Wondering how to craft a black Friday email campaign?
Every year, brands eagerly await Black Friday, the shopping bonanza that kicks off the holiday season.
But, amid the discounts and chaos, email marketing remains a powerful tool to drive sales and engage customers.
Black Friday is the busiest online shopping day of the year, with more than 200 million people expected to shop online.
The average email opening rates are typically 20-30% higher than average.
So, it is the perfect time to invest in Black Friday email promotions and get a significant return.
But you need proper strategies and planning to execute a black Friday campaign that helps you maximize your conversions.
In this blog, we will share some inspiring examples and explore strategies to create effective Black Friday email campaigns that drive sales and engage your customers.
Plan Your Black Friday Strategically
Get Our Proven Black Friday Marketing Calendar
Why Black Friday Email Marketing Matters
Online shopping is increasing yearly, which will help brands increase sales and traffic for their products and services. According to Adobe Analytics, U.S. online sales will hit $240.8 billion this holiday season, representing 8.4% growth yearly.
Black Friday email marketing matters because emails are cost-effective ways to reach more customers. Here are some of the reasons why Black Friday email marketing matters:
- Reach Wide Audiences: Email marketing allows brands to reach wider audiences, especially those searching for deals.
- Build Customer Relationships: Sending personalized and relevant emails helps brands show value and increase customer loyalty.
- Capitalizing on FOMO: Black Friday emails help brands highlight limited offers and discounts, encourage customers to take quick action and create a FOMO of missing out on deals.
- Drive Sales: By highlighting exclusive offers and discounts and creating a sense of urgency, brands can drive more sales and encourage customers to purchase.
- Provide valuable insights: Email marketing analytics provide valuable insights about the customer’s behaviour, preferences, and engagement, helping to refine the marketing strategies and improve future campaigns.
Pre-Black Friday Examples
Below, we have shared examples sent days or weeks before the Black Friday Sale!
1. Tease
Tease delivers this amazing email before the Black Friday Sale starts to get more traffic and conversions.
Using a countdown timer in the email creates excitement and adds urgency to the offer.
In addition, the use of a big font draws customers’ attention and influences them to click on the call to action button.
2. High Beauty
The email from High Beauty prepares shoppers for the biggest sale of the year. It asks subscribers to sign for exclusive deal alters to avoid missing anything.
It’s a great way to engage with the audiences and collect insights on the audiences interested in your Black Friday sale.
Moreover, it also automatically adds those who click the sign-up button to win an exclusive gift.
3. Cozmo
The Pre-Black Friday Email Campaign by Cozmo to its VIP subscribers makes them feel valued and special, encouraging them to take advantage of the deal before others.
The term “Early Access” creates a sense of exclusivity and also reminds them the offer is time-sensitive.
With personalized email and VIP discounts, it directly communicates with customers about the financial benefits and drives early conversions.
4. Soundstripe
The teaser email from Soundstripe reveals exclusive offers, sneak peeks, and early access to special discounts.
Soundstripe’s pre-black Friday email encourages customers to secure the best price for their subscription plans and emphasize the value of their deals.
5. Mailer Lite
Build excitement among the customers by teasing it a week in advance! The pre-email gives subscribers everything they need to gear up for Cyber Week.
It clearly states the start and end dates so customers can grab the deal. Moreover, the sneak peek of the best offers to spark interest and a bold call to action button encourage audiences to sign up for sale alerts.
6. Sun of a Beach
The Black Friday email from Sun of a Beach catches the audience’s attention with its simple yet effective design.
The minimalist colour makes the email pop, and with the clear call to action button, there’s no confusion about where to click or the next step.
The email highlights the date and end time of the sale, driving urgency and encouraging immediate action.
7. Ulta Beauty
Everyone loves a good deal, but a 20% discount might not always be enough to drive more sales. The example from Ulta Beauty’s pre-black Friday emails motivates its customers to take action with the extra rewards.
Instead of focusing solely on price discounts, ULTA offers bonus points. This appeals to customers who are more interested in advancing to higher benefit tiers within the loyalty program rather than just saving money.
Moreover, it also promotes its branded credit card within the same email, running two attractive offers.
8. Vena
Adding free gifts gives customers an extra reason to shop. Vena’s pre-black Friday email campaigns remind its subscribers that they are unique and create a sense of exclusivity that makes them feel like VIPs, encouraging them to take action.
The time-limited offer pushes customers to act quickly and gives them a discount code, making shopping more convenient.
Black Friday Day Examples
Below, we have shared examples for the Black Friday Sale!
