In the competitive landscape of digital marketing, trust is a critical factor for converting prospects into loyal customers.
For HubSpot users, integrating G2 reviews into your website, landing pages, or emails is a highly effective way to build credibility and enhance engagement.
G2 reviews provide verified feedback from satisfied customers, serving as powerful social proof to encourage conversions. Wisernotify simplifies the process, enabling seamless embedding of G2 reviews into your HubSpot assets.
Why Add G2 Reviews to HubSpot?
HubSpot’s robust suite of marketing, sales, and customer service tools is designed to optimize your customer journey. By adding G2 reviews, you can amplify your efforts and maximize results. Here’s why it’s worth integrating G2 reviews into your HubSpot workflows:
Build Trust and Credibility: G2 reviews are authentic and verified, providing undeniable proof of your product’s value. Research shows that 84% of buyers trust online reviews as much as personal recommendations.
Boost Conversion Rates: Social proof in the form of reviews reduces hesitation and increases confidence. Businesses leveraging G2 reviews have reported a 3% rise in conversion rates.
Reinforce Brand Authority: Showcasing strong G2 ratings and testimonials positions your brand as a trusted leader in your industry.
Enhance Engagement: G2 reviews add dynamic, relatable content to your HubSpot assets, encouraging prospects to spend more time interacting with your brand.
Improve SEO: Dynamic content such as review widgets improves on-page engagement metrics, contributing to better SEO performance.
How to Add G2 Reviews to HubSpot
Let me show you how to integrate G2 reviews into your website using WiserNotify, improving credibility and trust with honest user feedback. First things first, sign up for a WiserNotify account on our signup page. Once you’re set up, proceed to install the WiserNotify pixel on your website. This small piece of code is crucial as it powers the notifications and data gathering. Log into your WiserNotify dashboard. Here, you’ll navigate to the ‘Social Proof’ section where you can manage and add new notifications. Click the ‘Add’ button to start creating your notification. You’ll need to provide a unique name for your notification and specify the website it will be used on. After setting up the basics, it’s time to customize. Click on ‘Data Sources’, then ‘Add Integration’, and select ‘Reviews’. Here, you’ll integrate your G2 reviews. For a visual walkthrough on customizing your review notifications, check out our helpful video: From recent sales pop-ups to limited-time offer alerts, these tools are designed to encourage quicker customer actions. For more details on our social proof notifications and urgency widgets, visit: Feel free to explore these resources and start transforming visitor interactions into conversions today!
Step 1: Sign Up and InstallStep 2: Access the Dashboard
Step 3: Create Your Notification
Step 4: Customize Your Notification
Real-Life Example
Curious how it looks in action? Here’s a glimpse of G2 reviews displayed via WiserNotify on a live website:
Expand Your Capabilities
This is just one way to use notifications. WiserNotify also offers a variety of social proof and urgency widgets to help improve conversion rates.
How to Embed G2 Reviews on HubSpot
Follow these steps to seamlessly integrate G2 reviews into your HubSpot content:
1. Generate Your G2 Review Widget Code
- Log in to your G2 account and navigate to the “Review Collection Widgets” section.
- Customize the widget to align with your HubSpot brand design.
- Copy the embed code provided by G2.
2. Log in to Your HubSpot Account
- Access your HubSpot dashboard and navigate to the content editor for the webpage, email, or landing page where you want to embed G2 reviews.
3. Insert the Embed Code
- In the HubSpot content editor, locate the HTML module or add a custom HTML block.
- Paste the G2 widget embed code into the block.
4. Preview and Test
- Use the preview feature to ensure the widget displays correctly on desktop and mobile devices.
- Adjust placement or size for optimal visual integration.
5. Publish and Monitor
- Publish your changes and test the live content.
- Monitor performance metrics to assess the impact of the G2 reviews.
Best Practices for Showcasing G2 Reviews on HubSpot
Strategic Placement
Position G2 reviews where they’re most impactful, such as:
- Homepage
- Product or service pages
- Pricing pages
- Email campaigns
Design Consistency
- Customize the G2 widget to match your brand’s color scheme, fonts, and overall design for a seamless look.
Highlight Key Testimonials
- Select reviews that emphasize your unique selling points, such as ease of use, ROI, or customer support.
Leverage Filters
- Use G2’s filtering options to display the most relevant reviews for your audience.
Encourage More Reviews
- Include a call-to-action prompting customers to leave their own reviews on G2, enriching your collection of feedback.
Common Mistakes to Avoid When Adding G2 Reviews to HubSpot
Neglecting Mobile Optimization
- Ensure the widget is responsive and provides an excellent user experience on mobile devices.
Overloading Pages with Reviews
- Avoid cluttering your pages with too many reviews. Showcase only the most impactful testimonials to maintain focus.
Displaying Only Positive Feedback
- A mix of positive and constructive reviews adds authenticity and builds trust.
Failing to Update Reviews
- Keep your G2 widget fresh by periodically updating it to feature the latest feedback.
Misaligned Design
- Ensure the widget integrates seamlessly into your page layout without disrupting the user experience.
Wrap-Up
Adding G2 reviews to your HubSpot content is a powerful way to boost trust, engagement, and conversions.
Wisernotify simplifies this process, allowing you to embed and customize G2 reviews effortlessly.
By following the steps and best practices outlined in this guide, you can leverage social proof to enhance your marketing efforts and achieve greater success.
Ready to elevate your HubSpot campaigns with G2 reviews? Try Wisernotify today and watch your conversions soar!
