
⭐ Best for: Enterprises & multi-location businesses.
Birdeye is a top-tier ORM tool that goes beyond reviews by offering customer experience management, messaging and surveys. It allows businesses to track brand mentions, generate more positive reviews and engage with customers in real time.
Features
- Review generation & management
- Social media & listing management
- Competitor analysis tools
- AI-powered insights
Pricing: Custom pricing based on business needs.
2. WiserReview
⭐ Best for: Small businesses & agencies looking for easy review automation.
WiserReview is a robust reputation management tool that helps businesses collect, manage and respond to reviews from multiple platforms in one place. It offers AI-driven sentiment analysis, automated review requests and integration with popular platforms like Google and Facebook.
Features
- Automates review requests via email & SMS
- Centralized dashboard for monitoring reviews
- AI-based sentiment analysis
- Easy review sharing on social media
Pricing: Starts with affordable plans for small businesses.
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3. ReviewPush
⭐ Best for: Multi-location businesses & franchises managing reviews across multiple platforms.
Managing online reviews for multiple business locations can be overwhelming, but ReviewPush simplifies the process by centralizing all customer feedback in one easy-to-use dashboard.
Explicitly designed for franchises, enterprises, and multi-location businesses, ReviewPush helps brands track, analyze, and respond to customer reviews across platforms like Google, Yelp, Facebook, and TripAdvisor.
Features
- Multi-location review management
- Integrates with Google, Yelp, and Facebook
- Custom review response templates
- Automated review alerts
Pricing: Tiered pricing is based on the number of locations.
4. Google Alerts
⭐ Best for: Businesses looking for a free way to track online mentions.
Google Alerts is a simple yet effective way to monitor brand mentions, reviews, and industry trends online. It’s not a full-fledged ORM tool, but it’s great for keeping track of what’s being said about your business online.
Features
- Free & easy to set up
- Email notifications for brand mentions
- Works across news, blogs, and forums
Pricing: Free
5. Reputology
⭐ Best for: Niche industries needing review management.
Reputology specializes in review tracking for healthcare, real estate, and hospitality industries. It helps businesses monitor platform feedback and offers tools to respond to and analyze customer sentiment.
Features
- Industry-specific review tracking
- Real-time alerts for new reviews
- AI-powered sentiment analysis
Pricing: Custom pricing available.
6. Mention
⭐ Best for: Businesses wanting real-time social media monitoring.
Mention allows brands to track real-time social media conversations, news articles, and online reviews. It’s great for businesses that want to engage proactively with customers and influencers.
Features
- Real-time social media monitoring
- Alerts for brand mentions & keywords
- Competitive analysis tools
Pricing: Free plan available, premium plans start at $29/month.
7. Podium
⭐ Best for: Local businesses & service providers.
Podium is an all-in-one communication platform that helps businesses collect reviews, manage customer interactions and even process payments. It’s perfect for local businesses looking to boost their online presence.
Features
- Review collection & management
- SMS-based review requests
- Payment & messaging integration
Pricing: Custom pricing available.
8. Meltwater
⭐ Best for: Large enterprises & PR teams.
Meltwater is a powerful PR and media monitoring tool that helps businesses track brand mentions across news, social media and online forums. It provides in-depth analytics and AI-driven insights.
Features
- AI-powered media monitoring
- Crisis management alerts
- Sentiment analysis
Pricing: Enterprise-level pricing.
9. Brand24
⭐ Best for: Businesses needing real-time brand tracking.
Brand24 helps businesses monitor brand mentions across the web, social media and review sites. It provides insights into audience sentiment and allows businesses to act quickly.
Features
- AI-powered sentiment analysis
- Social media & web monitoring
- Competitor benchmarking
Pricing: Starts at $49/month.
10. Brandwatch
⭐ Best for: Brands & agencies focused on data-driven reputation management.
Brandwatch is an enterprise-level social listening and analytics tool that helps brands track online conversations, sentiment trends and customer perception.
Features
- AI-powered reputation analysis
- Deep social listening insights
- Trend forecasting
Pricing: Enterprise pricing.
11. Brand Monitoring
⭐ Best for: Businesses looking for a straightforward reputation management tool.
Brand Monitoring helps you track brand mentions, analyze audience sentiment and respond to reviews. It’s great for businesses that need a simple but effective ORM solution.
Features
- Monitors brand mentions & reviews
- Sentiment analysis tools
- Custom alerts & notifications
Pricing: Custom pricing.
12. Hootsuite
⭐ Best for: Businesses managing social media reputation.
Hootsuite isn’t just a social media scheduling tool—it’s also a powerful brand monitoring and reputation management tool. It allows businesses to track brand mentions, manage customer interactions and analyze online sentiment.
Features
- Social media monitoring & analytics
- Customer engagement tools
- Automated reputation management workflows
Pricing: Starts at $99/month.
Pro Tips to Maximize the Impact of ORM Tools
Using an Online Reputation Management (ORM) tool is just the first step—how you use it determines the real impact. To ensure you’re getting the most out of your ORM tool, follow these expert tips-
Send Automated Review Requests
- Send review requests via email or SMS to happy customers.
- Use AI-generated responses for quick replies to reviews.
Monitor Brand Mentions Live
- Get instant alerts for negative mentions.
- Track brand on social media, forums, and news sites to pre-empt PR issues.
Engage with Customers Quickly
- Reply to both positive and negative reviews to show you care.
- Address negative feedback with a solutions-focused approach to turn unhappy customers into advocates.
Use AI-Powered Sentiment Analysis
- Use AI tools to analyse customer sentiment trends and identify recurring issues.
- Adjust marketing and customer service strategies based on feedback.
Show Off Positive Reviews
- Display top reviews on website, social media, and Google Business Profile to increase credibility.
- Use review widgets and testimonial sections to build trust with potential customers.
Monitor Competitor Reputation
- Compare your reputation to competitors to see where you rank in your industry.
- Learn from their mistakes and successes to improve your brand.
Set Up Crisis Alerts
- Implement early warning systems for potential PR issues or viral complaints.
- Have a damage control plan in place to respond to brand crises.
By following these tips, you can get the most out of your ORM tools and build a strong online reputation that drives business success!
Conclusion
Choose your best ORM tool based on your business needs. Google Alerts is a great starting point if you want a free and simple solution. Birdeye and Brandwatch are top picks for businesses that want automation and AI-powered insights. Mention and Hootsuite are great for social media reputation.
Whatever your industry, online reputation is key to long-term success. Try out one of these must-have ORM tools in 2025 and take control of your brand today!