9. iKhokha
Here’s a limited quantity sale email marketing campaign from iKhokha. The email conveys the sale on the most popular product but only for the first 100 sold.
That creates a sense of urgency among the customers, and they take quick action to claim the discount.
10. Design Modo
Convey to your customers that the Black Friday sale is live so they know it’s time to shop. The email from Design Modo highlights the best Black Friday offer and outlines the steps they need to follow to grab the best deal, that is, using a discount code.
The bold CTA “Buy Now” influences customers to start shopping and take advantage of limited-time offers.
11. INEZ
The Black Friday email from the footwear brand Inez shines a spotlight on their bestsellers showcasing the popular products.
By highlighting these top picks, they effectively capture their audience’s attention and increase the chances of conversions.
The idea of featuring the best-selling products draws attention to what other customers love, which builds trust & confidence in their choice while boosting the brand’s credibility.
12. MainGear
Maingear’s black Friday email stands out with its unique colour and design.
The brand uses bold colours to energize its audience and focus attention on its Black Friday offer, and the smart colour palette lets the offer speak for itself.
Another smart tactic is using social media buttons that allow customers to connect with the brand on different social platforms, promote giveaways, share engaging content, and drive traffic back to their online store.
Also check: 9 Black Friday Social Media Post Examples to Boost Sales
13. Miracle
Miracle Brand’s black friday email campaign entices a clever offer to its customers and encourages them to bundle up for the holiday season.
The hook in the subject line “👆 Better than their deals 👇” promises an unbeatable deal and a smart way to ensure emails get opened.
The sleek design makes it easier for the customers to absorb the message and highlights the key offer with an eye-catching CTA, “Grab My Bundle” drive action.
14. Quirky
Quirky took a fun and unconventional approach to their Black Friday email marketing, creating a memorable and engaging campaign.
The email features quirky products busting out of the box, instantly grabbing users’ attention.
Moreover, the playful visuals are complemented by copy highlighting discounts on their “most popular products.”
15. Carhartt
One of the best ways to make your Black Friday email stand out is by incorporating animation. It gives email a dynamic touch that surprises and delights subscribers.
Carhartt’s uses a simple, clean, and minimal animation that draws attention to their special Black Friday offer. It creates a memorable experience and makes the message more eye-catching and engaging.
16. Hush and Hush
This email marketing campaign stands out with its elegant design and strategic simplicity.
A black and white background enhances the stunning product photography, making each item pop and grab attention.
The offer highlights the straightforward message “Buy One, Get the second at 50% off,” making it easier for customers to understand and encouraging them to act without confusion.
17. Timex
The email from Timex is a perfect example of effective Black Friday marketing, showcasing its premium brand with high-quality, creative graphics.
The visuals alone convey the brand’s value while offering 30% off Sitewide, which is presented clearly and directly.
What makes the email even better is the inclusion of two separate CTAs for Men and Women, making it easier for the customers to navigate.
Plus, highlighting FREE shipping right at the top incentivizes customers to complete their purchases.
Post-Black Friday Examples
Below, we have shared examples for the Post-Black Friday Sale!
18. Kenneth Cole
The email from Kenneth Cole effectively communicates a sense of urgency, reminding customers that they still have a chance to take advantage of the deal after Black Friday.
The simple yet informative design showcasing 50% off sitewide and highlighting Free Shipping is a fantastic way to boost purchase intent and drive conversions.
19. Sevenly
The email from Sevenly is a perfect example of extended Black Friday deals. It creates a sense of urgency with the right subject line “We’ve extended our Best Black Friday Deal Ever!
The use of phrases like “while supplies last” and “ends tonight” asks customers to take quick action, and each section concludes with a CTA button, maximizing the chances for clicks.
20. Look Fantastic
Standing out during Black Friday deals can be challenging, so Look Fantastic takes a different approach by extending the email marketing campaign.
Their “Black Friday Reset” email, sent 11 days after the black Friday deals end, provides a unique opportunity for those who missed out on the sale.
The email provides the chance to snag their favourite products, catering to those who may have missed the offer and mentioning “Limited Quantities” promotes quick action from the customers.
21. Leesa
Leesa’s approach to email marketing is an excellent example of maintaining momentum and engaging customers even after the deals have ended. The subject line: “We’ve extended our Black Friday Offer”, immediately informs customers that they can still grab the offer.
Additionally, the time-sensitive countdown timer adds urgency, encouraging customers to act quickly and ensuring the message is simple & easy to understand.
