For businesses using HubSpot to power their websites, blogs, and landing pages, building trust with your audience is paramount. Shoppers and clients are more likely to convert when they see authentic feedback from others.
One of the most effective ways to showcase social proof is by embedding Facebook reviews into your HubSpot pages.
Facebook reviews provide genuine testimonials that help potential customers feel confident about choosing your brand.
This guide will walk you through the benefits of embedding Facebook reviews, the step-by-step process for integrating them into HubSpot, and best practices for displaying them effectively.
Why Add Facebook Reviews to HubSpot?
Embedding Facebook reviews on your HubSpot pages offers these advantages:
Build Trust and Credibility: 84% of consumers trust online reviews as much as personal recommendations. Featuring Facebook reviews can boost your brand’s authenticity.
Enhance Conversions: Reviews provide the reassurance needed for potential customers to take action, whether that’s completing a form, booking a demo, or making a purchase.
Engage Visitors Longer: Showcasing reviews can increase the time users spend on your pages, improving their likelihood of converting.
Improve SEO: Reviews that mention keywords related to your products or services can improve search rankings for your HubSpot pages.
Reinforce Customer Loyalty: Highlighting positive feedback strengthens your connection with existing customers while attracting new ones.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to HubSpot
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on HubSpot
Follow these steps to seamlessly add Facebook reviews to your HubSpot website or landing pages:
1. Generate a Facebook Reviews Widget
- Use a tool like Wisernotify to create a Facebook reviews widget.
- Customize the widget to match your brand’s style, including colors, fonts, and layout.
2. Copy the Embed Code
- Once you’ve designed your widget, Wisernotify will provide you with an embed code.
3. Log into HubSpot
- Go to your HubSpot dashboard and select the page or blog post where you want to add the reviews.
4. Edit Your HubSpot Page
- Open the Page Editor for the specific page or landing page.
5. Insert an HTML Module
- Add an HTML module to the section where you want the reviews to appear.
- Paste the embed code from Wisernotify into the HTML module.
6. Preview and Adjust
- Use the HubSpot preview feature to ensure the reviews display correctly.
- Make adjustments to size, alignment, or placement as needed.
7. Publish Your Page
- Once satisfied with the display, click Publish to make the reviews live.
8. Test the Integration
- Test the page on both desktop and mobile devices to ensure the reviews are responsive and functional.
Best Practices for Showcasing Facebook Reviews on HubSpot
Strategic Placement
- Add reviews near important CTAs, such as:
- Signup forms.
- Demo or consultation booking buttons.
- Checkout sections.
- Thank-you pages to reinforce a positive user experience.
Highlight Specific Testimonials
- Feature reviews that address common objections or emphasize unique benefits of your product or service.
Align with Your Brand
- Customize the widget’s design to match your HubSpot site’s colors, fonts, and layout.
Use Dynamic Displays
- Consider a slider or carousel format to showcase multiple reviews without taking up too much space.
Ensure Mobile Responsiveness
- Optimize the reviews for mobile users, as a significant portion of web traffic comes from smartphones.
Update Regularly
- Keep your reviews up-to-date to reflect current customer experiences.
Common Mistakes to Avoid When Adding Facebook Reviews to HubSpot
Overcrowding the Page
- Avoid placing too many reviews in one section. Select a few impactful ones that support the page’s goal.
Neglecting Mobile Users
- Ensure the reviews look great on mobile, as HubSpot sites often attract mobile visitors.
Using Vague Testimonials
- Highlight specific reviews that mention measurable outcomes or detailed feedback.
Not Testing Thoroughly
- Always test the integration on multiple devices and browsers to ensure smooth functionality.
Ignoring Branding
- A poorly styled widget can clash with your website’s aesthetics. Customize the widget to maintain a cohesive design.
Wrap-Up
Embedding Facebook reviews into your HubSpot pages is a powerful way to build trust, enhance engagement, and boost conversions.
With tools like Wisernotify, you can effortlessly integrate customizable review widgets that align perfectly with your branding.
Ready to elevate your HubSpot site with the power of social proof? Start embedding Facebook reviews today and see the impact on your conversions and customer trust.
