Black Friday sales have become an international phenomenon for the retail and eCommerce industries.
With the biggest sales around, brands use different marketing campaigns and strategies to grab customers’ attention.
From creative graphics to engaging videos and collaboration with experts & influencers, these ideas and examples to make your Black Friday social media posts help you stand out.
Around 64% of consumers plan to shop online during Black Friday Sales, and 36% of them will look for deals on social media campaigns.
In 2023, shoppers spent $9.8 billion on Black Friday sales, which brought massive opportunities for brands to drive more sales.
So, if you haven’t planned your Black Friday social media posts, it’s time to start.
In this blog, we will share some Black Friday marketing tips along with examples that you can apply to your next campaign.
Plan Your Black Friday Strategically
Get Our Proven Black Friday Marketing Calendar
Why Social Media Matters for Black Friday
Social media have become an integral part of marketing campaigns as they help to build trust, reach new audiences, build relationships with customers, and promote your products or services.
Regarding the black Friday campaign, social media channels allow brands to share deals, run contests, and engage with customers to create a buzz around.
Moreover, social media platforms offer valuable insights into customer behavior and preferences.
By analyzing the engagement, clicks, and conversions, brands can refine their marketing strategy and optimize black Friday social media campaigns.
Additionally, during holidays, sales traffic from social media increases by 7% year-over-year, contributing to 3.5% of online sales.
Let’s take a look at 9 of the most creative black Friday marketing ideas that capture the attention of customers –
1. Zando
Having high social media followers is great! But converting them into customers can help you improve sales.
Here’s an example from Zando’s black Friday sale post on X. As you can see, they are promoting the black Friday offers and redirecting them towards the website to increase traffic.
Post Link – https://x.com/zando_co_za/status/1714253498143957304
2. Murad
Cosmetic Brand Murad incentivizes customers to shop with it on the Black Friday Sale by offering them 30% off on all orders, plus a free gift of Ultimate Moisturized on a purchase of $150 or more.
The brand highlights all the key details about its offering in the caption.
Post Link – https://www.instagram.com/p/Cz630wahnWf/?utm_source=ig_web_copy_link
3. White Fox Boutique
White Fox Boutique takes a different approach by asking them to comment and tag their friends.
Instead of directly giving deals, they ask them to follow some steps and win $1000 to spend on the Black Friday Sale. It helps them to grab new customers and increase visibility and engagement on their social media posts.
Post Link – https://www.instagram.com/p/C8OAzwcvYh0/?utm_source=ig_web_copy_link
4. Kohl’s
Kohl’s Black Friday is an opportunity to engage its followers and offer them the opportunity to earn $15 Kohl’s cash for every $50 spent.
As a result, the brand generates likes, reshares, and comments, increasing social media visibility and gaining new followers.
Post Link – https://x.com/Kohls/status/1588621669966708736
5. Best Buy
Here’s another example of the best black Friday social media posts on X by Best Buy.
It shows that its subscribers will get early access to the sale and asks the new customers or ones who haven’t signed up to sign up and create a free account.
Post Link – https://x.com/BestBuy/status/1593650252132794369
6. Lancome
Here’s a simple yet effective social media post by Lancome for the Black Friday Deal. It offers special discounts and promotions for the products.
Offering a 50% discount on selected products and 30% off on every other product entices shoppers to purchase.
7. Nintendo
Nintendo’s black Friday deal focuses on the emotional side instead of talking about saving money.
As most brands focus on the “price,” the ad focuses on the “joy” of gaming with friends and family. So, the emotional aspect makes a better connection than pricing.
8. Microsoft Store
Focus on your conversion paths that help to convert customers into loyal customers. Many customers might be new to your brand or make their first purchase during your black Friday deal.
So, make sure your post is engaging and keep the conversations alive. Here’s a post from the Microsoft Store that inspires customers to hit the button or share it with their friends.
This holiday season, power your dreams.
Tap through to shop Black Friday Xbox deals.
— Microsoft Store (@MicrosoftStore) November 18, 2023
9. Simply Wigs
A sense of urgency can be a great marketing tool to improve sales and influence shoppers to act quickly. Using words like “Show Now,” “Limited time deal,” and “Only today” indicate scarcity and encourage urgency.
Simply Wigs does an excellent job of creating a sense of urgency with its black Friday social media posts.
These are some of the great Black Friday social media ideas to take inspiration for your next social media campaign.
