How to Add Reviews to HubSpot in 5 Minutes
Krunal Vaghasiya|May 16, 2025
HubSpot provides powerful tools for marketing automation, CRM, and web pages but it lacks built-in features for showcasing reviews. Without visible trust signals, even well-designed HubSpot pages might miss out on conversions.
That’s where WiserReviews steps in. It empowers HubSpot users to collect, automate, and embed engaging review widgets text, video, and star-based that blend seamlessly into your CRM-powered workflows and landing pages.
In this guide, Learn how to integrate WiserReviews into your HubSpot environment, where to place review widgets for maximum effect, and avoid pitfalls that reduce testimonial impact.
Why Add Reviews on HubSpot?
Reinforce CTAs with Customer Validation: HubSpot pages thrive on inbound strategy. Embedding testimonials near form submissions or offer sections increases user trust and drives action.
Align Social Proof with Lifecycle Stages: WiserReviews allows tagging reviews by funnel stage, so you can show different testimonials on TOFU, MOFU, and BOFU pages keeping your messaging contextually aligned.
Enrich Smart Content with Dynamic Testimonials: You can personalize reviews for different audience segments using WiserReviews and HubSpot’s smart content tools, delivering targeted social proof automatically.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What Makes WiserReviews’ Reviews Special?
WiserReviews integrates with HubSpot through flexible embed codes, allowing you to drop widgets into landing pages, CMS blogs, and even email templates.
You can collect reviews via email automation or lead flow triggers, then segment and showcase them by tag, funnel stage, or user persona. Its responsive designs and SEO-friendly markup ensure performance across devices and channels.
How to Add Reviews on HubSpot
Adding WiserReview widgets to your website or online store is quick and easy, and no coding is needed!
First, sign up for a WiserReview account.
Then follow the steps below to show beautiful, high-converting reviews.
Step 1: Choose and Customize a Widget
Before adding a review widget to your website, make sure:
You’ve collected at least 2-3 reviews inside your WiserReview account (or manually added one).
Now go to the Widgets tab in your WiserReview dashboard and click Manage on the widget you want to use.
- Choose the layout (Carousel, Popup, Review Wall, etc.)
- Filter reviews by tags, ratings, or products
- Customize colors, fonts, and display options
Step 2: Copy the Embed Code
Once you’re happy with how the widget looks, click the Install or Embed option.
You’ll get a short HTML code snippet (or JavaScript code)
Copy the whole code provided
Step 3: Paste the Code into Your Website
Head to your specific platform’s editor and choose where to place the reviews.
Use an HTML block, a custom code section, or an embed element.
Paste the code you copied from WiserReview.
Save and publish your page.
That’s It! Your Reviews Are Now Live
Once you publish your page, your WiserReview widget will appear automatically and stay updated as new reviews come in.
Widgets are fully responsive and load fast on any device.
Once you’ve added the widget, you can do a lot more inside WiserReview to grow and manage your reviews:
Collect More Reviews (Automatically)
- Send review requests via email or WhatsApp.
- Trigger review flows using Shopify, Webhooks, or manual upload.
- Customize timing and branding to match your tone.
Manage & Organize Reviews
- Approve, reject, or edit reviews before they go live.
- Tag reviews by product, category, or topic.
- Filter by rating, keywords, or date
How to Embed Reviews on HubSpot
1. In HubSpot, edit your landing page, website, or blog content.
2. Add a “Custom HTML” module or drag in a code block.
3. Paste the WiserReviews embed code and style it to match your page.
4. Save and preview to ensure responsiveness and alignment.
Related Post: How to Add Reviews to Your Website in Minutes
Best Practices for Showcasing Reviews on HubSpot
Learn where and how to place reviews so they support your product.
A small change in placement can make a big difference.
1. Use Reviews on Thank-You and Nurture Pages
Placing short, impactful reviews on post-conversion thank-you pages or nurturing emails can reaffirm a user’s decision and build confidence.
These reviews don’t distract from the primary CTA but instead reinforce the perceived value of taking action.
2. Tailor Testimonials to the Buyer’s Journey
Using WiserReviews’ tagging system, create widgets specific to funnel stages like awareness, consideration, and decision.
