WordPress is one of the most versatile platforms for building websites, offering unparalleled flexibility and customization.
However, like all websites, WordPress-powered sites often face a critical challenge: visitors leaving without taking action.
Whether it’s cart abandonment, incomplete form submissions, or a lack of engagement, these exits can result in missed opportunities.
Exit intent popups are a proven solution to this challenge. These smart popups detect when a visitor is about to leave and deliver a targeted message designed to re-engage them.
Whether you’re recovering lost sales, promoting discounts, or capturing email leads, exit intent popups can turn missed opportunities into meaningful conversions.
This guide will explore the benefits of exit intent popups for WordPress, provide step-by-step integration instructions, and share strategies to optimize their impact.
What and Why: Creating Exit Intent Popups on WordPress
Exit intent popups appear when a visitor’s behavior suggests they’re about to leave your site. For WordPress users, these popups offer a powerful way to retain visitors and boost conversions.
Why Exit Intent Popups Are Essential for WordPress Websites
Recover Abandoned Carts: Re-engage shoppers with discounts or free shipping offers to complete their purchases.
Capture More Leads: Build your email list by providing exclusive content, free resources, or special offers.
Promote Time-Sensitive Deals: Highlight flash sales or limited-time discounts to drive immediate action.
Reduce Bounce Rates: Redirect visitors to related content, popular products, or new services.
Encourage Engagement: Offer personalized assistance, free trials, or other resources to hesitant users.
Stat Spotlight: Websites using exit intent popups recover up to 15% of abandoning visitors, making them a must-have for WordPress sites.
How to Create the Exit Intent Popup for WordPress
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on WordPress
Step-by-Step Guide for Integration
1. Create Your Popup with Wisernotify
- Use Wisernotify to design a custom exit intent popup that aligns with your WordPress site’s goals and branding.
2. Generate the Embed Code
- Once your popup is finalized, Wisernotify provides a JavaScript snippet for integration.
3. Access the WordPress Admin Dashboard
- Log in to your WordPress site and navigate to the admin area.
4. Add the Script to the Footer
- Go to Appearance > Theme File Editor.
- Locate the footer.php file under the active theme.
- Paste the Wisernotify script just before the closing
</body>tag and save the file.
5. Using a Plugin for Script Management (Optional)
- If you prefer not to edit theme files, install a plugin like Insert Headers and Footers.
- Paste the Wisernotify script into the Footer Scripts section provided by the plugin.
6. Configure Popup Triggers in Wisernotify
- Set the popup to activate on exit intent and customize its behavior for specific pages or user actions.
7. Test and Publish
- Preview your site to ensure the popup triggers correctly when visitors attempt to leave. Once satisfied, make the changes live.
8. Monitor and Optimize
- Use Wisernotify analytics to track performance and refine the popup’s settings.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on WordPress:
Behavior-Based Timing
- Exit Intent: Engages visitors at the moment they’re about to leave, ensuring a relevant and timely experience.
- Standard Popups: Appear at fixed times, which can interrupt the browsing journey.
Higher Conversion Rates
- By addressing user hesitation directly, exit intent popups lead to higher engagement and conversions.
Seamless Integration
- WordPress’s flexibility allows popups to align with site aesthetics and functionality effortlessly.
Improved User Experience
- These popups feel less intrusive and more helpful, enhancing the overall visitor experience.
Common Exit Popup Triggers: Words and Phrases
Crafting compelling messaging is key to the success of your popup. Here are some effective triggers for WordPress users:
Urgency: “Wait! Complete your purchase now and save 15%!”
FOMO (Fear of Missing Out): “Don’t miss out—this deal ends today!”
Lead Generation: “Subscribe today to unlock exclusive resources!”
Cart Recovery: “You left items in your cart—checkout now and enjoy free shipping.”
Supportive Messaging: “Need help? Contact us before you go!”
Best Places to Show Exit Intent Popups on WordPress Websites
Strategic placement ensures your popups reach the right audience. For WordPress sites, consider these high-conversion locations:
Homepage
- Capture first-time visitors with a welcome discount or lead magnet.
Product Pages
- Highlight product benefits, reviews, or limited-time offers to encourage purchases.
Cart Pages
- Recover abandoned carts with discounts or shipping incentives.
Checkout Pages
- Address objections and encourage visitors to complete their purchase.
Blog Pages
- Convert readers into subscribers by offering exclusive content or newsletters.
404 Pages
- Redirect visitors to popular categories or products with a helpful popup.
3 Exit Intent Popup Mistakes to Avoid on WordPress Websites
Overusing Popups
- Bombarding visitors with multiple popups can frustrate them. Use them sparingly and at critical moments.
Ignoring Mobile Optimization
- Ensure your popups are responsive and user-friendly on mobile devices, as a significant portion of web traffic comes from mobile users.
Generic Messaging
- Tailor your popup content to match the visitor’s journey. A cart recovery popup on a blog page may confuse readers.
Wrap Up
Exit intent popups are a powerful tool for WordPress users, helping recover lost visitors, capture leads, and drive conversions. By integrating Wisernotify-powered popups, you can create visually stunning, high-performing notifications that align seamlessly with your WordPress site’s goals.
Ready to elevate your WordPress site? Start building high-converting exit intent popups with Wisernotify today and turn your abandoning visitors into loyal customers!
