Ecwid is a powerful e-commerce platform that allows businesses to sell online, in-store, and across social media platforms.
However, like all online stores, Ecwid shops often face the challenge of visitors leaving without making a purchase, subscribing to a newsletter, or completing other valuable actions.
These exits can result in lost revenue and missed opportunities.
Exit intent popups are an effective solution to this problem. By detecting when a visitor is about to leave, these smart popups deliver a targeted message that re-engages the visitor and encourages them to stay, complete a purchase, or sign up.
For Ecwid users, integrating exit intent popups can significantly reduce cart abandonment, boost sales, and increase lead capture.
In this guide, we’ll explore the benefits of exit intent popups for Ecwid, provide detailed integration instructions, and share strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on Ecwid
Exit intent popups are triggered when a visitor’s behavior suggests they’re about to leave your website. For Ecwid users, these popups can help recover lost visitors, drive conversions, and increase engagement.
Why Exit Intent Popups Are Essential for Ecwid Stores
Recover Abandoned Carts: Offer discounts, free shipping, or incentives to encourage customers to complete their purchases.
Capture Leads: Build your email list by offering exclusive deals, free resources, or first-time purchase discounts.
Promote Limited-Time Offers: Create urgency with flash sales or exclusive deals to encourage immediate action.
Reduce Bounce Rates: Redirect visitors to other products, categories, or helpful resources before they leave.
Encourage Re-engagement: Offer personalized assistance, live chat, or product recommendations.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a vital tool for any Ecwid store.
How to Create the Exit Intent Popup for Ecwid
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Ecwid
Step-by-Step Guide for Integration
1. Create Your Popup with Wisernotify
- Use Wisernotify to design a custom exit intent popup tailored to your Ecwid store’s branding and objectives.
2. Generate the Embed Code
- Once your popup design is complete, Wisernotify will provide a JavaScript snippet for embedding.
3. Access Your Ecwid Admin Panel
- Log in to your Ecwid admin dashboard.
4. Insert the Script
- Navigate to Settings > General > Cart & Checkout Settings.
- Scroll to the Custom Tracking Code section and paste the Wisernotify script into the box provided.
5. Publish the Changes
- Save the changes to ensure the script is applied across your store.
6. Set Popup Triggers in Wisernotify
- Configure the popup to activate on exit intent and customize additional triggers, such as targeting specific product pages or visitor behaviors.
7. Test and Monitor
- Visit your Ecwid store and simulate leaving to ensure the popup triggers correctly. Use Wisernotify analytics to track performance and make data-driven adjustments.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Ecwid
Timing and Relevance
- Exit Intent: Engages visitors when they’re about to leave, ensuring the message is timely and less intrusive.
- Standard Popups: Appear based on time or scrolling behavior, which can interrupt the shopping experience.
Higher Conversion Rates
- Exit intent popups address user hesitations at the last moment, leading to better engagement and conversions.
Customizable Design
- Ecwid users can seamlessly align popup designs with their store’s aesthetics and branding.
Improved User Experience
- These popups feel relevant and helpful, enhancing the overall visitor experience.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup is critical to its success. Here are some effective triggers tailored for Ecwid stores:
Urgency: “Wait! Complete your order now and save 20%!”
FOMO (Fear of Missing Out): “Don’t miss out! This exclusive deal ends today!”
Lead Generation: “Subscribe now and get free shipping on your first order!”
Cart Recovery: “You left items in your cart—checkout now and enjoy a special discount!”
Supportive Messaging: “Need help? Contact us before you go for personalized assistance!”
Best Places to Show Exit Intent Popups on Ecwid Stores
Strategic placement of exit intent popups ensures they target the right audience at the right time. For Ecwid stores, here are the most effective locations:
Homepage
- Capture first-time visitors with a welcome discount or free shipping offer.
Product Pages
- Highlight customer reviews, product benefits, or limited-time offers to encourage purchases.
Cart Pages
- Recover abandoned carts with discounts, free shipping, or reminders.
Checkout Pages
- Address objections and reassure visitors to complete their purchases.
Category Pages
- Promote bestsellers, new arrivals, or seasonal discounts.
404 Pages
- Redirect visitors to popular products or categories with a friendly popup.
3 Exit Intent Popup Mistakes to Avoid on Ecwid Stores
Overusing Popups
- Bombarding visitors with too many popups can frustrate them. Use popups sparingly and strategically at key moments.
Ignoring Mobile Optimization
- Ensure your popups are responsive and easy to interact with on mobile devices, as mobile traffic is significant.
Generic Messaging
- Tailor your popup content to match the visitor’s journey. For example, a cart recovery popup may not resonate with someone browsing a blog.
Wrap Up
Exit intent popups are a powerful tool for Ecwid store owners, helping recover lost visitors, boost sales, and capture valuable leads.
By leveraging Wisernotify’s intuitive platform, you can create high-converting popups that seamlessly integrate with your Ecwid store.
Ready to take your Ecwid store to the next level? Start building exit intent popups with Wisernotify today and turn your abandoning visitors into loyal customers!