22. The Spinsterz
The fitness brand Spinsterz, nailed the post black Friday email campaign by adding humour and a sense of urgency to capture the audience’s attention.
The heading “We’ve got your back! Extended Sale 50% off for 48 hours!” immediately hooks readers’ attention with its playful tone.
The Spinsterz combined humour with a clear, time-sensitive offer to create an engaging Black Friday email.
23. Chicago Tribune
Using clean and organized design balances visually appealing and easy-to-read text.
Moreover, the colourful elements enhance the overall look without overwhelming the content and highlight all the necessary information, such as “Black Friday Weekend Sale” and “extended 1 day,” so customers don’t miss out on the opportunity.
24. Barnie’s Coffee & Tea
Barnie’s Coffee and Tea delivers a strong, effective black Friday email with its simple and clear design, emphasizing the key offer that drives conversions.
The 25% off Sitewide promotion, combined with free shipping on orders over $60, influences subscribers to take action.
By highlighting that the sale has been extended, Barnie’s creates a sense of urgency and asks customers to act quickly before the end of the sale.
25. Sevenly
Sevenly grabs the subscriber’s attention with its headline, “We’ve extended our Best Black Friday Deal Ever!”
The time-sensitive offer that says “Ends Tonight 12 AM PST” creates an urgency among the customers looking for the best deals and not to miss the opportunity.
The simple design and the “Free Shipping Sitewide + $20 Holiday Gift Certificate” influence customers to use the promo code and grab the deal.
The above Black Friday email ideas will inspire you to create a clever and unique design for your brand to grab customer’s attention and drive more conversions.
Types of Black Friday Emails
Here’s a breakdown of different types of Black Friday emails with the specific categories:
1. Product-Focused Emails
Do you want to highlight your best-selling products or products with the highest impressions?
These emails showcase the best-selling products or most popular teams with compelling visuals and descriptions. This email is ideal for highlighting bestsellers, new arrivals, or seasonal items. You can also create an exclusive product combination to entice customers with added value.
2. Discount-Focused Emails
Want to provide a percentage off to your customers on their purchases?
These emails focus solely on the discounts and offers available during Black Friday. They are straightforward and rely on the appeal of big savings to attract customers. You can provide a percentage off on all purchases or specific products to create a sense of urgency and encourage customers to shop. For example, “50% off Sitewide.”
3. Storytelling Emails
Storytelling is a great way to talk about your brand, products, or services and increases the impact of a message and the value of a product. It helps to create an emotional connection with the audience, often sharing the story behind the products or how the sale benefits both the customers and the business.
You can highlight how your products have benefited customers to build trust and loyalty, which helps customers visualize themselves using your products and experiencing similar benefits.
4. Personalized Emails
Want to build customer loyalty and encourage repeat purchases?
Personalized emails use customer’s data, such as their preferences, past purchases, browsing behaviours, or demographic information, to recommend tailored products or exclusive offers. These emails boost customer engagement, improve relationship building, drive sales, and make customers feel valued & appreciated with personalized offers and experiences.
5. Interactive Emails
Interactive emails allow customers to engage and interact with the email content by tapping, swiping, and hovering over the different interactive elements in the email. For example, they can fill out a form, respond to polls, solve a puzzle, or spin to win wheels within the email.
These interactive emails enhance the customer experience and are memorable, encouraging longer dwell time and leading to higher click-through rates and conversions.
How WiserNotify Can Improve Your Black Friday Sales
A great email isn’t only about the perfect subject line; it consists of strategies to target a specific audience, increase brand awareness, engage with clients, and convert audiences into clients. And that’s where WiserNotify can help you out.
What is WiserNotify and How Does it Work?
WiserNotify is a social proof and notification tool that helps you convert website visitors into customers by displaying targeted, personalized messages and live notifications at the right time. It can significantly improve your Black Friday sales when customers land on your site after clicking on your email campaign.
WiserNotify seamlessly integrates with your website, allowing you to create and customize various types of notifications, like a live number of visitors, sales activity, sing actions, reviews, and announcing Black Friday sales.
Key Benefits of Using WiserNotify for Black Friday
- Increased Conversions: WiserNotify helps you capture visitors who might otherwise leave your site, leading to higher conversion rates.
- Personalized Engagement: Create tailored messages based on visitor behaviour, ensuring a more relevant and engaging experience.
- Enhanced User Experience: Provide valuable information and offers at the right time, improving the overall user experience.
- Data-Driven Insights: Track performance metrics to optimize campaigns and make data-driven decisions.