Related read: 88+ Impressive Black Friday Quotes and Slogans
Tools for Managing Black Friday Social Media Posts
1. SocialPilot
Social Pilot is a social media management tool that allows you to schedule posts on all your social media accounts from one dashboard.
You can schedule many posts in advance, ensuring consistent content delivery throughout the Black Friday sales period.
Moreover, SocialPilot helps you customize posts for different platforms to tailor your Black Friday messages to fit each network’s unique tone and audience.
You can track analytics, and get insights into engagement, click-through rates, and conversions to adjust your strategy in real-time to maximize results.
2. Media X Pro
X-Pro is an X-owned management tool that helps to monitor conversations on the platform. It provides real-time insights to monitor multiple timelines on a single screen.
You can monitor various feeds from a single dashboard, schedule tweets, and track interaction on each.
It features real-time analytics to provide insights into X post-performance, keyword tracking, and monitoring of specific topics.
It’s the ability to create longer posts to share in-depth information and messages.
How to Find Topics and Create a Black Friday Social Media Post with AI
Black Friday deals are a massive opportunity for brands to increase sales and grab new customers.
ChatGpt language models can be a great tool that helps you brainstorm ideas and generate content around specific topics.
Here are a few steps to find Black Friday-tailored topics using ChatGpt –
1. Specify your audiences: Explain your target audiences, their pain points, and their needs. ChatGpt can suggest topics based on their interest and relevance to them.
2. Clarify your Niche: Whether it’s B2B, B2C, SaaS, or specific product categories, it can help you suggest relevant niche-based topics.
3. Content Goals: Decide what you want to accomplish with your post. It might be to increase sales and engagement or create memorable branding.
4. Ask about Trends: Ask ChatGpt to analyze the latest trends or emerging patterns like “What are the trending black Friday marketing topics for 2024?” or “What new black Friday content ideas can I use for the fashion industry?”
5. Refine: Review the generated content, edit to ensure it fits your brand’s tone & style, and convey the right message to your audiences.
6. Test: Before finalizing, test it with a small group and collect feedback to improvise and make it more impactful & engaging.
Here’s an example –
5 Tips to Create Effective Black Friday Posts
With your strategy in place, it’s time to craft impactful Black Friday Social Media Posts. Here are a few black Friday market tips-
1. Clear Call-to-Action
Your post should tell the audiences what next step they need to take. Whether it’s “Shop Now,” “Swipe Up,” or “Claim Your Deal.”
Ensure the CTA is short, crisp, and actionable to encourage customers to act.
2. Captions that Convert
Write compelling captions highlighting your products or services’ value proposition and creating a sense of urgency or scarcity.
Write a caption that evokes emotions, grabs the customer’s attention, and highlights the deal’s value.
Phrases like “Don’t miss out,” “Unbeatable prices,” or “Once a year saving” influence customers to take action.
Here are the more phrases: 150+ Powerful Call to Action Phrases for Conversion
3. Storytelling in Carousel Post
Using a carousel post to tell your product story can engage customers emotionally and highlight the benefits.
Guide your audience through the benefits of your offer, share customer testimonials, or showcase before-and-after effects.
Moreover, add high-quality images or videos that complement your narrative and encourage customers to swipe through each frame, boosting interaction.
4. Product-Focused Lifestyle Images
Add high-quality images and video showing your products in real-time settings that perform better than plain photos.
Creating aspiration images that evoke emotions and desires can help you to connect with your customers.
Also see 20 Product Video Examples That Will Make You Say “Wow”
5. Early Bird Promotion
Build momentum by offering discounts such as early access leading up to black Friday. Let your audience know they’ll have early access to deals before anyone else.
This strategy rewards your loyal customers and creates anticipation for your official sale launch.
For more details on this, check this blog: The Only Black Friday Checklist You Need
Over to You
The holiday shopping season offers a unique opportunity for brands to boost their sales and connect with their audiences.
our Black Friday marketing strategy offers a unique chance to expand your customer base, strengthen relationships with existing customers, and attract more visitors to your website.
A must-see: 13 Proven Black Friday Popups to Boost Sales
By leveraging the power of social media, an online store can reach a massive audience, do black Friday promotions strategically, and generate excitement for online shopping.
Don’t forget to utilize the valuable tools and platforms that can help to maximize the impact of your Black Friday marketing campaign.
By implementing these black Friday marketing strategies, you can successfully create a social media campaign that supercharges your sales and leaves a lasting impression on your customers.
