Thinkific is a leading platform for creating, marketing, and selling online courses.
While it offers robust tools to engage learners, one common challenge persists—visitors leaving your site without enrolling in a course, subscribing to a newsletter, or exploring valuable resources. These exits can translate into missed revenue and lower engagement.
Exit intent popups provide a solution by detecting when a visitor is about to leave and delivering a last-minute, targeted message to re-engage them.
Whether it’s promoting a free trial, offering a discount, or capturing email leads, exit intent popups can help Thinkific course creators retain potential customers and maximize conversions.
In this guide, we’ll explore the benefits of exit intent popups on Thinkific, walk through their integration, and share actionable strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on Thinkific
Exit intent popups are triggered when a visitor’s behavior suggests they are about to leave your site. For Thinkific users, these popups offer an effective way to retain visitors, drive course enrollments, and capture leads.
Why Exit Intent Popups Are Essential for Thinkific
Increase Course Enrollments: Encourage hesitant visitors to enroll by offering limited-time discounts or free trials.
Capture Leads: Grow your email list by providing free resources, like eBooks or mini-courses, in exchange for contact details.
Promote Time-Sensitive Offers: Highlight upcoming course launches, flash sales, or early-bird discounts.
Reduce Bounce Rates: Redirect visitors to popular courses or valuable resources before they leave.
Encourage Re-engagement: Offer personalized assistance or live chat support to address visitor questions.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a critical tool for Thinkific course creators.
How to Create the Exit Intent Popup for Thinkific
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Thinkific
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create a visually engaging popup that aligns with your Thinkific branding and course goals.
2. Generate the Embed Code
- Once your popup is finalized, Wisernotify provides a JavaScript snippet.
3. Access Your Thinkific Admin Panel
- Log in to your Thinkific dashboard.
4. Insert the Script
- Navigate to Design Your Site > Theme Library > Customize.
- Select your active theme and click Edit Code.
- Locate the footer.liquid file and paste the Wisernotify script just before the closing
</body>tag.
5. Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent and customize additional rules, such as targeting specific course pages or user behaviors.
6. Test and Preview
- Save your changes and preview your Thinkific site to ensure the popup triggers correctly.
7. Publish and Monitor
- Make your changes live and track the popup’s performance using Wisernotify’s analytics.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on Thinkific
Behavior-Driven Timing
- Exit Intent: Engages visitors at the exact moment they are about to leave, ensuring relevance.
- Standard Popups: Appear based on timers or scrolling, which can interrupt the user experience.
Higher Conversion Potential
- By addressing visitor hesitation directly, exit intent popups yield better results than traditional popups.
Customizable Messaging
- Thinkific course creators can tailor popups to match their course offerings and audience needs.
Non-Intrusive User Experience
- These popups feel timely and helpful, enhancing the visitor’s overall experience.
Common Exit Popup Triggers: Words and Phrases
The success of your popup depends on its messaging. Here are some proven triggers tailored for Thinkific users:
Urgency: “Wait! Enroll now to save 20%—offer ends today!”
FOMO (Fear of Missing Out): “Don’t miss out! Join our course before registration closes!”
Lead Generation: “Subscribe to get free access to our mini-course!”
Supportive Messaging: “Need help deciding? Contact us before you go for personalized advice!”
Exclusive Access: “Unlock a free preview of our course—subscribe before you leave!”
Best Places to Show Exit Intent Popups on Thinkific Websites
Strategically placing popups ensures they target the right audience at the right time. Here’s where exit intent popups work best on Thinkific:
Course Landing Pages
- Highlight the benefits of your course and offer limited-time discounts to convert hesitant visitors.
Pricing Pages
- Address objections by offering free trials, discounts, or flexible payment options.
Checkout Pages
- Recover abandoned purchases with incentives like bonuses or free resources.
Resource Pages
- Capture leads by offering free guides, cheat sheets, or additional content.
Blog Pages
- Convert readers into subscribers by promoting newsletters or exclusive course content.
3 Exit Intent Popup Mistakes to Avoid on Thinkific Websites
Overusing Popups
- Too many popups can frustrate visitors. Use exit intent sparingly at critical moments to avoid negative user experiences.
Ignoring Mobile Optimization
- Ensure your popups are responsive and user-friendly on mobile devices, as a significant portion of traffic comes from mobile users.
Generic Messaging
- Tailor your popup content to match the visitor’s journey. For example, a checkout recovery popup may not resonate with someone reading a blog post.
Wrap Up
Exit intent popups are a powerful tool for Thinkific course creators, helping to recover lost visitors, capture leads, and drive course enrollments.
By integrating Wisernotify-powered popups, you can create visually appealing, high-performing notifications that align seamlessly with your Thinkific website’s goals.
Ready to take your Thinkific site to the next level? Start building high-converting exit intent popups with Wisernotify today and turn your abandoning visitors into loyal learners!