Here are a few ways WiserNotify can significantly improve your Black Friday email campaign:
1. Create a Sense of Urgency with Countdown Timers
Using countdown timers in your notifications can create a sense of urgency among the customers and encourage them to take immediate action. For example, you can set up timers that show how long the sale or special offer is available, creating a time-sensitive environment.
2. Showcase Social Proof with Real-Time Purchase Notifications
When customers land on your Black Friday page, you can use WiserNotify notifications to display the popularity of certain products and encourage them to purchase.
For example, you can highlight your best-selling products and display a recent customer review to build trust and increase buyer’s confidence.
3. Build Trust and Credibility with Customer Reviews
Customer review notifications show potential buyers that others had a positive experience with your products.
Featuring reviews like “Jessica rated this product 5-star!” reinforces credibility and confidence in your brand.
4. Boost Engagement with Live Visitor Counts
Show live visitor counts to create a sense of competition and encourage purchases.
When visitors see “20 people are viewing this item right now,” they feel a sense of competition, encouraging them to act before the item runs out of stock.
5. Highlight Limited-Time Offers and Flash Sales
Use notifications to promote exclusive deals and flash sales, driving urgency and excitement.
“Flash Sale: 25% Off for the next 30 minutes!” grabs attention and motivates customers to make quick decisions.
6. Recover Abandoned Carts with Low Stock Alerts
Send notifications to remind visitors about abandoned carts or low stock levels, encouraging them to complete their purchases.
Low stock alerts, such as “Only 2 items left!” can encourage customers to complete their purchase before the product is gone.
WiserNotify can help enhance Black Friday sales by creating trust, urgency, and a seamless shopping experience by displaying recent purchases, implementing countdown timers, or offering exit-intent discounts.
How to Write a Black Friday Email
So, now that you’re inspired let’s take a moment to see how you can craft a super effective Black Friday email.
1. Crafting a Captivating Subject Line
A good subject line can improve opening rates. Crafting a compelling subject line that grabs attention can help you stand out from your competitors.
Your subject line needs to generate curiosity and create a sense of urgency to drive higher open rates.
A well-crafted subject line should be catchy and highlight what’s in it. For example, a “One-day sale” or a “Limited-time offer” can incline customers to open the email immediately.
2. Hooking Readers with an Engaging Opening
Ensure your copy is clear and focus on how your Black Friday sales benefit the reader. Keep them hooked once they open the email with a strong, attention-grabbing opening.
Include information about the offer and build excitement for the upcoming sale. For example, “Ready to grab the biggest deals of the year? Our Black Friday sale is here.”
3. Showcasing Your Irresistible Offers
Clearly state your best deals and discount offers in the body of the email. Include images or GIFs to showcase products or emphasize savings.
Make sure the offer has a bold colour and text and uses different elements.
For example, “Enjoy up to 30% off Sitewide! Don’t miss out on our limited-time sales.”
4. Guiding Readers to Action with a Compelling CTA
Your call to action (CTA) should be impossible to miss. Use direct, strong, action-oriented language like “Shop Now,” “Buy Now,” or “Claim Your Offer.”
Ensure the CTA is visually striking – contrast the CTA button with your email’s colour scheme, and ensure the CTA is prominently displayed and easy to click.
For example, “Grab the Deal Now!”
5. Adding a Personal Touch and Building Trust
Use customer data to personalize your emails and subject lines. You can use any information like the subscriber’s name, their past preferences, or purchase history.
Include social proof, such as customer reviews or the number of satisfied buyers, to build trust and credibility.
For example, “This offer is just for you, [name]!”
6. Optimizing for Mobile and Deliverability
Ensure your email looks great on all devices. Since many customers will view your email on mobile, ensure the design is responsive and loads quickly.
Also, test your email across multiple platforms to ensure deliverability, avoiding spammy language that could land you in the junk folder.
Wrap Up
Black Friday sales can be intimidating. But it should create excitement.
After checking the above examples and tips, it’s time to craft your own Black Friday email marketing campaign. The key to success? Planning!
Make sure you work on your black Friday email strategy in advance and then schedule them to go out for optimum times for the Black Friday shopping.
Start early so that every detail, from promotional emails to your landing pages, is fully optimized.
By taking time to plan and execute your email marketing campaign effectively, black Friday campaigns and Cyber Monday email can maximize your sales and leave a lasting impression on your customers.
Example image source sites.
Moosend | Retainful | Ninetailed | MailerLite | MailCharts | Brevo | CloudHQ | Convertcart | Sender | Siteground | Befree | Mailbluster | Doofinder | Chamaileon