This ensures users see relevant testimonials that guide them toward the next logical step in their journey.
3. Blend Widgets Into HubSpot Design System
To maintain consistency and professionalism, customize font styles, color palettes, and layout structure of WiserReviews widgets so they mirror your HubSpot theme.
Seamless integration keeps user experience smooth and avoids visual distractions.
Different Types of Review Examples
WiserReview gives you several ways to show reviews on your website.
Each style is designed for a different part of your site, whether it’s your homepage, product page, or landing page.
Here’s a look at all the different display types you can use:
Avatar & Floating Popup
What you can do:
- Show happy customer faces and ratings with the avatar strip
- Automatically display a popup with top reviews while someone is scrolling
- Looks good on both desktop and mobile
Good places to use:
- Avatars in your homepage or about section
- Floating popups on product pages, checkout, or landing pages
Carousel & Auto Slider
These are moving sliders that show several reviews one after another, perfect for saving space and keeping your page lively.
What you can do:
- Show 2–3 reviews at a time in a sliding layout
- Let it slide on its own (auto) or let users click to move
- Add review text, images, and star ratings
Good places to use:
- Testimonial sections on home or services pages
- Landing pages or blog posts to show customer feedback
Nudges & Trust Badge
These help build confidence when visitors are close to making a decision, like adding to cart or booking.
What you can do:
- Show quick review quotes right where people are deciding (nudges)
- Add a small badge that shows your overall rating and total reviews.
Good places to use:
- Near buy buttons or pricing tables
- Beside product names or in the page header.
Product Review Section & Star Rating
These are great for online stores. They show detailed feedback and give shoppers a quick look at how others rated a product.
What you can do:
- Show full customer reviews below product descriptions
- Show just the star rating near product titles or listings
- Works with images, videos, and verified buyers
Good places to use:
- Under each product page
- On category pages or product lists
Sidebar Snippet & Floating Badge
These stay visible as people scroll your site, so your reviews are always just a click away.
What you can do:
- Add a “Reviews” tab on the side of your site that opens a panel
- Show a floating badge with your star rating and review count
Good places to use:
- On long pages like blogs or service details
- On mobile or desktop to keep trust visible at all times
Wall of Love & Review Wall
What you can do:
- Show reviews for your brand, shop, or products in a big grid layout
- Add star ratings, images, and even filter reviews by tag
- Make it look clean and easy to browse
Good places to use:
- A full testimonial page
- Below your homepage or near “why choose us” sections
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common Mistakes to Avoid When Adding Reviews to HubSpot
Here are the top mistakes people make with reviews on HubSpot.
Avoid these to keep your site looking clean and trustworthy.
1. Using the Same Review Across All Pages
Copying and pasting the same block of testimonials across all campaigns makes them feel impersonal and generic.
Tailor the reviews shown using WiserReviews’ tag feature so each page delivers highly relevant, personalized trust signals.
2. Ignoring Mobile Optimization in Widgets
HubSpot traffic is increasingly mobile. Review sections that aren’t responsive risk breaking page layouts or appearing cluttered on smaller devices.
Always preview how WiserReviews widgets render across various screen sizes and adjust settings accordingly.
3. Not Automating Review Collection via HubSpot Workflows
Manually requesting testimonials is inefficient.
HubSpot’s workflow automation, when paired with WiserReviews, allows you to set review triggers after purchases, lead form submissions, or customer support tickets ensuring a steady flow of fresh, timely feedback.
Types of Reviews You Can Add on HubSpot
How to Add Google Reviews to HubSpot
How to Add Testimonials to HubSpot
How to Add Facebook Reviews to HubSpot
How to Add Capterra Reviews to HubSpot
How to Add Amazon Reviews to HubSpot
Wrap-Up
Adding reviews to your HubSpot ecosystem ensures trust-building happens at every touchpoint. With WiserReviews, you’ll be able to automate, embed, and align social proof to every funnel stage for maximum conversion power.
Turn your happiest customers into your top sales drivers. Start embedding WiserReviews on HubSpot pages and automate trust across your marketing flywheel.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
Capterra