Want more customers and higher conversions? Then it’s time to add Google reviews to your website.
They are good for SEO and essential for building trust, credibility and conversion rates.
In this detailed guide, I’ll show you exactly how to display Google reviews and embed a Google reviews widget on any website—whether it’s a WordPress website, Wix website, Shopify website, Squarespace website, or even a Webflow website.
Let’s get started!
Why Add Google Reviews to Your Website?
If you’re not showcasing your Google Reviews, you’re leaving money on the table. Plain and simple. Here’s why:
1. Builds Trust and Credibility
Displaying reviews from real customers on your website increases trust. Potential customers rely heavily on customer feedback when deciding to buy or not.
Positive reviews reassure visitors that they’re making the right decision, while even negative reviews if handled properly, show transparency and responsiveness.
According to a recent BrightLocal survey 84% of consumers trust online reviews as much as personal recommendations.
2. Increases Conversion Rates
Studies show that embedding Google reviews can significantly increase conversions. Embedding Google Reviews on an HTML website can significantly enhance user trust and boost conversion rates.
Research from Spiegel Research Center found displaying reviews can increase conversions by up to 270%.
Positive feedback is social proof, visitors trust your brand and take action—be it buying, subscribing or contacting you.
3. Encourages More Customer Reviews
Whether or not to buy Google reviews on your website, current customers see their feedback matters.
This encourages more customers to leave reviews, creating a cycle of continuous customer engagement and increased visibility.
Google Business vs. Google Place: What’s the difference?
Google Business and Google Place are two related but different things that are important to get right for your online presence.
Google Business
Google Business is your overall online presence on Google, including your Google My Business listing, reviews, and other content.
It includes your business name, address, and phone number (NAP) as well as business hours, photos, and posts.
Managing your Google Business profile ensures all this information is up to date so customers can find and trust your business.
Google Place
Google Place is a physical location or address tied to your business. Google Place reviews are customer feedback about their experience at a particular location.
These reviews are tied to that place and can impact local search rankings and customer perception of that location.
Understanding the difference between Google Business and Google Place is key to managing your online reputation.
By keeping your Google Business profile up to date and encouraging Google Place reviews, you can increase your visibility, credibility, and customer trust.
This dual approach means both your overall business presence and specific locations are well represented and reviewed on Google.
By adding these new sections, the article will cover the importance of Google Reviews and how to manage them so businesses can use this powerful tool to build trust and drive conversions.
How to Add Google Reviews to Your Website
Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.
WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.
- Wall of Love: A grid-style display to show all your reviews in one place.
- Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.
2. Real-Time Updates
Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.
3. Easy-to-Use Interface
No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.
4. Quick Integration
WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.
5. Bonus Social Proof Features
Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.
FOMO widgets:
Adding Google Reviews with WiserNotify
Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:
Step 1: Log in to WiserNotify
- Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.
Step 2: Connect Your Google Account
- Navigate to the Integrations tab.
- Find and select Google Reviews from the list of available integrations.
- Log in with your Google account and grant the necessary permissions to access your reviews.
Once you click on that, you’ll see this:
Step 3: Customize Your Review Wall
After clicking, you’ll see the customization options:
- Adjust the colors, fonts, and layout to match your website’s branding.
- Decide how many reviews to display and whether to show reviewer names and dates.
- Preview your widget to ensure it looks perfect.
Step 4: Save and Copy Embed Code
- Once you’re satisfied with your widget design, click Save and copy the provided embed code.
That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.
If you want to show google review a floating notfiication popup then follow this step
Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:
Then you’ll see many options to customize to your website or brand:
Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.
Other Ways to Add Google Reviews to Your Website
We’re going to go beyond the basics because you deserve a more detailed guide
1. Manual Embedding of Individual Reviews
Manual embedding involves copying and pasting HTML code provided by Google into your desired page, such as an HTML website. It’s easy and perfect for highlighting specific positive reviews.
- Pros: Quick, simple, complete control over selected reviews.
- Cons: Requires manual updates.
2. Using the Google Places API
If you have basic coding skills or a developer on hand, the Google Places API allows you to embed business reviews dynamically directly from Google Maps.
Once the widget is installed, users can make live changes without returning to their website’s admin panel.
This will automatically update as new reviews come in saving you time.
- Pros: Automatic updates, custom styling possible.
- Cons: Requires some coding knowledge or technical help.
3. Embed a link to your Google
Reviews page Simply embedding a link to your Google Business page from your website sends visitors to read reviews externally.
This is good when you want to send traffic directly to your Google business page.
- Pros: Easiest method, no code required.
- Cons: Visitors leave your site to read reviews.
3 Best Practices for Showing Google Reviews
Now that you know how to add Google Reviews, let’s talk strategy.
1. Embed Reviews on Your Homepage
Your homepage is the most visited page on your site, so it’s the perfect place to show Google reviews.
Consider a rotating carousel or a static section highlighting top customer testimonials. This immediate social proof reassures visitors right from the get-go.
2. Create a ‘Wall of Love’ Page
A ‘Wall of Love’ is a dedicated website page designed to showcase positive customer feedback and testimonials.
This page type allows visitors to dig deeper into previous customer experiences and your product or service.
Enhance this page by categorizing reviews into customer service, product quality, or overall satisfaction so new visitors can find the most relevant feedback.
Always include a link to your Google business profile to encourage more customer reviews.
3. Add a Floating Google Reviews Badge
A floating Google review badge stays visible on your website as visitors scroll, providing ongoing reassurance and credibility.
This persistent visibility is an ongoing reminder of customer satisfaction and subtly influences visitors’ decisions without overwhelming them.
Ensure the widget is mobile and desktop-responsive to improve the user experience on all devices.
4 Common Mistakes When Adding Google Reviews Widgets
Let’s avoid some common pitfalls.
1. Using Outdated or Broken Widgets
Always ensure the Google reviews widget you choose is current and compatible with your website builder—WordPress, Wix, Shopify, Squarespace, or Webflow.
Outdated widgets might not display correctly or even break and frustrate visitors and lose trust.
Check for widget updates and read user reviews or support forums to confirm compatibility and functionality.
2. Incorrect or Broken Links to Reviews
Double-check all links that direct visitors to your Google reviews or Google Maps business page.
Incorrect or broken links annoy users and negatively impact customer satisfaction and your site’s credibility.
Test these links after any site updates or changes to your Google Business profile to maintain a smooth user experience.
3. Poor Widget Placement
Responsiveness Review widgets should be placed where visitors look for validation—near CTA buttons, product pages, or checkout areas.
Widgets must also be responsive across all devices and screen sizes—from desktops to smartphones.
Poorly placed widgets or non-mobile-friendly widgets can harm user experience and dilute the impact of your reviews.
Related post: 15 Best Google Review Widgets for Your Website
4. Overwhelming Pages with Too Many Reviews
While displaying reviews builds trust, overwhelming a page with too many reviews can overwhelm visitors and dilute the impact.
Showcase a curated selection of reviews highlighting your business’s different strengths—customer service, product quality, and value.
Rotate or update these highlighted reviews to keep variety without cluttering your page.
Conclusion
Embedding Google reviews is a way to leverage honest customer feedback, build trust, and boost conversions. Whether you manually embed reviews, use APIs, or link directly, follow the best practices above to avoid the pitfalls.
Ready to add Google reviews to your website and build trust instantly? Get started now!
