Want More Sales? Add Yelp Reviews to Hubspot

Building credibility and trust is essential for any business, and integrating Yelp reviews on your HubSpot website can help you achieve that.

Displaying real customer testimonials enhances social proof, boosts engagement, and increases conversions.

This guide will walk you through the benefits of adding Yelp reviews to HubSpot, step-by-step instructions for embedding them, best practices for showcasing reviews effectively, and common mistakes to avoid.

Why Add Yelp Reviews to Your HubSpot Website?

Enhance Credibility and Trust: Yelp is a trusted platform, with 79% of consumers relying on online reviews as much as personal recommendations. Adding Yelp reviews reassures visitors of your brand’s reliability.

Increase Engagement and Conversions: Positive reviews influence purchasing decisions, potentially increasing conversions by up to 270%. Featuring Yelp testimonials can help visitors feel more confident in your products or services.

Boost SEO and Local Visibility: Fresh, user-generated content like Yelp reviews can contribute to better search rankings, helping your HubSpot website attract more organic traffic.

How to Add Yelp Reviews to Your HubSpot Website

Adding Yelp reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Yelp review widget on your site using WiserNotify.

Step 1: Sign Up for Free

First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.

Step 2: Set Up WiserNotify on Your Website

After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Yelp reviews on your site.

Step 3: Add Yelp Reviews

Go to your WiserNotify dashboard to add a Yelp review popup to your site. Here’s a simple guide on how to do it:

You can also watch this video to learn how to change how the reviews look:

This is what the review notification looks like on a website:

Add a Yelp Review Wall

If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:

If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:

You will go to a page where you can set up your Yelp review wall. Here’s how to do it:

More Than Just Reviews

WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.

For a full guide on using WiserNotify:

How to Embed Yelp Reviews on HubSpot

1. Get Your Yelp Review Embed Code

• Navigate to your Yelp Business Page.
• Select the review you want to feature.
• Click the Share button and copy the embed code.

2. Add an HTML Module in HubSpot

• Log into your HubSpot account.
• Navigate to Marketing > Website > Landing Pages.
• Open the page where you want to add Yelp reviews.
• Click Edit Page and add a Custom HTML Module.
• Paste the Yelp embed code inside the module.

3. Customize the Display

• Adjust the layout and styling to match your website’s branding.
• Ensure the reviews are easily readable and visually appealing.

4. Optimize for Mobile

• Yelp embeds should be responsive, but verify how they appear on mobile devices.
• Modify the settings if needed to improve mobile visibility.

5. Save and Publish

• Click Save and Publish.
• Preview the page to ensure the reviews load correctly.
• Make any final adjustments for a seamless user experience.

Best Practices for Showcasing Yelp Reviews on HubSpot

Feature High-Impact Reviews

• Choose reviews that highlight customer satisfaction, excellent service, and key business strengths.

Keep It Clean and Readable

• Limit the display to 3-5 impactful reviews to maintain a professional and uncluttered look.

Encourage More Yelp Reviews

• Subtly encourage satisfied customers to leave feedback by adding a CTA like “Read More Reviews on Yelp!”

Use a Matching Design

• Ensure the reviews integrate seamlessly into your HubSpot site by aligning colors, fonts, and layout with your branding.

Common Mistakes to Avoid When Adding Yelp Reviews to HubSpot

Embedding Too Many Reviews

• Overloading the page with excessive reviews can overwhelm visitors. Stick to a curated selection.

Neglecting Mobile Optimization

• Ensure that Yelp reviews display correctly on all screen sizes for an optimal browsing experience.

Not Updating Reviews Regularly

• Displaying outdated reviews can harm credibility. Refresh the selection periodically to keep content relevant.

Wrap-Up

Adding Yelp reviews to your HubSpot website is an excellent way to build trust, improve engagement, and boost conversions. By following these steps, you can seamlessly integrate authentic customer feedback into your site.

Looking for an automated way to keep your Yelp reviews updated? Try Wisernotify to dynamically showcase fresh reviews on your HubSpot website!

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